Cathy Davidson

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What’s Your Major? Working Toward the Uninvented Job

Flickr:Nazareth_College

What kind of diploma will lead to the best jobs? Trends point toward business degrees, but it's anyone's guess.

By Ana Tintocalis

The U.S. unemployment rate is stuck at 9.1 percent. In that light, what are the “hot” majors among college students today? If you ask college counselors, it’s business degrees.

That’s because today’s business degrees cover a wider range of fields than every before  — everything from accounting to advertising. But more importantly, business majors are more likely to get jobs after college, even in today’s fluctuating economy.

But as industries like technology, medicine, and science continue to make rapid advancements, an increasing number of college students are also signing up for degrees in engineering, computer science, biomedicine, and biological sciences.

Who’s to know what jobs will exist 10 years from now?

According to Career Builder, the most promising majors will be related to cyber-security specialists, mobile application developers, social media managers, stem cell researchers, robotics technicians and simulation engineers.

These jobs didn’t exist 10 years ago. Who’s to know what jobs will exist 10 years from now?

Cathy Davidson, author of Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn (Viking), predicts that “65 percent of today’s grade-school kids may end up doing work that hasn’t been invented yet.”

She says for this generation of grade-school kids, it’s time to redesign American education. “It’s time to survey our lives and figure out what works, what doesn’t, and how we can make real and Continue reading

Five Changes Every School Should Make

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In her book Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn (Viking), Duke University professor Cathy Davidson talks about how the education system must be overhauled.

“Her recommendations center on one of the most astounding revelations of the digital age: Even academically reticent students publish work prolifically, subject it to critique and improve it on the Internet. This goes for everything from political commentary to still photography to satirical videos — all the stuff that parents and teachers habitually read as “distraction,” writes Virginia Heffernan in the New York Times review of Davidson’s book recently.

Learning should have an impact beyond getting an “A” on  the assignment.

In last week’s article “How Do We Prepare Our Children for What’s Next,” Davidson listed five changes she would put in place to bring the American education system into the 21st century. I’m reposting this part because I think it’s worth calling out separately.


By Cathy Davidson
  1. End standardized end-of-grade tests. They demotivate learning and good teaching. Instead, test in challenging ways, using tough game mechanics with real-time feedback on results so kids can learn from the test—not be taught to scam the test!
  2. Make all learning real, relevant, tied to communities, with real application in the kids’ lives outside of the classroom. Example: Ban research papers—unless they are published online and have an informative, persuasive, or other real purpose for others. Learning should have an impact beyond getting an “A” on  the assignment. Continue reading

How Do We Prepare Our Children for What’s Next?

Paul Schultz

What kids learn at a young age will determine whether they're prepared for a future full of unknowns.

When most of us were deciding what to major in at college, the word Google was not a verb. It wasn’t anywhere close to being conceived at all. Neither was Wikipedia or the iPhone or YouTube. We made decisions about our future employment based on what we knew existed at the time. We would become educators, journalists, lawyers, marketing reps, engineers.

Fast forward a couple of decades (or more) and we see that the career landscape has changed so drastically that jobs need new definitions. Social media strategist, app developer, mobile web engineer?

Some of us could ask ourselves if we would have embarked upon our current careers had we predicted how the Internet would revolutionize every part of our lives? It’s hard to say, but when it comes to preparing our kids for what’s ahead, Cathy Davidson has a few ideas. The author of Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn (Viking), who’s also a professor at Duke University, believes that, in light of the fact that “65 percent of today’s grade-school kids may end up doing work that hasn’t been invented yet,” we should cast aside our fear of technology, and prepare our school-aged kids with important skills, both in technical ways and other less tangible ways.

“We’re 15 years into something so paradigm-changing that we have not yet adjusted our institutions of learning, work, social life, and economic life to account for the massive change.”

“We are right on time to give up techno-phobia and to tackle the problems and opportunities of the digital world with good sense, pragmatics, realism, and purpose,” Davidson said. “Once we absorb the realization that we’ve already changed, and that we’re actually doing pretty well despite major realignments in our lives, then we can think about how we want to take this amazing new tool [the Internet] and use it in a way that better serves our lives. It’s time to survey our lives and figure out what works, what doesn’t, and how we can make real and practical improvements in our schools, our workplace, our every day lives.”

Davidson offers three can-do suggestions for parents:

  1. EXPERIMENT WITH SCRATCH. It’s a brilliant and fun multimedia programming language that allows inventive media mixing almost immediately, without any background. It is creative and fun. Even if your child has no interest in being a programmer when they grow up, familiarity with the building blocks of a programming language will give them some skills and expertise at producing the kind of content they are already consuming. [See "5 Tools to Introduce Programming to Kids."]
  2. EMBARK ON A MEANINGFUL PROJECT.Help your child (at any age, really) by being willing to help out—but emphatically not to lead or rescue—in an extended, risky project that has real impact in the child’s community—school, neighborhood, church, synagogue, community center. But stay out of the way. Let the kids shape the project. Kids should find a project that will probably not succeed in all the ways they hope. Dreaming big, taking risks, and scaling back if and when you have to are fantastic skills. These skills are hardly ever taught in the school room which seems to be organized (as is much American society these days) as if some litigious personal injury lawyer is there ready to pounce at any moment. Continue reading