If Big Food Buys Your Favorite 'Natural' Food Brand, Will You Trust It?
Perdue Says Its Hatching Chicks Are Off Antibiotics
The System Supplying America's Chickens Pits Farmer vs. Farmer
Americans Want Antibiotic-Free Chicken, and the Industry is Listening
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The French company Danone controls \u003ca href=\"http://www.stonyfield.com/\">Stonyfield\u003c/a> yogurt. Hormel owns \u003ca href=\"http://www.applegate.com/\">Applegate\u003c/a> natural and organic meats.\u003c/p>\n\u003cp>The Cornucopia Institute has put together a \u003ca href=\"http://www.cornucopia.org/who-owns-organic/\">poster\u003c/a> that shows the full extent of the merger wave, at least for the organic industry. In the latest deal, announced a few weeks ago, Perdue Farms, a big poultry producer based in Maryland, \u003ca href=\"http://www.bloomberg.com/news/articles/2015-09-08/perdue-farms-to-buy-natural-food-holdings-from-lnk-partners\">bought\u003c/a> Niman Ranch, which started as an idealistic group of farmers protesting against companies like Perdue.\u003c/p>\n\u003cp>For shoppers who like their food natural, local and organic, though, these deals can be unsettling. Will they still trust a food brand if someone else now owns it?\u003c/p>\n\u003cp>As it happens, some of the founders of those companies wonder the same thing.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Take these three: Bill Niman, Gene Kahn and Grant Lundberg. Niman started Niman Ranch, Kahn founded \u003ca href=\"http://www.cascadianfarm.com/\">Cascadian Farm\u003c/a>, a pioneer of organic food, and Grant Lundberg is CEO of \u003ca href=\"http://www.lundberg.com/\">Lundberg Family Farms\u003c/a>, which sells organic rice.\u003c/p>\n\u003cp>Each of these companies started with its own vision of a better way to grow food. \"For us, the innovation was raising animals without the use of pharmaceuticals and chemicals,\" Niman says.\u003c/p>\n\u003cp>At roughly the same time, in the early 1970s, Gene Kahn started a back-to-the-land experiment that turned into a business. \"I became enamored by the whole notion of agriculture, and farming, and improving the environmental performance of agriculture,\" he says. Grant Lundberg's grandparents, for their part, were influenced by the trauma of the Dust Bowl. \"Remembering some of those experiences, they started to farm a little different from their neighbors,\" Lundberg says.\u003c/p>\n\u003cfigure id=\"attachment_102134\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/10/nimanranch.jpg\" alt=\"A grilled Niman Ranch pork chop. Perdue Farms, a big poultry producer based in Maryland, bought Niman Ranch in September. \" width=\"300\" height=\"300\" class=\"size-full wp-image-102134\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/10/nimanranch.jpg 300w, https://ww2.kqed.org/app/uploads/sites/24/2015/10/nimanranch-32x32.jpg 32w, https://ww2.kqed.org/app/uploads/sites/24/2015/10/nimanranch-64x64.jpg 64w, https://ww2.kqed.org/app/uploads/sites/24/2015/10/nimanranch-96x96.jpg 96w, https://ww2.kqed.org/app/uploads/sites/24/2015/10/nimanranch-128x128.jpg 128w, https://ww2.kqed.org/app/uploads/sites/24/2015/10/nimanranch-150x150.jpg 150w, https://ww2.kqed.org/app/uploads/sites/24/2015/10/nimanranch-75x75.jpg 75w\" sizes=\"(max-width: 300px) 100vw, 300px\">\u003cfigcaption class=\"wp-caption-text\">A grilled Niman Ranch pork chop. Perdue Farms, a big poultry producer based in Maryland, bought Niman Ranch in September. \u003ccite>(\u003ca href=\"https://www.flickr.com/photos/eehgow/7146901015/\" target=\"_blank\">Ego Faylona/Flickr \u003c/a>)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In addition to a vision, though, these companies had ambition. They wanted to expand, and they did, riding a wave of demand for humanely raised meat, organic fruit and organic rice.\u003c/p>\n\u003cp>That's when big, conventional food companies started calling with marriage proposals.\u003c/p>\n\u003cp>\"We have offers a lot,\" Lundberg says. \"They want to explore, they want to talk about the idea of purchasing, or making an investment in the company.\"\u003c/p>\n\u003cp>So these founders (or, in the case of the Lundberg family, the grandchildren of the founders) all faced a choice. Should they sell? Would it be selling out?\u003c/p>\n\u003cp>Gene Kahn, from Cascadian Farm, can't stand that phrase \"because it's so akin to selling out your soul to the devil.\"\u003c/p>\n\u003cp>He says it's not that simple. Part of the pitch that the big companies typically make involves a promise to expand the company's vision, converting more land to organic farming, or raising more animals without hormones and drugs.\u003c/p>\n\u003cp>\"Who do you want to work with, if you're really committed to improving agriculture?\" Kahn asks. \"Who is it that you want to talk [to]? Do you want to just talk to yourself? Or do you want to talk to the people who control all the acres?\"\u003c/p>\n\u003cp>None of these food idealists has anything against the sheer size of big food companies, by the way. They agree: Big can be good. Efficiency makes food affordable.\u003c/p>\n\u003cp>\"You're a cynic if you say only small companies can ... have values, aren't you?\" Lundberg says. \"Somehow you have to believe that size doesn't matter.\"\u003c/p>\n\u003cp>Each founder, however, has pursued a different path.\u003c/p>\n\u003cp>The Lundberg family has spurned all offers. Grant Lundberg says that his company doesn't really need investors. And if you sell, he says, there's no way to make sure that the name Lundberg Family Farms \"would continue to represent that commitment to the environment, producing high-quality food.\"\u003c/p>\n\u003cp>Gene Kahn, though, sold Cascadian Farm to one of the biggest food companies in America: General Mills. That was 15 years ago.\u003c/p>\n\u003cp>He says it's worked out really well. \"They've not only preserved the ethics and the whole vision of the company, they've improved it,\" he says.\u003c/p>\n\u003cp>Bill Niman, meanwhile, has complicated feelings about the recent sale of Niman Ranch to Perdue.\u003c/p>\n\u003cp>\"Right now, I feel pretty good about it,\" he says. Niman has some emotional distance, by now, to the company that he founded. He actually left Niman Ranch eight years ago.\u003c/p>\n\u003cp>\"The important thing is that Perdue is very capable of adhering to the same kind of standards for treating animals better, and treating farmers more respectably,\" he says.\u003c/p>\n\u003cp>In fact, Perdue may be forced to follow that way of operating, Niman says. The poultry giant just spent a lot of money for the Niman Ranch name and reputation. It wouldn't want to ruin that asset, he says.\u003c/p>\n\u003cp>But Niman still worries that the new owners will just try to maintain that reputation through marketing, with slogans that don't mean much. \"These bigger outfits have a lot of marketing power, and they're able to spin things and create confusion in the marketplace, which is a little bit frightening for me.\"\u003c/p>\n\u003cp>He admits that he doesn't feel the same about Applegate products, now that Hormel owns it. He doesn't buy Stonyfield yogurt anymore. He says he just doesn't trust the new owners quite as much.\u003c/p>\n\u003cp>To keep that trust, big food companies may have to do more than buy a brand. They may need to show skeptical consumers that they're sticking with the principles of that company's founders. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2015 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"Many alternative food brands have been swallowed by big food companies. Recently, Perdue bought Niman Ranch, which sells \"natural\" meat. But after a sale, will shoppers feel the product is the same?","status":"publish","parent":0,"modified":1444761196,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":31,"wordCount":936},"headData":{"title":"If Big Food Buys Your Favorite 'Natural' Food Brand, Will You Trust It? | KQED","description":"Many alternative food brands have been swallowed by big food companies. Recently, Perdue bought Niman Ranch, which sells "natural" meat. But after a sale, will shoppers feel the product is the same?","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"102129 http://ww2.kqed.org/bayareabites/?p=102129","disqusUrl":"https://ww2.kqed.org/bayareabites/2015/10/13/if-big-food-buys-your-favorite-natural-food-brand-will-you-trust-it/","disqusTitle":"If Big Food Buys Your Favorite 'Natural' Food Brand, Will You Trust It?","nprByline":"Dan Charles, \u003ca href=\"https://ww2.kqed.org/bayareabites/author/nprfood/\">NPR Food\u003c/a>","nprStoryId":"445005485","nprApiLink":"http://api.npr.org/query?id=445005485&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/sections/thesalt/2015/10/12/445005485/if-big-food-buys-your-favorite-natural-food-brand-will-you-trust-it?ft=nprml&f=445005485","nprRetrievedStory":"1","nprPubDate":"Tue, 13 Oct 2015 13:02:00 -0400","nprStoryDate":"Mon, 12 Oct 2015 16:04:00 -0400","nprLastModifiedDate":"Tue, 13 Oct 2015 13:02:09 -0400","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/atc/2015/10/20151012_atc_if_big_food_buys_your_favorite_natural_food_brand_will_you_trust_it.mp3?orgId=1&topicId=1053&d=297&p=2&story=445005485&t=progseg&e=448059114&seg=5&ft=nprml&f=445005485","nprAudioM3u":"http://api.npr.org/m3u/1448059256-525516.m3u?orgId=1&topicId=1053&d=297&p=2&story=445005485&t=progseg&e=448059114&seg=5&ft=nprml&f=445005485","path":"/bayareabites/102129/if-big-food-buys-your-favorite-natural-food-brand-will-you-trust-it","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/atc/2015/10/20151012_atc_if_big_food_buys_your_favorite_natural_food_brand_will_you_trust_it.mp3?orgId=1&topicId=1053&d=297&p=2&story=445005485&t=progseg&e=448059114&seg=5&ft=nprml&f=445005485","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>Listen to the Story on All Things Considered:\u003c/strong>\u003cbr>\nhttp://pd.npr.org/anon.npr-mp3/npr/atc/2015/10/20151012_atc_if_big_food_buys_your_favorite_natural_food_brand_will_you_trust_it.mp3\u003c/p>\n\u003cp>Big food companies are buying up small ones. \u003ca href=\"http://www.coca-colacompany.com/brands/honest-tea\">Honest Tea\u003c/a> is now part of Coca-Cola. The French company Danone controls \u003ca href=\"http://www.stonyfield.com/\">Stonyfield\u003c/a> yogurt. Hormel owns \u003ca href=\"http://www.applegate.com/\">Applegate\u003c/a> natural and organic meats.\u003c/p>\n\u003cp>The Cornucopia Institute has put together a \u003ca href=\"http://www.cornucopia.org/who-owns-organic/\">poster\u003c/a> that shows the full extent of the merger wave, at least for the organic industry. In the latest deal, announced a few weeks ago, Perdue Farms, a big poultry producer based in Maryland, \u003ca href=\"http://www.bloomberg.com/news/articles/2015-09-08/perdue-farms-to-buy-natural-food-holdings-from-lnk-partners\">bought\u003c/a> Niman Ranch, which started as an idealistic group of farmers protesting against companies like Perdue.