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Fuel Cell Reality Check: A Blooming Solution at Caltech?

The “Bloom Box” may be moving one step closer to affordability at Caltech — but is it even close to tipping point for the mass market?

Bloom Energy

Caltech needed more generation capacity to meet the demands of its energy-intensive research.

Sunnyvale-based Bloom Energy made a big splash in 2010 when it came out of stealth mode – on the CBS program 60 Minutes no less – and announced its high-efficiency fuel cell, spawned by a NASA project for Mars. It has earned an impressive roster of clients including Google, eBay and Walmart.

But beyond the inevitable skeptics, the really big catch? “Bloom Boxes,” as the fuel cells have been dubbed, have a price tag of around $700,000. Hardly affordable for all but the largest companies with plenty of cash.

Yet California Institute of Technology, the private research university generally known as Caltech, had twenty Bloom Boxes installed on its Pasadena campus in 2010. Each box now produces 100 kilowatts of electricity for a total of two megawatts capacity; or 17% of the university’s electricity demand.
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