Premium, Young And Natural: The Turkey Labels We Cluck-Cluck Over
Can You Trust That Organic Label On Imported Food?
Some Food Companies Are Quietly Dumping GMO Ingredients
'Natural' Food Sounds Good But Doesn't Mean Much
Why the 'Non-GMO' Label is Organic's Frenemy
Nutrition Labels to Get Long-Overdue Tweaks
What's The Most Important Thing Food Labels Should Tell Us?
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In some cases, turkeys labeled \"free-range\" roam freely on a farm. But in the vast majority spend most of their time in crowded houses, consumer advocates say.' width=\"2000\" height=\"1320\" class=\"size-full wp-image-103951\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/11/freerangeturkeys_enl-29a1348c257ac2d6fcb709339028d89cc25928f6.jpg 2000w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/freerangeturkeys_enl-29a1348c257ac2d6fcb709339028d89cc25928f6-400x264.jpg 400w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/freerangeturkeys_enl-29a1348c257ac2d6fcb709339028d89cc25928f6-800x528.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/freerangeturkeys_enl-29a1348c257ac2d6fcb709339028d89cc25928f6-1440x950.jpg 1440w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/freerangeturkeys_enl-29a1348c257ac2d6fcb709339028d89cc25928f6-1180x779.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/freerangeturkeys_enl-29a1348c257ac2d6fcb709339028d89cc25928f6-960x634.jpg 960w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">\"Free-range\" turkeys at Maple Lawn Farms in Fulton, Md., in November 2014. In some cases, turkeys labeled \"free-range\" roam freely on a farm. But in the vast majority spend most of their time in crowded houses, consumer advocates say. \u003ccite>( Jim Watson/AFP/Getty Images )\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>You're at the grocery store, shopping for Thanksgiving dinner. You've grabbed sweet potatoes, Brussels sprouts and cans of pumpkin. If you're from the Midwest like I am, you're also gearing up for green bean casserole.\u003c/p>\n\u003cp>But when you approach a refrigerated section of the store piled high with turkeys, you're suddenly inundated with labels: natural, fresh, no hormones, young, premium and so on. Pretty soon, your head is spinning, so you grab the nearest one. As you head to the checkout line, you wonder if you've just made an ethical choice or been duped. \u003c/p>\n\u003cp>This scenario has become part of the Thanksgiving experience for many shoppers. If you're like me, you may have told yourself that, someday, you'll learn what all those labels actually mean. Well, today is that day. Because this is your guide to the utterly confusing world of turkey labels — a glossary for the wannabe informed Thanksgiving shopper. \u003c/p>\n\u003cp>\u003cstrong>Fresh\u003c/strong>\u003c/p>\n\u003cp>\u003cem> What you might think it means:\u003c/em> The turkey was slaughtered this morning (or maybe yesterday) and was rushed to my local grocery store, where consumers like me will taste the difference! \u003c/p>\n\u003cfigure id=\"attachment_103950\" class=\"wp-caption alignright\" style=\"max-width: 400px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-400x407.jpg\" alt='A Butterball turkey for sale in November 2014, in Centreville, Va. Terms like \"premium\" and \"raised without hormones\" tell you little about the quality of the turkey or how it was raised.' width=\"400\" height=\"407\" class=\"size-thumbnail wp-image-103950\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-400x407.jpg 400w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-800x813.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-1440x1464.jpg 1440w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-1180x1200.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-960x976.jpg 960w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-32x32.jpg 32w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-64x64.jpg 64w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-75x75.jpg 75w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003cfigcaption class=\"wp-caption-text\">A Butterball turkey for sale in November 2014, in Centreville, Va. Terms like \"premium\" and \"raised without hormones\" tell you little about the quality of the turkey or how it was raised. \u003ccite>(Paul J. Richards/AFP/Getty Images )\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cem>What it actually means: \u003c/em>\"Fresh\" has nothing to do with the time between slaughter and sale. Instead, it means that the turkey has not been cooled to below 26 degrees Fahrenheit. In other words, it was never frozen. Above 26 degrees Fahrenheit, the meat can remain pliant — you can press it in with your thumb.