3 Food Initiatives That Could Transform West Oakland's Food Desert
Oakland's Jack London District: A Food Desert For The Wealthy?
Coming Soon: A Supermarket in West Oakland
Edible Education 101: Sugar Is Not So Sweet After All
Edible Education 101: Rock Stars of Food Movement Teach UC Berkeley Class
People's Community Market Closer to Finding Funding with White House Announcement
Performance Piece "Our Daily Bread" Focuses on Food Traditions
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As a freelance writer Sarah has covered local food people, places, politics, culture, and news for the \u003ca href=\"http://www.sfgate.com/food/article/Latina-entrepreneurs-share-wealth-knowledge-2693764.php\">San Francisco Chronicle\u003c/a>, \u003ca href=\"http://www.mercurynews.com/food-wine/ci_21619882/good-eggs-pie-subscriptions-and-seafood-deliveries\">San Jose Mercury News\u003c/a>, \u003ca href=\"http://alumni.berkeley.edu/news/california-magazine/fall-2011-good-fight/justice%E2%80%94and-good-grub%E2%80%94-all\">California\u003c/a>, \u003ca href=\"http://www.modernluxury.com/san-francisco\">San Francisco\u003c/a>, \u003ca href=\"http://www.diablomag.com/Diablo-Magazine/November-2012/Artisan-Eats/\">Diablo\u003c/a>, \u003ca href=\"http://www.ediblecommunities.com/eastbay/fall-2012/school-lunch-20.htm\">Edible East Bay\u003c/a>, \u003ca href=\"http://www.ediblecommunities.com/marinandwinecountry/summer-2012-issue-14/getting-wild-at-a-west-marin-supper-club.htm\">Edible Marin & Wine Country\u003c/a>, and \u003ca href=\"http://www.berkeleyside.com/\">Berkeleyside\u003c/a>. A contributor to the national food policy site \u003ca href=\"http://civileats.com/\">Civil Eats\u003c/a>, her stories have also appeared in \u003ca href=\"http://www.theatlantic.com/sarah-henry/\">The Atlantic\u003c/a>, \u003ca href=\"http://www.afar.com/highlights/kamal-mouzawaks-beirut-lebanon\">AFAR\u003c/a>, \u003ca href=\"http://www.gilttaste.com/stories/5207-a-family-tied-together-by-apron-strings\">Gilt Taste\u003c/a>, \u003ca href=\"http://www.lhj.com/community/your-stories/whats-for-dinner-dude/?page=1\">Ladies' Home Journal\u003c/a>, \u003ca href=\"http://grist.org/author/sarah-henry/\">Grist\u003c/a>, \u003ca href=\"http://www.shareable.net/users/sarah-henry\">Shareable\u003c/a>, and \u003ca href=\"http://www.eatingwell.com/food_news_origins/green_sustainable/host_a_diy_food_swap\">Eating Well\u003c/a>. An epicurean tour guide for \u003ca href=\"http://edibleexcursions.net/\">Edible Excursions\u003c/a>, Sarah is the voice behind the blog \u003ca href=\"http://lettuceeatkale.com/\">Lettuce Eat Kale\u003c/a> and \u003ca href=\"http://twitter.com/lettuceeatkale\">tweets\u003c/a> under that moniker too.","avatar":"https://secure.gravatar.com/avatar/3fcd7301e44f9b621f8c9fc7ad678ac7?s=600&d=blank&r=g","twitter":"lettuceeatkale","facebook":"pages/Lettuce-Eat-Kale/239312194611","instagram":null,"linkedin":null,"sites":[{"site":"bayareabites","roles":["contributor"]},{"site":"food","roles":["contributor"]}],"headData":{"title":"Sarah Henry | KQED","description":null,"ogImgSrc":"https://secure.gravatar.com/avatar/3fcd7301e44f9b621f8c9fc7ad678ac7?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/3fcd7301e44f9b621f8c9fc7ad678ac7?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/sarahhenry"},"laurenbenichou":{"type":"authors","id":"5466","meta":{"index":"authors_1591205172","id":"5466","found":true},"name":"Lo Benichou","firstName":"Lo","lastName":"Benichou","slug":"laurenbenichou","email":"laurenbenichou@gmail.com","display_author_email":false,"staff_mastheads":[],"title":null,"bio":"My name is Lo. I am a multimedia journalist and interactive web developer. I currently work at WIRED. I like data and stories. I like coding. I tried to do both at once. I occasionally write about food because food is life.","avatar":"https://secure.gravatar.com/avatar/20ac556dc8ae6a2669bcc745dd30b24d?s=600&d=blank&r=g","twitter":"LoBenichou","facebook":null,"instagram":null,"linkedin":null,"sites":[{"site":"bayareabites","roles":["contributor"]},{"site":"food","roles":["contributor"]}],"headData":{"title":"Lo Benichou | KQED","description":null,"ogImgSrc":"https://secure.gravatar.com/avatar/20ac556dc8ae6a2669bcc745dd30b24d?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/20ac556dc8ae6a2669bcc745dd30b24d?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/laurenbenichou"},"berkeleysidenosh":{"type":"authors","id":"5592","meta":{"index":"authors_1591205172","id":"5592","found":true},"name":"Berkeleyside NOSH","firstName":"Berkeleyside","lastName":"NOSH","slug":"berkeleysidenosh","email":"nosh@berkeleyside.com","display_author_email":false,"staff_mastheads":[],"title":null,"bio":"\u003ca href=\"http://www.berkeleyside.com/nosh/\">NOSH\u003c/a> covers all the hot news and scrumptious food-related stories in the East Bay. NOSH provides the buzz on new restaurants and bars, the chefs, the pioneers, the artisans, the food reformers and all things delicious in Berkeley, Oakland, Alameda and the surrounding area. NOSH is produced by \u003ca href=\"http://www.berkeleyside.com/\">Berkeleyside\u003c/a>, Berkeley’s locally grown, independent news website.","avatar":"https://secure.gravatar.com/avatar/81dfb429e31c636d536dc580cea21903?s=600&d=blank&r=g","twitter":"ebnosh","facebook":"ebnosh","instagram":null,"linkedin":null,"sites":[{"site":"bayareabites","roles":["contributor"]},{"site":"food","roles":["contributor"]}],"headData":{"title":"Berkeleyside NOSH | KQED","description":null,"ogImgSrc":"https://secure.gravatar.com/avatar/81dfb429e31c636d536dc580cea21903?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/81dfb429e31c636d536dc580cea21903?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/berkeleysidenosh"}},"breakingNewsReducer":{},"campaignFinanceReducer":{},"firebase":{"requesting":{},"requested":{},"timestamps":{},"data":{},"ordered":{},"auth":{"isLoaded":false,"isEmpty":true},"authError":null,"profile":{"isLoaded":false,"isEmpty":true},"listeners":{"byId":{},"allIds":[]},"isInitializing":false,"errors":[]},"navBarReducer":{"navBarId":"arts","fullView":true,"showPlayer":false},"navMenuReducer":{"menus":[{"key":"menu1","items":[{"name":"News","link":"/","type":"title"},{"name":"Politics","link":"/politics"},{"name":"Science","link":"/science"},{"name":"Education","link":"/educationnews"},{"name":"Housing","link":"/housing"},{"name":"Immigration","link":"/immigration"},{"name":"Criminal Justice","link":"/criminaljustice"},{"name":"Silicon Valley","link":"/siliconvalley"},{"name":"Forum","link":"/forum"},{"name":"The California Report","link":"/californiareport"}]},{"key":"menu2","items":[{"name":"Arts & Culture","link":"/arts","type":"title"},{"name":"Critics’ Picks","link":"/thedolist"},{"name":"Cultural Commentary","link":"/artscommentary"},{"name":"Food & Drink","link":"/food"},{"name":"Bay Area Hip-Hop","link":"/bayareahiphop"},{"name":"Rebel Girls","link":"/rebelgirls"},{"name":"Arts Video","link":"/artsvideos"}]},{"key":"menu3","items":[{"name":"Podcasts","link":"/podcasts","type":"title"},{"name":"Bay Curious","link":"/podcasts/baycurious"},{"name":"Rightnowish","link":"/podcasts/rightnowish"},{"name":"The Bay","link":"/podcasts/thebay"},{"name":"On Our Watch","link":"/podcasts/onourwatch"},{"name":"Mindshift","link":"/podcasts/mindshift"},{"name":"Consider This","link":"/podcasts/considerthis"},{"name":"Political Breakdown","link":"/podcasts/politicalbreakdown"}]},{"key":"menu4","items":[{"name":"Live Radio","link":"/radio","type":"title"},{"name":"TV","link":"/tv","type":"title"},{"name":"Events","link":"/events","type":"title"},{"name":"For Educators","link":"/education","type":"title"},{"name":"Support KQED","link":"/support","type":"title"},{"name":"About","link":"/about","type":"title"},{"name":"Help Center","link":"https://kqed-helpcenter.kqed.org/s","type":"title"}]}]},"pagesReducer":{},"postsReducer":{"stream_live":{"type":"live","id":"stream_live","audioUrl":"https://streams.kqed.org/kqedradio","title":"Live Stream","excerpt":"Live Stream information currently unavailable.","link":"/radio","featImg":"","label":{"name":"KQED Live","link":"/"}},"stream_kqedNewscast":{"type":"posts","id":"stream_kqedNewscast","audioUrl":"https://www.kqed.org/.stream/anon/radio/RDnews/newscast.mp3?_=1","title":"KQED Newscast","featImg":"","label":{"name":"88.5 FM","link":"/"}},"bayareabites_94113":{"type":"posts","id":"bayareabites_94113","meta":{"index":"posts_1591205157","site":"bayareabites","id":"94113","score":null,"sort":[1426787472000]},"guestAuthors":[],"slug":"3-food-initiatives-that-could-transform-west-oaklands-food-desert","title":"3 Food Initiatives That Could Transform West Oakland's Food Desert","publishDate":1426787472,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_94130\" class=\"wp-caption aligncenter\" style=\"max-width: 720px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/Peoples-Grocery-staff-720x540.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/Peoples-Grocery-staff-720x540.jpg\" alt=\"The staff of People’s Grocery, a nonprofit whose projects range from educating local kids to subsidized CSA boxes. Photo: People’s Grocery\" width=\"720\" height=\"540\" class=\"size-full wp-image-94130\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/03/Peoples-Grocery-staff-720x540.jpg 720w, https://ww2.kqed.org/app/uploads/sites/24/2015/03/Peoples-Grocery-staff-720x540-320x240.jpg 320w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The staff of People’s Grocery, a nonprofit whose projects range from educating local kids to subsidized CSA boxes. Photo: People’s Grocery\u003c/figcaption>\u003c/figure>\n\u003cp>By \u003ca href=\"http://www.berkeleyside.com/author/piper-wheeler/\" target=\"_blank\">Piper Wheeler\u003c/a>, \u003ca href=\"http://www.berkeleyside.com/2015/02/27/efforts-to-give-west-oakland-healthy-future-take-off/\" target=\"_blank\">Berkeleyside NOSH\u003c/a> (2/27/15)\u003c/p>\n\u003cp>It is well-known that fresh produce and alternatives to fast-food are both sorely lacking in West Oakland, an area sometimes referred to as a “food desert.” With perhaps one exception, efforts to date to rectify the situation have either not been forthcoming, or failed to get off the ground. However, three initiatives close to the hearts of food-justice activists are picking up steam and promise to bring real and lasting change for the neighborhood.\u003c/p>\n\u003ch3>People’s Grocery: Improving the local food system in myriad ways\u003c/h3>\n\u003cp>Founded in 2003 with the mission of improving West Oakland’s health and economy through the local food system, \u003ca href=\"http://www.peoplesgrocery.org/welcome?splash=1\" target=\"_blank\">People’s Grocery\u003c/a> is now host to a dizzying array of programs, from foodways education for local kids to subsidized CSA boxes and farmers markets that accept food stamps. West Oakland residents can purchase staple foods at wholesale prices through the organization, as well as indulge in days of “meditative weeding” at one of their several community gardens.\u003c/p>\n\u003cfigure id=\"attachment_94129\" class=\"wp-caption aligncenter\" style=\"max-width: 720px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/Peoples-Grocery-garden-at-Hotel-California-720x421.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/Peoples-Grocery-garden-at-Hotel-California-720x421.jpg\" alt=\"People’s Grocery’s vegetable garden at low-income apartment building Hotel California. Photo: People’s Grocery\" width=\"720\" height=\"421\" class=\"size-full wp-image-94129\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/03/Peoples-Grocery-garden-at-Hotel-California-720x421.jpg 720w, https://ww2.kqed.org/app/uploads/sites/24/2015/03/Peoples-Grocery-garden-at-Hotel-California-720x421-400x234.jpg 400w, https://ww2.kqed.org/app/uploads/sites/24/2015/03/Peoples-Grocery-garden-at-Hotel-California-720x421-320x187.jpg 320w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">People’s Grocery’s vegetable garden at low-income apartment building Hotel California. Photo: People’s Grocery\u003c/figcaption>\u003c/figure>\n\u003cp>People’s Grocery has been in flux over the last few months, and has recently installed Wanda Stewart as its new director. Stewart hopes to continue to grow People’s Grocery’s presence on the local and national stage, and to make sure that People’s continues to be “a place where people talk about food, where we grow food, cook food, talk about food policy, and empower people to make money with food-based enterprises,” she said.\u003c/p>\n\u003cp>A key part of her new agenda is to continue to revitalize the land around Oakland’s California Hotel, which re-opened as an apartment building for low-income residents in 2014. People’s has a community garden in the rear of the building, and Stewart hopes to add a labyrinth and medicinal herbs. Stewart places great importance in the act of gardening: “When you teach someone to grow a vegetable, you teach them to grow and change in life, and teach them to transform themselves as well as the land.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The California Hotel will also be the site of People’s Grocery’s next event, this weekend’s Black History Month celebration. The event, titled \u003ca href=\"http://www.peoplesgrocery.org/\" target=\"_blank\">“Know Our History, Grow Our Future,”\u003c/a> will feature a panel of environmental and activist leaders like Carl Anthony and David Roach, as well as an all-ages dance party, an open garden day, and a farmer’s market.\u003c/p>\n\u003cp>But while the efforts of People’s Grocery do much to improve West Oaklanders’ access to healthy foods, most of the neighborhood’s 25,000 residents still make do without a convenience many city dwellers take for granted: a full-service grocery store.\u003c/p>\n\u003ch3>A grocery store in the Jack London Gateway shopping center\u003c/h3>\n\u003cp>This lack has been making headlines lately. Just before the New Year, Oakland investor \u003ca href=\"http://www.berkeleyside.com/2013/02/01/two-big-new-restaurants-land-in-jack-london-square/\" target=\"_blank\">Tom Henderson\u003c/a> announced his plans to open a new store in the Jack London Gateway shopping center.\u003c/p>\n\u003cp>Oakland’s king of EB-5 investments, Henderson has already funneled millions into Oakland projects considered too high-risk to garner bank financing. His San Francisco Regional Center raises funds via a federal “Immigrant Investor” program, which grants green cards to foreigners who contribute at least $500,000 to a project that creates a minimum of ten jobs. Henderson also owns the Tribune Tower and the restaurant \u003ca href=\"http://www.berkeleyside.com/tag/tribune-tavern/\" target=\"_blank\">Tribune Tavern\u003c/a> in Uptown.\u003c/p>\n\u003cp>The new store, to be located in a long-vacant retail space near the corner of Market and 7th streets, will reportedly require initial start-up costs of $25 million. Henderson vows his 20,000-square-foot market will make “Safeway look like 7-Eleven.”\u003c/p>\n\u003cp>The neighborhood, to be sure, is hungry for it. Residents of this underserved area, many with lower incomes and no cars, must schlepp heavy grocery bags home from Emeryville, Alameda, Berkeley, and far-flung Oakland neighborhoods. This annoyance robs locals of money as well as time: according to one market analysis, the neighborhood leaks $43 million a year in grocery purchases alone. Reclaiming some of this money, activists say, could help mend a local economy still scarred from disruptive city-planning missteps and discriminatory lending practices of past decades.\u003c/p>\n\u003cp>Tom Henderson’s plans have been met with cautious optimism. Many city officials, including mayor Libby Schaff, applaud the investor’s ability to bring new money into Oakland. But some longtime merchants and community activists in the neighborhood doubt the Piedmont native’s ability to succeed in a difficult market.\u003c/p>\n\u003ch3>People’s Community Market: Raising more funds for a grocery store\u003c/h3>\n\u003cfigure id=\"attachment_94126\" class=\"wp-caption alignright\" style=\"max-width: 360px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/12840-1377647833-360x313.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/12840-1377647833-360x313.jpg\" alt=\"Brahm Ahmadi. Photo: People’s Community Market\" width=\"360\" height=\"313\" class=\"size-full wp-image-94126\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/03/12840-1377647833-360x313.jpg 360w, https://ww2.kqed.org/app/uploads/sites/24/2015/03/12840-1377647833-360x313-320x278.jpg 320w\" sizes=\"(max-width: 360px) 100vw, 360px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Brahm Ahmadi. Photo: People’s Community Market\u003c/figcaption>\u003c/figure>\n\u003cp>No one understands the challenges of opening a store in West Oakland better than \u003ca href=\"http://www.berkeleyside.com/tag/brahm-ahmadi/\" target=\"_blank\">Brahm Ahmadi\u003c/a>, who has devoted the better part of his adult life to the neighborhood’s food system. The founder and former director of People’s Grocery, Ahmadi split amicably from the nonprofit about two years ago in order to devote his energies to \u003ca href=\"http://www.berkeleyside.com/tag/peoples-community-market/\" target=\"_blank\">People’s Community Market\u003c/a> (PCM). This for-profit, socially-conscious organization is now in the final stages of securing a site for their own 10,000 square foot store. \u003ca href=\"http://peoplescommunitymarket.com/\" target=\"_blank\">PCM\u003c/a> leaders are in talks with multiple landowners, but a site at the corner of Market Street and Grand Avenue is a top contender.\u003c/p>\n\u003cp>Just days after Henderson announced his investment plans, Ahmadi wrote an update to his own investors. These shareholders are, for the most part, working people with ties to West Oakland. Ahmadi and his partners managed to raise PCM’s current capitalization of $1.2 million through a grassroots direct public offering. Of PCM’s 402 current shareholders, a little over half bought in with the $1,000 minimum investment.\u003c/p>\n\u003cp>PCM’s word-of-mouth campaign earned the prospective market not just much-needed funds, but social currency and a foothold in the neighborhood. “People — our future customers — have been involved from the very beginning,” Ahmadi says. “They’re excited to support us.”\u003c/p>\n\u003cp>To further ensure that the store will cater to the neighborhood, PCM relies on a Community Advisory Board — assembled and facilitated by People’s Grocery — that is helping to plan everything from the store’s layout and design to product lines and community outreach.\u003c/p>\n\u003cp>Unfortunately, $1.2 million doesn’t buy much in West Oakland’s newly hot commercial real-estate market. Ahmadi describes unmotivated landowners determined to garner $80 per square foot for land that would have sold for $50 just last year. Initially, the organizers had expected their current funds to cover land and construction; now it seems it will go to land alone.\u003c/p>\n\u003cp>Ahmadi is hopeful that more money will come. He says that the success of their first direct public offering has earned PCM “credibility” with bank lenders who previously wouldn’t consider touching such a project. More small investors, who missed the first round of fundraising, are waiting in the wings.\u003c/p>\n\u003cp>[youtube https://www.youtube.com/watch?v=2i_2USfWdlg]\u003c/p>\n\u003cp>The activists behind People’s Community Market are nothing if not patient. For years they have been researching, preparing and planning this store. At stake is not just their own success, but the redemption of a neighborhood long stigmatized by store closures. “We were looking to open a store fifteen years ago,” Ahmadi says, “but the risks were too high. … Failure would be too damaging to the community.”\u003c/p>\n\u003cp>Such painstaking preparation stands in stark contrast to the hustle of Tom Henderson’s enterprise, which has reportedly not yet commissioned a feasibility study. Ahmadi emphasizes that he welcomes Henderson’s efforts, and isn’t concerned about a competitive threat. But he is worried Henderson’s project will fail, leaving the neighborhood in the lurch.\u003c/p>\n\u003cp>People’s Community Market had already rejected Henderson’s selected site, unimpressed with its location. The Jack London Gateway shopping center, while convenient to several freeways, is on the edge of the neighborhood, with poor street frontage and limited public transit nearby. “We had to consider the limitations of this community, [in which] most people are walking or taking the bus, and shop every few days instead of once a week,” Ahmadi explains.\u003c/p>\n\u003cp>He speculates that Henderson is perhaps counting on gentrification to bring in more affluent customers — but those drivers who might come in off the freeway will have their choice of other markets within an easy drive. And while Jack London Gateway is technically bracketed by two fast-changing neighborhoods (Jack London Square and the area around the West Oakland BART), it’s not an easy walk from either.\u003c/p>\n\u003cp>One key to solving the crisis of food deserts, Ahmadi contends, is understanding how to market to low-income communities of color. In urban areas across the U.S., much-needed supermarkets have failed to gain traction when their physical plans appear too high-end. Even if prices are kept low, he says, locals won’t patronize a store they perceive to be pricey.