Did the Greenpeace “Clean our Cloud” campaign nudge Apple toward a stronger environmental stance?
Greenpeace demands a cleaner iCloud at Apple's corporate campus.
Since April, the environmental organization Greenpeace has had a bull’s-eye on Apple in its campaign to clean up the Internet “Cloud” that stores our music, apps, and photos. It’s accused Apple of using high-carbon “dirty fuels” like coal to power its new data center in North Carolina and has used dramatic pranks and slick videos to get consumers involved.
Last week, members of Greenpeace barricaded themselves in a giant iPod at Apple’s Cupertino headquarters and dressed as giant iPhones to demand a cleaner iCloud. Two days later, in a rare demonstration of transparency, Apple released a detailed statement explaining how its new data center would be 100% green. The whole drama made me curious to learn how the Cloud’s power source and growth could impact the environment.
Organizers call San Francisco “flagship” event for worldwide campaign
More than a thousand people marched down Market Street in San Francisco for the Moving Planet rally.
About a thousand people marched in San Francisco on Saturday, chanting slogans, carrying signs and wearing costumes. But unlike many demonstrations that frequent the City by the Bay, the Moving Planet rally was one of hundreds around the world, calling for action and awareness to halt global climate change.
Organized by 350.org, the non-profit founded by author and activist Bill McKibben, the San Francisco rally brought together some predictable allies, such as the Sierra Club, Greenpeace and the Berkeley-based Ecology Center, but it also included groups with broader aims, such as the National Organization for Women, Food Not Bombs and 100,000 Poets for Peace. McKibben’s group is devoted to reducing carbon dioxide in the Earth’s atmosphere to 350 parts per million (from the current 390 ppm), a number that some scientists estimate could stave off catastrophic effects of climate change. Continue reading
Author and climate activist Bill McKibben says that if we want to put the brakes on global warming, it’s time to put our bodies on the line.
(Photo: Nancie Battaglia)
Today McKibben dropped by KQED for a discussion on Forum with entrepreneur and fellow environmentalist Paul Hawken about the fight for a coherent national climate policy. McKibben is the founder of the environmental group 350.org and was among the hundreds of people arrested near the White House last week during a protest over a controversial oil pipeline that has been proposed to run from Canada to the Gulf of Mexico.
Afterward, I sat down with McKibben and asked him about the role of civil disobedience in the fight against climate change. Continue reading
What do they want? Climate Justice! When do they want it? You guessed it.
Young activists are taking to the streets to call for immediate action against climate change.
Young people rallied for climate action on Mothers' Day in San Francisco and ten other California cities and towns. (Photo: Chris Penalosa)
Youth turned out in eleven cities across California over the weekend in a series of coordinated demonstrations.
Dubbed the i-Matter marches, youth from Eureka to San Diego and from grammar school to college, demanded “climate justice” for their generation. The marches follow a recent lawsuit filed by young people against the Federal government and all 50 states, to force more aggressive reductions of greenhouse gases. Continue reading