Prather Ranch Meat Co.'s American Eatery

Prather Ranch Meat Co., well known in the Bay Area for their quality meats humanely-raised on small ranches, has opened their first takeout eatery in the Ferry Building. Located right next to the Prather Ranch Meat Co. retail store, American Eatery features meaty American comfort classics like dry-aged burgers, sausages, chili, ribs, grilled steak sandwiches, even pork scrapple.

The Stonebreaker

The first thing to catch my eye on the menu was The Stonebreaker. Named after PRMC founder, Doug Stonebreaker, this ten napkin burger is essentially a poutine burger, loaded with fries, melted cheese curds, and gravy. When I asked chef Erica Holland-Toll the inspiration behind the burger, she said:

"When I was hired to open The American Eatery, I knew I wanted to use Doug's last name on a burger or sandwich, but it had to be a big bold sandwich to stand up to a name like Stonebreaker. Doug always says he's a meat and potatoes kind of guy and it was an easy jump from that comment to a burger with french fries on it...the cheese curds and gravy came about as the next logical step, and suddenly The Stonebreaker came to life."

Well this burger was definitely big and bold. The flavor of the dry-aged beef lived up to Prather Ranch's reputation, although it could have used a heavier hand with the salt. The cheese curds were an interesting touch, lending a mild tang and creamy melt to the burger. The meat gravy made everything deliciously messy. And the pile of fries on top just pushed this burger over the edge into gluttonous beauty.

Chuck Wagon Chili Cheese Fries

The Chuck Wagon Chili Cheese Fries also required another ten napkins or so. Smothered in sweet and smoky chili made with hearty Prather Ranch chuck and creamy Rancho Gordo heirloom pinquito beans, the handcut fries sported all the fixings -- sharp cheddar, scallions, and sour cream.

Hot Dogs

The Chuck Wagon Chili is also available on its own, or as a burger topping. I'm sure once the American Eatery gets its organic hot dogs going too, you'll see a Chili Cheese Dog on the menu.

Steak & Egg Sandwich

I spied the Steak & Egg Sandwich on the rotating weekend brunch menu and had to try it. Grilled skirt steak on an Acme torpedo roll served with an organic fried egg from third generation family-owned and operated Glaum Ranch, swiss cheese, roasted Far West Fungi mushrooms, and mushroom mayo…this upscale breakfast sandwich was full of gooey, saucy, meaty, hearty lovin'. I thought the steak could have used a bit more salt, but all in all this was a great sandwich full of savory juiciness. American Eatery makes great use of all the fresh produce and quality products from their neighbors, and this sandwich is a shining example.

Braised Pumpkin & Leeks

While this menu is obviously geared towards meat lovers, don't count out the seasonal veggie offerings. The Braised Pumpkin & Leeks were perfect – buttery, creamy, and sweet, complemented with toppings of sage, pine nuts, dried currants.

The Meat Shop

Prather Ranch's new set up in the Ferry Building has made it infinitely easy to get some good meat into your life. At the meat shop, pick up your raw meat goodies. Around the corner, pick up your cooked meat goodies to eat on the spot, or prepared meals to take home (like a container of meatballs, or pulled pork, or marrow butter pats).

For design geeks, you may be interested in learn that most of the wood used in building the new storefront comes from an 1880's barn on Prather's Bella Vista ranch. If you look closely, you can still see holes bored by bullets and woodpeckers from days of the Wild West. Also, the lights fixed above the service counter are clad in genuine, hand-forged "diamond point" barbed wire, which was also reclaimed from the ranch.

A different breed

Prather Ranch Meat Co. has long operated on the philosophy of supporting a whole animal sales model. With the opening of American Eatery, it seems they've completed the circle, allowing them to serve their customers along the entire journey from raw ingredient to ready-to-eat home-style meals. While there are a few touches to be ironed out (heavier seasoning of meat, crispier fries), I'm looking forward to seeing the new eatery hit its stride. With its focus on high quality ingredients raised with care, it fits seamlessly into the Ferry Building. The American Eatery represents the final expression of gratitude for all the hard work of the small, sustainable farmers and ranchers who make it all possible.

