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Posts Tagged ‘opinion’


Yelp: (No) Thanks for Sharing

Friday, July 4th, 2008

yelp logoIn celebration of our most patriotic holiday, I am declaring my own independence from what I consider one of the most irritating sites on the internet-- Yelp.com. Even the name causes me to chafe.

According to the Merriam-Webster dictionary, the word "yelp" means:

1. Noun: a sharp shrill bark or cry (as of a tog or turkey); (see) also squeal.

2. Intransitive verb: To utter a sharp quick shrill cry.

At least. they've given themselves an accurate name.

Perhaps it is my own, personal distaste for democracy, especially in terms of voting for, say, restaurants (think Zagat), pop singers (think American Idol), or even presidents (think about whomever you wish) that makes me dislike sites such as Yelp. Before your underwear gets anymore bunched in places, I am hardly un-American. I am a firm believer in our particular form of government, which happens to be republican, rather than democratic. And before your y-fronts become irretrievably lodged, I am referring to systems of government, not political parties. For the sake of argument today, I shall limit my discussion to restaurant commentary.

It seems that anyone with access to a computer today can write a restaurant review, myself included. But is everyone's opinion worth reading, let alone writing? That is certainly debatable. I for one, don't think so.

Call me a snob. Call me an elitist pig. I've been called much worse.

Of course, I believe that everyone is certainly entitled to his or her opinion, but many opinions expressed on sites like Yelp are neither well-informed nor, as is more often the case, well-written.

For example, I've chosen three reviews of Brenda's French Soul Food on Polk Street, which has, as of this posting, 338 Yelp reviews. This is from a four yelp star rated piece:

"I enjoyed this place a lot. We found parking right on Vaness. Our wait was about 20 minutes. We arrived at 11am I think. It will seat about 20 people-30people. I did not see Brenda though."

"My first time eating beignets -- I did not know it came in threes, I should of ordered one of each. We got three apple ones. It was gooood and fattening."

"I ordered the bowl of gumbo (dark gumbo). I am use to the tomatoey colored gumbo but it was pretty good."

"Also got an entree of the Harrytown special which includes oysters, grits and biscuits."

"I loved the biscuits."

"Cute little place to revisit or bring out of towners."

Harrytown Special? I can only assume she meant Hangtown Fry. With testimonials like this, it's not surprising the restaurant sustains such long lines out the door. Are reviews such as these typed on a texting keypad, rather than at a keyboard? That would be a charitable explanation of such short sentences. It's like some unevocative, bastard form of haiku. It horrifies, but that's just fine, since I tend to savor crappiness. The only point it serves, in my book, is as the object of mockery.

Now here is an excerpt from a not-so-good (two yelp star) review:

"Just before we passed out from hunger, they brought over our beignet flight which was good, our favorite beignet was the crawfish. The only other compliment I have is for the coffee. The breakfast plates were mediocre. My friend, who was starving, took 5 bites of her omelette and left the rest."

She certainly has a flair for the dramatic. If one decides to set out and review a restaurant, whether one has enjoyed the experience or not, one should, to the best of one's ability, explain why. What made these crawfish beignets good? What could possibly compel a starving woman to take only five bites of an omelette? These are things I want answered. If a reviewer cannot accurately describe her experience-- the food she ate, the service she received, or her surroundings-- she has no business wasting anyone's time with her fourth-grade writing skills. Make that third grade-- I know a couple of nine year-olds who write much more vividly.

And, finally, here's a rather terrible (one yelp star) piece:

"I am as honest as a heartbeat, so believe me when I say that this spot is highly overrated. I just have no desire to come again-- wait or no wait."

"I had a bit of all four of our plates and the sampler benettes, so here goes my opinion..."

"My dish-- The Shrimp and Goat Cheese Omelet Grits and Cream Biscuit-- The shrimp was not devianed and thus flavorless. I opted not to have the bacon relish on top so I will be fair and refrain from further commenting about it. I like my gritts creamier than it was but it was tastey and the buiscutt was pretty good."

"Watermelon Sweet Tea-- Free refills, but they don't really tell you that. liked it because it was not sweet, and I like water. It was also luke-warm."

"The Chalkboard Special, Shrimp Pot Pie- The shrimp was overcooked and rubbery, and the veggies were overcooked and mushy. Boo Hoo!"

Honest as a heartbeat. Perhaps she should have her cardiologist examine her for arrythmia. I don't trust anyone starts off by telling me how honest she is. It was a bad review on a number of levels, star ratings aside. I do, however, admire her creative spelling, the fact that she feels shrimp proto --intestines are where all the flavor is, and that she can't tell the difference between a mirror and a chalkboard. I read the bit about why she likes the Watermelon Sweet Tea about ten times.