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cstrong>Young\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means\u003c/em>: This bird was killed at a younger age than most turkeys and is therefore more tender and delicious. Maybe it also suffered less. \u003c/p>\n\u003cp>\u003cem>What it actually means\u003c/em>: The bird was likely killed at the same age as most other turkeys. According to \u003ca href=\"http://www.goodfoodjobs.com/blog/daisy-freund-senior-manager-farm-animal-welfare-american-society-for-the-prevention-of-cruelty-to-animals/\">Daisy Freund\u003c/a>, an animal welfare certification expert at the American Society for the Prevention of Cruelty to Animals, most commercial turkeys are slaughtered at 16 to 18 weeks, compared to the roughly 10 years turkeys live in the wild. The U.S. Department of Agriculture does not define \"young\" for turkeys, but it \u003ca href=\"http://www.fsis.usda.gov/OPPDE/larc/Policies/Labeling_Policy_Book_082005.pdf\">requires\u003c/a> that turkeys that lived more than a year be labeled as \"yearling\" or \"mature.\"\u003c/p>\n\u003cp>\u003cstrong>Natural\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means:\u003c/em> The turkeys have been raised in a \"natural\" environment, wandering around in the woods or on a farm, scavenging food and gobble-gobbling their cares away. \u003c/p>\n\u003cp>\u003cem>What it actually means:\u003c/em> According to the \u003ca href=\"http://www.fsis.usda.gov/wps/wcm/connect/2a9bcae8-ae1e-4248-9ce7-4e752f2f91fc/Turkey_Raised_by_the_Rules.pdf?MOD=AJPERES\">U.S. Department of Agriculture\u003c/a>, it means no artificial ingredients have been added to the turkey meat, and the meat is only minimally processed. But \u003ca href=\"http://consumersunion.org/experts/urvashi-rangan/\">Urvashi Rangan\u003c/a>, director of consumer safety and sustainability for Consumer Reports, says the term isn't helpful at all. \"It has nothing to do with whether the turkeys got antibiotics every day, were living in filthy conditions or were confined indoors,\" she says. Her organization is campaigning against the use of the term, which they feel misleads consumers. The Food and Drug Administration also has admitted it's a challenge to define the term and \u003ca href=\"http://www.npr.org/sections/thesalt/2015/11/11/455506222/whats-natural-food-the-government-isnt-sure-and-wants-your-input\">just asked\u003c/a> the public for help. \u003c/p>\n\u003cp>On that note, let's pause for a minute to answer a basic question — how exactly are most turkeys in the U.S. raised? \u003c/p>\n\u003cp>\"The vast majority of turkeys are living in crowded houses — football field-sized sheds that are entirely enclosed — by the tens of thousands,\" says the ASPCA's Freund. She says the 30-pound birds typically have their beaks cut to prevent them from injuring or killing one another, and are allotted an average of two square feet of space. \"It's like living your entire life in Times Square on New Year's Eve,\" she says.\u003c/p>\n\u003cp>Meanwhile, Freund says, manure often piles up beneath the birds, and ammonia hangs thick in the air. Many turkeys are routinely given \u003ca href=\"http://www.npr.org/sections/thesalt/2013/11/26/247377377/did-your-thanksgiving-turkey-take-any-antibiotics\">antibiotics\u003c/a> to prevent them from getting sick. Plus, modern turkeys have been selectively bred to mature quickly and have extremely large breasts (for more white meat). Many have trouble standing and are incapable of having sex — their large chests get in the way, Freund says.\u003c/p>\n\u003cp>To be clear, turkey producers must still meet basic safety standards and the meat should be safe. But terms like \"natural\" may be misleading consumers about how the birds are actually raised.