October 27, 2005

A Kinder, Gentler Governor?

With most analysts saying his poll numbers are still struggling, Governor Arnold Schwarzenegger is trying something different in his new TV ad: what sounds like humility.

Amid the loud chatter today about polls… both a soon-to-be-released public poll and private polling… comes word from Team Arnold of their new TV ad that features the governor speaking directly to the camera for the entire spot.

“I’ve had a lot to learn and sometimes I learned the hard way,” says a seemingly subdued Schwarzenegger. “But my heart is in this and I want to do right by you.”

The ad is now online here.

The governor’s political team, in a Q&A with Capitol reporters this morning, said the ad was not in response to any new concerns about the governor’s image. But it clearly is a marked turn from his tough talk in weeks past.

Advisers claim the ad buy will be, in their words, “massive”… and that the ad will run up through Election Day.

More on the new statewide poll tomorrow, when the results are officially released…