David Lee

RECENT POSTS

New Breed of Campaigns Using Technology to Micro-Target Voters

by Aarti Shahani

Listen to the audio version of this story

Play audio:
Audio player needs Flash9+ (download) and JavaScript.

As election day inches closer, campaign workers are entering high gear with door-knocking and phone-banking. This year, they’re also reducing paper cuts by using new digital technologies to reach voters. But the true value of the latest election apps, of course, will turn on whether they get out the vote.

East Bay congressional candidate Eric Swalwell, whose campaign is using the latest get-out-the-vote-technology

East Bay congressional candidate Eric Swalwell, whose campaign is using the latest get-out-the-vote-technology. Photo: Cy Musiker/KQED

Door Knocking Goes Digital

Ariel Kelley, a local campaign director with a group working for San Francisco supervisorial candidate David Lee, is sipping coffee at a neighborhood cafe in the city’s Richmond district. Tapping the floor with her 3-inch heels, Kelley watches her door-knocking team from a website on her MacBook.

“I get to see in real time exactly where they are, using the GPS on the cell phone that they’re holding. This is Charlie’s territory right here,” she says, referring to a volunteer out in the field.

Kelley is monitoring Charlie’s every move on Anza and Balboa. She sees the name, age and party of the targeted voter, plus the exact time – down to the microsecond – of the visit. Kelley sees the encounter is over when a green dot turns into a red check mark. Continue reading