\u003c/p>\n\u003cp>For shoppers who like their food natural, local and organic, though, these deals can be unsettling. Will they still trust a food brand if someone else now owns it?\u003c/p>\n\u003cp>As it happens, some of the founders of those companies wonder the same thing.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Take these three: Bill Niman, Gene Kahn and Grant Lundberg. Niman started Niman Ranch, Kahn founded \u003ca href=\"http://www.cascadianfarm.com/\">Cascadian Farm\u003c/a>, a pioneer of organic food, and Grant Lundberg is CEO of \u003ca href=\"http://www.lundberg.com/\">Lundberg Family Farms\u003c/a>, which sells organic rice.\u003c/p>\n\u003cp>Each of these companies started with its own vision of a better way to grow food. \"For us, the innovation was raising animals without the use of pharmaceuticals and chemicals,\" Niman says.\u003c/p>\n\u003cp>At roughly the same time, in the early 1970s, Gene Kahn started a back-to-the-land experiment that turned into a business. \"I became enamored by the whole notion of agriculture, and farming, and improving the environmental performance of agriculture,\" he says. Grant Lundberg's grandparents, for their part, were influenced by the trauma of the Dust Bowl. \"Remembering some of those experiences, they started to farm a little different from their neighbors,\" Lundberg says.\u003c/p>\n\u003cfigure id=\"attachment_102134\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/10/nimanranch.jpg\" alt=\"A grilled Niman Ranch pork chop. Perdue Farms, a big poultry producer based in Maryland, bought Niman Ranch in September. \" width=\"300\" height=\"300\" class=\"size-full wp-image-102134\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/10/nimanranch.jpg 300w, https://ww2.kqed.org/app/uploads/sites/24/2015/10/nimanranch-32x32.jpg 32w, https://ww2.kqed.org/app/uploads/sites/24/2015/10/nimanranch-64x64.jpg 64w, https://ww2.kqed.org/app/uploads/sites/24/2015/10/nimanranch-96x96.jpg 96w, https://ww2.kqed.org/app/uploads/sites/24/2015/10/nimanranch-128x128.jpg 128w, https://ww2.kqed.org/app/uploads/sites/24/2015/10/nimanranch-150x150.jpg 150w, https://ww2.kqed.org/app/uploads/sites/24/2015/10/nimanranch-75x75.jpg 75w\" sizes=\"(max-width: 300px) 100vw, 300px\">\u003cfigcaption class=\"wp-caption-text\">A grilled Niman Ranch pork chop. Perdue Farms, a big poultry producer based in Maryland, bought Niman Ranch in September. \u003ccite>(\u003ca href=\"https://www.flickr.com/photos/eehgow/7146901015/\" target=\"_blank\">Ego Faylona/Flickr \u003c/a>)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In addition to a vision, though, these companies had ambition. They wanted to expand, and they did, riding a wave of demand for humanely raised meat, organic fruit and organic rice.\u003c/p>\n\u003cp>That's when big, conventional food companies started calling with marriage proposals.\u003c/p>\n\u003cp>\"We have offers a lot,\" Lundberg says. \"They want to explore, they want to talk about the idea of purchasing, or making an investment in the company.\"\u003c/p>\n\u003cp>So these founders (or, in the case of the Lundberg family, the grandchildren of the founders) all faced a choice. Should they sell? Would it be selling out?\u003c/p>\n\u003cp>Gene Kahn, from Cascadian Farm, can't stand that phrase \"because it's so akin to selling out your soul to the devil.\"\u003c/p>\n\u003cp>He says it's not that simple. Part of the pitch that the big companies typically make involves a promise to expand the company's vision, converting more land to organic farming, or raising more animals without hormones and drugs.\u003c/p>\n\u003cp>\"Who do you want to work with, if you're really committed to improving agriculture?\" Kahn asks. \"Who is it that you want to talk [to]? Do you want to just talk to yourself? Or do you want to talk to the people who control all the acres?\"\u003c/p>\n\u003cp>None of these food idealists has anything against the sheer size of big food companies, by the way. They agree: Big can be good. Efficiency makes food affordable.\u003c/p>\n\u003cp>\"You're a cynic if you say only small companies can ... have values, aren't you?\" Lundberg says. \"Somehow you have to believe that size doesn't matter.\"\u003c/p>\n\u003cp>Each founder, however, has pursued a different path.\u003c/p>\n\u003cp>The Lundberg family has spurned all offers. Grant Lundberg says that his company doesn't really need investors. And if you sell, he says, there's no way to make sure that the name Lundberg Family Farms \"would continue to represent that commitment to the environment, producing high-quality food.\"\u003c/p>\n\u003cp>Gene Kahn, though, sold Cascadian Farm to one of the biggest food companies in America: General Mills. That was 15 years ago.\u003c/p>\n\u003cp>He says it's worked out really well. \"They've not only preserved the ethics and the whole vision of the company, they've improved it,\" he says.\u003c/p>\n\u003cp>Bill Niman, meanwhile, has complicated feelings about the recent sale of Niman Ranch to Perdue.\u003c/p>\n\u003cp>\"Right now, I feel pretty good about it,\" he says. Niman has some emotional distance, by now, to the company that he founded. He actually left Niman Ranch eight years ago.\u003c/p>\n\u003cp>\"The important thing is that Perdue is very capable of adhering to the same kind of standards for treating animals better, and treating farmers more respectably,\" he says.\u003c/p>\n\u003cp>In fact, Perdue may be forced to follow that way of operating, Niman says. The poultry giant just spent a lot of money for the Niman Ranch name and reputation. It wouldn't want to ruin that asset, he says.\u003c/p>\n\u003cp>But Niman still worries that the new owners will just try to maintain that reputation through marketing, with slogans that don't mean much. \"These bigger outfits have a lot of marketing power, and they're able to spin things and create confusion in the marketplace, which is a little bit frightening for me.\"\u003c/p>\n\u003cp>He admits that he doesn't feel the same about Applegate products, now that Hormel owns it. He doesn't buy Stonyfield yogurt anymore. He says he just doesn't trust the new owners quite as much.\u003c/p>\n\u003cp>To keep that trust, big food companies may have to do more than buy a brand. They may need to show skeptical consumers that they're sticking with the principles of that company's founders. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2015 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/102129/if-big-food-buys-your-favorite-natural-food-brand-will-you-trust-it","authors":["byline_bayareabites_102129"],"categories":["bayareabites_12555","bayareabites_10916","bayareabites_2035"],"tags":["bayareabites_14964","bayareabites_14967","bayareabites_14965","bayareabites_14968","bayareabites_13489","bayareabites_947","bayareabites_65","bayareabites_13092","bayareabites_14966"],"featImg":"bayareabites_102130","label":"bayareabites"},"bayareabites_87093":{"type":"posts","id":"bayareabites_87093","meta":{"index":"posts_1591205157","site":"bayareabites","id":"87093","score":null,"sort":[1409800985000]},"guestAuthors":[],"slug":"perdue-says-its-hatching-chicks-are-off-antibiotics","title":"Perdue Says Its Hatching Chicks Are Off Antibiotics","publishDate":1409800985,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_87094\" class=\"wp-caption aligncenter\" style=\"max-width: 1798px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/09/hatchery-3_slide-745a8da86a235a678943bc2f039d8ac427c3261e.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/09/hatchery-3_slide-745a8da86a235a678943bc2f039d8ac427c3261e.jpg\" alt='Chicks in the Perdue hatchery in Salisbury, Md. The company says all its chickens are now raised using \"no antibiotics, ever.\" Photo: Dan Charles/NPR' width=\"1798\" height=\"1198\" class=\"size-full wp-image-87094\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Chicks in the Perdue hatchery in Salisbury, Md. The company says all its chickens are now raised using \"no antibiotics, ever.\" Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on All Things Considered:\u003cbr>\nhttp://pd.npr.org/anon.npr-mp3/npr/atc/2014/09/20140903_atc_perdue_says_its_hatching_chicks_get_no_antibiotics.mp3\u003c/p>\n\u003cp>by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\" target=\"_blank\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/09/03/345315380/perdue-says-its-hatching-chicks-are-off-antibiotics\" target=\"_blank\">The Salt at NPR Food\u003c/a> (9/3/14)\u003c/p>\n\u003cp>Perdue Farms \u003ca href=\"http://www.perduefarms.com/News_Room/Press_Releases/details.asp?id=1104&title=Perdue%20Foods%20reaches%20milestone%20in%20reducing%20antibiotic%20use,%20sets%20standard%20for%20responsible%20use\">says\u003c/a> it has ditched the common practice of injecting antibiotics into eggs that are just about to hatch. And public health advocates are cheering. They've been campaigning against the widespread use of antibiotics in agriculture, arguing that it's adding to the plague of antibiotic-resistant bacteria.\u003c/p>\n\u003cp>This particular use of antibiotics is ubiquitous but little-known. It happens at hatcheries, which lie at the heart of large-scale chicken production.\u003c/p>\n\u003cfigure id=\"attachment_87095\" class=\"wp-caption aligncenter\" style=\"max-width: 1798px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/09/hatchery-4_slide-968d697edf8f023cb77ccbcef66b235e89fc36ba.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/09/hatchery-4_slide-968d697edf8f023cb77ccbcef66b235e89fc36ba.jpg\" alt=\"Perdue used to inject its fertilized eggs with gentamicin but phased out the practice over 12 years. Photo: Dan Charles/NPR\" width=\"1798\" height=\"1198\" class=\"size-full wp-image-87095\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Perdue used to inject its fertilized eggs with gentamicin but phased out the practice over 12 years. Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>Hatcheries don't get a lot of attention. From the outside, Perdue's hatchery in Salisbury, Md., is just a simple, one-story cinder block building. What goes on \u003ca href=\"https://www.youtube.com/watch?v=IMhmmPjF478\">inside\u003c/a>, though, is amazing.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>More than 1 million eggs arrive here every week from breeding farms a few hours away in West Virginia. Unlike the eggs you buy in the store, these eggs are fertilized; there are embryos inside.\u003c/p>\n\u003cp>They go into massive heated incubators for 18 days. Then, when they're almost ready to hatch, they're wheeled out into a hallway. Tray by tray, they go through a vaccination robot.\u003c/p>\n\u003cp>A bank of needles descends. Each needle punctures an egg and squirts in a bit of fluid: a vaccine against a common chicken virus.