People are notorious for under-reporting what they consume — they lie, forget or just guess wrong. For researchers who want to know how much soda we’re drinking, a high-tech analysis technique could help.
Over the past three months, two companies have emerged on the foodie/techie scene, making it possible for consumers to access artisanal and gourmet goods at the click of a button.
Foodzie, a TechStars startup with a seed round of $1 million raised from noted investor Jeff Clavier of SoftTech VC, First Round Capital, Tim Ferriss, and a number of angel investors, launched in December 2008. Foodoro, a Y Combinator startup, just launched last week. Both companies are based in San Francisco, and both sites offer a variety of specialty food items from producers across the country.