We stand for the whole hog – and the entire chicken, the complete steer, and the total lamb. Our goal is to offer high quality, sustainable, humanely raised meats in support of a whole animal sales model. This approach allows us to support small ranches while offering all our customers the peace of mind from knowing where their meat comes from.
-- Prather Ranch Meat Co., "A Different Breed of Meat Shop"

ADDRESS
American Eatery
1 Ferry Building
San Francisco, CA 94114
(415) 391-0420

Thanksgiving is a huge business in this country. The U.S. Department of Agriculture reports that 45 million turkeys are purchased for Thanksgiving alone. Most of those turkeys are raised in confinement, on large factory farms, and are types which are raised for their large, white breasts. In the Bay Area, we have access to many types of sustainably-grown, free-range, and heritage variety turkeys that you may be interested in considering for your dinner table.

A heritage turkey is an old variety of turkey that is not the typical broadbreasted white variety. Organizations and individuals are working to bring these turkeys back into the mainstream -- their flavor is usually more complex and interesting than typical turkeys. To read an excellent summary of sustainable turkey types, check out the Sustainable Table turkey guide.

Below, you will find a list of some Bay Area stores that will be selling sustainably-grown turkeys. Because of the demand of sustainable and small-production turkeys, all turkeys listed below should be pre-ordered from the store. Call the stores directly, and soon, to discuss an order.

GUIDE TO ATTRIBUTES:
L = Local (generally 150 miles from the Bay Area)
H = Heritage
FR = Free Range
O = Certified organic

PRATHER RANCH MEAT
(H, FR) Good Shepherd Ranch Heritage Turkeys. Good Shepherd turkeys come from Lindsborg, Kansas from a co-op of growers who all raise less than 1500 birds. The Good Shepherd Ranch has worked with Heritage Foods USA to provide heritage breeds of turkeys, and the ranch's turkeys are certified under the Animal Welfare Approved label. $6.99/lb.

AVEDANO'S
(L, FR) Branigan's Turkey from Woodland, California. These turkeys are raised longer than standard in order to develop flavor.
(FR, H) Mary's Heritage Turkeys from the Fresno area. This is a turkey project which is a joint effort of Slow Food and small farmers.
(L, O, FR) Willie Bird Turkeys. Willie Bird is from Sonoma County, and has been providing turkeys since 1948. While not all Willie Birds are organic, Avedano's will be providing organic turkeys.

BI-RITE
(H, FR) Good Shepherd Ranch Heritage Turkeys. Size will be 8-24 pounds. Price is $6.99/lb.
(L, FR, H) Bill Niman Heritage Turkeys. Mr. Niman is the founder of Niman Ranch, but stepped away from that nationwide operation last year. He's back to ranching on a small scale on his ranch in Bolinas, and this year's turkeys are his first flock. Edible San Francisco has a great article about his turkeys. If I were cooking Thanksgiving dinner this year, this would be my first choice of bird.

FATTED CALF
(L, H, FR) Hudson Ranch Heritage Turkeys. Turkeys raised in Napa's Carneros Region. Size will be 22-30 pounds. Price is $7.75/lb.
(H, FR) Good Shepherd Ranch Heritage Turkeys. Size will be 8-24 pounds. Price is $6.50/lb.
To order from Fatted Calf, call (707) 256-3684 before November 2. Pick-up from the Napa store Thanksgiving week or from the Berkeley Farmers Market on Tuesday, November 25.

DIRECT PURCHASE FROM LOCAL SOURCES
(L, H, FR) Wind Dancer Ranch. [SOLD OUT 10/29/08]
(L, O, FR) Willie Bird Turkeys.
(L, H, FR) Slow Food Russian River (PDF) runs a program with local 4H and FFA clubs. You can order turkeys direct from them. While not certified organic, the turkeys are being fed an organic diet and are available for pick-up in Petaluma.