Obamacare Ads


What Covered California Thinks of Anti-Obamacare Ad

You would think there was an election coming, judging by the way political ads are starting to air.

But this is no election. The big political story is the rollout of Obamacare. In the last few days, we’ve seen a point-counterpoint between the pro-Obama Organizing for Action’s ad and one from the conservative advocacy group Americans for Prosperity.

Both ads feature a mother talking about treatment for a young child’s devastating illness. The pro-Obamacare ad is a relatively straightforward — and accurate — discussion of the elimination of lifetime caps on coverage.

But the AFP ad raises some questions:

In the ad, “Julie,” identified as a “mother of two,” says her young son began having seizures two years ago and his medical care “meant the world to me.” Then she goes on to say she has questions about Obamacare: “If we can’t pick our own doctor, how do I know my family is going to get the care they need? And what am I getting in exchange for higher premiums and a smaller paycheck?” Continue reading

Oregon Launches Quirky Obamacare Videos

Covered California has not started its TV ad campaign yet, but Cover Oregon launched theirs over the holiday weekend and has definitely laid down the gauntlet:

Sarah Kliff at the Washington Post notes the ads “could have been pulled straight out of Portlandia,” and that most of Cover Oregon’s $2.9 million outreach work from now until October will be spent on television spots like these. From the Post:

“We chose to build a strategy to make sure people became aware of the name and to start the conversation,” says Mark Ray, creative director at North, the Portland-based ad agency which produced the spots. “We want to help people understand this program is about Oregonians taking care of Oregonians, so that people understand this is a celebration of something that will benefit a lot of people.

Here’s another one with Matt Sheehy of the Oregon-based band Lost Lander:
Continue reading