The 3rd Annual Eat Real Festival kicked off their food extravaganza this past weekend, and the eager and hungry masses descended upon Jack London Square in full force once again.

I've attended the event since its inception and have always come away with a full, happy belly and lots of food porn. This dazzling array of culinary delights came about through a "social venture business" whose "mission is to help revitalize regional food systems, build public awareness of and respect for the craft of making good food and to encourage the growth of American food entrepreneurs," according to their website.

And Eat Real goes all out to foster this mission. This year they hosted 60 street food vendors, had 30 beers and wines on tap, an indoor marketplace with 30 craft food vendors, urban farmers leading Q & A sessions about homesteading, DIY workshops and demonstrations about baked goods, cheese and other foodstuffs, live music performances from local bands and DJs, butchery contests and more.

It's easy to get overloaded with this packed schedule -- even with 30 less food vendors than last year -- so I decided to seek out vendors that were new to the festival or that I hadn't checked out in previous years. I met up with BAB's editor and photographer extraordinaire, Wendy Goodfriend, in downtown Oakland on Saturday morning.

After checking in my bicycle at the East Bay Bike Coalition's free bike valet, we were ready to get our grub on. One of the first vendors that caught my eye was Fatface that hails from Davis. I've tried their popsicles before, so I was planning on strolling right on by until I saw the big sign that advertised a "bacon and egg" popsicle. (I think this sign made most people stop in their tracks.) Then I read the description: "Ginger-bacon caramel and vanilla egg custard featuring eggs from Vega Farm and bacon from Blesdoe pork also made with vanilla bean, heavy cream, milk, ginger, filtered water and cane sugar." After reading that list of ingredients and noticing that it was a "limited edition," I couldn't resist the call of the swine. I figured this would be a lovely breakfast (which I had skipped in anticipation of the afternoon of decadence) despite it being dessert. And it didn't disappoint. The frozen egg custard was rich and creamy, with a luscious caramel center of bacony goodness.

Next on the list was the San Rafael-based food truck The Taco Guys. This was their second visit to Eat Real, and Jason Hoffman and Justin Close are two chefs with 20 years of culinary experience under their belts that decided to branch out on their own into the street food scene. My husband Shawn ordered their Maui Fish Taco (panko-battered and fried Pacific rock cod, savoy cabbage slaw, pico de gallo, Sriracha mayo and pickled onions), while I had to try the Burmese Lamb taco (Fallon Hills lamb, Thai cucumber salad, preserved Meyer lemon yogurt, sweet herbs). We bumped into the guys later on as we were wandering through the festival, and they asked us how we liked their food. I let them know that we agreed with their slogan that it was "ridiculously tasty."

Onto the next course; the WOW Truck of San Jose was conveniently parked right near by. Despite being Eat Real first-timers, their popularity preceded them and they had a long line of patient folks queueing up for their fusion Filipino fare. And no wonder; I was willing to wait 15 minutes for a "WOW Silog Taco" with Niman Ranch cage-free egg and beef tapa, garlic fried rice and heirloom tomato on a flour tortilla. And I also had to try the "Silog Sushi Bite" with a fried quail egg on top of garlic fried rice, seaweed, hand-harvested Philippine sea salt (!) and Niman Ranch beef. Shawn went right for the "Turon Turon," a fried saba banana fritter roll. The Sushi Bite was one of my favorites of the day. It had an incredible savory quality that was umami to the hilt. (I'll stop now before I throw in any more pretentious adjectives, so I'll end with the declaration that it was unbelievably delicious.)

We decided to give our stomachs a time-out before diving into the next course. After perusing the goods in the indoor craft food market, we headed over to the DIY Eat It & Oven area. Amy Remsen and Blake Joffe of Beauty's Bagel Shop were just finishing up their bagel making workshop. This was the first appearance at Eat Real for the Oakland-based duo, and they're currently looking for a space to set up a brick-and-mortar bagel shop. In the meantime, Amy and Blake have a wholesale business making Montreal-style bagels that are "hand-rolled, boiled in honey water and baked in a wood-fired oven" for local restaurants Saul's Restaurant & Delicatessen in Berkeley and San Francisco's pop-up deli Wise Sons Delicatessen. They also sell their bagels through a vendor at the Kensington Farmers' Market. I was lucky enough to score a sample of one their freshly baked bagels from a workshop participant, which was still warm from the handmade on-site clay oven.