\u003c/p>\n\u003cfigure id=\"attachment_94127\" class=\"wp-caption aligncenter\" style=\"max-width: 720px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/abfe07_4f6a3c86572a42ffb5e29f58d52c7d23.jpg_srz_847_635_75_22_0.50_1.20_0.00_jpg_srz-720x540.jpeg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/abfe07_4f6a3c86572a42ffb5e29f58d52c7d23.jpg_srz_847_635_75_22_0.50_1.20_0.00_jpg_srz-720x540.jpeg\" alt=\"The Mandela Foods Cooperative, located across the street from the West Oakland BART, has been a model of success. Photo: Mandela Foods Cooperative\" width=\"720\" height=\"540\" class=\"size-full wp-image-94127\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/03/abfe07_4f6a3c86572a42ffb5e29f58d52c7d23.jpg_srz_847_635_75_22_0.50_1.20_0.00_jpg_srz-720x540.jpeg 720w, https://ww2.kqed.org/app/uploads/sites/24/2015/03/abfe07_4f6a3c86572a42ffb5e29f58d52c7d23.jpg_srz_847_635_75_22_0.50_1.20_0.00_jpg_srz-720x540-320x240.jpeg 320w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The Mandela Foods Cooperative, located across the street from the West Oakland BART, has been a model of success. Photo: Mandela Foods Cooperative\u003c/figcaption>\u003c/figure>\n\u003cp>One success story in West Oakland is the much-loved \u003ca href=\"http://www.mandelafoods.com/\" target=\"_blank\">Mandela Foods Cooperative\u003c/a>, located in a small retail space across the street from the West Oakland BART. The worker-owned shop is ideally positioned to catch foot traffic, and its clever pricing system allows it to sell fresh fruit, vegetables, and other healthy staples at a significant discount, while charging more than usual for more frivolous products, like organic unbleached paper products.\u003c/p>\n\u003cp>People’s Community Market plans to adopt a similar two-tiered pricing model: a foundation of familiar, affordable products will be supplemented by a few higher-end choices. And the “center aisles” of the store — where chain supermarkets typically house vast swathes of packaged sweets, sodas and snacks — will be shrunk to make room for larger offerings of produce, dairy, and other fresh foods.\u003c/p>\n\u003cp>While the store seeks to make a profit, its central mission will be to improve the neighborhood’s health and economy, as well as to stem the tide of displacement spurred by gentrification. Eventually, the store’s 100 employees will become owners of the business. Employees’ loyalty, as well as their value to the community and the business, will be increased through extensive trainings in nutrition, cooking, and financial literacy.\u003c/p>\n\u003cfigure id=\"attachment_94128\" class=\"wp-caption aligncenter\" style=\"max-width: 720px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/Peoples-Front-Porch-Concept-720x377.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/Peoples-Front-Porch-Concept-720x377.jpg\" alt=\"A rendering of People’s Community Market shows a dining area at its front entrance. Image: People’s Community Market\" width=\"720\" height=\"377\" class=\"size-full wp-image-94128\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/03/Peoples-Front-Porch-Concept-720x377.jpg 720w, https://ww2.kqed.org/app/uploads/sites/24/2015/03/Peoples-Front-Porch-Concept-720x377-400x209.jpg 400w, https://ww2.kqed.org/app/uploads/sites/24/2015/03/Peoples-Front-Porch-Concept-720x377-320x168.jpg 320w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A rendering of People’s Community Market shows a dining area at its front entrance. Image: People’s Community Market\u003c/figcaption>\u003c/figure>\n\u003cp>Ahmadi speaks of West Oakland as a community fractured by divisions between rich and poor; newcomer and native; and black, white and Latino. As a business enterprise, PCM must win over all segments of the local population. As a social experiment, it will strive “to attract the full diversity of the community.”\u003c/p>\n\u003cp>“For us, a grocery store is in some ways just a medium,” Ahmadi says. “We’re building a laboratory for community engagement.” An in-house venue space, managed by PCM’s community partners, will offer educational and cultural programs. A cafe will provide a place for socializing. These additions are vital for this neighborhood, Ahmadi says, whose public spaces have long suffered from neglect. The store will represent a much-needed space for neighbors to rub shoulders.\u003c/p>\n\u003cp>It’s admittedly a lot to ask of a grocery store.\u003c/p>\n\u003cp>On a recent sunny afternoon, though, PCM’s future neighborhood seemed primed for bottom-up growth. In the tiny Tamales la Oaxaquena on Market and 30th streets, visitors were delighted with Rosa’s homemade chicken mole. A dimly lit corner store across the street was doing a brisk trade in hot fried chicken, steamed corn and biscuits. Just over on San Pablo, shoppers maneuvered their baskets through the tight aisles of Produce Pro, where a well-staffed meat counter, bright Mexican piñatas and heaps of fresh produce take up every available square foot of floor and ceiling.\u003c/p>\n\u003cp>These independent operators have found a foothold where chain stores dare not go, and won a loyal customer base by tailoring services to their neighbors’ cultural backgrounds, spending habits and tastes. People’s Community Market seeks to recreate the responsiveness of such small enterprises on a larger scale, with a generous dose of social consciousness.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Until then, People’s Grocery will continue to fill in the gaps with education, urban farms, and community events.\u003c/p>\n\n","blocks":[],"excerpt":"Three initiatives close to the hearts of food-justice activists are picking up steam and promise to bring real and lasting change for the West Oakland neighborhood.","status":"publish","parent":0,"modified":1426787472,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":35,"wordCount":2198},"headData":{"title":"3 Food Initiatives That Could Transform West Oakland's Food Desert | KQED","description":"Three initiatives close to the hearts of food-justice activists are picking up steam and promise to bring real and lasting change for the West Oakland neighborhood.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"3 Food Initiatives That Could Transform West Oakland's Food Desert","datePublished":"2015-03-19T17:51:12.000Z","dateModified":"2015-03-19T17:51:12.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"94113 http://blogs.kqed.org/bayareabites/?p=94113","disqusUrl":"https://ww2.kqed.org/bayareabites/2015/03/19/3-food-initiatives-that-could-transform-west-oaklands-food-desert/","disqusTitle":"3 Food Initiatives That Could Transform West Oakland's Food Desert","path":"/bayareabites/94113/3-food-initiatives-that-could-transform-west-oaklands-food-desert","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_94130\" class=\"wp-caption aligncenter\" style=\"max-width: 720px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/Peoples-Grocery-staff-720x540.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/Peoples-Grocery-staff-720x540.jpg\" alt=\"The staff of People’s Grocery, a nonprofit whose projects range from educating local kids to subsidized CSA boxes. Photo: People’s Grocery\" width=\"720\" height=\"540\" class=\"size-full wp-image-94130\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/03/Peoples-Grocery-staff-720x540.jpg 720w, https://ww2.kqed.org/app/uploads/sites/24/2015/03/Peoples-Grocery-staff-720x540-320x240.jpg 320w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The staff of People’s Grocery, a nonprofit whose projects range from educating local kids to subsidized CSA boxes. Photo: People’s Grocery\u003c/figcaption>\u003c/figure>\n\u003cp>By \u003ca href=\"http://www.berkeleyside.com/author/piper-wheeler/\" target=\"_blank\">Piper Wheeler\u003c/a>, \u003ca href=\"http://www.berkeleyside.com/2015/02/27/efforts-to-give-west-oakland-healthy-future-take-off/\" target=\"_blank\">Berkeleyside NOSH\u003c/a> (2/27/15)\u003c/p>\n\u003cp>It is well-known that fresh produce and alternatives to fast-food are both sorely lacking in West Oakland, an area sometimes referred to as a “food desert.” With perhaps one exception, efforts to date to rectify the situation have either not been forthcoming, or failed to get off the ground. However, three initiatives close to the hearts of food-justice activists are picking up steam and promise to bring real and lasting change for the neighborhood.\u003c/p>\n\u003ch3>People’s Grocery: Improving the local food system in myriad ways\u003c/h3>\n\u003cp>Founded in 2003 with the mission of improving West Oakland’s health and economy through the local food system, \u003ca href=\"http://www.peoplesgrocery.org/welcome?splash=1\" target=\"_blank\">People’s Grocery\u003c/a> is now host to a dizzying array of programs, from foodways education for local kids to subsidized CSA boxes and farmers markets that accept food stamps. West Oakland residents can purchase staple foods at wholesale prices through the organization, as well as indulge in days of “meditative weeding” at one of their several community gardens.\u003c/p>\n\u003cfigure id=\"attachment_94129\" class=\"wp-caption aligncenter\" style=\"max-width: 720px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/Peoples-Grocery-garden-at-Hotel-California-720x421.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/Peoples-Grocery-garden-at-Hotel-California-720x421.jpg\" alt=\"People’s Grocery’s vegetable garden at low-income apartment building Hotel California. Photo: People’s Grocery\" width=\"720\" height=\"421\" class=\"size-full wp-image-94129\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/03/Peoples-Grocery-garden-at-Hotel-California-720x421.jpg 720w, https://ww2.kqed.org/app/uploads/sites/24/2015/03/Peoples-Grocery-garden-at-Hotel-California-720x421-400x234.jpg 400w, https://ww2.kqed.org/app/uploads/sites/24/2015/03/Peoples-Grocery-garden-at-Hotel-California-720x421-320x187.jpg 320w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">People’s Grocery’s vegetable garden at low-income apartment building Hotel California. Photo: People’s Grocery\u003c/figcaption>\u003c/figure>\n\u003cp>People’s Grocery has been in flux over the last few months, and has recently installed Wanda Stewart as its new director. Stewart hopes to continue to grow People’s Grocery’s presence on the local and national stage, and to make sure that People’s continues to be “a place where people talk about food, where we grow food, cook food, talk about food policy, and empower people to make money with food-based enterprises,” she said.\u003c/p>\n\u003cp>A key part of her new agenda is to continue to revitalize the land around Oakland’s California Hotel, which re-opened as an apartment building for low-income residents in 2014. People’s has a community garden in the rear of the building, and Stewart hopes to add a labyrinth and medicinal herbs. Stewart places great importance in the act of gardening: “When you teach someone to grow a vegetable, you teach them to grow and change in life, and teach them to transform themselves as well as the land.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The California Hotel will also be the site of People’s Grocery’s next event, this weekend’s Black History Month celebration. The event, titled \u003ca href=\"http://www.peoplesgrocery.org/\" target=\"_blank\">“Know Our History, Grow Our Future,”\u003c/a> will feature a panel of environmental and activist leaders like Carl Anthony and David Roach, as well as an all-ages dance party, an open garden day, and a farmer’s market.\u003c/p>\n\u003cp>But while the efforts of People’s Grocery do much to improve West Oaklanders’ access to healthy foods, most of the neighborhood’s 25,000 residents still make do without a convenience many city dwellers take for granted: a full-service grocery store.\u003c/p>\n\u003ch3>A grocery store in the Jack London Gateway shopping center\u003c/h3>\n\u003cp>This lack has been making headlines lately. Just before the New Year, Oakland investor \u003ca href=\"http://www.berkeleyside.com/2013/02/01/two-big-new-restaurants-land-in-jack-london-square/\" target=\"_blank\">Tom Henderson\u003c/a> announced his plans to open a new store in the Jack London Gateway shopping center.\u003c/p>\n\u003cp>Oakland’s king of EB-5 investments, Henderson has already funneled millions into Oakland projects considered too high-risk to garner bank financing. His San Francisco Regional Center raises funds via a federal “Immigrant Investor” program, which grants green cards to foreigners who contribute at least $500,000 to a project that creates a minimum of ten jobs. Henderson also owns the Tribune Tower and the restaurant \u003ca href=\"http://www.berkeleyside.com/tag/tribune-tavern/\" target=\"_blank\">Tribune Tavern\u003c/a> in Uptown.\u003c/p>\n\u003cp>The new store, to be located in a long-vacant retail space near the corner of Market and 7th streets, will reportedly require initial start-up costs of $25 million. Henderson vows his 20,000-square-foot market will make “Safeway look like 7-Eleven.”\u003c/p>\n\u003cp>The neighborhood, to be sure, is hungry for it. Residents of this underserved area, many with lower incomes and no cars, must schlepp heavy grocery bags home from Emeryville, Alameda, Berkeley, and far-flung Oakland neighborhoods. This annoyance robs locals of money as well as time: according to one market analysis, the neighborhood leaks $43 million a year in grocery purchases alone. Reclaiming some of this money, activists say, could help mend a local economy still scarred from disruptive city-planning missteps and discriminatory lending practices of past decades.\u003c/p>\n\u003cp>Tom Henderson’s plans have been met with cautious optimism. Many city officials, including mayor Libby Schaff, applaud the investor’s ability to bring new money into Oakland. But some longtime merchants and community activists in the neighborhood doubt the Piedmont native’s ability to succeed in a difficult market.\u003c/p>\n\u003ch3>People’s Community Market: Raising more funds for a grocery store\u003c/h3>\n\u003cfigure id=\"attachment_94126\" class=\"wp-caption alignright\" style=\"max-width: 360px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/12840-1377647833-360x313.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/12840-1377647833-360x313.jpg\" alt=\"Brahm Ahmadi. Photo: People’s Community Market\" width=\"360\" height=\"313\" class=\"size-full wp-image-94126\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/03/12840-1377647833-360x313.jpg 360w, https://ww2.kqed.org/app/uploads/sites/24/2015/03/12840-1377647833-360x313-320x278.jpg 320w\" sizes=\"(max-width: 360px) 100vw, 360px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Brahm Ahmadi. Photo: People’s Community Market\u003c/figcaption>\u003c/figure>\n\u003cp>No one understands the challenges of opening a store in West Oakland better than \u003ca href=\"http://www.berkeleyside.com/tag/brahm-ahmadi/\" target=\"_blank\">Brahm Ahmadi\u003c/a>, who has devoted the better part of his adult life to the neighborhood’s food system. The founder and former director of People’s Grocery, Ahmadi split amicably from the nonprofit about two years ago in order to devote his energies to \u003ca href=\"http://www.berkeleyside.com/tag/peoples-community-market/\" target=\"_blank\">People’s Community Market\u003c/a> (PCM). This for-profit, socially-conscious organization is now in the final stages of securing a site for their own 10,000 square foot store. \u003ca href=\"http://peoplescommunitymarket.com/\" target=\"_blank\">PCM\u003c/a> leaders are in talks with multiple landowners, but a site at the corner of Market Street and Grand Avenue is a top contender.\u003c/p>\n\u003cp>Just days after Henderson announced his investment plans, Ahmadi wrote an update to his own investors. These shareholders are, for the most part, working people with ties to West Oakland. Ahmadi and his partners managed to raise PCM’s current capitalization of $1.2 million through a grassroots direct public offering. Of PCM’s 402 current shareholders, a little over half bought in with the $1,000 minimum investment.\u003c/p>\n\u003cp>PCM’s word-of-mouth campaign earned the prospective market not just much-needed funds, but social currency and a foothold in the neighborhood. “People — our future customers — have been involved from the very beginning,” Ahmadi says. “They’re excited to support us.”\u003c/p>\n\u003cp>To further ensure that the store will cater to the neighborhood, PCM relies on a Community Advisory Board — assembled and facilitated by People’s Grocery — that is helping to plan everything from the store’s layout and design to product lines and community outreach.\u003c/p>\n\u003cp>Unfortunately, $1.2 million doesn’t buy much in West Oakland’s newly hot commercial real-estate market. Ahmadi describes unmotivated landowners determined to garner $80 per square foot for land that would have sold for $50 just last year. Initially, the organizers had expected their current funds to cover land and construction; now it seems it will go to land alone.\u003c/p>\n\u003cp>Ahmadi is hopeful that more money will come. He says that the success of their first direct public offering has earned PCM “credibility” with bank lenders who previously wouldn’t consider touching such a project. More small investors, who missed the first round of fundraising, are waiting in the wings.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/2i_2USfWdlg'\n title='//www.youtube.com/embed/2i_2USfWdlg'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/p>\n\u003cp>The activists behind People’s Community Market are nothing if not patient. For years they have been researching, preparing and planning this store. At stake is not just their own success, but the redemption of a neighborhood long stigmatized by store closures. “We were looking to open a store fifteen years ago,” Ahmadi says, “but the risks were too high. … Failure would be too damaging to the community.”\u003c/p>\n\u003cp>Such painstaking preparation stands in stark contrast to the hustle of Tom Henderson’s enterprise, which has reportedly not yet commissioned a feasibility study. Ahmadi emphasizes that he welcomes Henderson’s efforts, and isn’t concerned about a competitive threat. But he is worried Henderson’s project will fail, leaving the neighborhood in the lurch.\u003c/p>\n\u003cp>People’s Community Market had already rejected Henderson’s selected site, unimpressed with its location. The Jack London Gateway shopping center, while convenient to several freeways, is on the edge of the neighborhood, with poor street frontage and limited public transit nearby. “We had to consider the limitations of this community, [in which] most people are walking or taking the bus, and shop every few days instead of once a week,” Ahmadi explains.\u003c/p>\n\u003cp>He speculates that Henderson is perhaps counting on gentrification to bring in more affluent customers — but those drivers who might come in off the freeway will have their choice of other markets within an easy drive. And while Jack London Gateway is technically bracketed by two fast-changing neighborhoods (Jack London Square and the area around the West Oakland BART), it’s not an easy walk from either.\u003c/p>\n\u003cp>One key to solving the crisis of food deserts, Ahmadi contends, is understanding how to market to low-income communities of color. In urban areas across the U.S., much-needed supermarkets have failed to gain traction when their physical plans appear too high-end. Even if prices are kept low, he says, locals won’t patronize a store they perceive to be pricey.\u003c/p>\n\u003cfigure id=\"attachment_94127\" class=\"wp-caption aligncenter\" style=\"max-width: 720px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/abfe07_4f6a3c86572a42ffb5e29f58d52c7d23.jpg_srz_847_635_75_22_0.50_1.20_0.00_jpg_srz-720x540.jpeg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/abfe07_4f6a3c86572a42ffb5e29f58d52c7d23.jpg_srz_847_635_75_22_0.50_1.20_0.00_jpg_srz-720x540.jpeg\" alt=\"The Mandela Foods Cooperative, located across the street from the West Oakland BART, has been a model of success. Photo: Mandela Foods Cooperative\" width=\"720\" height=\"540\" class=\"size-full wp-image-94127\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/03/abfe07_4f6a3c86572a42ffb5e29f58d52c7d23.jpg_srz_847_635_75_22_0.50_1.20_0.00_jpg_srz-720x540.jpeg 720w, https://ww2.kqed.org/app/uploads/sites/24/2015/03/abfe07_4f6a3c86572a42ffb5e29f58d52c7d23.jpg_srz_847_635_75_22_0.50_1.20_0.00_jpg_srz-720x540-320x240.jpeg 320w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The Mandela Foods Cooperative, located across the street from the West Oakland BART, has been a model of success. Photo: Mandela Foods Cooperative\u003c/figcaption>\u003c/figure>\n\u003cp>One success story in West Oakland is the much-loved \u003ca href=\"http://www.mandelafoods.com/\" target=\"_blank\">Mandela Foods Cooperative\u003c/a>, located in a small retail space across the street from the West Oakland BART. The worker-owned shop is ideally positioned to catch foot traffic, and its clever pricing system allows it to sell fresh fruit, vegetables, and other healthy staples at a significant discount, while charging more than usual for more frivolous products, like organic unbleached paper products.