\u003c/p>\n\u003cp>Let's look at a few more dubious labels. \u003c/p>\n\u003cp>\u003cstrong>Free-Range\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means:\u003c/em> These turkeys roam freely on a farm, pecking at the lush grass and getting more exercise than I do. \u003c/p>\n\u003cp>\u003cem>What it actually means:\u003c/em> In some cases (on some small farms), it does mean what you're picturing. But Rangan says in the vast majority of cases, \"free-range\" turkeys are raised in the standard, crowded houses. The only difference, she says, is that these birds must have \"access to the outdoors.\"\u003c/p>\n\u003cp>But the word \"access\" is broadly used. \"If the animal never even went outdoors, but you sort of opened and closed the door every day, that would suffice to label the bird as 'free-range,' \" she says.\u003c/p>\n\u003cp>\u003cstrong>Cage-Free\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means:\u003c/em> This turkey had a better life than most, because at least it wasn't stuffed into a tiny cage. \u003c/p>\n\u003cp>\u003cem>What it actually means:\u003c/em> This turkey's life was probably the same as most, because turkeys are not raised in cages. The conventional practice — which accounts for well over 95 percent of all commercial turkeys, according to ASPCA — is to raise them in open houses. So, calling a turkey cage-free is sort of like calling a cantaloupe cage-free. \u003c/p>\n\u003cp>\u003cstrong>Premium\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means:\u003c/em> This turkey is a higher grade of meat, and is more delicious and healthy. \u003c/p>\n\u003cp>\u003cem>What it actually means:\u003c/em> Basically, nothing. The USDA grades beef cuts with words like \"prime,\" \"choice\" and \"select,\" but premium is not one of their designations and these graded terms are not used for poultry anyway. A company can label any kind of turkey as \"premium.\"\u003c/p>\n\u003cp>\u003cstrong>No Hormones Added\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means:\u003c/em> This bird is healthier than most because it wasn't pumped full of the hormones that turn some turkeys into the Incredible Hulk. \u003c/p>\n\u003cp>\u003cem>What it actually means:\u003c/em> Once again, this term is misleading. By USDA law, turkeys (and other poultry) are not allowed to be given growth hormones.\u003c/p>\n\u003cp>\u003cstrong>Humane/Non-Certified Humane\u003c/strong> \u003c/p>\n\u003cp>\u003cem>What you might think it means:\u003c/em> Finally, a bird that has been raised according to an ethical set of principles. It was probably treated fairly and lived a decent life. Maybe it even got to kiss its loved ones goodbye. \u003c/p>\n\u003cp>\u003cem>What it actually means: \u003c/em>If there is no certifying agency, which there isn't for this term, the label is probably meaningless, says Rangan from Consumer Reports. That's because the USDA allows companies to come up with their own definition of \"humane\" and it gives its seal of approval if the company meets its own standards. In these cases, \"it probably just means they met the conventional baseline,\" says Rangan.\u003c/p>\n\u003cp>That's most of the virtually meaningless terms. Let's move on to some labels that have at least some significance.\u003c/p>\n\u003cp>\u003cstrong>Kosher\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means: \u003c/em>The turkey was raised according to a stricter set of hygiene standards. It was probably kept cleaner and healthier. \u003c/p>\n\u003cp>\u003cem>What it actually means: \u003c/em>The turkey was probably raised in the same crowded house conditions as most turkeys. The only difference is that it was slaughtered according to a set of \u003ca href=\"http://www.growandbehold.com/index.php?page=Kosher\">kosher principles\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>Vegetarian-Fed/Grain-Fed\u003c/strong>\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means:\u003c/em> This turkey enjoyed a lush supply of greens and grains, replicating its natural diet. \u003c/p>\n\u003cp>\u003cem>What it actually means:\u003c/em> The bird probably ate what most turkeys eat: corn. But these birds have not had their diets supplemented with animal byproducts, which does happen in some settings. The irony, though, is that turkeys are not natural vegetarians. In the wild, they eat a variety of bugs and worms, along with grass and other plants. \u003c/p>\n\u003cp>\u003cstrong>Raised Without Antibiotics/No Antibiotics Administered\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means:\u003c/em> These birds were never given any antibiotics of any kind.