\u003c/p>\n\u003cp>\u003ca href=\"https://www.linkedin.com/pub/bruce-stewart-brown/49/a80/195\">Bruce Stewart-Brown\u003c/a>, a veterinarian and senior vice president for Perdue, tells me that the fluid contains a vaccine against \u003ca href=\"http://www.thepoultrysite.com/diseaseinfo/90/mareks-disease\">Marek's disease\u003c/a>, a highly contagious common chicken virus. He points out a tiny hole in each egg, where the needle went in.\u003c/p>\n\u003cfigure id=\"attachment_87096\" class=\"wp-caption aligncenter\" style=\"max-width: 1668px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/09/hatchery-1_slide-75255d7d2c567bc0a7d824366d6891dc4640443b.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/09/hatchery-1_slide-75255d7d2c567bc0a7d824366d6891dc4640443b.jpg\" alt=\"When the chicks are almost ready to hatch, they go through a vaccination robot. Photo: Dan Charles/NPR\" width=\"1668\" height=\"1112\" class=\"size-full wp-image-87096\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">When the chicks are almost ready to hatch, they go through a vaccination robot. Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>But that hole is a risk, because the last thing you want is bacteria getting in and infecting the embryo.\u003c/p>\n\u003cp>That's why, in many hatcheries across the country, these machines also inject an antibiotic called gentamicin, along with the vaccine.\u003c/p>\n\u003cp>It's even \u003ca href=\"http://www.motherjones.com/tom-philpott/2014/01/organic-chicken-and-egg-antibiotics-edition\">allowed\u003c/a> in production of organic chicken.\u003c/p>\n\u003cp>It used to happen here, but all of Perdue's 15 hatcheries now are off antibiotics.\u003c/p>\n\u003cp>\u003ca href=\"http://www.perduefarms.com/Our_Story/Three_Generations/\">Jim Perdue\u003c/a>, the company's CEO, says that weaning wasn't easy. \"You can't do this overnight,\" he says. \"You really got to work hard at it. And that's why it's an exciting thing, because it's the culmination of a lot, a lot of effort.\"\u003c/p>\n\u003cp>Getting to this point took 12 years, Perdue says. When they first tried it, a lot of chicks got infections and died.\u003c/p>\n\u003cp>Stewart-Brown says the company learned, over the following years, how to make sure the hens laying these eggs were healthy, and that their eggs were clean as they arrived at the hatchery. \"You can't have dirty eggs coming into the hatchery and be successful at a no-antibiotic hatchery,\" he says.\u003c/p>\n\u003cp>According to Stewart-Brown, Perdue's hatcheries are working better now, antibiotic-free, than they ever did before.\u003c/p>\n\u003cfigure id=\"attachment_87097\" class=\"wp-caption aligncenter\" style=\"max-width: 1779px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/09/hatchery-2_slide-49ed18901f3dd8e91079d71d74befe2f5f89b7c6.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/09/hatchery-2_slide-49ed18901f3dd8e91079d71d74befe2f5f89b7c6.jpg\" alt=\"At left, CEO Jim Perdue inside the company's hatchery in Salisbury, Md. Photo: Dan Charles/NPR\" width=\"1779\" height=\"1186\" class=\"size-full wp-image-87097\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">At left, CEO Jim Perdue inside the company's hatchery in Salisbury, Md. Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>Public health advocates, such as \u003ca href=\"http://www.pewtrusts.org/en/about/experts/gail-hansen\">Gail Hansen\u003c/a>, a veterinarian and senior officer with the Pew Charitable Trusts, gave Perdue a round of applause Wednesday. \"From the public health point of view, to not use gentamicin in the eggs is a big step,\" she says.\u003c/p>\n\u003cp>Hansen and others have been campaigning against the use of antibiotics in farm animals because it can increase the risk that bacteria will evolve to become \u003ca href=\"http://ww2.kqed.org/bayareabites/2013/08/29/antibiotic-use-on-the-farm-are-we-flying-blind/\">resistant to antibiotics\u003c/a>. This, in turn, can make human infections harder to treat.\u003c/p>\n\u003cp>Other poultry companies have also stopped using antibiotics at some hatcheries, but Perdue appears to be the first to make all of its hatcheries antibiotic-free.\u003c/p>\n\u003cp>The government \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/12/11/250239604/drug-companies-accept-fda-plan-to-phase-out-some-animal-antibiotic-uses\">has been pushing\u003c/a> meat producers to reduce their antibiotic use in all stages of their animals' lives — not just at the hatchery.\u003c/p>\n\u003cp>For instance, a few days after eggs go through that vaccination robot, little yellow chicks emerge. Within a few hours, they'll be on their way to farms.\u003c/p>\n\u003cp>On those farms, some of Perdue's chickens will get antibiotics in their feed — but only ionophores, a class of antibiotics that humans don't take. A few flocks — fewer than 5 percent, Perdue says — are likely to get sick; they may get antibiotics in their water.\u003c/p>\n\u003cp>But an increasing number will get no antibiotics at all.\u003c/p>\n\u003cp>Stewart-Brown says the company is still learning how best to grow chickens without antibiotics. It costs more, he says.\u003c/p>\n\u003cp>But consumers\u003ca href=\"http://ww2.kqed.org/bayareabites/2014/02/19/americans-want-antibiotic-free-chicken-and-the-industry-is-listening/\"> seem willing to pay\u003c/a> a little more for chickens that Perdue says were raised using \"no antibiotics, ever.\" \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"Perdue Farms, one of the country's largest suppliers of chicken meat, says its hatcheries are working better now without antibiotics. Public health advocates call it \"a big step\" forward.","status":"publish","parent":0,"modified":1409800985,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":29,"wordCount":830},"headData":{"title":"Perdue Says Its Hatching Chicks Are Off Antibiotics | KQED","description":"Perdue Farms, one of the country's largest suppliers of chicken meat, says its hatcheries are working better now without antibiotics. Public health advocates call it "a big step" forward.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"87093 http://blogs.kqed.org/bayareabites/?p=87093","disqusUrl":"https://ww2.kqed.org/bayareabites/2014/09/03/perdue-says-its-hatching-chicks-are-off-antibiotics/","disqusTitle":"Perdue Says Its Hatching Chicks Are Off Antibiotics","nprByline":"Dan Charles","nprStoryId":"345315380","nprApiLink":"http://api.npr.org/query?id=345315380&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2014/09/03/345315380/perdue-says-its-hatching-chicks-are-off-antibiotics?ft=3&f=345315380","nprRetrievedStory":"1","nprPubDate":"Wed, 03 Sep 2014 19:04:00 -0400","nprStoryDate":"Wed, 03 Sep 2014 17:40:00 -0400","nprLastModifiedDate":"Wed, 03 Sep 2014 18:17:05 -0400","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/atc/2014/09/20140903_atc_perdue_says_its_hatching_chicks_get_no_antibiotics.mp3?orgId=1&topicId=1053&ft=3&f=345315380","nprAudioM3u":"http://api.npr.org/m3u/1345580346-618ecf.m3u?orgId=1&topicId=1053&ft=3&f=345315380","path":"/bayareabites/87093/perdue-says-its-hatching-chicks-are-off-antibiotics","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/atc/2014/09/20140903_atc_perdue_says_its_hatching_chicks_get_no_antibiotics.mp3","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_87094\" class=\"wp-caption aligncenter\" style=\"max-width: 1798px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/09/hatchery-3_slide-745a8da86a235a678943bc2f039d8ac427c3261e.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/09/hatchery-3_slide-745a8da86a235a678943bc2f039d8ac427c3261e.jpg\" alt='Chicks in the Perdue hatchery in Salisbury, Md. The company says all its chickens are now raised using \"no antibiotics, ever.\" Photo: Dan Charles/NPR' width=\"1798\" height=\"1198\" class=\"size-full wp-image-87094\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Chicks in the Perdue hatchery in Salisbury, Md. The company says all its chickens are now raised using \"no antibiotics, ever.\" Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on All Things Considered:\u003cbr>\nhttp://pd.npr.org/anon.npr-mp3/npr/atc/2014/09/20140903_atc_perdue_says_its_hatching_chicks_get_no_antibiotics.mp3\u003c/p>\n\u003cp>by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\" target=\"_blank\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/09/03/345315380/perdue-says-its-hatching-chicks-are-off-antibiotics\" target=\"_blank\">The Salt at NPR Food\u003c/a> (9/3/14)\u003c/p>\n\u003cp>Perdue Farms \u003ca href=\"http://www.perduefarms.com/News_Room/Press_Releases/details.asp?id=1104&title=Perdue%20Foods%20reaches%20milestone%20in%20reducing%20antibiotic%20use,%20sets%20standard%20for%20responsible%20use\">says\u003c/a> it has ditched the common practice of injecting antibiotics into eggs that are just about to hatch. And public health advocates are cheering. They've been campaigning against the widespread use of antibiotics in agriculture, arguing that it's adding to the plague of antibiotic-resistant bacteria.\u003c/p>\n\u003cp>This particular use of antibiotics is ubiquitous but little-known. It happens at hatcheries, which lie at the heart of large-scale chicken production.\u003c/p>\n\u003cfigure id=\"attachment_87095\" class=\"wp-caption aligncenter\" style=\"max-width: 1798px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/09/hatchery-4_slide-968d697edf8f023cb77ccbcef66b235e89fc36ba.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/09/hatchery-4_slide-968d697edf8f023cb77ccbcef66b235e89fc36ba.jpg\" alt=\"Perdue used to inject its fertilized eggs with gentamicin but phased out the practice over 12 years. Photo: Dan Charles/NPR\" width=\"1798\" height=\"1198\" class=\"size-full wp-image-87095\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Perdue used to inject its fertilized eggs with gentamicin but phased out the practice over 12 years. Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>Hatcheries don't get a lot of attention. From the outside, Perdue's hatchery in Salisbury, Md., is just a simple, one-story cinder block building. What goes on \u003ca href=\"https://www.youtube.com/watch?v=IMhmmPjF478\">inside\u003c/a>, though, is amazing.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>More than 1 million eggs arrive here every week from breeding farms a few hours away in West Virginia. Unlike the eggs you buy in the store, these eggs are fertilized; there are embryos inside.\u003c/p>\n\u003cp>They go into massive heated incubators for 18 days. Then, when they're almost ready to hatch, they're wheeled out into a hallway. Tray by tray, they go through a vaccination robot.\u003c/p>\n\u003cp>A bank of needles descends. Each needle punctures an egg and squirts in a bit of fluid: a vaccine against a common chicken virus.