\u003c/p>\n\u003cp>People’s Community Market plans to adopt a similar two-tiered pricing model: a foundation of familiar, affordable products will be supplemented by a few higher-end choices. And the “center aisles” of the store — where chain supermarkets typically house vast swathes of packaged sweets, sodas and snacks — will be shrunk to make room for larger offerings of produce, dairy, and other fresh foods.\u003c/p>\n\u003cp>While the store seeks to make a profit, its central mission will be to improve the neighborhood’s health and economy, as well as to stem the tide of displacement spurred by gentrification. Eventually, the store’s 100 employees will become owners of the business. Employees’ loyalty, as well as their value to the community and the business, will be increased through extensive trainings in nutrition, cooking, and financial literacy.\u003c/p>\n\u003cfigure id=\"attachment_94128\" class=\"wp-caption aligncenter\" style=\"max-width: 720px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/Peoples-Front-Porch-Concept-720x377.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/03/Peoples-Front-Porch-Concept-720x377.jpg\" alt=\"A rendering of People’s Community Market shows a dining area at its front entrance. Image: People’s Community Market\" width=\"720\" height=\"377\" class=\"size-full wp-image-94128\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/03/Peoples-Front-Porch-Concept-720x377.jpg 720w, https://ww2.kqed.org/app/uploads/sites/24/2015/03/Peoples-Front-Porch-Concept-720x377-400x209.jpg 400w, https://ww2.kqed.org/app/uploads/sites/24/2015/03/Peoples-Front-Porch-Concept-720x377-320x168.jpg 320w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A rendering of People’s Community Market shows a dining area at its front entrance. Image: People’s Community Market\u003c/figcaption>\u003c/figure>\n\u003cp>Ahmadi speaks of West Oakland as a community fractured by divisions between rich and poor; newcomer and native; and black, white and Latino. As a business enterprise, PCM must win over all segments of the local population. As a social experiment, it will strive “to attract the full diversity of the community.”\u003c/p>\n\u003cp>“For us, a grocery store is in some ways just a medium,” Ahmadi says. “We’re building a laboratory for community engagement.” An in-house venue space, managed by PCM’s community partners, will offer educational and cultural programs. A cafe will provide a place for socializing. These additions are vital for this neighborhood, Ahmadi says, whose public spaces have long suffered from neglect. The store will represent a much-needed space for neighbors to rub shoulders.\u003c/p>\n\u003cp>It’s admittedly a lot to ask of a grocery store.\u003c/p>\n\u003cp>On a recent sunny afternoon, though, PCM’s future neighborhood seemed primed for bottom-up growth. In the tiny Tamales la Oaxaquena on Market and 30th streets, visitors were delighted with Rosa’s homemade chicken mole. A dimly lit corner store across the street was doing a brisk trade in hot fried chicken, steamed corn and biscuits. Just over on San Pablo, shoppers maneuvered their baskets through the tight aisles of Produce Pro, where a well-staffed meat counter, bright Mexican piñatas and heaps of fresh produce take up every available square foot of floor and ceiling.\u003c/p>\n\u003cp>These independent operators have found a foothold where chain stores dare not go, and won a loyal customer base by tailoring services to their neighbors’ cultural backgrounds, spending habits and tastes. People’s Community Market seeks to recreate the responsiveness of such small enterprises on a larger scale, with a generous dose of social consciousness.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Until then, People’s Grocery will continue to fill in the gaps with education, urban farms, and community events.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/94113/3-food-initiatives-that-could-transform-west-oaklands-food-desert","authors":["5592"],"categories":["bayareabites_13813","bayareabites_1962"],"tags":["bayareabites_2722","bayareabites_14223","bayareabites_9532","bayareabites_9097","bayareabites_9998"],"featImg":"bayareabites_94130","label":"bayareabites"},"bayareabites_65515":{"type":"posts","id":"bayareabites_65515","meta":{"index":"posts_1591205157","site":"bayareabites","id":"65515","score":null,"sort":[1374080952000]},"guestAuthors":[],"slug":"oaklands-jack-london-district-a-food-desert-for-the-wealthy","title":"Oakland's Jack London District: A Food Desert For The Wealthy?","publishDate":1374080952,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_65545\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/Floor-Plan.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/Floor-Plan.jpg\" alt=\"Design for upcoming Portside Community Market. Image courtesy of Portside Community Market\" width=\"1000\" height=\"640\" class=\"size-full wp-image-65545\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Design for upcoming Portside Community Market. Image courtesy of Portside Community Market\u003c/figcaption>\u003c/figure>\n\u003cp>The Jack London District might finally get something it's been lacking since its booming development: a real grocery store. \u003c/p>\n\u003cp>After decades of growth and restructuring, a number of notable restaurants like \u003ca href=\"http://ww2.kqed.org/bayareabites/2012/01/10/let-them-cook-for-you-haven/\">Haven\u003c/a>, \u003ca href=\"http://www.theforgepizza.com/\">Forge\u003c/a>, and smaller artisans like \u003ca href=\"https://www.miette.com/\">Miette\u003c/a> opened their doors on Jack London Square's waterfront and within the surrounding residential areas. Even so, the district remains a food desert meaning that access to fresh produce is limited. Aside from a farmers' market, which happens only once a week, the closest grocery store to the Jack London District is in Chinatown.\u003c/p>\n\u003cp>A startup team decided that it was time to shake things up. Tommaso Boggia and La Wanda Knox are co-founders of \u003ca href=\"http://www.portsidemarket.com/\">Portside Community Market\u003c/a>, a soon-to-be cooperative whose mission will be to provide residents in the Jack London District with fresh, local and organic produce. The team plans to build a 5000-square-foot community market. \u003c/p>\n\u003cp>The hip neighborhood has attracted investors, restaurants and festivals but Boggia says this type of business development doesn't necessarily reflect the residents' wishes.\u003c/p>\n\u003cp>\"I have been working with a neighborhood association for over a year, researching how Jack London residents, visitors, employees and business owners would like to see the neighborhood improve,\" Boggia explains. \"Over and over again, the number one concern is having more residential amenities and more specifically, a grocery store.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Boggia is from Italy. He moved to the U.S. nine years ago and was shocked by the lack of access to fresh food.\u003c/p>\n\u003cp>\"I was not able to walk to a place to get fresh and healthy food,\" he says. \"And I lived in Santa Cruz!”\u003c/p>\n\u003cfigure id=\"attachment_65541\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/TOMMASO_1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/TOMMASO_1.jpg\" alt=\"For over year, Tommaso Boggia conducted research asking residents how they would like to see Jack London Square improve. Photo: Lauren Benichou\" width=\"1000\" height=\"664\" class=\"size-full wp-image-65541\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">For over year, Tommaso Boggia conducted research asking residents how they would like to see Jack London Square improve. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003cp>Knox is a business developer and the mastermind behind Portside Community Market's business strategy. \u003c/p>\n\u003cp>\"I come from Bayview in San Francisco,\" she says. \"It's what you would call another food desert.\"\u003c/p>\n\u003cp>Knox believes the market is an opportunity to build wealth and support the local economy. It is also an opportunity for her to grow professionally. Her stint as a corporate consultant left her feeling frustrated and she hopes that a cooperative business will offer a better working environment.\u003c/p>\n\u003cp>\"I have worked in the corporate world and it is not friendly to African American women,\" she says. \"I always plateaued.\" \u003c/p>\n\u003cp>Brahm Ahmadi from \u003ca href=\"http://www.peoplesgrocery.org/\">People's Grocery\u003c/a> inspired her. Ahmadi and his team are undertaking a similar venture in West Oakland called the \u003ca href=\"http://peoplescommunitymarket.com/\">People's Community Market\u003c/a>. Ahmadi is currently fundraising for his West Oakland project. After meeting with Ahmadi, she gained a better understanding of the challenges ahead, like the lack of \"real\" support from the City of Oakland. \u003c/p>\n\u003cp>\"The city of Oakland says it supports the concept but at the same time officials haven't put anything behind it,\" she says. \u003c/p>\n\u003cfigure id=\"attachment_65540\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/LaWandaKnox_1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/LaWandaKnox_1.jpg\" alt=\"La Wanda Knox is a business developer and the mastermind behind the business strategy of Portside Community Market. Photo: Lauren Benichou\" width=\"1000\" height=\"664\" class=\"size-full wp-image-65540\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">La Wanda Knox is a business developer and the mastermind behind the business strategy of Portside Community Market. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003cp>But let's be honest, Jack London Square brings massive revenue to the city of Oakland and residents aren't living in poverty. Jack London's 2000 residents do not have the same \"needs\" as West Oakland's 25,000 residents, \u003ca href=\"http://www.sfgate.com/business/article/West-Oakland-supermarket-shops-for-funds-4292021.php\">half of whom do not own a car\u003c/a>, which makes walking 1.5 miles to the nearest grocery store a real challenge. So, I ask, why Jack London?\u003c/p>\n\u003cp>\"I was not going go to a community of need and impose something on a community that is not my own,\" Boggia says while Knox nods in approval. \"This is the community that I know, that I live in and that's why I wanted to start it here. From the beginning our idea was to create a replicable model whether through franchise or just though creating a way to support a sister cooperative in a community that is more in need but it will be driven from the people of that community,\" he says. \u003c/p>\n\u003ch3>Jack London: A Food Desert and Vacant Buildings\u003c/h3>\n\u003cp>The district of Jack London is home to more than 2000 residents and workers but it is also a harbor of vacant buildings. Since the 1970s, numerous developers attempted to redesign Jack London Square only to leave behind empty spaces. In the 1970s, European-style pathways and storefronts popped up but the project never succeeded in exciting the masses. Barnes and Noble, which open in the 1980s, closed in 2010 and the building has been vacant ever since. That same year, Jack London Square Ventures LLC, a partnership between Ellis LLC and Divco West, envisioned a ferry-building-style market and built a \u003ca href=\"http://www.jacklondonmarket.com/\">six-story glass building\u003c/a> composed of office and retail space. 90 percent of the office space is now leased to restaurants like Haven or Bocanova but the 72,000 square feet of retail space is still market-less. \u003c/p>\n\u003cfigure id=\"attachment_65544\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/vacant4.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/vacant4.jpg\" alt=\"Vacant buildings are a common sight in Jack London. Photo: Lauren Benichou\" width=\"1000\" height=\"663\" class=\"size-full wp-image-65544\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Vacant buildings are a common sight in Jack London. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003ch3>What's Next?\u003c/h3>\n\u003cp>\"The next step is figuring out our fundraising logistics and as soon as we are incorporated, we can start finalizing the location,\" Boggia says. \u003c/p>\n\u003cp>\"We are looking at visibility, parking, square footage and proximity to residential areas,\" Knox adds. \u003c/p>\n\u003cfigure id=\"attachment_65542\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/vacant1_1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/vacant1_1.jpg\" alt=\"Boggia's favorite location is on Broadway and 4th street. It's been unoccupied for years. Photo: Lauren Benichou\" width=\"1000\" height=\"664\" class=\"size-full wp-image-65542\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Boggia's favorite location is on Broadway and 4th street. It's been unoccupied for years. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003cp>But that's easier said than done. Boggia says that some of the major challenges the team faces have been plaguing the district for years: property owners' lack of strategy or unrealistic goals. He says that some of them, like Jack London Partners, are waiting for big box grocery stores like Whole Foods or Trader Joe's, to lease or buy their properties. \u003c/p>\n\u003cp>\"That's never going to happen,\" he says. \"There isn't the residential density for it and even then they keep telling us that they don't want something smaller.\"\u003c/p>\n\u003cfigure id=\"attachment_65543\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/Vacant2_1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/Vacant2_1.jpg\" alt=\"This location on Alice and 3rd is Knox's preference. "It has character," she says. Photo: Lauren Benichou\" width=\"1000\" height=\"664\" class=\"size-full wp-image-65543\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">This location on Alice and 3rd is Knox's preference. \"It has character,\" she says. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003cp>The team has recently launched a \u003ca href=\"https://www.surveymonkey.com/s/portsidemarket\">\u003cstrong>survey\u003c/strong>\u003c/a> asking what residents would like their grocery store to look like. Boggia is convinced that the Portside Community Market will thrive even with competitors like Whole Foods because the project is truly community-oriented. \u003c/p>\n\u003cp>\"We'll reflect the neighborhood's character, we are adaptable and we are worker-owned,\" he says smiling. \u003c/p>\n\u003ch3>More Information\u003c/h3>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003ca href=\"http://www.portsidemarket.com/\">Portside Community Market\u003c/a>\u003cbr>\n\u003cstrong>Facebook:\u003c/strong> \u003ca href=\"https://www.facebook.com/PortsideCommunityMarket\">Portside Community Market\u003c/a>\u003c/p>\n\n","blocks":[],"excerpt":"The Jack London District might finally get something it's been lacking since its booming development: a real grocery store. ","status":"publish","parent":0,"modified":1374170062,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":25,"wordCount":1082},"headData":{"title":"Oakland's Jack London District: A Food Desert For The Wealthy? | KQED","description":"The Jack London District might finally get something it's been lacking since its booming development: a real grocery store. ","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Oakland's Jack London District: A Food Desert For The Wealthy?","datePublished":"2013-07-17T17:09:12.000Z","dateModified":"2013-07-18T17:54:22.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"65515 http://blogs.kqed.org/bayareabites/?p=65515","disqusUrl":"https://ww2.kqed.org/bayareabites/2013/07/17/oaklands-jack-london-district-a-food-desert-for-the-wealthy/","disqusTitle":"Oakland's Jack London District: A Food Desert For The Wealthy?","path":"/bayareabites/65515/oaklands-jack-london-district-a-food-desert-for-the-wealthy","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_65545\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/Floor-Plan.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/Floor-Plan.jpg\" alt=\"Design for upcoming Portside Community Market. Image courtesy of Portside Community Market\" width=\"1000\" height=\"640\" class=\"size-full wp-image-65545\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Design for upcoming Portside Community Market. Image courtesy of Portside Community Market\u003c/figcaption>\u003c/figure>\n\u003cp>The Jack London District might finally get something it's been lacking since its booming development: a real grocery store. \u003c/p>\n\u003cp>After decades of growth and restructuring, a number of notable restaurants like \u003ca href=\"http://ww2.kqed.org/bayareabites/2012/01/10/let-them-cook-for-you-haven/\">Haven\u003c/a>, \u003ca href=\"http://www.theforgepizza.com/\">Forge\u003c/a>, and smaller artisans like \u003ca href=\"https://www.miette.com/\">Miette\u003c/a> opened their doors on Jack London Square's waterfront and within the surrounding residential areas. Even so, the district remains a food desert meaning that access to fresh produce is limited. Aside from a farmers' market, which happens only once a week, the closest grocery store to the Jack London District is in Chinatown.\u003c/p>\n\u003cp>A startup team decided that it was time to shake things up. Tommaso Boggia and La Wanda Knox are co-founders of \u003ca href=\"http://www.portsidemarket.com/\">Portside Community Market\u003c/a>, a soon-to-be cooperative whose mission will be to provide residents in the Jack London District with fresh, local and organic produce. The team plans to build a 5000-square-foot community market. \u003c/p>\n\u003cp>The hip neighborhood has attracted investors, restaurants and festivals but Boggia says this type of business development doesn't necessarily reflect the residents' wishes.\u003c/p>\n\u003cp>\"I have been working with a neighborhood association for over a year, researching how Jack London residents, visitors, employees and business owners would like to see the neighborhood improve,\" Boggia explains. \"Over and over again, the number one concern is having more residential amenities and more specifically, a grocery store.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Boggia is from Italy. He moved to the U.S. nine years ago and was shocked by the lack of access to fresh food.\u003c/p>\n\u003cp>\"I was not able to walk to a place to get fresh and healthy food,\" he says. \"And I lived in Santa Cruz!”\u003c/p>\n\u003cfigure id=\"attachment_65541\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/TOMMASO_1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/TOMMASO_1.jpg\" alt=\"For over year, Tommaso Boggia conducted research asking residents how they would like to see Jack London Square improve. Photo: Lauren Benichou\" width=\"1000\" height=\"664\" class=\"size-full wp-image-65541\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">For over year, Tommaso Boggia conducted research asking residents how they would like to see Jack London Square improve. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003cp>Knox is a business developer and the mastermind behind Portside Community Market's business strategy. \u003c/p>\n\u003cp>\"I come from Bayview in San Francisco,\" she says. \"It's what you would call another food desert.\"\u003c/p>\n\u003cp>Knox believes the market is an opportunity to build wealth and support the local economy. It is also an opportunity for her to grow professionally. Her stint as a corporate consultant left her feeling frustrated and she hopes that a cooperative business will offer a better working environment.\u003c/p>\n\u003cp>\"I have worked in the corporate world and it is not friendly to African American women,\" she says. \"I always plateaued.\" \u003c/p>\n\u003cp>Brahm Ahmadi from \u003ca href=\"http://www.peoplesgrocery.org/\">People's Grocery\u003c/a> inspired her. Ahmadi and his team are undertaking a similar venture in West Oakland called the \u003ca href=\"http://peoplescommunitymarket.com/\">People's Community Market\u003c/a>. Ahmadi is currently fundraising for his West Oakland project. After meeting with Ahmadi, she gained a better understanding of the challenges ahead, like the lack of \"real\" support from the City of Oakland. \u003c/p>\n\u003cp>\"The city of Oakland says it supports the concept but at the same time officials haven't put anything behind it,\" she says. \u003c/p>\n\u003cfigure id=\"attachment_65540\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/LaWandaKnox_1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/LaWandaKnox_1.jpg\" alt=\"La Wanda Knox is a business developer and the mastermind behind the business strategy of Portside Community Market. Photo: Lauren Benichou\" width=\"1000\" height=\"664\" class=\"size-full wp-image-65540\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">La Wanda Knox is a business developer and the mastermind behind the business strategy of Portside Community Market. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003cp>But let's be honest, Jack London Square brings massive revenue to the city of Oakland and residents aren't living in poverty. Jack London's 2000 residents do not have the same \"needs\" as West Oakland's 25,000 residents, \u003ca href=\"http://www.sfgate.com/business/article/West-Oakland-supermarket-shops-for-funds-4292021.php\">half of whom do not own a car\u003c/a>, which makes walking 1.5 miles to the nearest grocery store a real challenge. So, I ask, why Jack London?