That Pesky Title And Summary

October 27, 2005 · Posted By John Myers · Filed Under Uncategorized 

If there's one thing at least some of the opponents in the special election campaign can agree on, it seems to be that they don't like the title and summary for some of the season's initiatives.

The "No on Proposition 75" camp released a new TV ad today that implores voters not to be "fooled" by the union dues initiative.

"To read it, you'd think it was written to help public workers," says the announcer. The ad goes on to claim that Prop 75 is really a ploy by Governor Schwarzenegger and his allies in the corporate world.

It's an interesting criticism of the official initiative wording process, given that's largely the same argument made for weeks (and reiterated today) by Team Arnold about the budget initiative, Proposition 76.

Prop 76's title and summary draw particular attention to the possible impact on school funding, one of the issues that, so far, seems to have found resonance with voters. Schwarzenegger campaign spokesman Todd Harris calls it "very difficult wording."

That seems to be something on which both sides can agree, albeit on different initiatives.

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    John Myers

    John Myers is Sacramento Bureau Chief for KQED's The California Report, heard on public radio stations around the state. More about John...

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