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Google Flights Hits the Runway

| September 13, 2011
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Today Google quietly rolled out its new airfare search interface. It’s unclear if Google Flights will take off or there’s a Google Buzz (read: flop) in its engine.

At first glance Google Flights does have a lot of handy levers and buttons to help find and sort through available flights. When you’re ready to buy a ticket, the site routes you to the individual airlines’ websites. The only major US airline I noticed missing was Southwest (no surprise).

Here’s the official Google promotion video:

Google Flights is launching in limited cities. But no surprise, San Franciso’s on there.

This expansion into a new market space comes after Google made news just last week by purchasing restaurant review company Zagat in a seeming play for some of Yelp’s market share.

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About the Author ()

Rachel Dornhelm got her start in radio at WHYY. After anthropology graduate school, Rachel lived in Uzbekistan working with youth near the drying Aral Sea. Rachel returned to radio full-time in 2001. Her work has appeared on WNYC, WBUR, Marketplace, NPR news magazines and KQED. Reach Rachel Dornhelm at rdornhelm@kqed.org.

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