Fresh Fund

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Want To Get People to Eat More Fresh Produce? Give Them A Little Money

By Marnette Federis

(Marnette Federis/KQED)

(Marnette Federis/KQED)

Collene Kraut says she never misses a chance to tell her 3-year-old daughter to eat vegetables and fruits. So when a farmers’ market launched in March, a block away from her home near San Diego, Kraut was eager to go.

“I don’t like it when people give my kid bad things to eat,” said Kraut. “I just want her to be healthy.”

Kraut receives funds from SNAP (formerly called food stamps), and she learned that she could use those funds at this new market. But Kraut learned about another new program while she was there, one that would help her stretch her dollars further. It’s called Fresh Fund, a grant-funded program which provides matching dollars specifically to purchase produce.

The program’s goal is to help low-income families buy accessible, affordable, nutritious produce.
That extra money is having an impact. Because of Fresh Fund, Kraut says she and other family members are now trying different varieties of fruits and vegetables. Kraut says she especially likes the different varieties of greens she finds, adding that they taste better than what she can buy at the supermarket.

“I brought some [greens] back for my dad, and he was eating it plain without salad dressing, he said it was good,” she recounts.

The Fresh Fund program helps families such as Kraut’s to stretch their food budgets so they have more room to shop for healthier food. The program’s goal is to help low-income families buy accessible, affordable, nutritious produce. Offering matching dollars for produce appears to influence people’s diets. Continue reading