By Alix Spiegel, NPR
Ever spend a lot of time looking at a food label, weighing — is this food good for me? Bad for me?
Here’s the thing you probably haven’t stopped to consider: how the label itself is affecting you.
A couple of years ago, Crum found herself considering what seems like a pretty strange question. She wanted to know whether the information conveyed by a nutritional label could physically change what happens to you — “whether these labels get under the skin literally,” she says, “and actually affect the body’s physiological processing of the nutrients that are consumed.”
As a student, Crum had spent years studying the placebo effect — how a sugar pill can physically alter a body if the person taking the pill believes it will. She figured food labels might work the same way. So she came up with an experiment. Continue reading