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What’s MonkeyParking Really Selling?

| June 27, 2014
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By Lisa Pickoff-White and Dan Brekke

Who owns these spots? (Panchenks/Flickr)

MonkeyParking says it’s not selling these parking spaces, just information about when they’re available. (Panchenks/Flickr)


Note: Post updated Saturday, June 28.

No, it’s not a complete surprise that MonkeyParking, the smartphone app that appears to facilitate buying and selling of public parking spaces, is now telling the city of San Francisco, “Whoa — that’s not what we’re doing at all.”

‘It’s like a prostitute saying she’s not selling sex — she’s only selling information about her willingness to have sex with you.’— Matt Dorsey,
City attorney’s spokesman

City Attorney Dennis Herrera told the Rome-based firm the other day that the app violates an ordinance that forbids renting, leasing or selling street or sidewalk space. Herrera gave the company until July 11 to shut down. MonkeyParking has responded with an online declaration that it’s not about to cease operations.

“MonkeyParking is an innovative social sharing app that lets registered users communicate with each other when a parking spot becomes available,” the statement says. “Users have the opportunity to be paid for the information communicated based on whether or not the communication successfully identifies a parking spot that is available. MP is not in the business of selling or auctioning parking spots.”

The MonkeyParking statement also decries the way the city is trampling on fundamental freedoms:

The shared economy trades on information, not on goods or services or other commodities. We are very surprised that the City of San Francisco, which prides itself of being a liberal and tolerating city, does not see that their cease and desist letter is an open violation of free speech, contrary to the First Amendment of the US Constitution (“I have the right to tell people if I am about to leave a parking spot and they have the right to pay me for such information”).

Herrera spokesman Matt Dorsey told the San Francisco Chronicle that’s “wildly inventive verbal gymnastics.”

“Let’s be honest,” Dorsey told the Chron. “It’s like a prostitute saying she’s not selling sex — she’s only selling information about her willingness to have sex with you. It’s semantic hair-splitting, and it’s absurd.”

MonkeyParking’s statement also appears to fly in the face of the way it has pitched its service, both on its website and in its app. Just a couple of days ago, a sample app screen on the MonkeyParking site included this dialogue: “John will pay $10 for your current parking spot. Are you in?”

That sure sounds like a parking spot, not just the information about it, is up for sale. We note that the sample screen displayed on MonkeyParking’s site has changed in the last 48 hours. It now says, “Maggie will pay $10 to find a parking spot. Can you help her?” (And yes, that sounds like Maggie is willing to pay a sawbuck just to have someone tell her where she can find parking.)

A screenshot of the MonkeyParking app, informing users they can make $150 a month by selling on-street parking spots.

A screenshot of the MonkeyParking app, informing users they can make $150 a month by selling on-street parking spots.

The MonkeyParking app, as downloaded from the iTunes App Store Friday afternoon, seems more explicit about what you’re buying and selling. A setup screen says, “Make up to $150/month by selling your on-street parking spots.”

Another screen in the app describes the MonkeyParking process:

  • Whenever you park your car, publish your parking spot.
  • Get notified about drivers willing to pay for it.
  • Leave your spot to a driver and get paid for the effort.

Similarly, MonkeyParking’s sample screens in the App Store say the program allows you to “broadcast your price for a parking spot,” “request a parking spot” and “let the highest bidder park at your place.”

Though we don’t claim to be doctors of jurisprudence or Nobel economics laureates, MonkeyParking’s pitch doesn’t seem real subtle: While the app furnishes information about parking, what users are paying for, and getting paid for, is concrete real estate.

Update: Saturday morning (June 28), we got an email from MonkeyParking CEO Paolo Dobrowolny, based in Rome, responding to our questions about the wording on the MonkeyParking site and app. He says:

Regarding your statements on our initial pitch, I can confirm we recently worked on the wording on our website (and on our app) to clarify what is our business model. We used a lot of very controversial and straightforward communication messages in the last months. That was a marketing strategy (and it worked!) but we are now focusing more on our value proposition.

The process behind the app and the mission to get rid of circling the block are still the same since the very first version of MonkeyParking.

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Category: Tech, Transportation

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  • Mel

    wow – I can’t believe these MonkeyPark guys don’t realize how WRONG what they are doing is. What’s next? Will they start MonkeyPee.com and have people block access to public bathrooms unless you are willing to pay $10? They’d sell us the air we breathe if they could get their hands on it.
    With monkeypark, we’ll have people clogging up parking spots just so they can make money, and the only people who will be able to park will be rich white and asian men. Capiche?: Less parking, and only for certain races. These 3 guys are willing to make the world a worse place so that they can TRY to get rich – this is such a sad reflection of tech culture.
    And I can’t believe what flat out liars they are, claiming it is just, and how manipulative they are (talking about SF being liberal and tolerating).
    They are disrespectful to this city, and to this country – it’s not THAT capitalist.

  • ck

    Obviously, this is no comparison to ‘revenge porn king’ Hunter Moore’s site, but there’s definitely something really sleazy about the concept of auctioning parking spots off to the highest bidder. I wouldn’t be surprised if MonkeyParking starts getting some visits by hacktivists soon.

  • wow!

    Lotta hate (racism and death threats) in these comments. I would have expect more educated and civil comments on KQED’s website.

    • O__________________________O

      what? in all 3 of these comments? you’re so sensitive. are you one of these subhumans trying to resell public spaces?

  • O__________________________O

    the NSA should step in and figure out where the spots for sale are. then just drone strike the car in that spot.

  • Joe Tams

    These people are worse than those guys who put patio chairs in shoveled spots in the winter to mark their territory. It’s like they have no idea what public domain is.