11 Tips for the New Owners of Peet’s
What does a celebrity-fragrance-producing German conglomerate know about coffee, anyway?
Some Bay Area residents may have asked that question Monday after hearing that beloved local coffee chain Peet’s is being bought by Joh. A. Benckiser, a German company whose holdings include the producer of fragrances like Glow by JLo and Beyoncé Parfums. Joh. A. Benckiser also reportedly owns Labelux, a luxury goods company with brands such as Jimmy Choo and Bally.
We asked KQED’s Facebook fans what the company could do to retain its loyal customers, and even improve the chain. Some of the responses below…