Quick Link: “Did Apple Cave to Radical Environmentalist Group?”
Apple’s decision to power its new data center with 100% renewables–in the heart of coal country–would seem to affirm that public pressure works. It also raises questions about the Cloud itself and what it really takes to run it. We’ll answer some of those questions in an upcoming report.
Just this week, two Greenpeace protesters were arrested outside of Apple’s headquarters in Cupertino, Calif., for parking a pod and projecting messages about the company’s unclean energy use onto the building. This isn’t the first time the environmental group has called out Apple on its energy practices.