Facebook Meets College Apps with Mission Admission

| March 19, 2012 | 5 Comments
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By Nathan Maton

Games and Facebook: We know those are two sure-fire ways of getting kids’ attention. Combine them, and you might have a tool to motivate low-income high-schoolers to apply to college.

That’s the premise, anyway, for launching Mission Admission — to help students who don’t know what steps to take to get in the college application game.

“These kids didn’t know what kinds of classes they should be spending their time on or basic vocabulary like what is a letter of recommendation,” said Tracy Fullerton, a USC professor and the lead game designer on the Mission Admission project about students she worked with, during a seminar at the recent SXSW conference. “They didn’t know how to break down the steps into things they could accomplish. They didn’t know whether the Frisbee club or physics club would look better on an application.”

The process of applying for college is already a game, Fullerton says. “It’s just usually played once at such high stakes. If students could play it in a fun and snarky environment, they could learn about the strategies of time management and how to focus their efforts in school.”

The process of applying for college is already a game. It’s just usually played once at such high stakes.

In Mission Admission, you play a different student every week applying for the same school. You can “upgrade” your school to give it a better reputation, and sort what classes and extra curricular activities to take.

“When they play the first time they’re just learning the game just like everyone would if they were playing the real game, the real college game,” Fullerton said. “At the end of it they’re like, ‘I see what I should’ve done.’ Then if they play again with another group, they’ll be the teacher and they’ll say, ‘You’re going to want to level up in that one because you’re going to get a letter of recommendation in that physics class.’”

The project grew initially from funding from U.S.C., which brought together a group led by Bill Tierney from the Center for Higher Education Policy Analysis together with Fullerton’s Game Lab. With the seed funding (and later, funding from the Department of Education), the group formed a junior design team consisting of youth from under-served high schools. These kids created three games games as part of a participatory research process that allowed Fullerton’s team to identify the core problems students face, including managing time and understanding application strategies. It isn’t designed to teach content, rather it’s designed to teach strategies. And that’s the strength of games, according to Fullerton — to teach strategy rather than content.

Fullerton said she had no plans to create such a game until Tierney convinced her that these students had no other prospects — no school counselors to guide them, and typically parents who didn’t know how to navigate the system.

“Neither of my parents went to higher education so I know what it’s like where there’s no model for you,” Fullerton said. “I could’ve very easily slipped through the tracks. It was just through luck and the fact that my friends were filling out the forms for the SAT that I even took the SAT. I only applied to one college and luckily got into UCLA.”

Fullerton knows that the game is designed for a very focused audience of under-served high school students thinking about their careers. They’ve reserved 1,000 copies of the board game version of the Facebook game, called Application Crunch, to send to schools who need it.

Mission Admission will launch in the spring as one of three under the banner of Collegeology Games through the collaboration.

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  • http://www.facebook.com/profile.php?id=38507205 Parvati Del Razo

    I like the idea a lot. Now how to create a game that increases retention? Maybe something with academic skills for math could be fun and easy to do, But what about a mentoring game? Or an app to manage financial aid and funding sources better?

    • http://twitter.com/ndef Sean Bouchard

      Increasing retention (for first year college students) and improving financial literacy are both on our long-term roadmap; so is a mentoring component to Mission: Admission.

  • Laura Ellenburg

    My name is Laura Ellenburg, and I am a student in EDM 310 at the University of South Alabama. I love the idea of combining Facebook and games. It can be difficult to motivate high school students to seriously think about their future and apply for college. It is great that you have created a game that teaches high school students how to prepare for college and what steps they must take in order to apply for college. I also think that making a board game version was brilliant because computers aren’t always avaliable for low-income schools. Great idea!

  • http://www.SiaKnight.com/ Sia Knight

    I love this idea.  Even though there are deeper issues that need to be addressed once kids are accepted to college, this is a great first step!

  • http://www.studenthelpnowblog.com Ordalyn

    This is one of the coolest concept to helping
    students stay on top of applying for colleges.
    We here at Student Help Now Blog will share this
    page with others.
    Thanks,
    Management Student Help Now