Reported by Scott Shafer on The California Report
Millions of people will tune in Sunday hoping to see a memorable Oscar moment, like the famous one from 1985 best-actress winner Sally Field, in which she exclaimed, "you like me. Right now, you like me!"
"People like it because it was very spontaneous, very from the heart. It was also very humble," says L.A.-based communications coach LeeAundra Keany about the moment. "That's one of the key things you need to see in an Oscar speech; you need to see humility. But later on people thought it was a little too girlish. And it was so easy to mock."
Keany has some Hollywood clients and she says the stars don't always shine on Oscar night.
Keany says there are lots of reasons potential Oscar winners don't plan ahead. For one, they don't want to jinx anything.
"So a lot of people are superstitious about preparing. Some people feel it's presumptuous. They don't want to appear arrogant; they don't want the audience to think they actually think they might win. If you pull out a sheet of notes, people might think you expected to win."
Everyone seems to have their favorite and least favorite Oscar moments. A common theme, says Keany, is spontaneity.
"One of the examples that people seem to like very much is when Matt Damon and Ben Affleck won for best screenplay for "Good Will Hunting," and they were just all over the board, jumping up and down and yelling, and shouts out to Boston."
Sacheen Littlefeather refuses the Best Actor Oscar for "The Godfather" on behalf of Marlon Brando because of "the treatment of American Indians today by the film industry and on television in movie re-runs, and also with recent happenings at Wounded Knee."