\u003c/p>\n\u003cp>\"I was not going go to a community of need and impose something on a community that is not my own,\" Boggia says while Knox nods in approval. \"This is the community that I know, that I live in and that's why I wanted to start it here. From the beginning our idea was to create a replicable model whether through franchise or just though creating a way to support a sister cooperative in a community that is more in need but it will be driven from the people of that community,\" he says. \u003c/p>\n\u003ch3>Jack London: A Food Desert and Vacant Buildings\u003c/h3>\n\u003cp>The district of Jack London is home to more than 2000 residents and workers but it is also a harbor of vacant buildings. Since the 1970s, numerous developers attempted to redesign Jack London Square only to leave behind empty spaces. In the 1970s, European-style pathways and storefronts popped up but the project never succeeded in exciting the masses. Barnes and Noble, which open in the 1980s, closed in 2010 and the building has been vacant ever since. That same year, Jack London Square Ventures LLC, a partnership between Ellis LLC and Divco West, envisioned a ferry-building-style market and built a \u003ca href=\"http://www.jacklondonmarket.com/\">six-story glass building\u003c/a> composed of office and retail space. 90 percent of the office space is now leased to restaurants like Haven or Bocanova but the 72,000 square feet of retail space is still market-less. \u003c/p>\n\u003cfigure id=\"attachment_65544\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/vacant4.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/vacant4.jpg\" alt=\"Vacant buildings are a common sight in Jack London. Photo: Lauren Benichou\" width=\"1000\" height=\"663\" class=\"size-full wp-image-65544\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Vacant buildings are a common sight in Jack London. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003ch3>What's Next?\u003c/h3>\n\u003cp>\"The next step is figuring out our fundraising logistics and as soon as we are incorporated, we can start finalizing the location,\" Boggia says. \u003c/p>\n\u003cp>\"We are looking at visibility, parking, square footage and proximity to residential areas,\" Knox adds. \u003c/p>\n\u003cfigure id=\"attachment_65542\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/vacant1_1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/vacant1_1.jpg\" alt=\"Boggia's favorite location is on Broadway and 4th street. It's been unoccupied for years. Photo: Lauren Benichou\" width=\"1000\" height=\"664\" class=\"size-full wp-image-65542\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Boggia's favorite location is on Broadway and 4th street. It's been unoccupied for years. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003cp>But that's easier said than done. Boggia says that some of the major challenges the team faces have been plaguing the district for years: property owners' lack of strategy or unrealistic goals. He says that some of them, like Jack London Partners, are waiting for big box grocery stores like Whole Foods or Trader Joe's, to lease or buy their properties. \u003c/p>\n\u003cp>\"That's never going to happen,\" he says. \"There isn't the residential density for it and even then they keep telling us that they don't want something smaller.\"\u003c/p>\n\u003cfigure id=\"attachment_65543\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/Vacant2_1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/Vacant2_1.jpg\" alt=\"This location on Alice and 3rd is Knox's preference. "It has character," she says. Photo: Lauren Benichou\" width=\"1000\" height=\"664\" class=\"size-full wp-image-65543\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">This location on Alice and 3rd is Knox's preference. \"It has character,\" she says. Photo: Lauren Benichou\u003c/figcaption>\u003c/figure>\n\u003cp>The team has recently launched a \u003ca href=\"https://www.surveymonkey.com/s/portsidemarket\">\u003cstrong>survey\u003c/strong>\u003c/a> asking what residents would like their grocery store to look like. Boggia is convinced that the Portside Community Market will thrive even with competitors like Whole Foods because the project is truly community-oriented. \u003c/p>\n\u003cp>\"We'll reflect the neighborhood's character, we are adaptable and we are worker-owned,\" he says smiling. \u003c/p>\n\u003ch3>More Information\u003c/h3>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://www.portsidemarket.com/\">Portside Community Market\u003c/a>\u003cbr>\n\u003cstrong>Facebook:\u003c/strong> \u003ca href=\"https://www.facebook.com/PortsideCommunityMarket\">Portside Community Market\u003c/a>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/65515/oaklands-jack-london-district-a-food-desert-for-the-wealthy","authors":["5466"],"categories":["bayareabites_109","bayareabites_752","bayareabites_1962","bayareabites_1245","bayareabites_1875","bayareabites_2035"],"tags":["bayareabites_11470","bayareabites_12027","bayareabites_9531","bayareabites_11449","bayareabites_10066","bayareabites_2643","bayareabites_12025","bayareabites_12026","bayareabites_14757","bayareabites_9532","bayareabites_9097","bayareabites_12023","bayareabites_12024"],"featImg":"bayareabites_65557","label":"bayareabites"},"bayareabites_59137":{"type":"posts","id":"bayareabites_59137","meta":{"index":"posts_1591205157","site":"bayareabites","id":"59137","score":null,"sort":[1364917213000]},"guestAuthors":[],"slug":"coming-soon-a-supermarket-in-west-oakland","title":"Coming Soon: A Supermarket in West Oakland","publishDate":1364917213,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_59309\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/04/store-front1000.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/04/store-front1000.jpg\" alt=\"The proposed People's Community Market is a 12,000 square foot corner supermarket about the size of a typical Trader Joe's. Rendering: Lowney Architecture\" width=\"1000\" height=\"545\" class=\"size-full wp-image-59309\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The proposed People's Community Market is a 12,000 square foot supermarket about the size of a typical Trader Joe's. Rendering: Lowney Architecture\u003c/figcaption>\u003c/figure>\n\u003cp>The wait in West Oakland may finally be over: An innovative approach to funding for an ambitious full-service, mid-sized grocery store looks likely to pay off. \u003ca href=\"http://peoplescommunitymarket.com/\">People's Community Market\u003c/a>, slated to anchor a vacant lot at the corner of busy West Grand Avenue and Market Street, will serve a community that is home to more than 50 liquor stores and over a dozen corner shops but lacks a supermarket. (The nearby worker owned-and-operated \u003ca href=\"http://www.mandelafoods.com/\">Mandela Foods Cooperative\u003c/a> offers some local residents access to \u003ca href=\"http://lettuceeatkale.com/2011/james-berk-of-mandela-foods-brings-produce-to-his-people/\">fresh produce\u003c/a> and natural grocery items but the small store can't meet the needs of the entire West Oakland area.)\u003c/p>\n\u003cp>For many residents, especially the car-less and seniors, who can schlep two hours to get to and from a supermarket by bus, the new grocery store can't come soon enough. If all continues to go well on the fundraising front the market is projected to open in the fall of 2014. It has high-profile supporters such as Oakland cookbook author-chef-advocate \u003ca href=\"http://www.bryant-terry.com/\">Bryant Terry\u003c/a>, who has emceed \u003ca href=\"http://peoplescommunitymarket.com/attend-an-event/\">\"Front Porch\" fundraisers\u003c/a> for the project, and \u003ca href=\"http://www.sfchronicle.com/entertainment/article/Sam-Mogannam-churns-success-at-Bi-Rites-4389210.php\">Sam Mogannam\u003c/a> of San Francisco's wildly successful \u003ca href=\"http://www.biritemarket.com/\">Bi-Rite Market\u003c/a>, and a leadership team that includes \u003ca href=\"http://www.ethicurean.com/2009/06/07/monterey-market/\">Bill Fujimoto\u003c/a>, the beloved former \u003ca href=\"http://www.montereymarket.com/\">Monterey Market\u003c/a> produce whisperer.\u003c/p>\n\u003cp>The project is raising money for the much-needed store in a novel approach. It's selling stock in the supermarket in what's known as a direct public offering, a \u003ca href=\"http://www.dfdpo.com/clientsum10.htm\">fundraising approach\u003c/a> successfully employed by other Bay Area businesses like packaged mac & cheese maker \u003ca href=\"http://www.annies.com/\">Annie's Homegrown\u003c/a>. \u003c/p>\n\u003cp>\u003ca href=\"http://foodandcommunityfellows.org/fellow/brahm-ahmadi\">Brahm Ahmadi\u003c/a>, founder and CEO of People's Community Market, checked in with Bay Area Bites about the status of the capital-raising campaign, how it ties into a food financing initiative designed to increase access to healthy, affordable food in underserved communities in California (\u003ca href=\"http://ww2.kqed.org/bayareabites/2011/07/20/peoples-community-market-closer-to-finding-funding-with-white-house-announcement/\">previously reported on BAB\u003c/a>), and the lessons he's learned in his crusade to get good grub into a neighborhood long overlooked by supermarket chains.\u003c/p>\n\u003cfigure id=\"attachment_59310\" class=\"wp-caption aligncenter\" style=\"max-width: 400px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/04/Brahm_green600.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/04/Brahm_green600.jpg\" alt=\"People's Community Market founder Brahm Ahmadi is confident the West Oakland store will get funded. Photo courtesy of Brahm Ahmadi\" width=\"400\" class=\"size-full wp-image-59310\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">People's Community Market founder Brahm Ahmadi is confident the West Oakland store will get funded. Photo courtesy of Brahm Ahmadi\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Why did People's Community Market decide to go the direct public offering route and how is it going?\u003c/strong>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>We launched it at the beginning of November 2012 and have raised $350K so far. We’re shooting to reach $500K by the end of May as that will ignite the next key stages of the project -- securing a loan and a lease. We hope to capitalize on the growing public interest in supporting local economies and thriving communities through investment in local small businesses and mission-driven enterprises.\u003c/p>\n\u003cp>We first tried to raise the equity funding from foundations and private investors. The foundations couldn’t sort out how to make an investment into a for-profit venture. The private investors weren’t interested in the low-margins and timeframes for when they’d get paid back. These investors also preferred fast growth and eventually selling to a larger company -- neither of which fits with our goals of focusing on West Oakland and retaining local ownership. \u003c/p>\n\u003cp>We saw that crowdfunding, as a means of public financial support for small projects, was taking off and that the Occupy protest movement was signaling a public desire for something other than Wall Street. We thought these trends presented new opportunities for raising money from the public. But we wanted People’s Community Market to be a real and sustainable investment and for our backers to become true shareholders. \u003c/p>\n\u003cp>So with the guidance and counsel of \u003ca href=\"http://www.cuttingedgecapital.com/\">Cutting Edge Capital\u003c/a> in Oakland, we launched a direct public stock offering (DPO) that enables California residents of diverse economic backgrounds to buy shares in our venture and earn a modest return while supporting West Oakland families to attain healthier and more socially connected lives.\u003c/p>\n\u003cp>\u003cstrong>Why not try \u003ca href=\"http://www.kickstarter.com/\">Kickstarter\u003c/a>, or similar \u003ca href=\"http://www.indiegogo.com/\">crowdsourcing\u003c/a> options \u003ca href=\"http://grist.org/sustainable-food/put-your-money-where-your-mouth-is-funding-food-on-kickstarter/\">popular with new food enterprises\u003c/a>, instead?\u003c/strong>\u003c/p>\n\u003cp>It’s hard to raise a large amount of money (most projects raise $10K-$100K) through crowdfunding and it’s a very crowded and noisy space and, therefore, pretty hard to stand out. \u003c/p>\n\u003cp>\u003cstrong>Can you explain how the DPO ties into the California Fresh Works Fund? \u003c/strong>\u003c/p>\n\u003cp>The \u003ca href=\"http://www.cafreshworks.com/\">California Fresh Works Fund\u003c/a> will proceed with a below-market-rate loan for two-thirds of our financing once we have secured the other one-third as equity. The DPO is how we’re raising the one-third equity we need to leverage the loan opportunity. What this means is that every dollar that someone invests into our project by purchasing shares will be matched by two dollars in debt financing from the California Fresh Works Fund.\u003c/p>\n\u003cfigure id=\"attachment_59313\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/04/produce-stand1000.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/04/produce-stand1000.jpg\" alt=\"People's Grocery sponsored a program called the Grub Box as a short-term solution to getting fresh food to folks in a neighborhood with no full-service supermarket. Photo: Scott Braley\" width=\"1000\" height=\"664\" class=\"size-full wp-image-59313\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">People's Grocery sponsored a program called the Grub Box as a short-term solution to getting fresh food to folks in a neighborhood with no full-service supermarket. Photo: Scott Braley\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>What kind of people have signed up as shareholders and what reasons have they given for investing?\u003c/strong>\u003c/p>\n\u003cp>The vast majority of people who have become founding shareholders are working class and middle class individuals and families. This is a very local- and small-investor based campaign. Unfortunately, most West Oakland residents can’t afford the $1,000 minimum investment. And we can’t afford to lower the minimum investment at this time. We’re planning a secondary offering that will launch in the summer that will enable West Oakland residents to contribute financially at a rate they can afford. \u003c/p>\n\u003cp>The most consistent theme I hear about \u003ca href=\"http://peoplescommunitymarket.com/2013/03/03/success-of-share-match-shows-the-power-of-small-investors/\">why people invest \u003c/a>is that people really care about the problem we’re trying to address – that 25,000 people in West Oakland don’t have access to a full-service grocer and that 48% of them are obese or at unhealthy weights. They’re drawn to the social impact we’re looking to make, as well as the economic impact in terms of job creation, tax revenue generation, etc. It seems like a lot of folks are just tired of the options of either donating to charities or investing in Wall Street. They want to be more locally engaged with their money and to do it in a more financially sustainable way that allows them to have a positive and meaningful impact. \u003c/p>\n\u003cp>\u003cstrong>What's in it for the investor? What level of risk are people taking on?\u003c/strong>\u003c/p>\n\u003cp>Investors will receive a 3% compounded annual interest rate, which is better than a 10-year treasury bill currently offering 2% or less in annual interest. Investors will also receive a 1% annual store credit. Shareholders can choose to redeem their investment beginning at the end of the seventh full year of business.\u003c/p>\n\u003cp>Like all investments that don’t offer guarantees (including all stock investments on Wall Street), there is risk in this investment. If the business fails the investors will lose their money. That’s why this is an equity investment. The risks are covered extensively in our \u003ca href=\"http://peoplescommunitymarket.com/buy-shares/\">offering memorandum\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>This project has taken more than a decade to get up and running, why so long?\u003c/strong>\u003c/p>\n\u003cp>One reason some people think it has taken so long is that our nonprofit sister organization, \u003ca href=\"http://www.peoplesgrocery.org/\">People’s Grocery\u003c/a>, has been talking about opening a grocery store since we founded the organization back in 2002. The reality is that we didn’t really start working on creating a grocery store until I left People’s Grocery in 2010 and founded People’s Community Market that fall. So it has really only been 2.5 years. Most mid-sized grocery stores and supermarkets take three to four years from planning to launch. So we’re pretty much on target. \u003c/p>\n\u003cp>Between 2002-2010 we built a strong base and social capital in West Oakland, rallying the community together toward a vision for a community food system and getting first hand-experience and knowledge by operating and testing smaller food projects and enterprises. We took this long-term approach because we knew that a strong foundation of relationships and support had to be established in order for a larger business venture to succeed. Social capital and community engagement are key assets in the success of independent grocers.\u003c/p>\n\u003cfigure id=\"attachment_59316\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/04/Braley-Photos1000.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/04/Braley-Photos1000.jpg\" alt=\"People's Community Market plans to provide education -- like cooking classes -- at its store. Photo: Scott Braley\" width=\"1000\" height=\"669\" class=\"size-full wp-image-59316\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">People's Community Market plans to provide education -- like cooking classes -- at its store. Photo: Scott Braley\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>How close does it feel to actually happening and how will you measure success? \u003c/strong>\u003c/p>\n\u003cp>I think we’re in the final stretch toward the store becoming a reality. Just opening a store founded on the model and principles we’re backing into it will be a success. Obviously, we’ll be measuring financial performance in terms of both traditional business metrics and local economic impacts like job creation, employee retention/training, contributing to the local economy, etc. We’ll also measure health impacts, dietary change and residents becoming more socially connected and increasing their community networks. \u003c/p>\n\u003cp>\u003cstrong>Are there any lessons learned or advice you'd like to share with others launching a food business?\u003c/strong>\u003c/p>\n\u003cp>The only thing I might have done differently is not talk about the idea of opening a grocery store so early on because, in a culture of short-term thinking, most people can’t understand a long-term vision and plan. My advice to anyone who wants to open a community-based business is to make an honest assessment of the skills, resources and relationships they have in relation to what they need to succeed and then create a way of filling the gap. Give yourself time to hone your skills and networks and build your foundation. Don’t worry about the pressures of society to move at a faster rate than what enables you to optimize your project. \u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>[youtube http://www.youtube.com/watch?v=gDECy0mVMiM]\u003c/p>\n\n","blocks":[],"excerpt":"People's Community Market, projected to open in West Oakland in the fall of 2014, is inching closer to full funding. Brahm Ahmadi explains to Sarah Henry why the supermarket has been a long time coming and what local residents can expect.","status":"publish","parent":0,"modified":1368376677,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":29,"wordCount":1668},"headData":{"title":"Coming Soon: A Supermarket in West Oakland | KQED","description":"People's Community Market, projected to open in West Oakland in the fall of 2014, is inching closer to full funding. Brahm Ahmadi explains to Sarah Henry why the supermarket has been a long time coming and what local residents can expect.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Coming Soon: A Supermarket in West Oakland","datePublished":"2013-04-02T15:40:13.000Z","dateModified":"2013-05-12T16:37:57.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"59137 http://blogs.kqed.org/bayareabites/?p=59137","disqusUrl":"https://ww2.kqed.org/bayareabites/2013/04/02/coming-soon-a-supermarket-in-west-oakland/","disqusTitle":"Coming Soon: A Supermarket in West Oakland","path":"/bayareabites/59137/coming-soon-a-supermarket-in-west-oakland","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_59309\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/04/store-front1000.