Moving onwards, we stopped by the latest venture of Eat Real founder Anya Fernald, who is also the CEO of Belcampo Meat Company. They made their debut at the Los Angeles Eat Real Festival in July and were making their first appearance as both a sponsor and vendor in Oakland this year. Based near Mt. Shasta, they're a "multi-species organic start-up farm" that raises grass-fed and pastured animals -- everything from "cattle to quail," according to farmer Kylan Hoover. Kylan, who was helping to serve up their hot dogs with his co-worker Peter Sterling, used to run his own farm in Livermore. He now works with Belcampo in designing and managing the Siskiyou County farm, which has been in the research and development phase for the past 5 years. They plan to open up butcher shops throughout the state along with their own processing facility in Yreka in 2012. I decided to try a cone of their French fries, which were golden and crispy as a result of being fried in grass-fed beef tallow.

Photo: Jenny Oh

There were long, long lines for festival newbie Tikka Bytes, "savory Indian bites" from Milpitas, so alas, I had to pass them up. Lines were also snaking around the plaza for the seasoned festival darlings Chairman Bao Truck, Senor Sisig, and Tru Gourmet Dim Sum.

Wendy grabbed a bite to eat at Vesta Flatbread -- she had been showing great discipline up until now -- and ordered up their vegetarian dish with carrot hazelnut pate, labne, beet salad, and of course, their delicious flatbread made right in their truck.

We said hello to Steven Gdula of Gobba Gobba Hey, who had his new cookbook and cool Indian-inspired Ganesh t-shirt for sale along with his fantastic treats.

We also popped by to chat with Ryan Farr of 4505 Meats, who showed us his fresh-off-the-presses galley copy of his new cookbook that's due out in November. He was slapping cheese on his burgers in rapid fire -- "it's like dealing cards" -- while extolling the virtues of his immensely popular "bacon-studded hot dog on a stick." Ryan serves up these crowd-pleasers at festivals because, "Who doesn't love food on a stick?"

This was Iso Rabins' (ForageSF) third time at Eat Real, but this year he decided to "go for it" and cook this year. Preparing food for "over a thousand people was taking it to the next level" (thus he'd had only 2 hours of sleep the night before), but he was thrilled with selling food made on the spot as opposed to pre-made goods in the craft market. Iso was serving up deep-fried smelt (which he personally deep-fried himself) because he "loved bait fish such as mackerel, sardines and anchovies." A colleague told him that he was taking a risk with selling this unfamiliar fish, but he wanted to take a gamble and "introduce people to new food." Iso flirted with the idea of calling them, "fries with eyes," but thought it might be "off-putting" to the masses. (I think it would have worked like a charm, personally.)

We took another food break and listened to part of the Q & A session with Heidi Kooy of The Itty Bitty Farm in the City. Heidi and her husband have a contracting business, but they're also urban homesteaders in San Francisco who raise chickens, bees and goats -- one of which she was milking onstage as she answered questions from the audience. The other one was gamely allowing adoring fans to pet her.

After all of this gorging, did I have room to eat any more food? Apparently so. I'm a sucker for a good grilled cheese sandwich, so GBD (which stands for Golden Brown Delicious) was my last food order for the day. The Point Reyes Farmers' Market was on the lookout for some prepared food vendors to augment their produce stands, and Osteria Stellina's chef-owner Christian Caiazzo thought grilled cheese sandwiches would be the perfect item. He knew there were plenty of great cheesemakers in Marin to source the main ingredient, such as Pt. Reyes Farmstead Cheese Company and Cowgirl Creamery. The Eat Real edition of GBD grilled cheese sandwiches were made with Estera Gold cheese from Valley Ford Cheese Company and generously brushed with butter from Strauss Family Creamery. Metropolis Bakery of Berkeley provided the delicious sourdough bread (normally Christian bakes his own bread, but he couldn't handle the volume required for the festival). I ordered the "The Bill From Bo," the grilled cheese made with brisket prepared with beef from BN Ranch, Bill Niman's illustrious new company.