\u003c/p>\n\u003cp>\u003cem>What it actually means:\u003c/em> These birds were given drugs only if they were sick, but not for growth promotion, feed efficiency or to prevent disease.\u003cstrong> \u003c/strong>That means their producers are contributing less to the risk of antibiotic resistance and to \"superbugs\"— a serious health concern. However, Rangan suggests that consumers look for the USDA label with this term, to verify that the companies have been inspected. And she points out that the label does not mean the birds were raised in more sanitary conditions — only that they were not given routine antibiotics.\u003c/p>\n\u003cp>\u003cstrong>Organic\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means: \u003c/em>These turkeys were raised on a steady diet of organic vegetables, green smoothies and Bikram yoga.\u003c/p>\n\u003cp>\u003cem>What it actually means:\u003c/em> To meet the requirements for the \u003ca href=\"http://www.ams.usda.gov/about-ams/programs-offices/national-organic-program\">USDA's Certified Organic program\u003c/a>, animals must have some access to the outdoors (though there's debate about whether or not most organic turkeys actually go outdoors), be fed only organic feed (non-GMO and grown without chemical pesticides) and must not be given antibiotic drugs on a routine basis. Rangan says organic conditions are \"significantly different\" from conventional conditions. And yet, she says, organic lags behind the conditions enjoyed by humanely raised birds.\u003c/p>\n\u003cp>Which brings us to the final section.\u003c/p>\n\u003cp> There are three main organizations that have publicly available standards for \"humane\" treatment. Birds bearing these labels typically are granted real access to the outdoors, eat a diverse diet and have the opportunity to behave as they would in the wild. You can read more about the specific criteria by clicking on each name.\u003c/p>\n\u003cp>\u003ca href=\"http://animalwelfareapproved.org/\">\u003cstrong>Animal Welfare Approved\u003c/strong>\u003c/a>\u003c/p>\n\u003cp>Turkeys with this label come from farms that have been audited at least once a year, and have met criteria for animal welfare, environmental protection and community well-being. According to its website, \"Provisions are made to ensure [the animals'] social interaction, comfort, and physical and psychological well-being.\" \u003c/p>\n\u003cp>\u003ca href=\"http://certifiedhumane.org/\">\u003cstrong>Certified Humane\u003c/strong>\u003c/a>\u003c/p>\n\u003cp>This is also a label with clearly defined parameters for animal and environmental care. Its website says, \"The goal of the program is to improve the lives of farm animals by driving consumer demand for kinder and more responsible farm animal practices.\" \u003c/p>\n\u003cp>\u003ca href=\"http://www.globalanimalpartnership.org/\">\u003cstrong>Global Animal Partnership, or GAP\u003c/strong>\u003c/a>\u003c/p>\n\u003cp>This is a rating system with six different levels, ranging from less crowding (level one) to animals without clipped beaks spending their entire life on the same farm, with enhanced access to the outdoors (level five-plus).\u003c/p>\n\u003cp>To summarize, here's a cheat sheet: \u003c/p>\n\u003cp>\u003cstrong>Labels that mean very little:\u003c/strong> Fresh, Young, Natural, Premium, Cage-Free, Free-Range, No Hormones Added, Humane (not certified or USDA certified) \u003c/p>\n\u003cp>\u003cstrong>Labels that mean something specific:\u003c/strong> Kosher, Raised Without Antibiotics/No Antibiotics Administered, Vegetarian-Fed/Grain-Fed, Organic \u003c/p>\n\u003cp>\u003cstrong>Labels that mean the birds were raised humanely\u003c/strong>: Animal Welfare Approved, Certified Humane, GAP\u003c/p>\n\u003cp>Want more info? Check out Farm Forward's \u003ca href=\"http://buyingpoultry.com/\">poultry buying guide\u003c/a> released Nov. 18.\u003c/p>\n\u003cp>\u003cem>Enjoy this story? Check out our \u003ca href=\"http://www.npr.org/sections/thesalt/2014/12/23/370377902/farm-fresh-natural-eggs-not-always-what-they-re-cracked-up-to-be\">guide to egg labels\u003c/a>.