Tag: marketing

Drinking With Your Eyes: How Wine Labels Trick Us Into Buying

Drinking With Your Eyes: How Wine Labels Trick Us Into Buying

| October 11, 2013 | 0 Comments

There’s a whole slew of mind games that label designers use to get us to think better of their wines without ever tasting a sip. Want to add 10 bucks to the price of a bottle? Class it up with some gold stamping on that label. An insider spills the industry’s secrets in a gorgeous photo book.

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