Wendy and I were ready to call it a day after over 5 hours of snacking and sampling (Shawn had already reached his crowd saturation point several hours earlier). On my way back to the bike valet, I realized I was a) terribly thirsty and b) passing by the opulent and vaudeville-esque booth belonging to Taylor's Tonics of San Francisco and Santa Cruz. We stopped to talk with the nattily dressed Aaron Dolson, one of the co-founders, while his equally dapper partner Taylor Peck handed out samples and sold bottles of their Chai Cola. This was their first visit to Eat Real -- and it had been quite successful, as they had sold out of everything but their cola. Aaron's background included working with a raw juice co-op based in Eugene, Oregon, while Taylor was an experienced chai barista (read more about his eclectic background here) before they launched their successful enterprise. Aaron's a firm believer in the health benefits of tea and they use only natural ingredients in their drinks. They keep the sugar content low (and no high-fructose corn syrup), add medicinal herbs such as nettle and ginger, and use pasteurization and citric acid to preserve the drinks.

The spicy, sparkling Chai Cola was a refreshing way to end the day, and I was ready to roll home -- literally and figuratively. Tired and sated, we bid farewell to the event until next year, when we'll be ready for another round of the East Bay Eat Real Festival.

Check out BAB's Eat Real Fest slideshow to view more of the festivities.

Will 2010 be the year we all learn to love the goat? You could have easily drawn that conclusion during this weekend's Eat Real Festival in Oakland's Jack London Square. Peer over the rapt capacity crowd squeezed thigh to thigh across rings of haybales: it's Dave the Butcher from Avedano's, taking apart a skinned whole goat joint by joint and offering cooking advice on every part from shank to tongue.

Over by the square's historic log cabin, hold out your taco-smelling fingers to be sniffed by the posse of nonchalant urban goats, corralled ankle-deep in hay as they (and their pendulous, hairy udders) wait for the hands-on milking demonstration. Stroll past the pupusa and popsicle stands to the crush around Laloo's, where smiling young women dole out goat's-milk ice cream at $5 a cup. Or take a long, smooth swallow of A Donkey & Goat's Mendocino Syrah, crafted by Berkeley winemakers Tracey and Jared Brandt.

Anywhere else, this much goaty goodness would qualify as a bona fide celebration of all things caprine. But at the massive Eat Real Festival, these goats on the hoof and on the hook were just one gustatory, backyard-livestock trend among many.

Ken Kirkland of Woolly Egg Ranch

Considering adding a few chickens to the tomatoes and zucchini in your garden? Mario Klip of Holland Hen Houses had three elegant chicken chateaux set up near the goats, each filled with a clucking, pecking selection of common and heritage breeds from Marin's Woolly Egg Ranch. Also on display: a egg box packed with dozens of eggs, each from a different type of chicken, shells representing every shade of white, ecru, champagne, toast, seafoam and turquoise.

Curious about bees? Talk to the folks at the SF Beekeepers' Association, buy a jar of city honey, or just get mesmerized by the glass-fronted hive rife with squirming, humming bees.

Or perhaps you just want to put your toaster oven to work as in-house coffee roaster; no problem, here's James Freeman of Blue Bottle to tell you how to do it, as easy as "throwing a weenie on the grill." Gardening, beer-brewing, pickle-making: all the au courant urban homesteading skills were being served up by local experts on this breezy, blue-sky day.

Of course, to many, the seed-saving demos, jam competitions, fermentation workshops and kiddie cooking contests were just icing on a big, fat, curried, hot-sauced, kimchee-piled fusion taco of street-food tastiness. Because, of course, the heart (or belly) of the Eat Real beast is found in the mobile food offerings, dished out for five bucks or less from row after row of booths, carts, and trucks.

Crowds on Saturday

As we discovered last year, the only way to fill your belly (and make a dent in the dozens and dozens of multi-culti offerings) was to run a recon team, supplying those waiting in the extra-lengthy lines with provisions from the less trafficked carts. It was common to see lines stretching 40, 50 folks deep or more, with half the line already holding plates of sliders, buns, or tacos from their previous queue.

There were countless ways to eat something open-faced and taco-ish, or rolled and burrito-ish, from Namu's seaweed-based, daikon-laced Korean tacos to Curry Up Now's chicken tikka masala wraps (made not with naan but rather tortillas from La Palma) and newbie Vesta Flatbread's Mediterranean-inspired, pita-like rounds piled with carrot-hazelnut pâté and beet salad with orange vinaigrette.

Gerard's Paella

But if you searched around a little, you could find shorter lines for things off the beaten track of meat n' dough. Like the delectable, mussel-topped paella scooped from the pond-sized pans of Gerard's Paella, or Radio Africa & Kitchen's succulent saffron-gold shrimp with peppers-and-corn salad.

