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	<title>KQED&#039;s Climate Watch &#187; Conservation International</title>
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		<title>Arnold&#8217;s Advice to Jerry</title>
		<link>http://blogs.kqed.org/climatewatch/2011/03/06/arnolds-advice-to-jerry/</link>
		<comments>http://blogs.kqed.org/climatewatch/2011/03/06/arnolds-advice-to-jerry/#comments</comments>
		<pubDate>Sun, 06 Mar 2011 21:16:54 +0000</pubDate>
		<dc:creator>Craig Miller</dc:creator>
				<category><![CDATA[Government & Business]]></category>
		<category><![CDATA[Conservation International]]></category>
		<category><![CDATA[Schwarzenegger]]></category>

		<guid isPermaLink="false">http://blogs.kqed.org/climatewatch/?p=11638</guid>
		<description><![CDATA[Give incentives, don't inflict guilt, repackage the climate message. <a href="http://blogs.kqed.org/climatewatch/2011/03/06/arnolds-advice-to-jerry/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><strong>Give incentives, don&#8217;t inflict guilt, repackage the climate message</strong></p>
<div id="attachment_11681"  class="wp-caption module image alignleft" style="width: 274px;"><a rel="attachment wp-att-11681" href="http://blogs.kqed.org/climatewatch/2011/03/06/arnolds-advice-to-jerry/brazilfire_ci_crop/"><img class="size-full wp-image-11681" title="BrazilFire_CI_crop" src="http://blogs.kqed.org/climatewatch/files/2011/03/BrazilFire_CI_crop.jpg" alt="" width="274" height="229" /></a><p class="wp-caption-text">A forest ablaze in Brazil. (Photo: Haroldo Castro/Conservation Int&#039;l)</p></div>
<p>Arnold Schwarzenegger has some advice for his successor as governor of California, Jerry Brown: &#8220;The important thing is for California to stay in there and continue the things that we started.&#8221; The former governor was talking to actor Harrison Ford at a recent fundraiser for the non-profit <a title="CI - main" href="http://www.conservation.org/Pages/default.aspx">Conservation International</a> (CI), about advancing the environmental and climate agenda.</p>
<p>&#8220;Concentrate on giving incentives to companies because in the end it&#8217;s technology that will save us all,&#8221; Schwarzenegger told the group of several hundred CI donors at San Francisco&#8217;s Four Seasons Hotel last week.</p>
<p>Ford, who was moderating the on-stage dialog, expressed frustration that apathy toward climate change is &#8220;a daunting obstacle to overcome.&#8221;</p>
<p>Schwarzenegger urged a repackaging of the message. &#8220;I&#8217;m not a big believer in the guilt trip that has happened; in the Al  Gore type of philosophy where you make people feel guilty,&#8221; he said. &#8220;Forget talking about the environment,&#8221; he said, if that&#8217;s an obstacle for Republican lawmakers. &#8220;Let&#8217;s talk about green energy. Let&#8217;s just reframe it.&#8221;</p>
<p>Ford seemed to be taking a different tack, pointing to California&#8217;s involvement under Schwarzenegger in <a title="CW - blog post" href="http://blogs.kqed.org/climatewatch/2010/12/12/tangible-if-minor-progress-in-cancun/">programs to curtail deforestation</a>, known by the acronym &#8220;REDD.&#8221;</p>
<p>&#8220;The answer&#8217;s not  technology in the short term, but taking expedient and  important  critical steps immediately, like REDD, which can address at  very low  cost, without technology, the issue of climate change,&#8221; said Ford. Loss of forests around the world, especially in tropical zones, has been blamed for as much as 20% of global carbon emissions.</p>
<p>Ford said CI is working to &#8220;value the free  services of Nature appropriately (such as clean air &amp; water, healthy  soils). We&#8217;re working on framing that argument.&#8221;</p>
<p>CI founder Peter Seligmann told the gathering that his organization has reframed &#8212; not just the message &#8212; but its mission emphasis from protecting biodiversity to improving human well-being.</p>
<p>Speaking to the value of framing, the former governor said he was  &#8220;tricked&#8221; into making the appearance by Ford, who is also a CI vice  chairman. According to Schwarzenegger, Ford asked if he believed in  &#8220;free speech.&#8221; When the latter replied that he did, Harrison said &#8220;Good,  because you&#8217;ll be giving one.&#8221; (Pa-rump-bump &#8212; One gets the sense that  this gag has been used before to break the ice before a speech).</p>
<p>Referring to the former governor, Seligmann said he was touched by the presence of an endangered species: &#8220;a moderate Republican&#8221; (pa-rump-bump).</p>
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