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/04/store-front1000.jpg\" alt=\"The proposed People's Community Market is a 12,000 square foot corner supermarket about the size of a typical Trader Joe's. Rendering: Lowney Architecture\" width=\"1000\" height=\"545\" class=\"size-full wp-image-59309\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The proposed People's Community Market is a 12,000 square foot supermarket about the size of a typical Trader Joe's. Rendering: Lowney Architecture\u003c/figcaption>\u003c/figure>\n\u003cp>The wait in West Oakland may finally be over: An innovative approach to funding for an ambitious full-service, mid-sized grocery store looks likely to pay off. \u003ca href=\"http://peoplescommunitymarket.com/\">People's Community Market\u003c/a>, slated to anchor a vacant lot at the corner of busy West Grand Avenue and Market Street, will serve a community that is home to more than 50 liquor stores and over a dozen corner shops but lacks a supermarket. (The nearby worker owned-and-operated \u003ca href=\"http://www.mandelafoods.com/\">Mandela Foods Cooperative\u003c/a> offers some local residents access to \u003ca href=\"http://lettuceeatkale.com/2011/james-berk-of-mandela-foods-brings-produce-to-his-people/\">fresh produce\u003c/a> and natural grocery items but the small store can't meet the needs of the entire West Oakland area.)\u003c/p>\n\u003cp>For many residents, especially the car-less and seniors, who can schlep two hours to get to and from a supermarket by bus, the new grocery store can't come soon enough. If all continues to go well on the fundraising front the market is projected to open in the fall of 2014. It has high-profile supporters such as Oakland cookbook author-chef-advocate \u003ca href=\"http://www.bryant-terry.com/\">Bryant Terry\u003c/a>, who has emceed \u003ca href=\"http://peoplescommunitymarket.com/attend-an-event/\">\"Front Porch\" fundraisers\u003c/a> for the project, and \u003ca href=\"http://www.sfchronicle.com/entertainment/article/Sam-Mogannam-churns-success-at-Bi-Rites-4389210.php\">Sam Mogannam\u003c/a> of San Francisco's wildly successful \u003ca href=\"http://www.biritemarket.com/\">Bi-Rite Market\u003c/a>, and a leadership team that includes \u003ca href=\"http://www.ethicurean.com/2009/06/07/monterey-market/\">Bill Fujimoto\u003c/a>, the beloved former \u003ca href=\"http://www.montereymarket.com/\">Monterey Market\u003c/a> produce whisperer.\u003c/p>\n\u003cp>The project is raising money for the much-needed store in a novel approach. It's selling stock in the supermarket in what's known as a direct public offering, a \u003ca href=\"http://www.dfdpo.com/clientsum10.htm\">fundraising approach\u003c/a> successfully employed by other Bay Area businesses like packaged mac & cheese maker \u003ca href=\"http://www.annies.com/\">Annie's Homegrown\u003c/a>. \u003c/p>\n\u003cp>\u003ca href=\"http://foodandcommunityfellows.org/fellow/brahm-ahmadi\">Brahm Ahmadi\u003c/a>, founder and CEO of People's Community Market, checked in with Bay Area Bites about the status of the capital-raising campaign, how it ties into a food financing initiative designed to increase access to healthy, affordable food in underserved communities in California (\u003ca href=\"http://ww2.kqed.org/bayareabites/2011/07/20/peoples-community-market-closer-to-finding-funding-with-white-house-announcement/\">previously reported on BAB\u003c/a>), and the lessons he's learned in his crusade to get good grub into a neighborhood long overlooked by supermarket chains.\u003c/p>\n\u003cfigure id=\"attachment_59310\" class=\"wp-caption aligncenter\" style=\"max-width: 400px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/04/Brahm_green600.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/04/Brahm_green600.jpg\" alt=\"People's Community Market founder Brahm Ahmadi is confident the West Oakland store will get funded. Photo courtesy of Brahm Ahmadi\" width=\"400\" class=\"size-full wp-image-59310\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">People's Community Market founder Brahm Ahmadi is confident the West Oakland store will get funded. Photo courtesy of Brahm Ahmadi\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Why did People's Community Market decide to go the direct public offering route and how is it going?\u003c/strong>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>We launched it at the beginning of November 2012 and have raised $350K so far. We’re shooting to reach $500K by the end of May as that will ignite the next key stages of the project -- securing a loan and a lease. We hope to capitalize on the growing public interest in supporting local economies and thriving communities through investment in local small businesses and mission-driven enterprises.\u003c/p>\n\u003cp>We first tried to raise the equity funding from foundations and private investors. The foundations couldn’t sort out how to make an investment into a for-profit venture. The private investors weren’t interested in the low-margins and timeframes for when they’d get paid back. These investors also preferred fast growth and eventually selling to a larger company -- neither of which fits with our goals of focusing on West Oakland and retaining local ownership. \u003c/p>\n\u003cp>We saw that crowdfunding, as a means of public financial support for small projects, was taking off and that the Occupy protest movement was signaling a public desire for something other than Wall Street. We thought these trends presented new opportunities for raising money from the public. But we wanted People’s Community Market to be a real and sustainable investment and for our backers to become true shareholders. \u003c/p>\n\u003cp>So with the guidance and counsel of \u003ca href=\"http://www.cuttingedgecapital.com/\">Cutting Edge Capital\u003c/a> in Oakland, we launched a direct public stock offering (DPO) that enables California residents of diverse economic backgrounds to buy shares in our venture and earn a modest return while supporting West Oakland families to attain healthier and more socially connected lives.\u003c/p>\n\u003cp>\u003cstrong>Why not try \u003ca href=\"http://www.kickstarter.com/\">Kickstarter\u003c/a>, or similar \u003ca href=\"http://www.indiegogo.com/\">crowdsourcing\u003c/a> options \u003ca href=\"http://grist.org/sustainable-food/put-your-money-where-your-mouth-is-funding-food-on-kickstarter/\">popular with new food enterprises\u003c/a>, instead?\u003c/strong>\u003c/p>\n\u003cp>It’s hard to raise a large amount of money (most projects raise $10K-$100K) through crowdfunding and it’s a very crowded and noisy space and, therefore, pretty hard to stand out. \u003c/p>\n\u003cp>\u003cstrong>Can you explain how the DPO ties into the California Fresh Works Fund? \u003c/strong>\u003c/p>\n\u003cp>The \u003ca href=\"http://www.cafreshworks.com/\">California Fresh Works Fund\u003c/a> will proceed with a below-market-rate loan for two-thirds of our financing once we have secured the other one-third as equity. The DPO is how we’re raising the one-third equity we need to leverage the loan opportunity. What this means is that every dollar that someone invests into our project by purchasing shares will be matched by two dollars in debt financing from the California Fresh Works Fund.\u003c/p>\n\u003cfigure id=\"attachment_59313\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/04/produce-stand1000.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/04/produce-stand1000.jpg\" alt=\"People's Grocery sponsored a program called the Grub Box as a short-term solution to getting fresh food to folks in a neighborhood with no full-service supermarket. Photo: Scott Braley\" width=\"1000\" height=\"664\" class=\"size-full wp-image-59313\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">People's Grocery sponsored a program called the Grub Box as a short-term solution to getting fresh food to folks in a neighborhood with no full-service supermarket. Photo: Scott Braley\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>What kind of people have signed up as shareholders and what reasons have they given for investing?\u003c/strong>\u003c/p>\n\u003cp>The vast majority of people who have become founding shareholders are working class and middle class individuals and families. This is a very local- and small-investor based campaign. Unfortunately, most West Oakland residents can’t afford the $1,000 minimum investment. And we can’t afford to lower the minimum investment at this time. We’re planning a secondary offering that will launch in the summer that will enable West Oakland residents to contribute financially at a rate they can afford. \u003c/p>\n\u003cp>The most consistent theme I hear about \u003ca href=\"http://peoplescommunitymarket.com/2013/03/03/success-of-share-match-shows-the-power-of-small-investors/\">why people invest \u003c/a>is that people really care about the problem we’re trying to address – that 25,000 people in West Oakland don’t have access to a full-service grocer and that 48% of them are obese or at unhealthy weights. They’re drawn to the social impact we’re looking to make, as well as the economic impact in terms of job creation, tax revenue generation, etc. It seems like a lot of folks are just tired of the options of either donating to charities or investing in Wall Street. They want to be more locally engaged with their money and to do it in a more financially sustainable way that allows them to have a positive and meaningful impact. \u003c/p>\n\u003cp>\u003cstrong>What's in it for the investor? What level of risk are people taking on?\u003c/strong>\u003c/p>\n\u003cp>Investors will receive a 3% compounded annual interest rate, which is better than a 10-year treasury bill currently offering 2% or less in annual interest. Investors will also receive a 1% annual store credit. Shareholders can choose to redeem their investment beginning at the end of the seventh full year of business.\u003c/p>\n\u003cp>Like all investments that don’t offer guarantees (including all stock investments on Wall Street), there is risk in this investment. If the business fails the investors will lose their money. That’s why this is an equity investment. The risks are covered extensively in our \u003ca href=\"http://peoplescommunitymarket.com/buy-shares/\">offering memorandum\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>This project has taken more than a decade to get up and running, why so long?\u003c/strong>\u003c/p>\n\u003cp>One reason some people think it has taken so long is that our nonprofit sister organization, \u003ca href=\"http://www.peoplesgrocery.org/\">People’s Grocery\u003c/a>, has been talking about opening a grocery store since we founded the organization back in 2002. The reality is that we didn’t really start working on creating a grocery store until I left People’s Grocery in 2010 and founded People’s Community Market that fall. So it has really only been 2.5 years. Most mid-sized grocery stores and supermarkets take three to four years from planning to launch. So we’re pretty much on target. \u003c/p>\n\u003cp>Between 2002-2010 we built a strong base and social capital in West Oakland, rallying the community together toward a vision for a community food system and getting first hand-experience and knowledge by operating and testing smaller food projects and enterprises. We took this long-term approach because we knew that a strong foundation of relationships and support had to be established in order for a larger business venture to succeed. Social capital and community engagement are key assets in the success of independent grocers.\u003c/p>\n\u003cfigure id=\"attachment_59316\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/04/Braley-Photos1000.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/04/Braley-Photos1000.jpg\" alt=\"People's Community Market plans to provide education -- like cooking classes -- at its store. Photo: Scott Braley\" width=\"1000\" height=\"669\" class=\"size-full wp-image-59316\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">People's Community Market plans to provide education -- like cooking classes -- at its store. Photo: Scott Braley\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>How close does it feel to actually happening and how will you measure success? \u003c/strong>\u003c/p>\n\u003cp>I think we’re in the final stretch toward the store becoming a reality. Just opening a store founded on the model and principles we’re backing into it will be a success. Obviously, we’ll be measuring financial performance in terms of both traditional business metrics and local economic impacts like job creation, employee retention/training, contributing to the local economy, etc. We’ll also measure health impacts, dietary change and residents becoming more socially connected and increasing their community networks. \u003c/p>\n\u003cp>\u003cstrong>Are there any lessons learned or advice you'd like to share with others launching a food business?\u003c/strong>\u003c/p>\n\u003cp>The only thing I might have done differently is not talk about the idea of opening a grocery store so early on because, in a culture of short-term thinking, most people can’t understand a long-term vision and plan. My advice to anyone who wants to open a community-based business is to make an honest assessment of the skills, resources and relationships they have in relation to what they need to succeed and then create a way of filling the gap. Give yourself time to hone your skills and networks and build your foundation. Don’t worry about the pressures of society to move at a faster rate than what enables you to optimize your project. \u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/gDECy0mVMiM'\n title='//www.youtube.com/embed/gDECy0mVMiM'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/59137/coming-soon-a-supermarket-in-west-oakland","authors":["5125"],"categories":["bayareabites_109","bayareabites_752","bayareabites_1962","bayareabites_1245","bayareabites_1875","bayareabites_2035"],"tags":["bayareabites_9576","bayareabites_11474","bayareabites_11470","bayareabites_9094","bayareabites_11471","bayareabites_11473","bayareabites_556","bayareabites_9532","bayareabites_9097","bayareabites_9574"],"featImg":"bayareabites_59322","label":"bayareabites"},"bayareabites_33783":{"type":"posts","id":"bayareabites_33783","meta":{"index":"posts_1591205157","site":"bayareabites","id":"33783","score":null,"sort":[1317884527000]},"guestAuthors":[],"slug":"edible-education-101-sugar-is-not-so-sweet-after-all","title":"Edible Education 101: Sugar Is Not So Sweet After All","publishDate":1317884527,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/10/Screen-shot-2011-10-05-at-3.28.40-AM.png\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/10/Screen-shot-2011-10-05-at-3.28.40-AM.png\" alt=\"slide from class presentation Nutrition, Health, and Diet Related Disease\" title=\"slide from class presentation Nutrition, Health, and Diet Related Disease\" width=\"388\" height=\"283\" class=\"alignnone size-full wp-image-33921\">\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Nutrition, Health, and Diet Related Disease\u003c/strong>\u003c/p>\n\u003cp>America’s obesity epidemic was the topic of discussion at the September 27 \u003ca href=\"http://www.chezpanissefoundation.org/edible-education-101\">Edible Education: The Rise and Future of the Food Movement\u003c/a> session at UC Berkeley. Dr. \u003ca href=\"http://chc.ucsf.edu/coast/faculty_lustig.htm\">Robert Lustig\u003c/a>, a neuroendocrinologist who studies childhood obesity at the University of California at San Francisco, spoke along with \u003ca href=\"http://nst.berkeley.edu/faculty/crawford.html\">Patricia Crawford\u003c/a>, a UC Berkeley professor who has traced the rise of the obesity epidemic and studies healthy food in schools. \u003c/p>\n\u003cp>\u003cstrong>Obesity Growth in U.S.\u003c/strong>\u003cbr>\nThe most startling information came from Patricia Crawford who showed \u003ca href=\"http://www.cdc.gov/obesity/data/trends.html\">the rise in obesity in the U.S. over the past twenty years\u003c/a> through a series of maps. In 1991 there was less than ten percent obesity in most state populations. But we gradually watched the map of the entire country get washed over in bright red, the color indicating the highest rates of obesity. Crawford says, \"We need to create healthier food and activity environments to reduce obesity.\" She’s been working in the school system to figure out how to achieve these goals. Crawford has found that even Berkeley kids, who live in a healthy food mecca, share similar eating patterns to kids in the rest of the state. Crawford listed four activities that can help to control the obesity epidemic:\u003c/p>\n\u003cul>\n\u003cli>Reduce sweet beverage intake\u003c/li>\n\u003cli>Reduce fast food intake\u003c/li>\n\u003cli>Control portion size\u003c/li>\n\u003cli>Reduce time on the computer or tv\u003c/li>\n\u003c/ul>\n\u003cp>Crawford is working in policy development to reduce obesity by trying to get high calorie snacks out of schools and advocating for zoning policies on fast food restaurants near schools. Following Crawford's obesity maps were the equally startling comments on the toxicity of sugar by Dr. Robert Lustig.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cstrong>Big Sugar's Nemesis\u003c/strong>\u003c/p>\n\u003cp>Robert Lustig’s \u003ca href=\"http://www.nytimes.com/2011/04/17/magazine/mag-17Sugar-t.html\">bracing argument in a recent New York Times magazine article \u003c/a>on the dangers of sugar convinced me to quit my own habit. Something about his explanation of the biochemistry of sugar resonates. He explains how sugar can be toxic because of the way it breaks down and overwhelms your liver. Lustig blames sugar for the skyrocketing obesity rates in the U.S. \"A type of sugar called fructose is the cause of the current epidemic,\" says Lustig. “Our entire food supply has been adulterated with the addition of fructose for palatability and removal of fiber for shelf life.\" Lustig explains how so-called healthy snacks, like low fat yogurt, can be full of sugar. According to Lustig, sugar is even added to hamburger buns and hamburger meat. He ran through several decades of food policy to explain why sugar has become an additive but the main point Lustig makes is that there has been a lot of attention on fat but fat consumption has gone down in the U.S. while our sugar and refined carbohydrate intake has gone up. \u003c/p>\n\u003cp>\u003cstrong>Eat Your Fruit Don’t Drink It\u003c/strong>\u003c/p>\n\u003cp>Even if you skip the Milky Way and go for something healthier like an orange, you still have to watch out. That orange is much healthier if you don’t juice it. Says Lustig, “A good part of the fruit is fiber but when you juice a fruit you destroy the insoluble fiber. You need it to limit the rate of carbohydrate and fat absorption into the blood stream which gives your liver a chance to catch up. Fruit is good. Juice is bad and smoothies suck.”\u003c/p>\n\u003cp>Sugar has been linked to not only obesity but other chronic health problems like heart disease, cancer and memory loss. Lustig says the obesity epidemic is responsible for a 65-billion dollar decrease in work productivity and a 50-percent increase in health insurance premiums. Lustig left the audience with a question to ponder: “Can our toxic environment be changed without government or societal intervention especially when there are addictive substances involved? For Lustig the answer may be regulating sugar just like we do with alcohol and cigarettes. \u003c/p>\n\u003cp>\u003cstrong>View the video of the entire class:\u003c/strong>\u003c/p>\n\u003cp>\u003ciframe width=\"560\" height=\"410\" src=\"http://www.youtube.com/embed/wffhlkxaXJE\" frameborder=\"0\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The 13 week course, which is funded by the \u003ca href=\"http://www.chezpanissefoundation.org/\">Chez Panisse Foundation \u003c/a>in collaboration with West Oakland’s \u003ca href=\"http://www.peoplesgrocery.org/\">People’s Grocery\u003c/a>, makes \u003ca href=\"http://www.ticketweb.com/snl/EventListings.action?pl=panisse&orgId=130613\">tickets available each Wednesday to the public\u003c/a>. \u003c/p>\n\n","blocks":[],"excerpt":"UC Berkeley students hear about the evils of sugar at popular food politics class.","status":"publish","parent":0,"modified":1318019840,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":true,"iframeSrcs":["http://www.youtube.com/embed/wffhlkxaXJE"],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":15,"wordCount":697},"headData":{"title":"Edible Education 101: Sugar Is Not So Sweet After All | KQED","description":"UC Berkeley students hear about the evils of sugar at popular food politics class.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Edible Education 101: Sugar Is Not So Sweet After All","datePublished":"2011-10-06T07:02:07.000Z","dateModified":"2011-10-07T20:37:20.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"33783 http://blogs.kqed.org/bayareabites/?p=33783","disqusUrl":"https://ww2.kqed.org/bayareabites/2011/10/06/edible-education-101-sugar-is-not-so-sweet-after-all/","disqusTitle":"Edible Education 101: Sugar Is Not So Sweet After All","path":"/bayareabites/33783/edible-education-101-sugar-is-not-so-sweet-after-all","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/10/Screen-shot-2011-10-05-at-3.28.40-AM.png\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/10/Screen-shot-2011-10-05-at-3.28.40-AM.png\" alt=\"slide from class presentation Nutrition, Health, and Diet Related Disease\" title=\"slide from class presentation Nutrition, Health, and Diet Related Disease\" width=\"388\" height=\"283\" class=\"alignnone size-full wp-image-33921\">\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Nutrition, Health, and Diet Related Disease\u003c/strong>\u003c/p>\n\u003cp>America’s obesity epidemic was the topic of discussion at the September 27 \u003ca href=\"http://www.chezpanissefoundation.org/edible-education-101\">Edible Education: The Rise and Future of the Food Movement\u003c/a> session at UC Berkeley. Dr. \u003ca href=\"http://chc.ucsf.edu/coast/faculty_lustig.htm\">Robert Lustig\u003c/a>, a neuroendocrinologist who studies childhood obesity at the University of California at San Francisco, spoke along with \u003ca href=\"http://nst.berkeley.edu/faculty/crawford.html\">Patricia Crawford\u003c/a>, a UC Berkeley professor who has traced the rise of the obesity epidemic and studies healthy food in schools. \u003c/p>\n\u003cp>\u003cstrong>Obesity Growth in U.S.