\u003c/em> \u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp> \u003cem>Copyright 2015 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>.\u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"Turkeys these days are often plastered with an array of terms that can confuse and even mislead consumers. Here's a glossary of jargon for the wannabe informed Thanksgiving turkey buyer.","status":"publish","parent":0,"modified":1448161973,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":63,"wordCount":1980},"headData":{"title":"Premium, Young And Natural: The Turkey Labels We Cluck-Cluck Over | KQED","description":"Turkeys these days are often plastered with an array of terms that can confuse and even mislead consumers. Here's a glossary of jargon for the wannabe informed Thanksgiving turkey buyer.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"103949 http://ww2.kqed.org/bayareabites/?p=103949","disqusUrl":"https://ww2.kqed.org/bayareabites/2015/11/21/premium-young-and-natural-the-turkey-labels-we-cluck-cluck-over/","disqusTitle":"Premium, Young And Natural: The Turkey Labels We Cluck-Cluck Over","source":"politics, activism, food safety","sourceUrl":"https://ww2.kqed.org/bayareabites/category/politics-activism-food-safety/","nprByline":"Anders Kelto, \u003ca href=\"https://ww2.kqed.org/bayareabites/author/nprfood/\">NPR Food\u003c/a>","nprStoryId":"456414257","nprApiLink":"http://api.npr.org/query?id=456414257&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/sections/thesalt/2015/11/18/456414257/premium-young-and-natural-the-turkey-labels-we-cluck-cluck-over?ft=nprml&f=456414257","nprRetrievedStory":"1","nprPubDate":"Thu, 19 Nov 2015 15:04:00 -0500","nprStoryDate":"Wed, 18 Nov 2015 13:30:00 -0500","nprLastModifiedDate":"Thu, 19 Nov 2015 15:04:31 -0500","path":"/bayareabites/103949/premium-young-and-natural-the-turkey-labels-we-cluck-cluck-over","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_103951\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/11/freerangeturkeys_enl-29a1348c257ac2d6fcb709339028d89cc25928f6.jpg\" alt='\"Free-range\" turkeys at Maple Lawn Farms in Fulton, Md., in November 2014. In some cases, turkeys labeled \"free-range\" roam freely on a farm. But in the vast majority spend most of their time in crowded houses, consumer advocates say.' width=\"2000\" height=\"1320\" class=\"size-full wp-image-103951\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/11/freerangeturkeys_enl-29a1348c257ac2d6fcb709339028d89cc25928f6.jpg 2000w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/freerangeturkeys_enl-29a1348c257ac2d6fcb709339028d89cc25928f6-400x264.jpg 400w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/freerangeturkeys_enl-29a1348c257ac2d6fcb709339028d89cc25928f6-800x528.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/freerangeturkeys_enl-29a1348c257ac2d6fcb709339028d89cc25928f6-1440x950.jpg 1440w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/freerangeturkeys_enl-29a1348c257ac2d6fcb709339028d89cc25928f6-1180x779.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/freerangeturkeys_enl-29a1348c257ac2d6fcb709339028d89cc25928f6-960x634.jpg 960w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">\"Free-range\" turkeys at Maple Lawn Farms in Fulton, Md., in November 2014. In some cases, turkeys labeled \"free-range\" roam freely on a farm. But in the vast majority spend most of their time in crowded houses, consumer advocates say. \u003ccite>( Jim Watson/AFP/Getty Images )\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>You're at the grocery store, shopping for Thanksgiving dinner. You've grabbed sweet potatoes, Brussels sprouts and cans of pumpkin. If you're from the Midwest like I am, you're also gearing up for green bean casserole.