If you're interested in reading about her bikini waxing at the Pink Cheeks Skin Salon in Sherman Oaks, I will happily email you her yelp profile.

I had hoped the members of Yelp Elite might be a little more helpful or, at least, better writers, since the elite page states:

"...Yelp members who get in are known for having reviews that are insightful, irreverent and personal (aka useful, funny and cool!)."

Of course, it also requests that Elite members have:

"Personal pizazz! Even after all this, we look for a certain je ne sais quoi—we call it Yelpitude. To paraphrase Supreme Court Justice James Stewart when defining pornography in a case about obscenity, 'Yelp Elite is hard to define, but we 'know it when we see it.'"

Perhaps I should have sensed trouble when I realized the Yelp Elite squad (or, at least, the person responsible for writing the copy) had mistaken a much-beloved Campbell's Soup-hawking actor for Supreme Court Justice Potter Stewart.

The first elite reviewer I read was a young lady named Beverly. She went on and on about her experience with a DAT date to Frisée Restaurant in the Castro. I hope that by DAT she meant "Dine About Town". Please read:

"Sidenote: It was cramped as s**t. We sat upstairs and the ceiling was like 6 feet high and we sat at a tiny itty bitty table next to a tiny itty bitty walk way. Oh and the service. SLOW AS S**T. I want to minus stars for the service but the food was so good I just can't bring myself to do it."

What is it about her personal writing style that led her to become part of the Yelp Elite? Was it her penchant for using fecal terms when describing her experience? Perhaps it was her photos (which are required of all Elite members). Maybe her two lip rings at the right-hand corner of her mouth catch enough food so that she might savor it more thoughtfully upon her return home from dining, quill pen in hand and that deep-in-thought dreamy look that only fake, blue-tinted contact lenses can properly convey. Does she have "that certain je ne sais quoi"? I'm thinking it's more like elle ne sait rien.

Well, I've had my fun at Yelp's expense today, but to be fair(ish), I must say that, in browsing the site for several hours this week, I have come across some people who do offer thoughtful-- and fairly well-written-- reviews. Case in point: Kerry "Tempura Assassin" K in describing her experience at Burritoville in San Anselmo:

"[My husband] was a little more offended at the sight of iceberg lettuce on his carne asada taco ($2.95) than I was. Granted, yes, iceberg lettuce in a Mexican restaurant is an insult to my intelligence, I was able to forgive. This was largely due to the chips, which were thick, crisp, and toasty as well as a lovely salsa bar, friendly and welcoming service, a clean environment, and a buy 9 get 1 free taco card."

"Caveat lector: on the back of the frequent buyer card, it spells out the number of tacos in spanish, "uno, dos, etc." After the 9th one it says "bingo gringo". Gringo eh? That must mean that either Latinos and Chicanos don't eat here or the food isn't real Mexican. So perhaps my taste can't be trusted with this review. If you keep reading, read on with that in mind."

Finally, someone who notices and describes those little details that make a review worth reading. That, and the fact that she used the term caveat lector correctly (or at all). A bright, shining tablet of antacid to save me from so much Yelping bile. I'd really like to hug her. If elite membership could be limited to the likes of Kerry, I think I might have a little more faith in the website. Otherwise, what is the point of creating an elite class, if it is open to, well, everyone?

If you accused me of elitism, you'd be absolutely correct in doing so. Why should I waste my time reading the average person's average review? I don't want an average guy running my country, building my home, or giving me a colonoscopy. I want experts. I want smart people. Same goes for my restaurant reviewers. If all you can give me in describing a gumbo is "OMGITSAWESUM!!!", perhaps you should just keep it to yourself. The world beyond your Myspace friends list is not ready for you.

posted by Michael Procopio | posted in reviews | 24 Comments
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Health Care Ordinance Infects Restaurant Industry

Friday, March 7th, 2008

San Francisco restaurants are suffering from what Michael Bauer at The San Francisco Chronicle called "another 1-2-3 punch to their already slim wallets." The first hit: a minimum wage increase to $9.36 per hour. The second: a sick leave law which states that employees receive one hour of paid sick leave for every 30 hours worked.

And then came the rabbit punch: The Health Care Security Ordinance, which mandates that businesses employing 20 or more employees to spend a minimum of $1.17 per employee per hour on health care. For businesses employing more than 100, that minimum increases to $1.76.

If one also factors in sharp increases in fuel costs, the doubling of wheat prices, and a public hyperventilating over dismal economic forecasts, the San Francisco restaurant industry isn't looking forward to a rosy-hued 2008.

The cost of business, my friends, is rising like so much expensive dough. How, then, are our local eateries attempting to punch it down?

A few are taking it on the chin, while others are increasing their menu prices to help absorb the costs.

