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Good Read: How Netflix Reverse Engineered Hollywood

| January 3, 2014 | 0 Comments
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The Atlantic delves into the algorithm behind Netflix’s 76,897 micro-genres. “Raunchy Absurd Slashers;” “Fight-the-System Political Love Triangle Mysteries;” “Chilling Action Movies About Royalty” we can see. But “Understated Suspenseful Dramas starring Raymond Burr”? “Cerebral Movies starring Raymond Burr”?

Alexis C. Madrigal “spent several weeks understanding, analyzing, and reverse-engineering how Netflix’s vocabulary and grammar work. We’ve broken down its most popular descriptions, and counted its most popular actors and directors …. What emerged from the work is this conclusion: Netflix has meticulously analyzed and tagged every movie and TV show imaginable. They possess a stockpile of data about Hollywood entertainment that is absolutely unprecedented. The genres that I scraped and that we caricature above are just the surface manifestation of this deeper database.”


If you use Netflix, you’ve probably wondered about the specific genres that it suggests to you. Some of them just seem so specific that it’s absurd. Emotional Fight-the-System Documentaries? Period Pieces About Royalty Based on Real Life? Foreign Satanic Stories from the 1980s?

Read more at: www.theatlantic.com

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