Chalkboard Menu at Radio Africa & Kitchen

The tag-teams of local farms and local chefs in the Farmstand Cookstand booths produced some of the festival's prettiest and most seasonal dishes, like flaky peach and almond galettes (with Frog Hollow Farm organic fruit) made by Robert Dorsey III, of the Oakland Museum's upcoming Blue Oak cafe, or Nicole Lobue's peach-and-arugula salads, sourced from Abeni Ramsey's City Girl Farms and Novella Carpenter's Ghost Town Farm.

Robert Dorsey III of Blue Oak

The Eat Real Festival continues on Sun., 8/29 from 10:30am-5:30pm in Jack London Square, Oakland.

But wait, what's in the hand of that guy strolling by? Was it a Mason jar filled with watermelon wheat beer? And was that the Soviet-red logo for Ritual Roasters coffee, painted on the side of a bike trailer peddling (by pedaling) a load of high-octane iced coffee? Hay bales for seats, toddlers clutching ice-cream cones while Mom and Dad downed a brew: this was definitely the place.

Friday's unseasonally balmy night ("Earthquake weather," nodded numerous passerby sagely, but that didn't seem to stop them from promenading along the waterfront, lemon-shiso sorbet dripping down their chins) made a perfect soft opening for the festival, which began with an open-air beer tasting ($25 for your own festival-logo'd glass drinking jar plus 8 tickets for filling it up, or $7 for a single serve) and ice-cream social.

Some real food to go with the beer would have been nice, but that would have to wait until the real crowds arrived on Saturday and Sunday. In the interim, then, there was the rare chance to sample and buy ice cream and sorbet from a dozen local makers with barely a line to be seen. Scream, Ici, Bi-Rite Creamery, Straus Ice Cream, Fenton's, Ceci, and more were scooping flavors ranging from pomegranate (Fenton's) to beet-lemon (Scream, and surprisingly good--like frozen borscht, in the tastiest possible way).

There was an open-air game of Edible Pursuit (who knew the popsicle was invented in Oakland?), a highly competitive canning contest (dubbed, of course, Yes I Can), live jazz and a whole lot of happy cone-licking kids.

Saturday, of course, was a lot busier, but the vibe stayed mellow. There was all that beer, for starters, and plenty of port-a-potties, and a lot of space to sprawl, wander, and lie out on the grass and watch the sailboats breeze by. You could check out the greywater recycling system set up by the crew at Aquaponics, watch cooking demonstrations, stroll through the expansive indoor marketplace to chat up farmers and artisanal jam-makers, or just go get more beer.

Or, if you wanted to eat, you could stand in line. It's inevitable, at events like this that are all about the food, that the main activity ends up being waiting in line. The lines weren't too bad, actually, but they moved slowly.

Very slowly. Watching four guys put together one plate at Jim and Nick's--one massaging the shredded pork into a ball and put it on the bun, one scooping the pimento cheese, another putting on the pickles and saltines, and a fourth chatting up whichever cute girl was handing over her money, I did a little minutes-per-plate x people-in-line math, and gave up, even though I was longing to try a plate made by a bunch of Southern barbecue guys who had driven their rig all the way from Alabama to crash the event and show the West Coast how to bbq.

The trick, I realized, was to pick one long line--like the one for Seoul Food's Korean tacos-- and then send your friends out on recon missions to the shorter lines, so you'd have something to eat while you waited in line for something to eat.

Where the recent SF Street Food Festival skipped actual street food for slimmed-down restaurant eats, Eat Real did keep it real, with taco trucks, soul food ribs and the Sexy Soup Lady in a pink apron straddling her three-wheeled soup cart. And the prices were right, too, with nothing over $5.

Of course, this meant was nearly everything was some culturally-inspired variation on meat and dough, all squeezed down to the size of a slider, from pulled-chicken barbecue on a bun and Korean spicy-pork tacos to pupusas and bite-sized brisket sandwiches. Finding vegetables (beyond salsa and coleslaw) took a little searching, and it helped it if you liked falafel, didn't mind patronizing the fancy-tapas truck of festival co-sponsor Whole Foods, or got there before the veggie-pie folks had sold through their entire inventory. For dessert, there was more ice cream, of course. And cupcakes!

What it was, overall, was a fun local event, a late-summer festival that did feel very Oaklandish, mixing up $3 pupusas with $20 "Street Food" t-shirts.