\u003c/p>\n\u003cp>But when you approach a refrigerated section of the store piled high with turkeys, you're suddenly inundated with labels: natural, fresh, no hormones, young, premium and so on. Pretty soon, your head is spinning, so you grab the nearest one. As you head to the checkout line, you wonder if you've just made an ethical choice or been duped. \u003c/p>\n\u003cp>This scenario has become part of the Thanksgiving experience for many shoppers. If you're like me, you may have told yourself that, someday, you'll learn what all those labels actually mean. Well, today is that day. Because this is your guide to the utterly confusing world of turkey labels — a glossary for the wannabe informed Thanksgiving shopper. \u003c/p>\n\u003cp>\u003cstrong>Fresh\u003c/strong>\u003c/p>\n\u003cp>\u003cem> What you might think it means:\u003c/em> The turkey was slaughtered this morning (or maybe yesterday) and was rushed to my local grocery store, where consumers like me will taste the difference! \u003c/p>\n\u003cfigure id=\"attachment_103950\" class=\"wp-caption alignright\" style=\"max-width: 400px\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-400x407.jpg\" alt='A Butterball turkey for sale in November 2014, in Centreville, Va. Terms like \"premium\" and \"raised without hormones\" tell you little about the quality of the turkey or how it was raised.' width=\"400\" height=\"407\" class=\"size-thumbnail wp-image-103950\" srcset=\"https://ww2.kqed.org/app/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-400x407.jpg 400w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-800x813.jpg 800w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-1440x1464.jpg 1440w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-1180x1200.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-960x976.jpg 960w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-32x32.jpg 32w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-64x64.jpg 64w, https://ww2.kqed.org/app/uploads/sites/24/2015/11/turkeylabel1small_enl-a25017d6d96cd1be0cb4cb26391a66b3e5c31c7c-75x75.jpg 75w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003cfigcaption class=\"wp-caption-text\">A Butterball turkey for sale in November 2014, in Centreville, Va. Terms like \"premium\" and \"raised without hormones\" tell you little about the quality of the turkey or how it was raised. \u003ccite>(Paul J. Richards/AFP/Getty Images )\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cem>What it actually means: \u003c/em>\"Fresh\" has nothing to do with the time between slaughter and sale. Instead, it means that the turkey has not been cooled to below 26 degrees Fahrenheit. In other words, it was never frozen. Above 26 degrees Fahrenheit, the meat can remain pliant — you can press it in with your thumb.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cstrong>Young\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means\u003c/em>: This bird was killed at a younger age than most turkeys and is therefore more tender and delicious. Maybe it also suffered less. \u003c/p>\n\u003cp>\u003cem>What it actually means\u003c/em>: The bird was likely killed at the same age as most other turkeys. According to \u003ca href=\"http://www.goodfoodjobs.com/blog/daisy-freund-senior-manager-farm-animal-welfare-american-society-for-the-prevention-of-cruelty-to-animals/\">Daisy Freund\u003c/a>, an animal welfare certification expert at the American Society for the Prevention of Cruelty to Animals, most commercial turkeys are slaughtered at 16 to 18 weeks, compared to the roughly 10 years turkeys live in the wild. The U.S. Department of Agriculture does not define \"young\" for turkeys, but it \u003ca href=\"http://www.fsis.usda.gov/OPPDE/larc/Policies/Labeling_Policy_Book_082005.pdf\">requires\u003c/a> that turkeys that lived more than a year be labeled as \"yearling\" or \"mature.\"\u003c/p>\n\u003cp>\u003cstrong>Natural\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means:\u003c/em> The turkeys have been raised in a \"natural\" environment, wandering around in the woods or on a farm, scavenging food and gobble-gobbling their cares away. \u003c/p>\n\u003cp>\u003cem>What it actually means:\u003c/em> According to the \u003ca href=\"http://www.fsis.usda.gov/wps/wcm/connect/2a9bcae8-ae1e-4248-9ce7-4e752f2f91fc/Turkey_Raised_by_the_Rules.pdf?MOD=AJPERES\">U.S. Department of Agriculture\u003c/a>, it means no artificial ingredients have been added to the turkey meat, and the meat is only minimally processed. But \u003ca href=\"http://consumersunion.org/experts/urvashi-rangan/\">Urvashi Rangan\u003c/a>, director of consumer safety and sustainability for Consumer Reports, says the term isn't helpful at all. \"It has nothing to do with whether the turkeys got antibiotics every day, were living in filthy conditions or were confined indoors,\" she says. Her organization is campaigning against the use of the term, which they feel