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Posts Tagged ‘st. george spirits’


Gelateria Naia Goes Local

Sunday, January 24th, 2010

Trevor Morris is a lot like any other Bay Area foodie. When he tastes something great, he can't wait to use it, share it, and think about how it could become part of his culinary repertoire. But as the co-founder of Gelateria Naia, his first thought upon tasting anything particularly delicious is, Could I make gelato out of this?

flavors

As anyone who's watched the original Japanese Iron Chef knows, just about anything can be made into something resembling a frozen dessert. (Tasting the buttered lobster ice cream sold at a popular ice-cream shop in Bar Harbor, Maine remains a low point of my tongue's career.) Even as simple a flavor as coffee can be trickier to perfect than one might assume.

The company's years of dedication have paid off. Naia now has 4 gelato shops around the Bay Area, and freestanding counters in numerous Whole Foods stores throughout Northern California.

But it wasn't until last week's Fancy Food Show in San Francisco that I tasted gelati that transported me from the fluorescent-lit Moscone Center to the arched pergolas of a Bologna side street, to where I spent many a euro (and lazy afternoon) at La Sorbetteria Castiglione, that gastronomic city's best gelateria. And it wasn't in the Italian-food aisle, but California-made at Gelateria Naia.

What set these gelati apart was their purity and depth of flavor. Not too sweet, they were satiny smooth, pillowy and cool on the tongue, nipping right from the tongue straight to the brain's joy button. There was a deep, mellow coffee, rich but unbitter, made with Blue Bottle beans. There was a lovely, perfumey Earl Gray tea gelato steeped with a Numi Organic blend. A St. George Spirits single-malt gelato called out to be drenched with a shot of whiskey like a grown-up affogato. Chocolate was suave and mellow, the raw material provided by Tcho.

st george

What was the one thing all these flavors had in common? They were all locally inspired, featuring some of the best artisanal products from around the Bay Area.

local vendors

Part of the reasoning is, of course, a dedication to staying local. The company already gets many of its ingredients from nearby farms and producers, listing the day's sources on chalkboards in each of its stores. Yogurt from Pavel's, honey from Palamino Farms, fruits and nuts from Fiddyment Farms and B&B Ranch, among others, have become an integral part of Naia's offerings. As Morris notes,

"We opened our first store in 2002 and a year later decided to stop using the semi-finished ingredients we were importing from Italy. They tasted fine but it was a silly way to make gelato. Why buy chocolate from Italy when Guittard is right down the road? Why import pistachios when we can call and discuss different roasts with the grower in Roseville? And why would you ever use coffee flavoring when you can just use coffee beans?

But there's also the undeniable business sense of cross-branding with a company that already has its dedicated fans, as Blue Bottle does. Most important, though, said Trevor as he handed me yet another spoonful to taste, is the brainstorming and resource-sharing that happens when obsessive geniuses get together.

Instead of trying to learn everything about coffee in order to make a superlative coffee gelato, you go to a guy like Blue Bottle founder James Freeman, a man who probably spends most of his waking hours thinking about coffee. (Who needs sleep, when there's espresso?) And you sit down and talk, and by the time you get up from the table, you've hashed out a new cold-brewing method of getting big-bean flavor into your product without astringency or bitterness. Or you come back to the test kitchen with dozens of Numi teas, thinking you'll make one, two, maybe three tea flavors at the most. And then you taste tea after tea, each remarkable, each stunningly original, and you realize that you want to make a gelato out of almost every tea.

Same went with Tcho chocolate; to avoid the cloying heaviness that can weigh down some chocolate gelato, Naia gets pure chocolate liquor, without cocoa butter, for use in its version. Making gelato with high-proof alcohol is a dicey undertaking, since it resists freezing, but since their success with St. George's single-malt whiskey, they're now working on a similar gelato made with the company's popular Absinthe Verte.

Plans for other partnerships are in the works (Morris is already working with chocolate star Michael Ricchiuti on a few possibilities), and the new local flavors should be available in Naia's shops in early February. But those who can't wait can attend Naia's upcoming Pre-Release Gelato Tasting Benefit on Feb. 4, held from 6-9pm at the Berkeley store at 2106 Shattuck Ave. (The $5 fee goes to Doctors Without Borders.)