\u003c/p>\n\u003cp>\u003ca href=\"https://www.linkedin.com/pub/bruce-stewart-brown/49/a80/195\">Bruce Stewart-Brown\u003c/a>, a veterinarian and senior vice president for Perdue, tells me that the fluid contains a vaccine against \u003ca href=\"http://www.thepoultrysite.com/diseaseinfo/90/mareks-disease\">Marek's disease\u003c/a>, a highly contagious common chicken virus. He points out a tiny hole in each egg, where the needle went in.\u003c/p>\n\u003cfigure id=\"attachment_87096\" class=\"wp-caption aligncenter\" style=\"max-width: 1668px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/09/hatchery-1_slide-75255d7d2c567bc0a7d824366d6891dc4640443b.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/09/hatchery-1_slide-75255d7d2c567bc0a7d824366d6891dc4640443b.jpg\" alt=\"When the chicks are almost ready to hatch, they go through a vaccination robot. Photo: Dan Charles/NPR\" width=\"1668\" height=\"1112\" class=\"size-full wp-image-87096\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">When the chicks are almost ready to hatch, they go through a vaccination robot. Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>But that hole is a risk, because the last thing you want is bacteria getting in and infecting the embryo.\u003c/p>\n\u003cp>That's why, in many hatcheries across the country, these machines also inject an antibiotic called gentamicin, along with the vaccine.\u003c/p>\n\u003cp>It's even \u003ca href=\"http://www.motherjones.com/tom-philpott/2014/01/organic-chicken-and-egg-antibiotics-edition\">allowed\u003c/a> in production of organic chicken.\u003c/p>\n\u003cp>It used to happen here, but all of Perdue's 15 hatcheries now are off antibiotics.\u003c/p>\n\u003cp>\u003ca href=\"http://www.perduefarms.com/Our_Story/Three_Generations/\">Jim Perdue\u003c/a>, the company's CEO, says that weaning wasn't easy. \"You can't do this overnight,\" he says. \"You really got to work hard at it. And that's why it's an exciting thing, because it's the culmination of a lot, a lot of effort.\"\u003c/p>\n\u003cp>Getting to this point took 12 years, Perdue says. When they first tried it, a lot of chicks got infections and died.\u003c/p>\n\u003cp>Stewart-Brown says the company learned, over the following years, how to make sure the hens laying these eggs were healthy, and that their eggs were clean as they arrived at the hatchery. \"You can't have dirty eggs coming into the hatchery and be successful at a no-antibiotic hatchery,\" he says.\u003c/p>\n\u003cp>According to Stewart-Brown, Perdue's hatcheries are working better now, antibiotic-free, than they ever did before.\u003c/p>\n\u003cfigure id=\"attachment_87097\" class=\"wp-caption aligncenter\" style=\"max-width: 1779px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/09/hatchery-2_slide-49ed18901f3dd8e91079d71d74befe2f5f89b7c6.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/09/hatchery-2_slide-49ed18901f3dd8e91079d71d74befe2f5f89b7c6.jpg\" alt=\"At left, CEO Jim Perdue inside the company's hatchery in Salisbury, Md. Photo: Dan Charles/NPR\" width=\"1779\" height=\"1186\" class=\"size-full wp-image-87097\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">At left, CEO Jim Perdue inside the company's hatchery in Salisbury, Md. Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>Public health advocates, such as \u003ca href=\"http://www.pewtrusts.org/en/about/experts/gail-hansen\">Gail Hansen\u003c/a>, a veterinarian and senior officer with the Pew Charitable Trusts, gave Perdue a round of applause Wednesday. \"From the public health point of view, to not use gentamicin in the eggs is a big step,\" she says.\u003c/p>\n\u003cp>Hansen and others have been campaigning against the use of antibiotics in farm animals because it can increase the risk that bacteria will evolve to become \u003ca href=\"http://ww2.kqed.org/bayareabites/2013/08/29/antibiotic-use-on-the-farm-are-we-flying-blind/\">resistant to antibiotics\u003c/a>. This, in turn, can make human infections harder to treat.\u003c/p>\n\u003cp>Other poultry companies have also stopped using antibiotics at some hatcheries, but Perdue appears to be the first to make all of its hatcheries antibiotic-free.\u003c/p>\n\u003cp>The government \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/12/11/250239604/drug-companies-accept-fda-plan-to-phase-out-some-animal-antibiotic-uses\">has been pushing\u003c/a> meat producers to reduce their antibiotic use in all stages of their animals' lives — not just at the hatchery.\u003c/p>\n\u003cp>For instance, a few days after eggs go through that vaccination robot, little yellow chicks emerge. Within a few hours, they'll be on their way to farms.\u003c/p>\n\u003cp>On those farms, some of Perdue's chickens will get antibiotics in their feed — but only ionophores, a class of antibiotics that humans don't take. A few flocks — fewer than 5 percent, Perdue says — are likely to get sick; they may get antibiotics in their water.\u003c/p>\n\u003cp>But an increasing number will get no antibiotics at all.\u003c/p>\n\u003cp>Stewart-Brown says the company is still learning how best to grow chickens without antibiotics. It costs more, he says.\u003c/p>\n\u003cp>But consumers\u003ca href=\"http://ww2.kqed.org/bayareabites/2014/02/19/americans-want-antibiotic-free-chicken-and-the-industry-is-listening/\"> seem willing to pay\u003c/a> a little more for chickens that Perdue says were raised using \"no antibiotics, ever.\" \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/87093/perdue-says-its-hatching-chicks-are-off-antibiotics","authors":["byline_bayareabites_87093"],"categories":["bayareabites_1874","bayareabites_4084","bayareabites_1245","bayareabites_10916","bayareabites_2035","bayareabites_34"],"tags":["bayareabites_11521","bayareabites_621","bayareabites_11270","bayareabites_13092","bayareabites_12328","bayareabites_10921"],"featImg":"bayareabites_87094","label":"bayareabites"},"bayareabites_78428":{"type":"posts","id":"bayareabites_78428","meta":{"index":"posts_1591205157","site":"bayareabites","id":"78428","score":null,"sort":[1392934853000]},"guestAuthors":[],"slug":"the-system-supplying-americas-chickens-pits-farmer-vs-farmer","title":"The System Supplying America's Chickens Pits Farmer vs. Farmer","publishDate":1392934853,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_78429\" class=\"wp-caption aligncenter\" style=\"max-width: 1672px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/img_8673_new2_wide-b3f908a99e476f5a6323f8fcf24d2b7b6f505cc7.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/img_8673_new2_wide-b3f908a99e476f5a6323f8fcf24d2b7b6f505cc7.jpg\" alt=\"Benny Bunting, a farm advocate for Rural Advancement Foundation International-USA, in front of one of his old chicken houses in Oak City, N.C. Photo: Dan Charles/NPR\" width=\"1672\" height=\"941\" class=\"size-full wp-image-78429\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Benny Bunting, a farm advocate for Rural Advancement Foundation International-USA, in front of one of his old chicken houses in Oak City, N.C. Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\" target=\"_blank\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/20/279040721/the-system-that-supplies-our-chickens-pits-farmer-against-farmer\" target=\"_blank\">The Salt at NPR Food\u003c/a> (2/20/2014)\u003c/p>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/20/279040721/the-system-that-supplies-our-chickens-pits-farmer-against-farmer\">Morning Edition\u003c/a> [audio src=\"http://pd.npr.org/anon.npr-mp3/npr/me/2014/02/20140220_me_the_system_that_supplies_our_chickens_pits_farmer_against_farmer.mp3\"] \u003c/p>\n\u003cp>After reading Christopher Leonard's \u003cem>The Meat Racket\u003c/em>, a \u003ca href=\"http://ww2.kqed.org/bayareabites/2014/02/19/is-tyson-foods-chicken-empire-a-meat-racket/\">broadside\u003c/a> against the contract-farming system, I decided to take a closer look at it.\u003c/p>\n\u003cp>I drove to North Carolina and ended up in the kind of place that supplies practically all of our chickens: a metal-sided, 500-foot-long structure near the town of Fairmont.\u003c/p>\n\u003cp>In the dim light, I see 30,000 little chicks scuttling around on the floor. \"They're 12 days old,\" explains Craig Watts, who's growing these birds for Perdue Farms.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Perdue owns the chickens. It also supplies the feed that they eat. About a month from now, when the birds have grown to about 4.5 pounds, the company will send a truck to carry them away, and Watts will get paid. But he never knows how big his check will be.\u003c/p>\n\u003cp>\"It's like that test you took in school — you kind of want to know how you did, but you really don't? It's that kind of feeling,\" he says.\u003c/p>\n\u003cp>The uncertainty is part of a peculiar payment system that the chicken industry uses. It's often called a tournament. Critics say it's more like a lottery.\u003c/p>\n\u003cfigure id=\"attachment_78430\" class=\"wp-caption aligncenter\" style=\"max-width: 1448px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/img_8648_new-7d5fe3cca2adb6ca16b0615fc77b511fd162bbc6.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/img_8648_new-7d5fe3cca2adb6ca16b0615fc77b511fd162bbc6.jpg\" alt=\"Craig Watts produces chickens for Perdue on his farm in Fairmont, N.C. Photo: Dan Charles/NPR\" width=\"1448\" height=\"1087\" class=\"size-full wp-image-78430\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Craig Watts produces chickens for Perdue on his farm in Fairmont, N.C. Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>The companies set an average price that they will pay for raising the chickens — in this case, 5 cents per pound. But some farmers will get more than that, and others less, depending on a formula that measures their performance. It's mainly based on feed efficiency: how much weight the chickens gained, compared to how much feed the company supplied.\u003c/p>\n\u003cp>The farmers are ranked, like teams competing in a sports league. The top-ranked farmer can get paid up to 50 percent more, per pound of chicken delivered, than the one at the bottom. \"The pie doesn't change,\" Watts says. It's just divided into bigger and smaller slices.\u003c/p>\n\u003cp>The entire chicken industry uses this system, and \u003ca href=\"http://www.ces.ncsu.edu/profile/tom-vukina/\">Tom Vukina\u003c/a>, an economist at North Carolina State University who's studied it, says that from an economic point of view, it's beautiful.\u003c/p>\n\u003cp>\"It is really brilliant,\" says Vukina. It solves problems that academic economists have examined with high-powered theory. Problems such as how companies can make sure workers do a good job when they can't be monitored, or how to convince independent contractors to invest in new equipment.\u003c/p>\n\u003cp>\"This thing has phenomenal, theoretically correct design features that [the industry] came up with knowing absolutely nothing about contract theory,\" Vukina says, chuckling. \"It's actually remarkable! Totally mind-boggling!