misleads consumers. The Food and Drug Administration also has admitted it's a challenge to define the term and \u003ca href=\"http://www.npr.org/sections/thesalt/2015/11/11/455506222/whats-natural-food-the-government-isnt-sure-and-wants-your-input\">just asked\u003c/a> the public for help. \u003c/p>\n\u003cp>On that note, let's pause for a minute to answer a basic question — how exactly are most turkeys in the U.S. raised? \u003c/p>\n\u003cp>\"The vast majority of turkeys are living in crowded houses — football field-sized sheds that are entirely enclosed — by the tens of thousands,\" says the ASPCA's Freund. She says the 30-pound birds typically have their beaks cut to prevent them from injuring or killing one another, and are allotted an average of two square feet of space. \"It's like living your entire life in Times Square on New Year's Eve,\" she says.\u003c/p>\n\u003cp>Meanwhile, Freund says, manure often piles up beneath the birds, and ammonia hangs thick in the air. Many turkeys are routinely given \u003ca href=\"http://www.npr.org/sections/thesalt/2013/11/26/247377377/did-your-thanksgiving-turkey-take-any-antibiotics\">antibiotics\u003c/a> to prevent them from getting sick. Plus, modern turkeys have been selectively bred to mature quickly and have extremely large breasts (for more white meat). Many have trouble standing and are incapable of having sex — their large chests get in the way, Freund says.\u003c/p>\n\u003cp>To be clear, turkey producers must still meet basic safety standards and the meat should be safe. But terms like \"natural\" may be misleading consumers about how the birds are actually raised.\u003c/p>\n\u003cp>Let's look at a few more dubious labels. \u003c/p>\n\u003cp>\u003cstrong>Free-Range\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means:\u003c/em> These turkeys roam freely on a farm, pecking at the lush grass and getting more exercise than I do. \u003c/p>\n\u003cp>\u003cem>What it actually means:\u003c/em> In some cases (on some small farms), it does mean what you're picturing. But Rangan says in the vast majority of cases, \"free-range\" turkeys are raised in the standard, crowded houses. The only difference, she says, is that these birds must have \"access to the outdoors.\"\u003c/p>\n\u003cp>But the word \"access\" is broadly used. \"If the animal never even went outdoors, but you sort of opened and closed the door every day, that would suffice to label the bird as 'free-range,' \" she says.\u003c/p>\n\u003cp>\u003cstrong>Cage-Free\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means:\u003c/em> This turkey had a better life than most, because at least it wasn't stuffed into a tiny cage. \u003c/p>\n\u003cp>\u003cem>What it actually means:\u003c/em> This turkey's life was probably the same as most, because turkeys are not raised in cages. The conventional practice — which accounts for well over 95 percent of all commercial turkeys, according to ASPCA — is to raise them in open houses. So, calling a turkey cage-free is sort of like calling a cantaloupe cage-free. \u003c/p>\n\u003cp>\u003cstrong>Premium\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means:\u003c/em> This turkey is a higher grade of meat, and is more delicious and healthy. \u003c/p>\n\u003cp>\u003cem>What it actually means:\u003c/em> Basically, nothing. The USDA grades beef cuts with words like \"prime,\" \"choice\" and \"select,\" but premium is not one of their designations and these graded terms are not used for poultry anyway. A company can label any kind of turkey as \"premium.\"\u003c/p>\n\u003cp>\u003cstrong>No Hormones Added\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means:\u003c/em> This bird is healthier than most because it wasn't pumped full of the hormones that turn some turkeys into the Incredible Hulk. \u003c/p>\n\u003cp>\u003cem>What it actually means:\u003c/em> Once again, this term is misleading. By USDA law, turkeys (and other poultry) are not allowed to be given growth hormones.