\u003c/strong>\u003cbr>\nThe most startling information came from Patricia Crawford who showed \u003ca href=\"http://www.cdc.gov/obesity/data/trends.html\">the rise in obesity in the U.S. over the past twenty years\u003c/a> through a series of maps. In 1991 there was less than ten percent obesity in most state populations. But we gradually watched the map of the entire country get washed over in bright red, the color indicating the highest rates of obesity. Crawford says, \"We need to create healthier food and activity environments to reduce obesity.\" She’s been working in the school system to figure out how to achieve these goals. Crawford has found that even Berkeley kids, who live in a healthy food mecca, share similar eating patterns to kids in the rest of the state. Crawford listed four activities that can help to control the obesity epidemic:\u003c/p>\n\u003cul>\n\u003cli>Reduce sweet beverage intake\u003c/li>\n\u003cli>Reduce fast food intake\u003c/li>\n\u003cli>Control portion size\u003c/li>\n\u003cli>Reduce time on the computer or tv\u003c/li>\n\u003c/ul>\n\u003cp>Crawford is working in policy development to reduce obesity by trying to get high calorie snacks out of schools and advocating for zoning policies on fast food restaurants near schools. Following Crawford's obesity maps were the equally startling comments on the toxicity of sugar by Dr. Robert Lustig.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cstrong>Big Sugar's Nemesis\u003c/strong>\u003c/p>\n\u003cp>Robert Lustig’s \u003ca href=\"http://www.nytimes.com/2011/04/17/magazine/mag-17Sugar-t.html\">bracing argument in a recent New York Times magazine article \u003c/a>on the dangers of sugar convinced me to quit my own habit. Something about his explanation of the biochemistry of sugar resonates. He explains how sugar can be toxic because of the way it breaks down and overwhelms your liver. Lustig blames sugar for the skyrocketing obesity rates in the U.S. \"A type of sugar called fructose is the cause of the current epidemic,\" says Lustig. “Our entire food supply has been adulterated with the addition of fructose for palatability and removal of fiber for shelf life.\" Lustig explains how so-called healthy snacks, like low fat yogurt, can be full of sugar. According to Lustig, sugar is even added to hamburger buns and hamburger meat. He ran through several decades of food policy to explain why sugar has become an additive but the main point Lustig makes is that there has been a lot of attention on fat but fat consumption has gone down in the U.S. while our sugar and refined carbohydrate intake has gone up. \u003c/p>\n\u003cp>\u003cstrong>Eat Your Fruit Don’t Drink It\u003c/strong>\u003c/p>\n\u003cp>Even if you skip the Milky Way and go for something healthier like an orange, you still have to watch out. That orange is much healthier if you don’t juice it. Says Lustig, “A good part of the fruit is fiber but when you juice a fruit you destroy the insoluble fiber. You need it to limit the rate of carbohydrate and fat absorption into the blood stream which gives your liver a chance to catch up. Fruit is good. Juice is bad and smoothies suck.”\u003c/p>\n\u003cp>Sugar has been linked to not only obesity but other chronic health problems like heart disease, cancer and memory loss. Lustig says the obesity epidemic is responsible for a 65-billion dollar decrease in work productivity and a 50-percent increase in health insurance premiums. Lustig left the audience with a question to ponder: “Can our toxic environment be changed without government or societal intervention especially when there are addictive substances involved? For Lustig the answer may be regulating sugar just like we do with alcohol and cigarettes. \u003c/p>\n\u003cp>\u003cstrong>View the video of the entire class:\u003c/strong>\u003c/p>\n\u003cp>\u003ciframe width=\"560\" height=\"410\" src=\"http://www.youtube.com/embed/wffhlkxaXJE\" frameborder=\"0\" allowfullscreen>\u003c/iframe>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>The 13 week course, which is funded by the \u003ca href=\"http://www.chezpanissefoundation.org/\">Chez Panisse Foundation \u003c/a>in collaboration with West Oakland’s \u003ca href=\"http://www.peoplesgrocery.org/\">People’s Grocery\u003c/a>, makes \u003ca href=\"http://www.ticketweb.com/snl/EventListings.action?pl=panisse&orgId=130613\">tickets available each Wednesday to the public\u003c/a>. \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/33783/edible-education-101-sugar-is-not-so-sweet-after-all","authors":["5101"],"categories":["bayareabites_752","bayareabites_4084","bayareabites_1245","bayareabites_60"],"tags":["bayareabites_2698","bayareabites_9771","bayareabites_9645","bayareabites_97","bayareabites_2613","bayareabites_9772","bayareabites_9097","bayareabites_511","bayareabites_9649"],"featImg":"bayareabites_33921","label":"bayareabites"},"bayareabites_31857":{"type":"posts","id":"bayareabites_31857","meta":{"index":"posts_1591205157","site":"bayareabites","id":"31857","score":null,"sort":[1314121032000]},"guestAuthors":[],"slug":"edible-education-101-rock-stars-of-food-movement-teach-uc-berkeley-class","title":"Edible Education 101: Rock Stars of Food Movement Teach UC Berkeley Class","publishDate":1314121032,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/08/Nikki-Henderson1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/08/Nikki-Henderson1.jpg\" alt=\"Nikki Henderson. Image: Peoples Grocery\" title=\"Nikki Henderson. Image: Peoples Grocery\" width=\"300\" height=\"451\" class=\"alignnone size-full wp-image-31877\">\u003c/a>\u003cbr>\n\u003cem>\u003cstrong>Nikki Henderson\u003c/strong>. Photo: People's Grocery\u003c/em>\u003c/p>\n\u003cp>A new class at UC Berkeley is getting a lot of buzz. \u003ca href=\"http://www.chezpanissefoundation.org/edible-education-101\">Edible Education: The Rise and Future of the Food Movement\u003c/a> is all about food politics. In an unusual step, Cal is opening up the 13-week course to the general public. Well, the class was open to all. Three hundred free tickets for the first night were snatched up in less than fifteen minutes. Student enrollment filled up just as fast. Edible Education is being organized, and funded, by Alice Water’s \u003ca href=\"http://www.chezpanissefoundation.org/\">Chez Pannise Foundation\u003c/a>. \u003ca href=\"http://revolutionandevolution.blogspot.com/\">Nikki Henderson\u003c/a>, the executive director of \u003ca href=\"http://www.peoplesgrocery.org/\">People’s Grocery\u003c/a> in Oakland, along with author and U.C. Berkeley journalism professor \u003ca href=\"http://michaelpollan.com/press-kit/\">Michael Pollan\u003c/a>, will co-teach the semester course.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/08/michael-pollan-Credit-Alia-Malley5.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/08/michael-pollan-Credit-Alia-Malley5.jpg\" alt=\"michael-pollan-Credit Alia Malley\" title=\"michael-pollan-Credit Alia Malley\" width=\"307\" height=\"451\" class=\"alignnone size-full wp-image-31985\">\u003c/a>\u003cbr>\n\u003cem>\u003cstrong>Michael Pollan\u003c/strong>. Photo: Alia Malley\u003c/em>\u003c/p>\n\u003cp>Think of the sustainable food movement as a dinner party. Edible Education will take a look at the guest list and topics of conversation. How do the slow food movement and food justice fit together? What does corporate food look like? The class will feature immigrant farm workers telling their own stories. Each week will include a guest lecturer.\u003c/p>\n\u003cul>\n\u003cstrong>Here’s the line-up:\u003c/strong>\n\u003cli>8/30: The Global Food Movement, Founder \u003ca href=\"http://en.wikipedia.org/wiki/Carlo_Petrini\">Carlo Petrini\u003c/a> with Corby Kummer\u003c/li>\n\u003cli>9/6: Building a Successful Movement, \u003ca href=\"http://www.vilcek.org/prizes/essays-presentations/the-world-on-our.html\">Peter Sellars\u003c/a>\u003c/li>\n\u003cli>9/13: The Politics of Food, \u003ca href=\"http://www.foodpolitics.com/2011/06/what-will-usdas-food-plate-look-like/\">Marion Nestle\u003c/a>, Ph.D., M.P.H.\u003c/li>\n\u003cli>9/20: Perspectives on Race, Place & Food, Alegria De La Cruz, Rebecca Flournoy, \u003ca href=\"http://colorlines.com/archives/2011/02/americas_food_sweatshops_and_the_workers_of_color_who_feed_us.html\">Yvonne Yen Liu\u003c/a>\u003c/li>\n\u003cli>9/27: Nutrition, Health and Diet Related Disease, Patricia Crawford & \u003ca href=\"http://www.ucsf.edu/news/2010/03/3222/ucsf-lecture-sugar-and-obesity-goes-viral-experts-confront-health-cri\">Robert Lustig\u003c/a>\u003c/li>\n\u003cli>10/4: Corporations & the Food Movement, \u003ca href=\"http://investors.walmartstores.com/phoenix.zhtml?c=112761&p=irol-govBio&ID=188157\">Jack Sinclair\u003c/a>, Jib Ellison, Michael Pollan\u003c/li>\n\u003cli>10/11: School Lunch and Edible Schoolyards, \u003ca href=\"http://edibleschoolyard.org/\">Ann Cooper\u003c/a>\u003c/li>\n\u003cli>10/18: Global Economies of Food: GMOs, and Feeding the World, \u003ca href=\"http://rajpatel.org/\">Raj Patel\u003c/a>\u003c/li>\n\u003cli>10/25: Agriculture and Social Justice, \u003ca href=\"http://en.wikipedia.org/wiki/Eric_Schlosser\">Eric Schlosser\u003c/a>, Greg Asbed & \u003ca href=\"http://www.ciw-online.org/\">Lucas Benitez\u003c/a>\u003c/li>\n\u003cli>11/1: What is an Edible Education? \u003ca href=\"http://www.chezpanisse.com/about/alice-waters/\">Alice Waters\u003c/a>\u003c/li>\n\u003cli>11/8: Food and the Environment, \u003ca href=\"http://www.smallplanet.org/about/frances/bio\">Frances Moore Lappé\u003c/a> & Gidon Eshel\n\u003c/li>\u003cli>11/22: \u003ca href=\"http://vanjones.net/\">Van Jones\u003c/a>\u003c/li>\n\n\u003cli>11/29: Place Based Models of Change, \u003ca href=\"http://www.globalonenessproject.org/interviewee/brahm-ahmadi\">Brahm Ahmadi\u003c/a>, Hank Herrera\u003c/li>\n\u003c/ul>\n\u003cp>The class is every Tuesday from August 30th through November 29th, 6-7:30pm (doors open at 5:30pm) at the Wheeler Auditorium at UC Berkeley.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003ca href=\"http://www.ticketweb.com/snl/EventListings.action?pl=panisse&orgId=130613\">Tickets will be available, free of charge, six days before each class\u003c/a>.\u003c/p>\n\u003cp>Bay Area Bites will provide coverage of the course. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>Related Articles:\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.berkeleyside.com/2011/08/19/nikki-henderson-on-the-frontlines-of-edible-education/\">Nikki Henderson: On the frontlines of edible education\u003c/a> by \u003ca href=\"http://twitter.com/#!/lettuceeatkale\">Sarah Henry\u003c/a> (Berkeleyside)\u003c/p>\n\n","blocks":[],"excerpt":"New UC Berkeley class explores food politics with some of the food movement's biggest names. The popular class is open to the general public.","status":"publish","parent":0,"modified":1314238888,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":10,"wordCount":404},"headData":{"title":"Edible Education 101: Rock Stars of Food Movement Teach UC Berkeley Class | KQED","description":"New UC Berkeley class explores food politics with some of the food movement's biggest names. The popular class is open to the general public.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Edible Education 101: Rock Stars of Food Movement Teach UC Berkeley Class","datePublished":"2011-08-23T17:37:12.000Z","dateModified":"2011-08-25T02:21:28.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"31857 http://blogs.kqed.org/bayareabites/?p=31857","disqusUrl":"https://ww2.kqed.org/bayareabites/2011/08/23/edible-education-101-rock-stars-of-food-movement-teach-uc-berkeley-class/","disqusTitle":"Edible Education 101: Rock Stars of Food Movement Teach UC Berkeley Class","path":"/bayareabites/31857/edible-education-101-rock-stars-of-food-movement-teach-uc-berkeley-class","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/08/Nikki-Henderson1.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/08/Nikki-Henderson1.jpg\" alt=\"Nikki Henderson. Image: Peoples Grocery\" title=\"Nikki Henderson. Image: Peoples Grocery\" width=\"300\" height=\"451\" class=\"alignnone size-full wp-image-31877\">\u003c/a>\u003cbr>\n\u003cem>\u003cstrong>Nikki Henderson\u003c/strong>. Photo: People's Grocery\u003c/em>\u003c/p>\n\u003cp>A new class at UC Berkeley is getting a lot of buzz. \u003ca href=\"http://www.chezpanissefoundation.org/edible-education-101\">Edible Education: The Rise and Future of the Food Movement\u003c/a> is all about food politics. In an unusual step, Cal is opening up the 13-week course to the general public. Well, the class was open to all. Three hundred free tickets for the first night were snatched up in less than fifteen minutes. Student enrollment filled up just as fast. Edible Education is being organized, and funded, by Alice Water’s \u003ca href=\"http://www.chezpanissefoundation.org/\">Chez Pannise Foundation\u003c/a>. \u003ca href=\"http://revolutionandevolution.blogspot.com/\">Nikki Henderson\u003c/a>, the executive director of \u003ca href=\"http://www.peoplesgrocery.org/\">People’s Grocery\u003c/a> in Oakland, along with author and U.C. Berkeley journalism professor \u003ca href=\"http://michaelpollan.com/press-kit/\">Michael Pollan\u003c/a>, will co-teach the semester course.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/08/michael-pollan-Credit-Alia-Malley5.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/08/michael-pollan-Credit-Alia-Malley5.jpg\" alt=\"michael-pollan-Credit Alia Malley\" title=\"michael-pollan-Credit Alia Malley\" width=\"307\" height=\"451\" class=\"alignnone size-full wp-image-31985\">\u003c/a>\u003cbr>\n\u003cem>\u003cstrong>Michael Pollan\u003c/strong>. Photo: Alia Malley\u003c/em>\u003c/p>\n\u003cp>Think of the sustainable food movement as a dinner party. Edible Education will take a look at the guest list and topics of conversation. How do the slow food movement and food justice fit together? What does corporate food look like? The class will feature immigrant farm workers telling their own stories. Each week will include a guest lecturer.\u003c/p>\n\u003cul>\n\u003cstrong>Here’s the line-up:\u003c/strong>\n\u003cli>8/30: The Global Food Movement, Founder \u003ca href=\"http://en.wikipedia.org/wiki/Carlo_Petrini\">Carlo Petrini\u003c/a> with Corby Kummer\u003c/li>\n\u003cli>9/6: Building a Successful Movement, \u003ca href=\"http://www.vilcek.org/prizes/essays-presentations/the-world-on-our.html\">Peter Sellars\u003c/a>\u003c/li>\n\u003cli>9/13: The Politics of Food, \u003ca href=\"http://www.foodpolitics.com/2011/06/what-will-usdas-food-plate-look-like/\">Marion Nestle\u003c/a>, Ph.D., M.P.H.\u003c/li>\n\u003cli>9/20: Perspectives on Race, Place & Food, Alegria De La Cruz, Rebecca Flournoy, \u003ca href=\"http://colorlines.com/archives/2011/02/americas_food_sweatshops_and_the_workers_of_color_who_feed_us.html\">Yvonne Yen Liu\u003c/a>\u003c/li>\n\u003cli>9/27: Nutrition, Health and Diet Related Disease, Patricia Crawford & \u003ca href=\"http://www.ucsf.edu/news/2010/03/3222/ucsf-lecture-sugar-and-obesity-goes-viral-experts-confront-health-cri\">Robert Lustig\u003c/a>\u003c/li>\n\u003cli>10/4: Corporations & the Food Movement, \u003ca href=\"http://investors.walmartstores.com/phoenix.zhtml?c=112761&p=irol-govBio&ID=188157\">Jack Sinclair\u003c/a>, Jib Ellison, Michael Pollan\u003c/li>\n\u003cli>10/11: School Lunch and Edible Schoolyards, \u003ca href=\"http://edibleschoolyard.org/\">Ann Cooper\u003c/a>\u003c/li>\n\u003cli>10/18: Global Economies of Food: GMOs, and Feeding the World, \u003ca href=\"http://rajpatel.org/\">Raj Patel\u003c/a>\u003c/li>\n\u003cli>10/25: Agriculture and Social Justice, \u003ca href=\"http://en.wikipedia.org/wiki/Eric_Schlosser\">Eric Schlosser\u003c/a>, Greg Asbed & \u003ca href=\"http://www.ciw-online.org/\">Lucas Benitez\u003c/a>\u003c/li>\n\u003cli>11/1: What is an Edible Education? \u003ca href=\"http://www.chezpanisse.com/about/alice-waters/\">Alice Waters\u003c/a>\u003c/li>\n\u003cli>11/8: Food and the Environment, \u003ca href=\"http://www.smallplanet.org/about/frances/bio\">Frances Moore Lappé\u003c/a> & Gidon Eshel\n\u003c/li>\u003cli>11/22: \u003ca href=\"http://vanjones.net/\">Van Jones\u003c/a>\u003c/li>\n\n\u003cli>11/29: Place Based Models of Change, \u003ca href=\"http://www.globalonenessproject.org/interviewee/brahm-ahmadi\">Brahm Ahmadi\u003c/a>, Hank Herrera\u003c/li>\n\u003c/ul>\n\u003cp>The class is every Tuesday from August 30th through November 29th, 6-7:30pm (doors open at 5:30pm) at the Wheeler Auditorium at UC Berkeley.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://www.ticketweb.com/snl/EventListings.action?pl=panisse&orgId=130613\">Tickets will be available, free of charge, six days before each class\u003c/a>.\u003c/p>\n\u003cp>Bay Area Bites will provide coverage of the course. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>Related Articles:\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.berkeleyside.com/2011/08/19/nikki-henderson-on-the-frontlines-of-edible-education/\">Nikki Henderson: On the frontlines of edible education\u003c/a> by \u003ca href=\"http://twitter.com/#!/lettuceeatkale\">Sarah Henry\u003c/a> (Berkeleyside)\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/31857/edible-education-101-rock-stars-of-food-movement-teach-uc-berkeley-class","authors":["5101"],"categories":["bayareabites_752","bayareabites_63","bayareabites_64","bayareabites_1962","bayareabites_1874","bayareabites_95","bayareabites_3032","bayareabites_4084","bayareabites_2554","bayareabites_1245","bayareabites_2035","bayareabites_60"],"tags":["bayareabites_234","bayareabites_583","bayareabites_9646","bayareabites_9645","bayareabites_8729","bayareabites_744","bayareabites_2722","bayareabites_669","bayareabites_97","bayareabites_9098","bayareabites_9097","bayareabites_1158","bayareabites_9224","bayareabites_9648","bayareabites_9649","bayareabites_9647"],"featImg":"bayareabites_32124","label":"bayareabites"},"bayareabites_30498":{"type":"posts","id":"bayareabites_30498","meta":{"index":"posts_1591205157","site":"bayareabites","id":"30498","score":null,"sort":[1311204549000]},"guestAuthors":[],"slug":"peoples-community-market-closer-to-finding-funding-with-white-house-announcement","title":"People's Community Market Closer to Finding Funding with White House Announcement","publishDate":1311204549,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>\u003ca href=\"https://www.facebook.com/PeoplesGrocery.org#!/PeoplesGrocery.org\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/07/peoplesgrocerystaff500.jpg\" alt=\"The Peoples Grocery Staff. Photo: Asual Aswad\" title=\"The Peoples Grocery Staff. Photo: Asual Aswad\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-30541\">\u003c/a>\u003cbr>\n\u003cem>The People's Grocery Staff. Photo: Asual Aswad\u003c/em>\u003c/p>\n\u003cp>A full-service grocery store may finally come to the people of West Oakland. It looks like the \u003ca href=\"http://www.peoplescommunitymarket.com/\">People's Community Market\u003c/a>, a long-anticipated mid-size retailer in West Oakland, may be a step closer to raising the capital it needs to break ground with the \u003ca href=\"http://www.whitehouse.gov/the-press-office/2011/07/20/remarks-first-lady-event-access-healthy-affordable-food\">announcement today by First Lady Michelle Obama\u003c/a> about a new food financing initiative designed to increase access to healthy, affordable food in underserved communities in this state.\u003c/p>\n\u003cp>That's the local take away from a White House press conference Wednesday, where FLOTUS announced that \u003ca href=\"http://tcenews.calendow.org/pr/tce/introducing-the-california-freshworks-210802.aspx\">The California FreshWorks Fund\u003c/a>, a $200 million public-private partnership loan fund and a project of \u003ca href=\"http://www.calendow.org/\">The California Endowment\u003c/a>, will help bring healthy grocers to food deserts or areas that lack a grocery store. The endowment, a private statewide health foundation established to expand access to affordable, quality health care for communities in need, has been joined by prominent investors on the project, including NCB FSB, Kaiser Permanente, and JP Morgan Chase.