\"\u003c/p>\n\u003cp>He says the result is efficient production, and society as a whole is better off.\u003c/p>\n\u003cp>Yet some people involved in contract farming say it doesn't benefit everyone.\u003c/p>\n\u003cp>\"It's at the expense of the farmer, because the farmer's not the one making money. The company is making money,\" says \u003ca href=\"http://rafiusa.org/benny-bunting/\">Benny Bunting\u003c/a>, a former chicken farmer who now works for \u003ca href=\"http://rafiusa.org/\">Rural Advancement Foundation International-USA\u003c/a>, an organization devoted to farmers' rights. His job is to provide advice to farmers who find themselves in financial trouble.\u003c/p>\n\u003cp>We're sitting in Bunting's home in the small town of Oak City, N.C. Across from us is a wall of shelves filled with thick binders. Each binder bears the name of a farm family that ended up deeply in debt.\u003c/p>\n\u003cp>\"Every one of them is a person's life,\" says Bunting. \"The thing about my job is, most times, I meet people at the lowest time in their life, when they're in financial problems. That's what this represents.\"\u003c/p>\n\u003cp>Many of those farmers raised chickens. Bunting says they discovered, too late, that raising chickens is a raw deal.\u003c/p>\n\u003cp>To explain, he pulls out a brochure that \u003ca href=\"http://www.sandersonfarms.com/\">Sanderson Farms\u003c/a>, another poultry company, passed out while recruiting new farmers a few years ago. The cover shows brand-new chicken houses, gleaming and clean.\u003c/p>\n\u003cp>Turn the page, and the document shows how much a farmer can earn, in one year, from four big chicken houses: $222,856.\u003c/p>\n\u003cp>Imagine you're a farmer, Bunting says. Here's what you're thinking: \"I'm going to make that, but I'm going to get a bonus on top of that. Because I'm going to be the \u003cem>top\u003c/em> grower.\"\u003c/p>\n\u003cp>\"That's the perception,\" Bunting continues. \"Everyone thinks that they're going to be in the top percentile.\"\u003c/p>\n\u003cp>The brochure does lay out costs. There's one huge one: Building the chicken houses will cost a million dollars, which means taking on a mountain of debt.\u003c/p>\n\u003cp>But after making payments on that loan, the brochure estimates a farmer can clear $60,000 in profits. \"That looks really good,\" Bunting says.\u003c/p>\n\u003cp>Then you get into the business, he says, and you discover that there are expenses the brochure didn't really mention, such as repairs, a tractor and additional labor. That can eat up your profit.\u003c/p>\n\u003cp>On top of that, there's the uncertainty created by the tournament. This is not Lake Wobegon. No matter how hard the farmers work, half of them will be below average and make less money than the numbers in the brochure. According to Bunting, it means they won't be making enough to service that debt.\u003c/p>\n\u003cp>The really unfair thing, according to Craig Watts, is that whether he ends up at the top or the bottom of the rankings is out of his control. It seems to depend mainly on which birds the company sent him.\u003c/p>\n\u003cp>\"I've been a good grower, I've been a bad grower, and I've been an every-point-in-between grower, and I'm the same guy doing the same thing,\" he says. \"I'm the only thing that's constant on that farm.\"\u003c/p>\n\u003cp>But once you owe all that money, he says, you're stuck, because those loans are secured by the land on your farm, or by your home. \"We've got ties to the land, and they exploit that, because we're going to do whatever it takes not to lose our farm,\" Watts says.\u003c/p>\n\u003cp>There's one more aspect of contract farming, beyond the simple arithmetic of income and expenses, that makes some farmers angry. It's the feeling that this is not a deal between equals.\u003c/p>\n\u003cp>\"We've got to bite our tongue and do what they say, or face the consequences of being bankrupt,\" says Benny Bunting.\u003c/p>\n\u003cp>The chicken companies, for their part, \u003ca href=\"http://www.nationalchickencouncil.org/wp-content/uploads/2014/02/The-Meat-Racket-Myths-and-Facts.pdf\">say\u003c/a> the contracts they offer farmers are, in fact, fair. William Roenigk, a senior vice president at the \u003ca href=\"http://www.nationalchickencouncil.org/\">Chicken Council\u003c/a>, which represents the poultry industry, points out that contract farming has been around for 50 years. Farmers know exactly how it works, he says. And new farmers still want to sign up.\u003c/p>\n\u003cp>\"If this was not a good contractual relationship, overall, why would farmers who are not in the chicken business want to get into the chicken business?\" he asks.\u003c/p>\n\u003cp>Charles Postles has raised chickens for 30 years in Milford, Del. He says it has been a good choice, and he has no problem with the tournament payment system. \"It encourages producers to be efficient and to be vigilant in their management,\" he says. \"I think that's a fair system.\"\u003c/p>\n\u003cp>It's hard to know how many contract farmers agree with Postles. In one survey of poultry farmers in Delaware, three-quarters of those who responded were satisfied with their arrangement. But more than half of them also said that, in their opinion, the companies will retaliate if a farmer raises concerns. Many farmers didn't respond to the \u003ca href=\"http://udel.edu/~ilvento/SUMMARY.PDF\">survey\u003c/a>, which was commissioned by the chicken industry and conducted by the University of Delaware.\u003c/p>\n\u003cp>Complaints have been common enough that several years ago, the Obama administration proposed new rules to address them. The rules were supposed to give contract farmers more predictable minimum pay, and a better chance of getting compensation if a company treated them unfairly.\u003c/p>\n\u003cp>The chicken industry lobbied hard against those rules, and blocked many of them from going into effect.\u003c/p>\n\u003cp>In fact, contract farming is still expanding. It's now the way that most pork is produced, too.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org\" target=\"_blank\">NPR\u003c/a>. \u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"Most of the nation's chicken meat is grown by contract farmers who get ranked against each other when it's time to get paid. Critics say someone always ends up losing — and, too often, deep in debt.","status":"publish","parent":0,"modified":1392934853,"stats":{"hasAudio":true,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":42,"wordCount":1436},"headData":{"title":"The System Supplying America's Chickens Pits Farmer vs. Farmer | KQED","description":"Most of the nation's chicken meat is grown by contract farmers who get ranked against each other when it's time to get paid. Critics say someone always ends up losing — and, too often, deep in debt.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"78428 http://blogs.kqed.org/bayareabites/?p=78428","disqusUrl":"https://ww2.kqed.org/bayareabites/2014/02/20/the-system-supplying-americas-chickens-pits-farmer-vs-farmer/","disqusTitle":"The System Supplying America's Chickens Pits Farmer vs. Farmer","nprByline":"Dan Charles","nprStoryId":"279040721","nprApiLink":"http://api.npr.org/query?id=279040721&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2014/02/20/279040721/the-system-that-supplies-our-chickens-pits-farmer-against-farmer?ft=3&f=279040721","nprRetrievedStory":"1","nprPubDate":"Thu, 20 Feb 2014 09:23:00 -0500","nprStoryDate":"Thu, 20 Feb 2014 03:40:00 -0500","nprLastModifiedDate":"Thu, 20 Feb 2014 09:23:35 -0500","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/me/2014/02/20140220_me_the_system_that_supplies_our_chickens_pits_farmer_against_farmer.mp3?orgId=1&topicId=1053&ft=3&f=279040721","nprAudioM3u":"http://api.npr.org/m3u/1279987840-77c113.m3u?orgId=1&topicId=1053&ft=3&f=279040721","path":"/bayareabites/78428/the-system-supplying-americas-chickens-pits-farmer-vs-farmer","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/me/2014/02/20140220_me_the_system_that_supplies_our_chickens_pits_farmer_against_farmer.mp3","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_78429\" class=\"wp-caption aligncenter\" style=\"max-width: 1672px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/img_8673_new2_wide-b3f908a99e476f5a6323f8fcf24d2b7b6f505cc7.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/img_8673_new2_wide-b3f908a99e476f5a6323f8fcf24d2b7b6f505cc7.jpg\" alt=\"Benny Bunting, a farm advocate for Rural Advancement Foundation International-USA, in front of one of his old chicken houses in Oak City, N.C. Photo: Dan Charles/NPR\" width=\"1672\" height=\"941\" class=\"size-full wp-image-78429\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Benny Bunting, a farm advocate for Rural Advancement Foundation International-USA, in front of one of his old chicken houses in Oak City, N.C. Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\" target=\"_blank\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/20/279040721/the-system-that-supplies-our-chickens-pits-farmer-against-farmer\" target=\"_blank\">The Salt at NPR Food\u003c/a> (2/20/2014)\u003c/p>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/20/279040721/the-system-that-supplies-our-chickens-pits-farmer-against-farmer\">Morning Edition\u003c/a> \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"audio","attributes":{"named":{"src":"http://pd.npr.org/anon.npr-mp3/npr/me/2014/02/20140220_me_the_system_that_supplies_our_chickens_pits_farmer_against_farmer.mp3","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp> \u003c/p>\n\u003cp>After reading Christopher Leonard's \u003cem>The Meat Racket\u003c/em>, a \u003ca href=\"http://ww2.kqed.org/bayareabites/2014/02/19/is-tyson-foods-chicken-empire-a-meat-racket/\">broadside\u003c/a> against the contract-farming system, I decided to take a closer look at it.\u003c/p>\n\u003cp>I drove to North Carolina and ended up in the kind of place that supplies practically all of our chickens: a metal-sided, 500-foot-long structure near the town of Fairmont.\u003c/p>\n\u003cp>In the dim light, I see 30,000 little chicks scuttling around on the floor. \"They're 12 days old,\" explains Craig Watts, who's growing these birds for Perdue Farms.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Perdue owns the chickens. It also supplies the feed that they eat. About a month from now, when the birds have grown to about 4.5 pounds, the company will send a truck to carry them away, and Watts will get paid. But he never knows how big his check will be.\u003c/p>\n\u003cp>\"It's like that test you took in school — you kind of want to know how you did, but you really don't? It's that kind of feeling,\" he says.\u003c/p>\n\u003cp>The uncertainty is part of a peculiar payment system that the chicken industry uses. It's often called a tournament. Critics say it's more like a lottery.