And some are implementing an additional service charge, in the guise of either a percentage of the total bill, or a per person cover charge. With letters of explanation attached.

There are those among us who appreciate the transparency of these explanatory letters, even applaud them. Others find this new trend offensive. I sense that composing such letters and adding these charges was a tough call for those who have added them-- one made under the strain of coming to terms with a well-meaning, but essentially flawed ordinance. The result has become unavoidably political.

Personally, I don't want my dinner to be any more political than it needs to be. I make enough of those choices in my daily life as it is. Even the choice of which restaurant I go to is often a political decision. Once I enter that restaurant, however, I'm done. I want someone to greet me warmly, I want to be fed and watered well, and I want to forget-- for an hour or two-- the problems I purposefully left outside the front door. I want to feel taken care of.

If I want a full explanation of what goes into a Tripe alla Fiorentina, I'll ask my server, thank you. The same goes for any price increases. I don't need an essentially whining, buck-passing letter of explanation slapped in my face. It is the diner's role to whine, not the restaurant's.

If these letter writers were indeed so "proud to do business in a city that has chosen to test a landmark solution to this ongoing and serious national problem," these letters would not have been written in the first place. It is clear that the authors are distressed about the increased financial burden this new ordinance places on their shoulders. Of course, they are. But these letters just smack of insincerity. What's next? "Dear Guests, we are excited to announce that our rent has just been raised! We are proud to live in a city of astronomical real estate values..."

I think not.

For the time being, the health care ordinance is, for better or for worse, part of the cost of doing business in this city. There are many other restaurants here that have chosen to deal with this hit gracefully. And, yes, I think that a discreet increase in menu prices is graceful. It allows customers to make their own choices. Actually, it allows customers to feel more akin to what they should be feeling like-- guests. It offers a choice. It allows them to feel a little more in control of the dining process. If a guest wishes to pay x amount of dollars for a steak, he will. If not, he will opt to pay y amount for something else. Regardless, he is paying for his seat one way or another. Adding an extra math equation in the form of a service charges is anything but guest-friendly.

Great restaurants don't just fill the stomach, no matter how spectacular the food. They must satisfy an emotional need, as well.

Think of all the people who go out to dinner and then think for a moment about how these people have spent their day. Most likely, they have been working at their own jobs, seeing to the needs of others. How many people come into restaurants after hours of taking on the stress of their children, their bosses, or their customers? As a waiter and twenty-year veteran of the restaurant industry, I have to remind myself daily that it is my job to see that the people who walk into my place of work forget their troubles and get happy, even if it's just for the two hours they are under my watch. They've got problems of their own. They don't want to hear about mine. Or yours.

By writing these letters and adding this charges with little notes attached, restaurant owners are chipping away at the fragile-yet-necessary façade that a diner's needs are what matter most. By reading these letters, people of good conscience trade in a part of their much-needed role of the care-given, to that of care giver. It's a subtle shift, but it's important.

As diners, we know that we all have to pay in the end-- the check, I mean. But tacking on an extra percentage or per-person fee to the end of the bill will ultimately cost the restaurant industry far more than the money it hopes to recoup from the sting of this health care ordinance. Like goodwill.

The letters? To me, it's like reading the list of ingredients on the side of a pint of ice cream. I already know the basics of what goes into the mix, but do I want to know everything? Not always. Sometimes, I just want to treat myself to something that is going to make me feel good for a little while. If the machinery involved in the perfect churning of the cream is expensive to maintain, if the vanilla pods are of the best quality, I am quite willing to pay the reflected price for my indulgence. I don't want to read a god damned sob story about it on the side of the package.

What is most irritating to me is that these charges are being implemented by some of the busiest -- and most influential-- restaurants in the city. These chefs and owners have ridden mighty high in the good times. Now that the going has gotten tougher, they're still busy as hell but, rather than deal with their problems gracefully, these darling prime ballerine of the food press are bitching to the audience that their toe shoes are too tight.

If they want to play the Dying Swan, I suppose we should let them. However, to the best of my knowledge, no one ever paid Anna Pavlova to honk and squawk when she first performed it-- it is a role that is most effective when it is played in silence.

Yes, this is a troubling time for the city's restaurants, but if these restaurateurs could stop their complaining and blame-gaming long enough to realize that their integrity is potentially at stake, they might hopefully get back to the business of doing business. If these already-successful places keep providing us with the food and service they're known and respected for, we'll keep supporting them. Should they need to raise prices to offset the costs of a harsh city ordinance, no one in their right mind is going to think they're greedy. I just want them quit their pandering, stick out their grease-encrusted chins, and remember that the show must go on.

Because it will.

posted by Michael Procopio | posted in restaurants | 6 Comments
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