Gamification is one of the new buzzwords in social media circles. It’s the idea that by making non-gaming applications more game-like — by adding points, badges, levels, titles and other game mechanics — these apps become more fun and engaging.
We see gamification at work in apps like Foursquare, where “checking in” and giving your location via the app earns you points and potentially the “mayorship” of venues. Even though the term may be new to some, gamification has been used for years for offline services too, such as earning points and unlocking special deals via frequent flyer programs. Continue reading