Tag: jif

May 22, 2013 | 1:28 pm

Inventor Says ‘Jif’ Not ‘Gif’, KQED Newscasters Say Tough

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It’s probably too late, but the inventor of the “gif” file format wants us to pronounce it “jif.” Like “jpg,” the Graphics Interchange Format, or “gif,” is used to display images on digital devices.  The news came at the 2013 Webby Awards, where Steve Wilhite was honored for the invention. He dropped his bomb by […]

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