The solar industry has descended on the Moscone Center in downtown San Francisco this week. Organizers of the third annual Intersolar North America Conference and Expo expect more than 20,000 attendees.
After a period of explosive growth, the current economic downturn has tested the mettle of solar businesses. Demand for products has declined and panels are sitting on shelves in Europe.
It’s expected that the industry will pick back up as individual states, such as California, and some countries, continue working toward renewable energy goals. As Climate Watch and KQED’s Quest science unit have highlighted in recent reports, California has set a goal for utilities to get a third of their electricity from clean sources by 2020.
But to put that in perspective, Germany, a world leader in solar production, hopes to reach 100% by 2050. And the recent move to cut subsidies notwithstanding, Germany might be on track to reach that goal. At the opening session of Intersolar today, Hans Josef Fell, who helped start a photovoltaic revolution in Germany and is a member of the German parliament, says it is that national commitment that has made the difference. Rooftop solar in Germany, for example, covers nearly 20% of single-family homes and, according to Fell, nearly 60% of multi-family homes and businesses have solar on the roof. During the current economic crisis, Fell says, renewable energy has been the biggest job driver in Germany.
Discussion of large-scale solar opportunities took up a big chunk of the first day at Intersolar. Market analysts, utilities and developers gathered on the dais to discuss ways to help “big solar” grow bigger, especially in California. The take-away: the biggest obstacle is not finding land or overcoming a slow permitting process, but updating transmission lines. A representative from SunPower Corporation said interconnection with the grid and more capacity are among the biggest obstacles to moving forward with medium and large-scale solar projects.
Later this week, attendees at Intersolar take up urban renewable projects and the ins and outs of doing solar business in California. The conference continues through Thursday.