There will more than 20 brand-new flavors available featuring ingredients from TCHO Chocolate (TCHO Nutty, TCHO Chocolatey), Numi Tea (Earl Grey, Green Tea, Jasmine, Golden Chai, Rooibos), Blue Bottle Coffee (Bella Donovan, Hayes Valley Espresso, Sidamo), St George Spirits (absinthe, eau de vie) and Recchiuti Chocolate.

Get more information and buy tickets

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The Worm Turns: Absinthe Verte

Friday, December 21st, 2007

I hate black licorice. I don't drink pastis or ouzo or sambuca, so why the hell was I standing outside Hangar One-St. George Spirits on a December morning in a thin jacket waiting for them to throw open the doors to Absinthe Verte, the nation's first absinthe? If you had asked me at 10:30, my wind-numbed lips wouldn't have issued anything more intelligent beyond, "...'cuz?" At 12:30, my absinthe-numbed lips told a very different story, "Frabjous! Refulgent! EUDEMONIA!" Quite frankly, if the Jabberwocky had a signature drink, Absinthe Verte would be it.

With the doors set to open at 11:00 on a Friday morning on December 21st, we thought we were playing it safe by arriving in Alameda at 10:30. However, as there were about 160 people in line ahead of us, clearly others were playing it safer. We were in line not even 20 minutes when the line behind us snaked and bulged exponentially. When the doors did finally open at 11:00, the news came out that they were allowing in groups of 10.

St. George Spirits made 3600 bottles and after they distributed to their choice stores and bar and other accounts, they had 1600-ish bottles left to sell to those of us who showed up on this chill December morn. Given that they weren't restricting the amount each customer could carry off, it was going to be tight for some.

Once inside, we smiled at those buying up cases of four, secured our single bottle for $75.00*, and headed to the tasting room for our $10 sip of liquid envy. Sporting green shirts announcing, "Green is the new black," St. George Spirits' alchemists slithered bright green, one ounce-pours into elegant and keepable glasses and slipped a small shard of ice on top. We were advised to taste quickly before the ice melted and blanched the clear cheeks a pearly green. Happily complying, I felt my lips go numb and my tongue tingle. I tasted not the dreaded intensity of black jelly beans, but a gossamer haze of fennel, lemon balm, and mint.

Clean and herbaceous, Absinthe Verte is unlike other varieties that often summon up a traditional sugar cube filter to mitigate their bitter edge. Alone or with the tiniest splash of cold water, Absinthe Verte blew my muse to a brillig place of spongy clouds, buzzing with emerald bees. As I swam through my happy mist that also warbled about stinging nettles, basil, tarragon, hyssop, wormwood, meadowsweet, and star anise, it hit me: absinthe does make the heart grow fonder, the meaning of life is easy to find if you just look for it, and St. George Spirits has lusted up one happily wicked drink.

While I have absolutely no desire to profane this blithe spirit with anything beyond ice or water, I spoke with Dave Smith, Assistant Distiller, about cocktail ideas. His eyes glowing, he told me about a cocktail his friend whipped up: simply shake some citron vodka (I think Hangar One's Buddha's Hand might do well) with ice and pour it into an absinthe-rinsed cocktail glass. (Rinsed right into your mouth, I would think!) However, at this celebratory time of year, Hemingway's famous Death in the Afternoon might get your party started (or ended) with just champagne and absinthe. Finally, you can try this historic and area-appropriate tipple from the Stork Club.

Earthquake Cocktail

1 ounce gin
1 ounce bourbon
3/4 ounce absinthe

Shake with ice and serve in a cocktail glass.

All over the city Bay Area bartenders are rushing to create absinthe-based cocktails, because for the near future, absinthe definitely replaces St. Germain as the new It spirit.

For any unfortunates who didn't manage to wrap their cold fists around any of the first 3600 bottles, don't despair. Dave said that while Absinthe Verte is their "most complicated product" that they "can't just make on the fly," they do hope to have their next batch bottled by the end of January. Get in line now.

*(In the interest of full disclosure, I did pay the full amount for my bottle of Absinthe Verte and my $10 taste. I also didn't muscle through the patient crowd, flashing my KQED press badge, and jump the queue. Nope. I stood there and waited my turn with everyone else and I'm proud of it.)

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