Pop Goes the Zeega, a New Mobile App
Pop is about putting two things together. Capture a photo or video and combine it with anything on the web—an animated GIF, a movie clip—whatever comes to mind. To experience a Pop, press and hold down to reveal what’s underneath. Many Pops are funny—the app is perfect for the art of setup and punchline. But Pop can also be used to tell impactful stories.
Justin Ellis of the Neiman Journalism Lab best articulates the Pop experience as, “Pop is equal parts social and visual storytelling… The effect is a little like playing with a pop-up book you control with a tap of your finger…The app itself is similar in design and spirit to Vine, but instead of sharing six-second videos, you can express yourself through a bacon-Putin sandwich.”
What users make in Pop is mostly shared on the app, but users can also share their creations with the outside world by tweeting, texting, or emailing a link.
KQED Art School featured Zeega a few months back where creators discussed their media making website and the inspiration behind its name. In the video below, meet Kara Oehler and Jesse Shapins, founders of Zeega.
We were able to catch up with Kara for a quick interview about Pop. Check out our Q & A below:
Q: What sets Pop apart from Zeega? What’s different and what’s the same?
A: Pop and Zeega come from the same core ideas around remixing the web. With Zeega, you can craft immersive, intricate, interactive stories on your laptop. But Pop has been designed from the beginning for mobile. It’s focused on the power of being able to record photos and videos in the moment and connect these to media from across the web. It’s also a social network where people can follow and reply to each other to start visual conversations.
Q: What’s most exciting to you about the App release so far?
A: Hands down, the single most exciting thing has been seeing people start using the platform around the world. The breadth of creativity has been really inspiring. From the time we started working on Zeega, we’ve all been fascinated with the new language that’s being collaboratively created on the web. People use GIFs, memes and scenes from films to express the way they feel about anything from the Comcast monopoly to their love life to beard competitions amongst strangers. We’ve heard over and over from people how unique this form of communication is—just seeing this suddenly come to life with people we don’t know has been incredible.