\u003c/p>\n\u003cfigure id=\"attachment_78430\" class=\"wp-caption aligncenter\" style=\"max-width: 1448px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/img_8648_new-7d5fe3cca2adb6ca16b0615fc77b511fd162bbc6.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/img_8648_new-7d5fe3cca2adb6ca16b0615fc77b511fd162bbc6.jpg\" alt=\"Craig Watts produces chickens for Perdue on his farm in Fairmont, N.C. Photo: Dan Charles/NPR\" width=\"1448\" height=\"1087\" class=\"size-full wp-image-78430\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Craig Watts produces chickens for Perdue on his farm in Fairmont, N.C. Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>The companies set an average price that they will pay for raising the chickens — in this case, 5 cents per pound. But some farmers will get more than that, and others less, depending on a formula that measures their performance. It's mainly based on feed efficiency: how much weight the chickens gained, compared to how much feed the company supplied.\u003c/p>\n\u003cp>The farmers are ranked, like teams competing in a sports league. The top-ranked farmer can get paid up to 50 percent more, per pound of chicken delivered, than the one at the bottom. \"The pie doesn't change,\" Watts says. It's just divided into bigger and smaller slices.\u003c/p>\n\u003cp>The entire chicken industry uses this system, and \u003ca href=\"http://www.ces.ncsu.edu/profile/tom-vukina/\">Tom Vukina\u003c/a>, an economist at North Carolina State University who's studied it, says that from an economic point of view, it's beautiful.\u003c/p>\n\u003cp>\"It is really brilliant,\" says Vukina. It solves problems that academic economists have examined with high-powered theory. Problems such as how companies can make sure workers do a good job when they can't be monitored, or how to convince independent contractors to invest in new equipment.\u003c/p>\n\u003cp>\"This thing has phenomenal, theoretically correct design features that [the industry] came up with knowing absolutely nothing about contract theory,\" Vukina says, chuckling. \"It's actually remarkable! Totally mind-boggling!\"\u003c/p>\n\u003cp>He says the result is efficient production, and society as a whole is better off.\u003c/p>\n\u003cp>Yet some people involved in contract farming say it doesn't benefit everyone.\u003c/p>\n\u003cp>\"It's at the expense of the farmer, because the farmer's not the one making money. The company is making money,\" says \u003ca href=\"http://rafiusa.org/benny-bunting/\">Benny Bunting\u003c/a>, a former chicken farmer who now works for \u003ca href=\"http://rafiusa.org/\">Rural Advancement Foundation International-USA\u003c/a>, an organization devoted to farmers' rights. His job is to provide advice to farmers who find themselves in financial trouble.\u003c/p>\n\u003cp>We're sitting in Bunting's home in the small town of Oak City, N.C. Across from us is a wall of shelves filled with thick binders. Each binder bears the name of a farm family that ended up deeply in debt.\u003c/p>\n\u003cp>\"Every one of them is a person's life,\" says Bunting. \"The thing about my job is, most times, I meet people at the lowest time in their life, when they're in financial problems. That's what this represents.\"\u003c/p>\n\u003cp>Many of those farmers raised chickens. Bunting says they discovered, too late, that raising chickens is a raw deal.\u003c/p>\n\u003cp>To explain, he pulls out a brochure that \u003ca href=\"http://www.sandersonfarms.com/\">Sanderson Farms\u003c/a>, another poultry company, passed out while recruiting new farmers a few years ago. The cover shows brand-new chicken houses, gleaming and clean.\u003c/p>\n\u003cp>Turn the page, and the document shows how much a farmer can earn, in one year, from four big chicken houses: $222,856.\u003c/p>\n\u003cp>Imagine you're a farmer, Bunting says. Here's what you're thinking: \"I'm going to make that, but I'm going to get a bonus on top of that. Because I'm going to be the \u003cem>top\u003c/em> grower.\"\u003c/p>\n\u003cp>\"That's the perception,\" Bunting continues. \"Everyone thinks that they're going to be in the top percentile.\"\u003c/p>\n\u003cp>The brochure does lay out costs. There's one huge one: Building the chicken houses will cost a million dollars, which means taking on a mountain of debt.\u003c/p>\n\u003cp>But after making payments on that loan, the brochure estimates a farmer can clear $60,000 in profits. \"That looks really good,\" Bunting says.\u003c/p>\n\u003cp>Then you get into the business, he says, and you discover that there are expenses the brochure didn't really mention, such as repairs, a tractor and additional labor. That can eat up your profit.\u003c/p>\n\u003cp>On top of that, there's the uncertainty created by the tournament. This is not Lake Wobegon. No matter how hard the farmers work, half of them will be below average and make less money than the numbers in the brochure. According to Bunting, it means they won't be making enough to service that debt.\u003c/p>\n\u003cp>The really unfair thing, according to Craig Watts, is that whether he ends up at the top or the bottom of the rankings is out of his control. It seems to depend mainly on which birds the company sent him.\u003c/p>\n\u003cp>\"I've been a good grower, I've been a bad grower, and I've been an every-point-in-between grower, and I'm the same guy doing the same thing,\" he says. \"I'm the only thing that's constant on that farm.\"\u003c/p>\n\u003cp>But once you owe all that money, he says, you're stuck, because those loans are secured by the land on your farm, or by your home. \"We've got ties to the land, and they exploit that, because we're going to do whatever it takes not to lose our farm,\" Watts says.\u003c/p>\n\u003cp>There's one more aspect of contract farming, beyond the simple arithmetic of income and expenses, that makes some farmers angry. It's the feeling that this is not a deal between equals.\u003c/p>\n\u003cp>\"We've got to bite our tongue and do what they say, or face the consequences of being bankrupt,\" says Benny Bunting.\u003c/p>\n\u003cp>The chicken companies, for their part, \u003ca href=\"http://www.nationalchickencouncil.org/wp-content/uploads/2014/02/The-Meat-Racket-Myths-and-Facts.pdf\">say\u003c/a> the contracts they offer farmers are, in fact, fair. William Roenigk, a senior vice president at the \u003ca href=\"http://www.nationalchickencouncil.org/\">Chicken Council\u003c/a>, which represents the poultry industry, points out that contract farming has been around for 50 years. Farmers know exactly how it works, he says. And new farmers still want to sign up.\u003c/p>\n\u003cp>\"If this was not a good contractual relationship, overall, why would farmers who are not in the chicken business want to get into the chicken business?\" he asks.\u003c/p>\n\u003cp>Charles Postles has raised chickens for 30 years in Milford, Del. He says it has been a good choice, and he has no problem with the tournament payment system. \"It encourages producers to be efficient and to be vigilant in their management,\" he says. \"I think that's a fair system.\"\u003c/p>\n\u003cp>It's hard to know how many contract farmers agree with Postles. In one survey of poultry farmers in Delaware, three-quarters of those who responded were satisfied with their arrangement. But more than half of them also said that, in their opinion, the companies will retaliate if a farmer raises concerns. Many farmers didn't respond to the \u003ca href=\"http://udel.edu/~ilvento/SUMMARY.PDF\">survey\u003c/a>, which was commissioned by the chicken industry and conducted by the University of Delaware.\u003c/p>\n\u003cp>Complaints have been common enough that several years ago, the Obama administration proposed new rules to address them. The rules were supposed to give contract farmers more predictable minimum pay, and a better chance of getting compensation if a company treated them unfairly.\u003c/p>\n\u003cp>The chicken industry lobbied hard against those rules, and blocked many of them from going into effect.\u003c/p>\n\u003cp>In fact, contract farming is still expanding. It's now the way that most pork is produced, too.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org\" target=\"_blank\">NPR\u003c/a>. \u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/78428/the-system-supplying-americas-chickens-pits-farmer-vs-farmer","authors":["byline_bayareabites_78428"],"categories":["bayareabites_1962","bayareabites_1874","bayareabites_4084","bayareabites_10916","bayareabites_2035","bayareabites_34"],"tags":["bayareabites_621","bayareabites_134","bayareabites_13092","bayareabites_10921","bayareabites_12192"],"featImg":"bayareabites_78434","label":"bayareabites"},"bayareabites_78400":{"type":"posts","id":"bayareabites_78400","meta":{"index":"posts_1591205157","site":"bayareabites","id":"78400","score":null,"sort":[1392847037000]},"guestAuthors":[],"slug":"americans-want-antibiotic-free-chicken-and-the-industry-is-listening","title":"Americans Want Antibiotic-Free Chicken, and the Industry is Listening","publishDate":1392847037,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_78401\" class=\"wp-caption aligncenter\" style=\"max-width: 1674px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/istock_000023604746medium_wide-72382fd547b55268f978f384fb48625a75d97885.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/istock_000023604746medium_wide-72382fd547b55268f978f384fb48625a75d97885.jpg\" alt=\"Do these chickens look medicated? Photo: iStockphoto\" width=\"1674\" height=\"940\" class=\"size-full wp-image-78401\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Do these chickens look medicated? Photo: iStockphoto\u003c/figcaption>\u003c/figure>\n\u003cp>Post by Maria Godoy, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/14/276976353/americans-want-antibiotic-free-chicken-and-the-industry-is-listening\" target=\"_blank\">The Salt at NPR Food\u003c/a> (2/19/2014)\u003c/p>\n\u003cp>In an age when consumers want transparency in how their food is produced, meat producers are under the microscope.\u003c/p>\n\u003cp>And the meat industry is responding: Antibiotic free chicken is showing up everywhere you look.\u003c/p>\n\u003cp>Industry leviathans Perdue Farms and Tyson Foods have both come out with their own antibiotic-free brands of chicken – something that might have seemed practically unthinkable several years back. In fact, this week Perdue is launching its first consumer advertising campaign for the \u003ca href=\"http://www.harvestlandbrand.com/\">Harvestland\u003c/a> product line – which the company claims is the nation's leading antibiotic-free brand of chicken. The ads urge shoppers to \"eat like our ancestors.