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Greenpeace Urges Facebook to “Unfriend Coal”

Greenpeace gives Facebook a deadline to clean up its act…on Facebook.

Navajo Generating Station, a coal plant, located near Lake Powell in AZ (Photo: Gretchen Weber)

With its stepped-up “Facebook: Unfriend Coal” campaign, Greenpeace is calling on the Palo Alto-based company to become coal-free by 2021, to be transparent about its carbon footprint, and to advocate for clean energy sources at all levels of government. And it wants a public commitment by April, 22: Earth Day.

“We’re saying, ‘Look, you’re being looked at as a leader in the technology space, and the corporate space, and to be using 19th century technology to power your 21st century company doesn’t make sense,” said Casey Harrell of Greenpeace.

Facebook drew some criticism last January when it announced plans to construct a data center in Oregon.  Despite high efficiency standards and plans for facility-wide LEED Gold certification, environmental groups protested the data center’s energy source; a utility that is powered largely by burning coal. Continue reading