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Like Yahoo’s New Logo, or Prefer the Old One?

| September 5, 2013
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Before and after: Yahoo's old logo, top, and new logo below.

Before and after: Yahoo’s old logo, top, and new logo below.

After 30 days of tease, Yahoo unveiled its new look. Perhaps fittingly for a logo that hadn’t been changed for 18 years, the look is more sophisticated and modern, with elegantly chiseled letters. Even the purple color seems more mature. The exclamation mark is intact, though playfully tilted; the final “O” is slightly bigger, referencing the Yahoo yodel.

Marissa Meyer herself helped design the logo; her explanation on a Tumblr post discusses how she wanted the logo to look and feel “human.”

“We didn’t want to have any straight lines in the logo. Straight lines don’t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve.”

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