\"\u003c/p>\n\u003cfigure id=\"attachment_78402\" class=\"wp-caption alignleft\" style=\"max-width: 223px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/hl_print_family_custom-5551cfeb2a2018d771ff220cf325279864e71555.jpe\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/hl_print_family_custom-5551cfeb2a2018d771ff220cf325279864e71555-223x290.jpe\" alt=\"Perdue's new ad campaign for its Harvestland brand of antibiotic-free chicken urges consumers to "eat like our ancestors." Photo: Courtesy of Harvestland\" width=\"223\" height=\"290\" class=\"size-medium wp-image-78402\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Perdue's new ad campaign for its Harvestland brand of antibiotic-free chicken urges consumers to \"eat like our ancestors.\" Photo: Courtesy of Harvestland\u003c/figcaption>\u003c/figure>\n\u003cp>On a recent reporting trip to eastern North Carolina, my colleague Dan Charles found that all of the contract growers for Perdue in the region were already raising chickens without antibiotics.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The wave of naturalness is also hitting restaurants. Just last week, chicken-and-waffle-fry purveyor \u003ca href=\"http://media.chick-fil-a.com/Media/PDF/Chick-fil-A%20to%20Serve%20ABF%20Chicken.pdf\" target=\"_blank\">Chick-fil-A announced\u003c/a> it will completely phase out the use of chickens raised with antibiotics within five years. With some 1,800 retail outlets nationwide, the restaurant bills itself as the country' s largest chicken chain by domestic sales volume, which makes Chick-fil-A's decision big news in the industry.\u003c/p>\n\u003cp>\"The Chick-fil-A move does signal an important market change in responding to what consumers have been demanding for some time — that we stop feeding healthy animals daily antibiotics,\" says \u003ca href=\"http://consumersunion.org/experts/urvashi-rangan/\">Urvashi Rangan\u003c/a>, director of the food safety and sustainability group at \u003cem>Consumer Reports. \u003c/em>\u003c/p>\n\u003cp>Indeed, while antibiotic-free chicken is still a relatively small fraction of the market – accounting for about 9 percent of all fresh chicken sales in 2013 – it's a \"fast-growing sector,\" says Joe Kolano with \u003ca href=\"http://www.freshlookmarketing.com/index.htm\">IRI/FreshLook,\u003c/a> which tracks retail sales of perishable groceries.\u003c/p>\n\u003cp>Driving that growth is concern about the risks associated with routine use of antibiotics in farm animals, says \u003ca href=\"http://www.jhsph.edu/research/centers-and-institutes/johns-hopkins-center-for-a-livable-future/about/staff/Bios/martin.html\">Bob Martin\u003c/a>, director of food systems at the Center for Sustainable Living at Johns Hopkins.\u003c/p>\n\u003cp>As we've reported in our series \u003ca href=\"http://www.npr.org/tags/243035549/pharmed-food\">Pharmed Food,\u003c/a> use of antibiotics in livestock – especially in the low doses used for growth promotion – could lead to more antibiotic-resistant bacteria in animals and, eventually, in people too. Last fall, the Food and Drug Administration released long-awaited \u003ca href=\"http://ww2.kqed.org/bayareabites/2013/12/12/drug-companies-accept-fda-plan-to-phase-out-some-animal-antibiotic-uses/\">voluntary guidelines\u003c/a> that are intended to end the use of medically important antibiotics to fuel growth or improve feed efficiency within three years.\u003c/p>\n\u003cp>\"It's easier to make the switch\" away from antibiotics with chickens, Martin notes, because the animals have a relatively short life cycle: A broiler can reach market weight in less than two months, while hogs and cattle take a lot longer. \u003cem>\u003c/em>\u003c/p>\n\u003cp>\"I think it is good for public health that the industry is switching from antibiotic use,\" Martin says, \"because we consume a lot more chicken than any other meat.\"\u003c/p>\n\u003cp>One of the challenges of raising chickens free of antibiotics comes while the birds are still just eggs at the hatchery. As Tom Philpott \u003ca href=\"http://www.motherjones.com/tom-philpott/2014/01/organic-chicken-and-egg-antibiotics-edition\">reported recently\u003c/a> for \u003cem>Mother Jones\u003c/em>, eggs that will go on to become broiler birds (the kind raised for their meat) are routinely injected with a small dose of the antibiotic gentamicin before getting vaccinated against a common, deadly herpes virus that attacks chickens. The idea is that the antibiotic sterilizes the vaccination site. And guess what? Under USDA rules, even eggs that will go on to be sold as organic chickens can receive this dose of antibiotics on their first day of life.\u003c/p>\n\u003cp>That's one reason why \"it takes more effort than people realize\" to raise broiler birds completely free of antibiotics, Perdue spokeswoman Julie DeYoung tells The Salt. Over the last five years, she says, Perdue has converted about 80 percent of its hatcheries to be completely antibiotic free.\u003c/p>\n\u003cp>In another year or so, all of Perdue's hatcheries will be antibiotics-free, DeYoung says. While most of those birds will go on to be sold as conventional chicken – they will receive antibiotics if a flock is sick or at risk – they will at least start off antibiotic free, she says.\u003c/p>\n\u003cp>Of course, raising birds without antibiotics doesn't address all of the issues that critics raise with industrial chicken production. For instance, \u003cem>Consumer Reports'\u003c/em> Rangan notes, it doesn't necessarily mean that chickens will be kept in cleaner or roomier houses.\u003c/p>\n\u003cp>When Chipotle Mexican Grill \u003ca href=\"http://www.npr.org/blogs/thesalt/2012/05/31/154084442/antibiotic-free-meat-business-is-booming-thanks-to-chipotle\">went\u003c/a> antibiotic-free more than a decade ago, it also required its suppliers to meet what it calls humane housing standards for chickens. Chick-fil-A isn't planning on doing that with its suppliers. Even so, Chipotle spokesman Chris Arnold welcomed the competition.\u003c/p>\n\u003cp>\"It's great to see other people getting into this game, even if they aren't going as far as we do,\" Arnold tells us. \"The more people are raising the bar, the more the food chain will shift, and the more consumers will become knowledgeable about issues surrounding food production and why these things matter.\" \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org\" target=\"_blank\">NPR\u003c/a>. \u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"Chick-fil-A's plan to ditch antibiotics in its birds is part of a growing industry trend. Driving the growth is concern about the risks associated with routine use of antibiotics in farm animals.","status":"publish","parent":0,"modified":1392847037,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":21,"wordCount":875},"headData":{"title":"Americans Want Antibiotic-Free Chicken, and the Industry is Listening | KQED","description":"Chick-fil-A's plan to ditch antibiotics in its birds is part of a growing industry trend. Driving the growth is concern about the risks associated with routine use of antibiotics in farm animals.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"78400 http://blogs.kqed.org/bayareabites/?p=78400","disqusUrl":"https://ww2.kqed.org/bayareabites/2014/02/19/americans-want-antibiotic-free-chicken-and-the-industry-is-listening/","disqusTitle":"Americans Want Antibiotic-Free Chicken, and the Industry is Listening","nprByline":"Maria Godoy","nprStoryId":"276976353","nprApiLink":"http://api.npr.org/query?id=276976353&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2014/02/14/276976353/americans-want-antibiotic-free-chicken-and-the-industry-is-listening?ft=3&f=276976353","nprRetrievedStory":"1","nprPubDate":"Wed, 19 Feb 2014 16:14:00 -0500","nprStoryDate":"Wed, 19 Feb 2014 16:13:00 -0500","nprLastModifiedDate":"Wed, 19 Feb 2014 16:14:09 -0500","path":"/bayareabites/78400/americans-want-antibiotic-free-chicken-and-the-industry-is-listening","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_78401\" class=\"wp-caption aligncenter\" style=\"max-width: 1674px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/istock_000023604746medium_wide-72382fd547b55268f978f384fb48625a75d97885.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/istock_000023604746medium_wide-72382fd547b55268f978f384fb48625a75d97885.jpg\" alt=\"Do these chickens look medicated? Photo: iStockphoto\" width=\"1674\" height=\"940\" class=\"size-full wp-image-78401\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Do these chickens look medicated? Photo: iStockphoto\u003c/figcaption>\u003c/figure>\n\u003cp>Post by Maria Godoy, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/14/276976353/americans-want-antibiotic-free-chicken-and-the-industry-is-listening\" target=\"_blank\">The Salt at NPR Food\u003c/a> (2/19/2014)\u003c/p>\n\u003cp>In an age when consumers want transparency in how their food is produced, meat producers are under the microscope.\u003c/p>\n\u003cp>And the meat industry is responding: Antibiotic free chicken is showing up everywhere you look.\u003c/p>\n\u003cp>Industry leviathans Perdue Farms and Tyson Foods have both come out with their own antibiotic-free brands of chicken – something that might have seemed practically unthinkable several years back. In fact, this week Perdue is launching its first consumer advertising campaign for the \u003ca href=\"http://www.harvestlandbrand.com/\">Harvestland\u003c/a> product line – which the company claims is the nation's leading antibiotic-free brand of chicken. The ads urge shoppers to \"eat like our ancestors.\"\u003c/p>\n\u003cfigure id=\"attachment_78402\" class=\"wp-caption alignleft\" style=\"max-width: 223px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/hl_print_family_custom-5551cfeb2a2018d771ff220cf325279864e71555.jpe\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/hl_print_family_custom-5551cfeb2a2018d771ff220cf325279864e71555-223x290.jpe\" alt=\"Perdue's new ad campaign for its Harvestland brand of antibiotic-free chicken urges consumers to "eat like our ancestors." Photo: Courtesy of Harvestland\" width=\"223\" height=\"290\" class=\"size-medium wp-image-78402\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Perdue's new ad campaign for its Harvestland brand of antibiotic-free chicken urges consumers to \"eat like our ancestors.\" Photo: Courtesy of Harvestland\u003c/figcaption>\u003c/figure>\n\u003cp>On a recent reporting trip to eastern North Carolina, my colleague Dan Charles found that all of the contract growers for Perdue in the region were already raising chickens without antibiotics.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The wave of naturalness is also hitting restaurants. Just last week, chicken-and-waffle-fry purveyor \u003ca href=\"http://media.chick-fil-a.com/Media/PDF/Chick-fil-A%20to%20Serve%20ABF%20Chicken.pdf\" target=\"_blank\">Chick-fil-A announced\u003c/a> it will completely phase out the use of chickens raised with antibiotics within five years. With some 1,800 retail outlets nationwide, the restaurant bills itself as the country' s largest chicken chain by domestic sales volume, which makes Chick-fil-A's decision big news in the industry.