Movie Theater Chain Lines Up Against Richmond Soda Tax

No on N, Richmond soda tax billboard

Billboard (Photo: Kristin Farr)

Cinemark – owner of the Century movie theater line – has jumped into the debate over Richmond’s proposed tax on sugary beverages, known as Measure N.

Last quarter, the company contributed more than $107,000 in non-monetary contributions against the measure, from Jul 15 to Sep 30, according to KQED News Associate Richmond Confidential.

Rachel de Leon of Richmond Confidential visited the only movie theater in town, Century Hilltop Sixteen, to see how some of the money is being spent. “I saw that the employees behind the concession stands were wearing ‘No on Measure N’ t-shirts, and there were several large posters hanging up saying ‘No on Measure N’ and listing off why this would be harmful to businesses.”

The theater also plays an anti-soda tax trailer before movies begin. So far, the “No On ‘N'” campaign has spent more than $2 million fighting the measure.

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Read the full Richmond Confidential report here