Tag: eccolo

Pop-Up General Store

Pop-Up General Store

| June 1, 2010 | 0 Comments

By calling their enterprise a “general store” though, founders Christopher Lee and Samin Nosrit (well-known East Bay chefs I first encountered reading through Novella Carpenter’s Farm City) are actively trying to evoke the sort of life-sustaining community-generating apparatus that came to my mind the moment I saw Ness’s headline — while selling boudin blanc for $14 a pound. While such a project might draw attention to certain sections of the community — producers, chefs, growers — and bring together others — hungry food writers, people with money — the vibe — however delicious — doesn’t quite jive with the handle.

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