\u003c/p>\n\u003cp>\"The Chick-fil-A move does signal an important market change in responding to what consumers have been demanding for some time — that we stop feeding healthy animals daily antibiotics,\" says \u003ca href=\"http://consumersunion.org/experts/urvashi-rangan/\">Urvashi Rangan\u003c/a>, director of the food safety and sustainability group at \u003cem>Consumer Reports. \u003c/em>\u003c/p>\n\u003cp>Indeed, while antibiotic-free chicken is still a relatively small fraction of the market – accounting for about 9 percent of all fresh chicken sales in 2013 – it's a \"fast-growing sector,\" says Joe Kolano with \u003ca href=\"http://www.freshlookmarketing.com/index.htm\">IRI/FreshLook,\u003c/a> which tracks retail sales of perishable groceries.\u003c/p>\n\u003cp>Driving that growth is concern about the risks associated with routine use of antibiotics in farm animals, says \u003ca href=\"http://www.jhsph.edu/research/centers-and-institutes/johns-hopkins-center-for-a-livable-future/about/staff/Bios/martin.html\">Bob Martin\u003c/a>, director of food systems at the Center for Sustainable Living at Johns Hopkins.\u003c/p>\n\u003cp>As we've reported in our series \u003ca href=\"http://www.npr.org/tags/243035549/pharmed-food\">Pharmed Food,\u003c/a> use of antibiotics in livestock – especially in the low doses used for growth promotion – could lead to more antibiotic-resistant bacteria in animals and, eventually, in people too. Last fall, the Food and Drug Administration released long-awaited \u003ca href=\"http://ww2.kqed.org/bayareabites/2013/12/12/drug-companies-accept-fda-plan-to-phase-out-some-animal-antibiotic-uses/\">voluntary guidelines\u003c/a> that are intended to end the use of medically important antibiotics to fuel growth or improve feed efficiency within three years.\u003c/p>\n\u003cp>\"It's easier to make the switch\" away from antibiotics with chickens, Martin notes, because the animals have a relatively short life cycle: A broiler can reach market weight in less than two months, while hogs and cattle take a lot longer. \u003cem>\u003c/em>\u003c/p>\n\u003cp>\"I think it is good for public health that the industry is switching from antibiotic use,\" Martin says, \"because we consume a lot more chicken than any other meat.\"\u003c/p>\n\u003cp>One of the challenges of raising chickens free of antibiotics comes while the birds are still just eggs at the hatchery. As Tom Philpott \u003ca href=\"http://www.motherjones.com/tom-philpott/2014/01/organic-chicken-and-egg-antibiotics-edition\">reported recently\u003c/a> for \u003cem>Mother Jones\u003c/em>, eggs that will go on to become broiler birds (the kind raised for their meat) are routinely injected with a small dose of the antibiotic gentamicin before getting vaccinated against a common, deadly herpes virus that attacks chickens. The idea is that the antibiotic sterilizes the vaccination site. And guess what? Under USDA rules, even eggs that will go on to be sold as organic chickens can receive this dose of antibiotics on their first day of life.\u003c/p>\n\u003cp>That's one reason why \"it takes more effort than people realize\" to raise broiler birds completely free of antibiotics, Perdue spokeswoman Julie DeYoung tells The Salt. Over the last five years, she says, Perdue has converted about 80 percent of its hatcheries to be completely antibiotic free.\u003c/p>\n\u003cp>In another year or so, all of Perdue's hatcheries will be antibiotics-free, DeYoung says. While most of those birds will go on to be sold as conventional chicken – they will receive antibiotics if a flock is sick or at risk – they will at least start off antibiotic free, she says.\u003c/p>\n\u003cp>Of course, raising birds without antibiotics doesn't address all of the issues that critics raise with industrial chicken production. For instance, \u003cem>Consumer Reports'\u003c/em> Rangan notes, it doesn't necessarily mean that chickens will be kept in cleaner or roomier houses.\u003c/p>\n\u003cp>When Chipotle Mexican Grill \u003ca href=\"http://www.npr.org/blogs/thesalt/2012/05/31/154084442/antibiotic-free-meat-business-is-booming-thanks-to-chipotle\">went\u003c/a> antibiotic-free more than a decade ago, it also required its suppliers to meet what it calls humane housing standards for chickens. Chick-fil-A isn't planning on doing that with its suppliers. Even so, Chipotle spokesman Chris Arnold welcomed the competition.\u003c/p>\n\u003cp>\"It's great to see other people getting into this game, even if they aren't going as far as we do,\" Arnold tells us. \"The more people are raising the bar, the more the food chain will shift, and the more consumers will become knowledgeable about issues surrounding food production and why these things matter.\" \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org\" target=\"_blank\">NPR\u003c/a>. \u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/78400/americans-want-antibiotic-free-chicken-and-the-industry-is-listening","authors":["byline_bayareabites_78400"],"categories":["bayareabites_1962","bayareabites_1874","bayareabites_4084","bayareabites_10916","bayareabites_2035"],"tags":["bayareabites_12941","bayareabites_11521","bayareabites_10643","bayareabites_621","bayareabites_12211","bayareabites_2608","bayareabites_13092","bayareabites_10921"],"featImg":"bayareabites_78406","label":"bayareabites"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. 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Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.","airtime":"SUN 2pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.possible.fm/","meta":{"site":"news","source":"Possible"},"link":"/radio/program/possible","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/possible/id1677184070","spotify":"https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"}},"1a":{"id":"1a","title":"1A","info":"1A is home to the national conversation. 1A brings on great guests and frames the best debate in ways that make you think, share and engage.","airtime":"MON-THU 11pm-12am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/1a.jpg","officialWebsiteLink":"https://the1a.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/1a","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=1188724250&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/1A-p947376/","rss":"https://feeds.npr.org/510316/podcast.xml"}},"all-things-considered":{"id":"all-things-considered","title":"All Things Considered","info":"Every weekday, \u003cem>All Things Considered\u003c/em> hosts Robert Siegel, Audie Cornish, Ari Shapiro, and Kelly McEvers present the program's trademark mix of news, interviews, commentaries, reviews, and offbeat features. 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You ask the questions. You decide what Bay Curious investigates. And you join us on the journey to find the answers.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Bay-Curious-Podcast-Tile-703x703-1.jpg","imageAlt":"\"KQED Bay Curious","officialWebsiteLink":"/news/series/baycurious","meta":{"site":"news","source":"kqed","order":"4"},"link":"/podcasts/baycurious","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/bay-curious/id1172473406","npr":"https://www.npr.org/podcasts/500557090/bay-curious","rss":"https://ww2.kqed.org/news/category/bay-curious-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvbmV3cy9jYXRlZ29yeS9iYXktY3VyaW91cy1wb2RjYXN0L2ZlZWQvcG9kY2FzdA","stitcher":"https://www.stitcher.com/podcast/kqed/bay-curious","spotify":"https://open.spotify.com/show/6O76IdmhixfijmhTZLIJ8k"}},"bbc-world-service":{"id":"bbc-world-service","title":"BBC World Service","info":"The day's top stories from BBC News compiled twice daily in the week, once at weekends.","airtime":"MON-FRI 9pm-10pm, TUE-FRI 1am-2am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/BBC-World-Service-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.bbc.co.uk/sounds/play/live:bbc_world_service","meta":{"site":"news","source":"BBC World Service"},"link":"/radio/program/bbc-world-service","subscribe":{"apple":"https://itunes.apple.com/us/podcast/global-news-podcast/id135067274?mt=2","tuneIn":"https://tunein.com/radio/BBC-World-Service-p455581/","rss":"https://podcasts.files.bbci.co.uk/p02nq0gn.rss"}},"code-switch-life-kit":{"id":"code-switch-life-kit","title":"Code Switch / Life Kit","info":"\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />","airtime":"SUN 9pm-10pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Code-Switch-Life-Kit-Podcast-Tile-360x360-1.jpg","meta":{"site":"radio","source":"npr"},"link":"/radio/program/code-switch-life-kit","subscribe":{"apple":"https://podcasts.apple.com/podcast/1112190608?mt=2&at=11l79Y&ct=nprdirectory","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEy","spotify":"https://open.spotify.com/show/3bExJ9JQpkwNhoHvaIIuyV","rss":"https://feeds.npr.org/510312/podcast.xml"}},"commonwealth-club":{"id":"commonwealth-club","title":"Commonwealth Club of California Podcast","info":"The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.","airtime":"THU 10pm, FRI 1am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.commonwealthclub.org/podcasts","meta":{"site":"news","source":"Commonwealth Club of California"},"link":"/radio/program/commonwealth-club","subscribe":{"apple":"https://itunes.apple.com/us/podcast/commonwealth-club-of-california-podcast/id976334034?mt=2","google":"https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw","tuneIn":"https://tunein.com/radio/Commonwealth-Club-of-California-p1060/"}},"considerthis":{"id":"considerthis","title":"Consider This","tagline":"Make sense of the day","info":"Make sense of the day. Every weekday afternoon, Consider This helps you consider the major stories of the day in less than 15 minutes, featuring the reporting and storytelling resources of NPR. 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One of public radio's most popular programs, Fresh Air features intimate conversations with today's biggest luminaries.","airtime":"MON-FRI 7pm-8pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Fresh-Air-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.npr.org/programs/fresh-air/","meta":{"site":"radio","source":"npr"},"link":"/radio/program/fresh-air","subscribe":{"npr":"https://rpb3r.app.goo.gl/4s8b","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=214089682&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/Fresh-Air-p17/","rss":"https://feeds.npr.org/381444908/podcast.xml"}},"here-and-now":{"id":"here-and-now","title":"Here & Now","info":"A live production of NPR and WBUR Boston, in collaboration with stations across the country, Here & Now reflects the fluid world of news as it's happening in the middle of the day, with timely, in-depth news, interviews and conversation. 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