\u003c/p>\n\u003cp>The goal of the fund is to provide loans at or below market rates to encourage new stores in Californian food deserts and it is expected to create or retain some 6000 jobs in the state. \u003ca href=\"http://obamafoodorama.blogspot.com/2011/07/first-lady-to-announce-project-to.html\">The First Lady\u003c/a> also announced commitments from large chain retailers, including Walgreens and Walmart, to open or expand 1,500 stores in food deserts around the country. According to U.S. Department of Agriculture estimates, 23.5 million Americans-- including 6.5 million children--live in low-income neigborhoods that lack stores likely to sell affordable and nutritious foods. \u003c/p>\n\u003cp>\"The FreshWorks funding is so applicable to what we do and it's a real acknowledgement of the work we've done for nine years in the community to be invited to this event,\" said \u003ca href=\"http://www.peoplesgrocery.org/\">People's Grocery\u003c/a> executive director \u003ca href=\"http://civileats.com/2010/04/05/profiling-women-changing-the-way-we-eat-%E2%80%93-nikki-henderson/\">Nikki Henderson\u003c/a>, who was summoned to the White House for the announcement. Since 2002, People's Grocery has provided food education, training, and access to residents of West Oakland, including cooking classes, nutrition programs, urban agriculture instruction, a mobile grocery truck and a CSA delivery dubbed the \"Grub Box.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The loans will be available to food retailers of all sizes and types. That includes independent stores such as People's Community Market, which is in talks with investors to raise $3 million, said \u003ca href=\"http://www.foodandsocietyfellows.org/about/fellow/brahm-ahmadi\">Brahm Ahmadi\u003c/a>, People's Grocery founder and the CEO of the People's Community Market, which was spun off from the group's educational arm last year. Current plans call for a 12,000-square-foot full-service, environmentally-friendly retail space serving low-income residents in an abandoned 1950s-era shopping center at the corner of West Grand and Market Street. West Oakland, which has some 30,000 residents has no full-service grocery. By comparison, the affluent Oakland enclave of Rockridge has one such store for every 4,333 people.\u003c/p>\n\u003cp>\u003ca href=\"http://www.ers.usda.gov/data/fooddesert/fooddesert.html\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/07/food-desert-locator.jpg\" alt=\"Food Desert Locator - Alameda county\" title=\"Food Desert Locator - Alameda county\" width=\"500\" height=\"397\" class=\"alignnone size-full wp-image-30538\">\u003c/a>\u003c/p>\n\u003cp>Henderson and Ahmadi are confident of securing significant assistance from the new initiative.\u003c/p>\n\u003cblockquote>\u003cp> \"FreshWorks is a good fit for our nonprofit, community-based model,\" added Henderson. \"It's not enough to just locate a grocery store in an under-served community -- you have to engage people in a deep way about how to have a healthy community and that's what we do. This kind of funding can go a long way to solving both food access and food insecurity issues, which are not the same thing.\"\u003c/p>\u003c/blockquote>\n\u003cp>The organizations are well known to The California Endowment.\u003c/p>\n\u003cblockquote>\u003cp> \"We're very familiar with their operations and programs and the great work they do in their community,\" said Tina Castro, director of mission related investment for the endowment. \"While they still need to go through the application process like everyone else this is just the kind of creative, innovative business approach we want to support.\" \u003c/p>\u003c/blockquote>\n\u003cp>Castro added that the Bay Area is a hot bed of ideas and activities to address food access issues and that other local organizations are also applying to FreshWorks.\u003c/p>\n\u003cp>Eliminating food deserts from the U.S. landscape in seven years is a major goal of the First Lady's \u003ca href=\"http://www.letsmove.gov/\">Let's Move!\u003c/a> campaign, which began after the \u003ca href=\"http://www.letsmove.gov/white-house-task-force-childhood-obesity-report-president\">White House Task Force on Childhood Obesity\u003c/a> identified improving access to healthy, affordable foods as one of the keys to ending childhood obesity within a generation. \u003c/p>\n\u003cp>\u003ciframe width=\"500\" height=\"314\" src=\"http://www.youtube.com/embed/8My-iWjTBQ8\" frameborder=\"0\">\u003c/iframe>\u003c/p>\n\u003cp>Mrs. Obama's announcement closely follows widespread \u003ca href=\"http://articles.latimes.com/2011/jul/17/health/la-he-food-deserts-20110712\">coverage of a large study on food deserts\u003c/a> and food access published last week in the \u003cem>\u003ca href=\"http://archinte.ama-assn.org/cgi/content/abstract/171/13/1162\">Archives of Internal Medicine\u003c/a>\u003c/em>. In the study of three cities, including Oakland, researchers collected data on the grocery shopping habits of more than 5,000 people for 15 years and concluded that greater supermarket availability wasn't generally related to the quality of dietary intake or the consumption of fruits and vegetables. \u003c/p>\n\u003cp>But as Henderson, food access and food security advocates, and even the senior author of the study have explained, plopping a supermarket or two in a neighborhood that has long gone without isn't going to change residents' eating habits overnight. Education, encouragement, outreach, and training are all vital to help people raised on a fast food or junk food diet make the switch to more healthful eating, she said.\u003c/p>\n\u003cp>Of course, it's tough to compete with fast-food joints, corner stores, and gas stations that peddle cheap fried food, sodas, and highly-processed sweets and snacks. But Ahmadi points out there's a misperception around demand for healthy food in historically overlooked urban areas. \u003c/p>\n\u003cblockquote>\u003cp>\"People who aren't familiar with West Oakland or its residents assume that people here aren't interested in eating good quality food,\" he said. \"They think these residents just want to eat junk. But what we see and hear is that people do want healthy, affordable food choices like people have in middle-class or suburban communities. Just because there's a lack of fresh food doesn't mean there isn't demand.\"\u003c/p>\u003c/blockquote>\n\u003cp>While small, health-oriented stores are beginning to find homes in West Oakland, including \u003ca href=\"http://www.mandelafoods.com/\">Mandela Foods Cooperative\u003c/a>, an \u003ca href=\"http://lettuceeatkale.com/2011/james-berk-of-mandela-foods-brings-produce-to-his-people/\">owner-worker grocery\u003c/a>, and the recently opened \u003ca href=\"http://www.yelp.com/biz/produce-pro-oakland\">Produce Pro\u003c/a>, there remains a thirst for more than one mid-size retailer to set up shop in the area before it can shake off its food desert designation. \u003c/p>\n\u003cp>Today's announcement may mean that West Oakland will feel a little less parched in the near future.\u003c/p>\n\u003chr>\n\u003cstrong>Related Story from KQED News:\u003c/strong>\n\u003cp>\u003ca href=\"http://www.kqed.org/a/kqednews/RN201107210805/c\">New Fund to Help Merchants Sell Healthy Food\u003c/a> -- Brahm Ahmadi interviewed\u003c/p>\n\u003cp>\u003cobject width=\"335\" height=\"85\">\u003cparam name=\"movie\" value=\"http://www.kqed.org/assets/flash/kqedplayer.swf\">\u003cparam name=\"flashvars\" value=\"file=http://www.kqed.org/radio/archives/RN201107210805c.xml\">\u003cembed src=\"http://www.kqed.org/assets/flash/kqedplayer.swf\" type=\"application/x-shockwave-flash\" width=\"335\" height=\"85\" flashvars=\"file=http://www.kqed.org/radio/archives/RN201107210805c.xml\">\u003c/embed>\u003c/object>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp> [audio src=\"http://www.kqed.org/.stream/anon/radio/RDnews/2011/07/21/2011-07-21-08-05c-RDnews.mp3\"] \u003cbr clear=\"all\">\u003c/p>\n\n","blocks":[],"excerpt":"A full-service grocery store may finally come to the people of West Oakland. Learn more about an announcement today by First Lady Michelle Obama on a new food financing initiative designed to increase access to healthy, affordable food in underserved communities in California.","status":"publish","parent":0,"modified":1364867640,"stats":{"hasAudio":true,"hasVideo":true,"hasChartOrMap":true,"iframeSrcs":["http://www.youtube.com/embed/8My-iWjTBQ8"],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":25,"wordCount":1093},"headData":{"title":"People's Community Market Closer to Finding Funding with White House Announcement | KQED","description":"A full-service grocery store may finally come to the people of West Oakland. Learn more about an announcement today by First Lady Michelle Obama on a new food financing initiative designed to increase access to healthy, affordable food in underserved communities in California.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"People's Community Market Closer to Finding Funding with White House Announcement","datePublished":"2011-07-20T23:29:09.000Z","dateModified":"2013-04-02T01:54:00.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"30498 http://blogs.kqed.org/bayareabites/?p=30498","disqusUrl":"https://ww2.kqed.org/bayareabites/2011/07/20/peoples-community-market-closer-to-finding-funding-with-white-house-announcement/","disqusTitle":"People's Community Market Closer to Finding Funding with White House Announcement","path":"/bayareabites/30498/peoples-community-market-closer-to-finding-funding-with-white-house-announcement","audioUrl":"http://www.kqed.org/.stream/anon/radio/RDnews/2011/07/21/2011-07-21-08-05c-RDnews.mp3","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"https://www.facebook.com/PeoplesGrocery.org#!/PeoplesGrocery.org\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/07/peoplesgrocerystaff500.jpg\" alt=\"The Peoples Grocery Staff. Photo: Asual Aswad\" title=\"The Peoples Grocery Staff. Photo: Asual Aswad\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-30541\">\u003c/a>\u003cbr>\n\u003cem>The People's Grocery Staff. Photo: Asual Aswad\u003c/em>\u003c/p>\n\u003cp>A full-service grocery store may finally come to the people of West Oakland. It looks like the \u003ca href=\"http://www.peoplescommunitymarket.com/\">People's Community Market\u003c/a>, a long-anticipated mid-size retailer in West Oakland, may be a step closer to raising the capital it needs to break ground with the \u003ca href=\"http://www.whitehouse.gov/the-press-office/2011/07/20/remarks-first-lady-event-access-healthy-affordable-food\">announcement today by First Lady Michelle Obama\u003c/a> about a new food financing initiative designed to increase access to healthy, affordable food in underserved communities in this state.\u003c/p>\n\u003cp>That's the local take away from a White House press conference Wednesday, where FLOTUS announced that \u003ca href=\"http://tcenews.calendow.org/pr/tce/introducing-the-california-freshworks-210802.aspx\">The California FreshWorks Fund\u003c/a>, a $200 million public-private partnership loan fund and a project of \u003ca href=\"http://www.calendow.org/\">The California Endowment\u003c/a>, will help bring healthy grocers to food deserts or areas that lack a grocery store. The endowment, a private statewide health foundation established to expand access to affordable, quality health care for communities in need, has been joined by prominent investors on the project, including NCB FSB, Kaiser Permanente, and JP Morgan Chase.\u003c/p>\n\u003cp>The goal of the fund is to provide loans at or below market rates to encourage new stores in Californian food deserts and it is expected to create or retain some 6000 jobs in the state. \u003ca href=\"http://obamafoodorama.blogspot.com/2011/07/first-lady-to-announce-project-to.html\">The First Lady\u003c/a> also announced commitments from large chain retailers, including Walgreens and Walmart, to open or expand 1,500 stores in food deserts around the country. According to U.S. Department of Agriculture estimates, 23.5 million Americans-- including 6.5 million children--live in low-income neigborhoods that lack stores likely to sell affordable and nutritious foods. \u003c/p>\n\u003cp>\"The FreshWorks funding is so applicable to what we do and it's a real acknowledgement of the work we've done for nine years in the community to be invited to this event,\" said \u003ca href=\"http://www.peoplesgrocery.org/\">People's Grocery\u003c/a> executive director \u003ca href=\"http://civileats.com/2010/04/05/profiling-women-changing-the-way-we-eat-%E2%80%93-nikki-henderson/\">Nikki Henderson\u003c/a>, who was summoned to the White House for the announcement. Since 2002, People's Grocery has provided food education, training, and access to residents of West Oakland, including cooking classes, nutrition programs, urban agriculture instruction, a mobile grocery truck and a CSA delivery dubbed the \"Grub Box.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The loans will be available to food retailers of all sizes and types. That includes independent stores such as People's Community Market, which is in talks with investors to raise $3 million, said \u003ca href=\"http://www.foodandsocietyfellows.org/about/fellow/brahm-ahmadi\">Brahm Ahmadi\u003c/a>, People's Grocery founder and the CEO of the People's Community Market, which was spun off from the group's educational arm last year. Current plans call for a 12,000-square-foot full-service, environmentally-friendly retail space serving low-income residents in an abandoned 1950s-era shopping center at the corner of West Grand and Market Street. West Oakland, which has some 30,000 residents has no full-service grocery. By comparison, the affluent Oakland enclave of Rockridge has one such store for every 4,333 people.\u003c/p>\n\u003cp>\u003ca href=\"http://www.ers.usda.gov/data/fooddesert/fooddesert.html\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/07/food-desert-locator.jpg\" alt=\"Food Desert Locator - Alameda county\" title=\"Food Desert Locator - Alameda county\" width=\"500\" height=\"397\" class=\"alignnone size-full wp-image-30538\">\u003c/a>\u003c/p>\n\u003cp>Henderson and Ahmadi are confident of securing significant assistance from the new initiative.\u003c/p>\n\u003cblockquote>\u003cp> \"FreshWorks is a good fit for our nonprofit, community-based model,\" added Henderson. \"It's not enough to just locate a grocery store in an under-served community -- you have to engage people in a deep way about how to have a healthy community and that's what we do. This kind of funding can go a long way to solving both food access and food insecurity issues, which are not the same thing.\"\u003c/p>\u003c/blockquote>\n\u003cp>The organizations are well known to The California Endowment.\u003c/p>\n\u003cblockquote>\u003cp> \"We're very familiar with their operations and programs and the great work they do in their community,\" said Tina Castro, director of mission related investment for the endowment. \"While they still need to go through the application process like everyone else this is just the kind of creative, innovative business approach we want to support.\" \u003c/p>\u003c/blockquote>\n\u003cp>Castro added that the Bay Area is a hot bed of ideas and activities to address food access issues and that other local organizations are also applying to FreshWorks.\u003c/p>\n\u003cp>Eliminating food deserts from the U.S. landscape in seven years is a major goal of the First Lady's \u003ca href=\"http://www.letsmove.gov/\">Let's Move!\u003c/a> campaign, which began after the \u003ca href=\"http://www.letsmove.gov/white-house-task-force-childhood-obesity-report-president\">White House Task Force on Childhood Obesity\u003c/a> identified improving access to healthy, affordable foods as one of the keys to ending childhood obesity within a generation. \u003c/p>\n\u003cp>\u003ciframe width=\"500\" height=\"314\" src=\"http://www.youtube.com/embed/8My-iWjTBQ8\" frameborder=\"0\">\u003c/iframe>\u003c/p>\n\u003cp>Mrs. Obama's announcement closely follows widespread \u003ca href=\"http://articles.latimes.com/2011/jul/17/health/la-he-food-deserts-20110712\">coverage of a large study on food deserts\u003c/a> and food access published last week in the \u003cem>\u003ca href=\"http://archinte.ama-assn.org/cgi/content/abstract/171/13/1162\">Archives of Internal Medicine\u003c/a>\u003c/em>. In the study of three cities, including Oakland, researchers collected data on the grocery shopping habits of more than 5,000 people for 15 years and concluded that greater supermarket availability wasn't generally related to the quality of dietary intake or the consumption of fruits and vegetables. \u003c/p>\n\u003cp>But as Henderson, food access and food security advocates, and even the senior author of the study have explained, plopping a supermarket or two in a neighborhood that has long gone without isn't going to change residents' eating habits overnight. Education, encouragement, outreach, and training are all vital to help people raised on a fast food or junk food diet make the switch to more healthful eating, she said.\u003c/p>\n\u003cp>Of course, it's tough to compete with fast-food joints, corner stores, and gas stations that peddle cheap fried food, sodas, and highly-processed sweets and snacks. But Ahmadi points out there's a misperception around demand for healthy food in historically overlooked urban areas. \u003c/p>\n\u003cblockquote>\u003cp>\"People who aren't familiar with West Oakland or its residents assume that people here aren't interested in eating good quality food,\" he said. \"They think these residents just want to eat junk. But what we see and hear is that people do want healthy, affordable food choices like people have in middle-class or suburban communities. Just because there's a lack of fresh food doesn't mean there isn't demand.\"\u003c/p>\u003c/blockquote>\n\u003cp>While small, health-oriented stores are beginning to find homes in West Oakland, including \u003ca href=\"http://www.mandelafoods.com/\">Mandela Foods Cooperative\u003c/a>, an \u003ca href=\"http://lettuceeatkale.com/2011/james-berk-of-mandela-foods-brings-produce-to-his-people/\">owner-worker grocery\u003c/a>, and the recently opened \u003ca href=\"http://www.yelp.com/biz/produce-pro-oakland\">Produce Pro\u003c/a>, there remains a thirst for more than one mid-size retailer to set up shop in the area before it can shake off its food desert designation. \u003c/p>\n\u003cp>Today's announcement may mean that West Oakland will feel a little less parched in the near future.\u003c/p>\n\u003chr>\n\u003cstrong>Related Story from KQED News:\u003c/strong>\n\u003cp>\u003ca href=\"http://www.kqed.org/a/kqednews/RN201107210805/c\">New Fund to Help Merchants Sell Healthy Food\u003c/a> -- Brahm Ahmadi interviewed\u003c/p>\n\u003cp>\u003cobject width=\"335\" height=\"85\">\u003cparam name=\"movie\" value=\"http://www.kqed.org/assets/flash/kqedplayer.swf\">\u003cparam name=\"flashvars\" value=\"file=http://www.kqed.org/radio/archives/RN201107210805c.xml\">\u003cembed src=\"http://www.kqed.org/assets/flash/kqedplayer.swf\" type=\"application/x-shockwave-flash\" width=\"335\" height=\"85\" flashvars=\"file=http://www.kqed.org/radio/archives/RN201107210805c.xml\">\u003c/embed>\u003c/object>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp> \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"audio","attributes":{"named":{"src":"http://www.kqed.org/.stream/anon/radio/RDnews/2011/07/21/2011-07-21-08-05c-RDnews.mp3","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp> \u003cbr clear=\"all\">\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/30498/peoples-community-market-closer-to-finding-funding-with-white-house-announcement","authors":["5125"],"categories":["bayareabites_109","bayareabites_1245","bayareabites_1875","bayareabites_2035"],"tags":["bayareabites_9530","bayareabites_9531","bayareabites_9098","bayareabites_14757","bayareabites_9532","bayareabites_9097"],"featImg":"bayareabites_30541","label":"bayareabites"},"bayareabites_24486":{"type":"posts","id":"bayareabites_24486","meta":{"index":"posts_1591205157","site":"bayareabites","id":"24486","score":null,"sort":[1299765620000]},"guestAuthors":[],"slug":"performance-piece-our-daily-bread-focuses-on-food-traditions","title":"Performance Piece \"Our Daily Bread\" Focuses on Food Traditions","publishDate":1299765620,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/03/mardigras.jpg\" alt=\"MJs Brass Boppers lead a Mardi Gras Second Line to an Eat-In at CounterPULSE Theater. Photos: Van Nguyen-Stone of Jomi Jomi\" title=\"MJs Brass Boppers lead a Mardi Gras Second Line to an Eat-In at CounterPULSE Theater. Photos: Van Nguyen-Stone of Jomi Jomi\" width=\"500\" height=\"310\" class=\"size-full wp-image-24507\">\u003cbr>\n\u003cem>MJ's Brass Boppers lead a Mardi Gras Second Line to an Eat-In at CounterPULSE Theater. Photos: Van Nguyen-Stone of \u003ca href=\"http://jomijomi.com/\">Jomi Jomi\u003c/a>\u003c/em>\u003c/p>\n\u003cp>Amara Tabor-Smith knows how to throw a party. I know this because I've taken her dance classes at \u003ca href=\"http://www.rhythmandmotion.com/\">Rhythm and Motion\u003c/a>, housed now at the \u003ca href=\"http://www.odcdance.org/\">ODC Dance Commons\u003c/a> in San Francisco, for almost 20 years. It might be early in the morning but there's a feel-good groove going on in that dance studio. The Oakland-based choreographer and performer has created a tight community, it's a bit like going to church, if church is a place where you shake your booty, swivel your hips, and stamp your feet. Tabor-Smith's energy, spirit, and modern dance moves have inspired legions of fans.