There are some 40,000 tutoring companies in the U.S. While most of these are face-to-face operations, many offer online tutoring. The problem is that most of the online services don’t have a particularly good reputation — not among students, not among parents, and most damningly perhaps, not with the Better Business Bureau.
The $8 billion-a-year industry presents a big opportunity for a smart company. Plenty of online tutoring companies are trying to find the secret sauce that creates a quality experience. First, it must provide an easy experience technologically. In other words, it can’t be difficult or cumbersome to locate or request a tutor or to engage in a tutoring session, nor can the tools tutors need be antiquated. Second, and most importantly, it must offer quality tutors — those with knowledge in the subject matter and experience teaching and tutoring.
One young startup, TutorCloud, which just graduated from the Imagine K12 education start-up incubator this summer, is trying to do just that.
First, the technical piece: TutorCloud offers an online classroom with both video chat and a whiteboard. While some people may balk at the idea of online tutoring sessions, co-founder Blair Silverberg argues that many students are already using video chat to talk to their peers as they Continue reading


