
Rosa Lara talks with Alejandra Nava at La Raza market in Richmond. Lara is a paid organizer for the community coalition against beverage taxes.
Earlier this week, KQED’s Mina Kim looked at the ongoing soda tax campaign in Richmond. In November, voters there will decide whether to impose a penny-an-ounce fee on sweetened drinks. Today, William Harless at California Watch drilled down into newly-released campaign finance disclosures and learned that — not surprisingly — tax opponents are outspending tax supporters.
What might be more surprising is that the margin is 10 to 1. Harless reports that the American Beverage Association, based in Washington and representing Coca Cola, PepsiCo et. al. has spent $150,000 since June. (Note that the City Council voted to put the tax on the ballot on May 15.)
Harless earlier reported that the beverage association is funding the Community Coalition Against Beverage Taxes. To date, that organization has spent an additional $200,000, again according to campaign finance records.
While dramatically outspent, more organizations are also joining the campaign to support the tax. Continue reading