\u003c/p>\n\u003cp>In the past year or so we've discovered a mutual interest in food. Tabor-Smith has hosted food parties and events, including \u003ca href=\"http://www.berkeleyside.com/2010/02/22/a-taste-of-justice/\">\"Visceral Feast\"\u003c/a> at \u003ca href=\"http://www.lapena.org/\">La Pena Cultural Center\u003c/a> in Berkeley and \u003ca href=\"http://thetenderblog.com/2010/09/18/fresh-from-the-oven-at-the-tl-national-forest/\">\"Fresh From the Oven\"\u003c/a> at the \u003ca href=\"http://thetenderblog.com/2009/05/31/the-tenderloin-national-forest/\">Tenderloin National Forest\u003c/a> in San Francisco, as she workshops a performance piece about food traditions inspired by her mother's family gumbo tradition, and recent trips to New Orleans, Senegal, and Congo (find more details on \u003ca href=\"http://deepwatersdance.wordpress.com/\">her blog\u003c/a>.)\u003c/p>\n\u003cp>So it's no surprise then that Tabor-Smith hosted a soiree featuring movement, music, and food on Tuesday in honor of both the 100th anniversary of \u003ca href=\"http://www.internationalwomensday.com/\">International Women's Day\u003c/a> and \u003ca href=\"http://mardigrasday.com/\">Mardi Gras\u003c/a>. \u003c/p>\n\u003cp>The event, dubbed an Eat-In, kicked off with a three-block Second Line featuring authenticly festive NOLA beats by \u003ca href=\"http://www.facebook.com/mjsbrassboppers\">MJ's Brass Boppers\u003c/a>. The Second Line started at the corner of 8th and Mission Streets and snaked its way to \u003ca href=\"http://counterpulse.org/\">CounterPULSE\u003c/a>, a non-profit performance space for emerging artists and cultural innovators where Tabor-Smith is currently an artist-in-residence.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cem>\u003c/em>\u003c/p>\n\u003cfigure id=\"attachment_24521\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/03/potluck.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/03/potluck.jpg\" alt=\"Home-style cooking was on the menu at the Eat-In hosted by performer Amara Tabor-Smith at CounterPULSE on Tuesday.\" title=\"Home-style cooking was on the menu at the Eat-In hosted by performer Amara Tabor-Smith at CounterPULSE Theater on Tuesday.\" width=\"300\" height=\"225\" class=\"size-full wp-image-24521\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Home-style cooking was on the menu at the Eat-In hosted by Amara Tabor-Smith at CounterPULSE on Tuesday.\u003c/figcaption>\u003c/figure>\n\u003cp>The meal was pot-luck and appropriately home-style. Rice, beans, salad, and Tabor-Smith's trademark Jamaican-style Coconut Cornbread, which features buttermilk and shredded coconut, accompanied her \u003ca href=\"http://counterpulse.org/more-food-for-thought-on-the-making-of-our-daily-bread/\">Recession Roots Stew\u003c/a>. A fellow dance student, Claire Bobrow, had whipped up a pile of crepes in honor of \u003ca href=\"http://ww2.kqed.org/bayareabites/2011/03/08/mardi-gras/\">Fat Tuesday\u003c/a> and adults and children were happily slathering them with Nutella.\u003c/p>\n\u003cp>Among the attendees spreading the gospel of good food: \u003ca href=\"http://www.peoplesgrocery.org/article.php/people\">Nikki Henderson\u003c/a>, executive director of\u003ca href=\"http://www.peoplesgrocery.org/\"> People's Grocery\u003c/a>, and Dannae Washington, who helps runs the West Oakland food justice and education group's \u003ca href=\"http://www.peoplesgrocery.org/article.php/grubbox\">Grub Box\u003c/a> program. Also on hand: Chef \u003ca href=\"http://www.bryant-terry.com/\">Bryant Terry\u003c/a>, author of \u003cem>Vegan Soul Kitchen\u003c/em> and co-author of \u003cem>Grub: Ideas for an Urban Organic Kitchen,\u003c/em> whom Tabor-Smith collaborated with on \"Visceral Feast.\" Chowing down in the crowd: Students from Mission High School and \u003ca href=\"http://www.pieranch.org/\">Pie Ranch\u003c/a> youth worker Mary Ann Brooks, who helps these teens make healthy connections within the food system.\u003c/p>\n\u003cp>The Eat-In was part of \u003ca href=\"http://deepwatersdance.wordpress.com/\">a series of food-focused meet-ups\u003c/a> culminating in a performance piece at CounterPULSE in April called \u003ca href=\"http://counterpulse.org/artists/artist-in-residence-amara-tabor-smith/\">\"Our Daily Bread,\"\u003c/a> a collaboration between Tabor-Smith's \u003ca href=\"http://www.deepwatersdance.com/\">Deep Waters Dance Theater\u003c/a>, director Ellen Sebastian Chang, and visual artist Lauren Elder.\u003c/p>\n\u003cp>\"Our Daily Bread\" is billed as a program of dance, text, and video that examines food traditions and how they're linked to cultural identity -- and impacted by industrialized agriculture, fast food culture, and the global food crisis. How do you, for instance, recreate \u003ca href=\"http://deepwatersdance.wordpress.com/2011/02/12/letting-go-of-gumbo/\">your mother's gumbo\u003c/a> when fish stocks are threatened and some species contain dangerously high levels of toxins?\u003c/p>\n\u003cp>And the thinking behind the community gatherings leading up to the performance premiere? \u003c/p>\n\u003cp>\"These events are about sharing food, coming together, cooking together, and eating together, which is something most of us don't do enough of these days,\" says Tabor-Smith, who also teaches at \u003ca href=\"http://tdps.berkeley.edu/people/visiting-faculty-resident-artists/amara-tabor-smith/\">UC Berkeley\u003c/a>. \"We're at a time when food has been exotified and people focus on restaurant dining. But there's nothing more beautiful than sharing a home-cooked meal together.\"\u003c/p>\n\u003cp>\u003cstrong>Event Details:\u003c/strong>\u003c/p>\n\u003cp>Our Daily Bread\u003cbr>\nApril 14-24, Thursdays-Sundays, 8 p.m.\u003cbr>\nCounterPULSE\u003cbr>\n1310 Mission Street\u003cbr>\nSan Francisco\u003cbr>\nTickets $15-22 available at \u003ca href=\"https://www.brownpapertickets.com/event/158057\">Brown Paper Tickets\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"https://www.brownpapertickets.com/event/158057\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/03/our-daily-bread.jpg\" alt='Scenes from the upcoming performance piece exploring food, \"Our Daily Bread\" features dancer Amara Tabor-Smith. Photos: Ana Teresa Fernandez, courtesy of CounterPULSE ' title='Scenes from the upcoming performance piece exploring food, \"Our Daily Bread\" features dancer Amara Tabor-Smith. Photos: Ana Teresa Fernandez, courtesy of CounterPULSE' width=\"500\" height=\"700\" class=\"alignnone size-full wp-image-24524\">\u003c/a>\u003cbr>\n\u003cem>Scenes from the upcoming performance piece exploring food, \"Our Daily Bread\" features dancer Amara Tabor-Smith. Photos: Ana Teresa Fernandez, courtesy of CounterPULSE\u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"Dancer and choreographer Amara Tabor-Smith explores her cultural roots and identity through food events over the past year, culminating in the upcoming performance \"Our Daily Bread\" at CounterPULSE in San Francisco in April.","status":"publish","parent":0,"modified":1299780643,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":17,"wordCount":714},"headData":{"title":"Performance Piece \"Our Daily Bread\" Focuses on Food Traditions | KQED","description":"Dancer and choreographer Amara Tabor-Smith explores her cultural roots and identity through food events over the past year, culminating in the upcoming performance "Our Daily Bread" at CounterPULSE in San Francisco in April.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Performance Piece \"Our Daily Bread\" Focuses on Food Traditions","datePublished":"2011-03-10T14:00:20.000Z","dateModified":"2011-03-10T18:10:43.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"24486 http://blogs.kqed.org/bayareabites/?p=24486","disqusUrl":"https://ww2.kqed.org/bayareabites/2011/03/10/performance-piece-our-daily-bread-focuses-on-food-traditions/","disqusTitle":"Performance Piece \"Our Daily Bread\" Focuses on Food Traditions","path":"/bayareabites/24486/performance-piece-our-daily-bread-focuses-on-food-traditions","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/03/mardigras.jpg\" alt=\"MJs Brass Boppers lead a Mardi Gras Second Line to an Eat-In at CounterPULSE Theater. Photos: Van Nguyen-Stone of Jomi Jomi\" title=\"MJs Brass Boppers lead a Mardi Gras Second Line to an Eat-In at CounterPULSE Theater. Photos: Van Nguyen-Stone of Jomi Jomi\" width=\"500\" height=\"310\" class=\"size-full wp-image-24507\">\u003cbr>\n\u003cem>MJ's Brass Boppers lead a Mardi Gras Second Line to an Eat-In at CounterPULSE Theater. Photos: Van Nguyen-Stone of \u003ca href=\"http://jomijomi.com/\">Jomi Jomi\u003c/a>\u003c/em>\u003c/p>\n\u003cp>Amara Tabor-Smith knows how to throw a party. I know this because I've taken her dance classes at \u003ca href=\"http://www.rhythmandmotion.com/\">Rhythm and Motion\u003c/a>, housed now at the \u003ca href=\"http://www.odcdance.org/\">ODC Dance Commons\u003c/a> in San Francisco, for almost 20 years. It might be early in the morning but there's a feel-good groove going on in that dance studio. The Oakland-based choreographer and performer has created a tight community, it's a bit like going to church, if church is a place where you shake your booty, swivel your hips, and stamp your feet. Tabor-Smith's energy, spirit, and modern dance moves have inspired legions of fans.\u003c/p>\n\u003cp>In the past year or so we've discovered a mutual interest in food. Tabor-Smith has hosted food parties and events, including \u003ca href=\"http://www.berkeleyside.com/2010/02/22/a-taste-of-justice/\">\"Visceral Feast\"\u003c/a> at \u003ca href=\"http://www.lapena.org/\">La Pena Cultural Center\u003c/a> in Berkeley and \u003ca href=\"http://thetenderblog.com/2010/09/18/fresh-from-the-oven-at-the-tl-national-forest/\">\"Fresh From the Oven\"\u003c/a> at the \u003ca href=\"http://thetenderblog.com/2009/05/31/the-tenderloin-national-forest/\">Tenderloin National Forest\u003c/a> in San Francisco, as she workshops a performance piece about food traditions inspired by her mother's family gumbo tradition, and recent trips to New Orleans, Senegal, and Congo (find more details on \u003ca href=\"http://deepwatersdance.wordpress.com/\">her blog\u003c/a>.)\u003c/p>\n\u003cp>So it's no surprise then that Tabor-Smith hosted a soiree featuring movement, music, and food on Tuesday in honor of both the 100th anniversary of \u003ca href=\"http://www.internationalwomensday.com/\">International Women's Day\u003c/a> and \u003ca href=\"http://mardigrasday.com/\">Mardi Gras\u003c/a>. \u003c/p>\n\u003cp>The event, dubbed an Eat-In, kicked off with a three-block Second Line featuring authenticly festive NOLA beats by \u003ca href=\"http://www.facebook.com/mjsbrassboppers\">MJ's Brass Boppers\u003c/a>. The Second Line started at the corner of 8th and Mission Streets and snaked its way to \u003ca href=\"http://counterpulse.org/\">CounterPULSE\u003c/a>, a non-profit performance space for emerging artists and cultural innovators where Tabor-Smith is currently an artist-in-residence.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>\u003c/em>\u003c/p>\n\u003cfigure id=\"attachment_24521\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/03/potluck.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/03/potluck.jpg\" alt=\"Home-style cooking was on the menu at the Eat-In hosted by performer Amara Tabor-Smith at CounterPULSE on Tuesday.\" title=\"Home-style cooking was on the menu at the Eat-In hosted by performer Amara Tabor-Smith at CounterPULSE Theater on Tuesday.\" width=\"300\" height=\"225\" class=\"size-full wp-image-24521\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Home-style cooking was on the menu at the Eat-In hosted by Amara Tabor-Smith at CounterPULSE on Tuesday.\u003c/figcaption>\u003c/figure>\n\u003cp>The meal was pot-luck and appropriately home-style. Rice, beans, salad, and Tabor-Smith's trademark Jamaican-style Coconut Cornbread, which features buttermilk and shredded coconut, accompanied her \u003ca href=\"http://counterpulse.org/more-food-for-thought-on-the-making-of-our-daily-bread/\">Recession Roots Stew\u003c/a>. A fellow dance student, Claire Bobrow, had whipped up a pile of crepes in honor of \u003ca href=\"http://ww2.kqed.org/bayareabites/2011/03/08/mardi-gras/\">Fat Tuesday\u003c/a> and adults and children were happily slathering them with Nutella.\u003c/p>\n\u003cp>Among the attendees spreading the gospel of good food: \u003ca href=\"http://www.peoplesgrocery.org/article.php/people\">Nikki Henderson\u003c/a>, executive director of\u003ca href=\"http://www.peoplesgrocery.org/\"> People's Grocery\u003c/a>, and Dannae Washington, who helps runs the West Oakland food justice and education group's \u003ca href=\"http://www.peoplesgrocery.org/article.php/grubbox\">Grub Box\u003c/a> program. Also on hand: Chef \u003ca href=\"http://www.bryant-terry.com/\">Bryant Terry\u003c/a>, author of \u003cem>Vegan Soul Kitchen\u003c/em> and co-author of \u003cem>Grub: Ideas for an Urban Organic Kitchen,\u003c/em> whom Tabor-Smith collaborated with on \"Visceral Feast.\" Chowing down in the crowd: Students from Mission High School and \u003ca href=\"http://www.pieranch.org/\">Pie Ranch\u003c/a> youth worker Mary Ann Brooks, who helps these teens make healthy connections within the food system.\u003c/p>\n\u003cp>The Eat-In was part of \u003ca href=\"http://deepwatersdance.wordpress.com/\">a series of food-focused meet-ups\u003c/a> culminating in a performance piece at CounterPULSE in April called \u003ca href=\"http://counterpulse.org/artists/artist-in-residence-amara-tabor-smith/\">\"Our Daily Bread,\"\u003c/a> a collaboration between Tabor-Smith's \u003ca href=\"http://www.deepwatersdance.com/\">Deep Waters Dance Theater\u003c/a>, director Ellen Sebastian Chang, and visual artist Lauren Elder.\u003c/p>\n\u003cp>\"Our Daily Bread\" is billed as a program of dance, text, and video that examines food traditions and how they're linked to cultural identity -- and impacted by industrialized agriculture, fast food culture, and the global food crisis. How do you, for instance, recreate \u003ca href=\"http://deepwatersdance.wordpress.com/2011/02/12/letting-go-of-gumbo/\">your mother's gumbo\u003c/a> when fish stocks are threatened and some species contain dangerously high levels of toxins?\u003c/p>\n\u003cp>And the thinking behind the community gatherings leading up to the performance premiere? \u003c/p>\n\u003cp>\"These events are about sharing food, coming together, cooking together, and eating together, which is something most of us don't do enough of these days,\" says Tabor-Smith, who also teaches at \u003ca href=\"http://tdps.berkeley.edu/people/visiting-faculty-resident-artists/amara-tabor-smith/\">UC Berkeley\u003c/a>. \"We're at a time when food has been exotified and people focus on restaurant dining. But there's nothing more beautiful than sharing a home-cooked meal together.\"\u003c/p>\n\u003cp>\u003cstrong>Event Details:\u003c/strong>\u003c/p>\n\u003cp>Our Daily Bread\u003cbr>\nApril 14-24, Thursdays-Sundays, 8 p.m.\u003cbr>\nCounterPULSE\u003cbr>\n1310 Mission Street\u003cbr>\nSan Francisco\u003cbr>\nTickets $15-22 available at \u003ca href=\"https://www.brownpapertickets.com/event/158057\">Brown Paper Tickets\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"https://www.brownpapertickets.com/event/158057\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2011/03/our-daily-bread.jpg\" alt='Scenes from the upcoming performance piece exploring food, \"Our Daily Bread\" features dancer Amara Tabor-Smith. Photos: Ana Teresa Fernandez, courtesy of CounterPULSE ' title='Scenes from the upcoming performance piece exploring food, \"Our Daily Bread\" features dancer Amara Tabor-Smith. Photos: Ana Teresa Fernandez, courtesy of CounterPULSE' width=\"500\" height=\"700\" class=\"alignnone size-full wp-image-24524\">\u003c/a>\u003cbr>\n\u003cem>Scenes from the upcoming performance piece exploring food, \"Our Daily Bread\" features dancer Amara Tabor-Smith. Photos: Ana Teresa Fernandez, courtesy of CounterPULSE\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/24486/performance-piece-our-daily-bread-focuses-on-food-traditions","authors":["5125"],"categories":["bayareabites_752","bayareabites_50","bayareabites_2407"],"tags":["bayareabites_9093","bayareabites_9094","bayareabites_9100","bayareabites_9099","bayareabites_9064","bayareabites_9096","bayareabites_9098","bayareabites_9092","bayareabites_9097","bayareabites_2021","bayareabites_9095"],"label":"bayareabites"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. 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Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.","airtime":"SUN 2pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.possible.fm/","meta":{"site":"news","source":"Possible"},"link":"/radio/program/possible","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/possible/id1677184070","spotify":"https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"}},"1a":{"id":"1a","title":"1A","info":"1A is home to the national conversation. 1A brings on great guests and frames the best debate in ways that make you think, share and engage.","airtime":"MON-THU 11pm-12am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/1a.jpg","officialWebsiteLink":"https://the1a.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/1a","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=1188724250&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/1A-p947376/","rss":"https://feeds.npr.org/510316/podcast.xml"}},"all-things-considered":{"id":"all-things-considered","title":"All Things Considered","info":"Every weekday, \u003cem>All Things Considered\u003c/em> hosts Robert Siegel, Audie Cornish, Ari Shapiro, and Kelly McEvers present the program's trademark mix of news, interviews, commentaries, reviews, and offbeat features. Michel Martin hosts on the weekends.","airtime":"MON-FRI 1pm-2pm, 4:30pm-6:30pm\u003cbr />SAT-SUN 5pm-6pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/All-Things-Considered-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.npr.org/programs/all-things-considered/","meta":{"site":"news","source":"npr"},"link":"/radio/program/all-things-considered"},"american-suburb-podcast":{"id":"american-suburb-podcast","title":"American Suburb: The Podcast","tagline":"The flip side of gentrification, told through one town","info":"Gentrification is changing cities across America, forcing people from neighborhoods they have long called home. Call them the displaced. Now those priced out of the Bay Area are looking for a better life in an unlikely place. American Suburb follows this migration to one California town along the Delta, 45 miles from San Francisco. But is this once sleepy suburb ready for them?","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/American-Suburb-Podcast-Tile-703x703-1.jpg","officialWebsiteLink":"/news/series/american-suburb-podcast","meta":{"site":"news","source":"kqed","order":"13"},"link":"/news/series/american-suburb-podcast/","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?mt=2&id=1287748328","tuneIn":"https://tunein.com/radio/American-Suburb-p1086805/","rss":"https://ww2.kqed.org/news/series/american-suburb-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkMzMDExODgxNjA5"}},"baycurious":{"id":"baycurious","title":"Bay Curious","tagline":"Exploring the Bay Area, one question at a time","info":"KQED’s new podcast, Bay Curious, gets to the bottom of the mysteries — both profound and peculiar — that give the Bay Area its unique identity. And we’ll do it with your help! You ask the questions. You decide what Bay Curious investigates. And you join us on the journey to find the answers.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Bay-Curious-Podcast-Tile-703x703-1.jpg","imageAlt":"\"KQED Bay Curious","officialWebsiteLink":"/news/series/baycurious","meta":{"site":"news","source":"kqed","order":"4"},"link":"/podcasts/baycurious","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/bay-curious/id1172473406","npr":"https://www.npr.org/podcasts/500557090/bay-curious","rss":"https://ww2.kqed.org/news/category/bay-curious-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvbmV3cy9jYXRlZ29yeS9iYXktY3VyaW91cy1wb2RjYXN0L2ZlZWQvcG9kY2FzdA","stitcher":"https://www.stitcher.com/podcast/kqed/bay-curious","spotify":"https://open.spotify.com/show/6O76IdmhixfijmhTZLIJ8k"}},"bbc-world-service":{"id":"bbc-world-service","title":"BBC World Service","info":"The day's top stories from BBC News compiled twice daily in the week, once at weekends.","airtime":"MON-FRI 9pm-10pm, TUE-FRI 1am-2am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/BBC-World-Service-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.bbc.co.uk/sounds/play/live:bbc_world_service","meta":{"site":"news","source":"BBC World Service"},"link":"/radio/program/bbc-world-service","subscribe":{"apple":"https://itunes.apple.com/us/podcast/global-news-podcast/id135067274?mt=2","tuneIn":"https://tunein.com/radio/BBC-World-Service-p455581/","rss":"https://podcasts.files.bbci.co.uk/p02nq0gn.rss"}},"code-switch-life-kit":{"id":"code-switch-life-kit","title":"Code Switch / Life Kit","info":"\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />","airtime":"SUN 9pm-10pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Code-Switch-Life-Kit-Podcast-Tile-360x360-1.jpg","meta":{"site":"radio","source":"npr"},"link":"/radio/program/code-switch-life-kit","subscribe":{"apple":"https://podcasts.apple.com/podcast/1112190608?mt=2&at=11l79Y&ct=nprdirectory","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEy","spotify":"https://open.spotify.com/show/3bExJ9JQpkwNhoHvaIIuyV","rss":"https://feeds.npr.org/510312/podcast.xml"}},"commonwealth-club":{"id":"commonwealth-club","title":"Commonwealth Club of California Podcast","info":"The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. 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