\u003c/p>\n\u003cp>\u003cstrong>Humane/Non-Certified Humane\u003c/strong> \u003c/p>\n\u003cp>\u003cem>What you might think it means:\u003c/em> Finally, a bird that has been raised according to an ethical set of principles. It was probably treated fairly and lived a decent life. Maybe it even got to kiss its loved ones goodbye. \u003c/p>\n\u003cp>\u003cem>What it actually means: \u003c/em>If there is no certifying agency, which there isn't for this term, the label is probably meaningless, says Rangan from Consumer Reports. That's because the USDA allows companies to come up with their own definition of \"humane\" and it gives its seal of approval if the company meets its own standards. In these cases, \"it probably just means they met the conventional baseline,\" says Rangan.\u003c/p>\n\u003cp>That's most of the virtually meaningless terms. Let's move on to some labels that have at least some significance.\u003c/p>\n\u003cp>\u003cstrong>Kosher\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means: \u003c/em>The turkey was raised according to a stricter set of hygiene standards. It was probably kept cleaner and healthier. \u003c/p>\n\u003cp>\u003cem>What it actually means: \u003c/em>The turkey was probably raised in the same crowded house conditions as most turkeys. The only difference is that it was slaughtered according to a set of \u003ca href=\"http://www.growandbehold.com/index.php?page=Kosher\">kosher principles\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>Vegetarian-Fed/Grain-Fed\u003c/strong>\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means:\u003c/em> This turkey enjoyed a lush supply of greens and grains, replicating its natural diet. \u003c/p>\n\u003cp>\u003cem>What it actually means:\u003c/em> The bird probably ate what most turkeys eat: corn. But these birds have not had their diets supplemented with animal byproducts, which does happen in some settings. The irony, though, is that turkeys are not natural vegetarians. In the wild, they eat a variety of bugs and worms, along with grass and other plants. \u003c/p>\n\u003cp>\u003cstrong>Raised Without Antibiotics/No Antibiotics Administered\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means:\u003c/em> These birds were never given any antibiotics of any kind.\u003c/p>\n\u003cp>\u003cem>What it actually means:\u003c/em> These birds were given drugs only if they were sick, but not for growth promotion, feed efficiency or to prevent disease.\u003cstrong> \u003c/strong>That means their producers are contributing less to the risk of antibiotic resistance and to \"superbugs\"— a serious health concern. However, Rangan suggests that consumers look for the USDA label with this term, to verify that the companies have been inspected. And she points out that the label does not mean the birds were raised in more sanitary conditions — only that they were not given routine antibiotics.\u003c/p>\n\u003cp>\u003cstrong>Organic\u003c/strong>\u003c/p>\n\u003cp>\u003cem>What you might think it means: \u003c/em>These turkeys were raised on a steady diet of organic vegetables, green smoothies and Bikram yoga.\u003c/p>\n\u003cp>\u003cem>What it actually means:\u003c/em> To meet the requirements for the \u003ca href=\"http://www.ams.usda.gov/about-ams/programs-offices/national-organic-program\">USDA's Certified Organic program\u003c/a>, animals must have some access to the outdoors (though there's debate about whether or not most organic turkeys actually go outdoors), be fed only organic feed (non-GMO and grown without chemical pesticides) and must not be given antibiotic drugs on a routine basis. Rangan says organic conditions are \"significantly different\" from conventional conditions. And yet, she says, organic lags behind the conditions enjoyed by humanely raised birds.\u003c/p>\n\u003cp>Which brings us to the final section.\u003c/p>\n\u003cp> There are three main organizations that have publicly available standards for \"humane\" treatment. Birds bearing these labels typically are granted real access to the outdoors, eat a diverse diet and have the opportunity to behave as they would in the wild. You can read more about the specific criteria by clicking on each name.\u003c/p>\n\u003cp>\u003ca href=\"http://animalwelfareapproved.org/\">\u003cstrong>Animal Welfare Approved\u003c/strong>\u003c/a>\u003c/p>\n\u003cp>Turkeys with this label come from farms that have been audited at least once a year, and have met criteria for animal welfare, environmental protection and community well-being. According to its website, \"Provisions are made to ensure [the animals'] social interaction, comfort, and physical and psychological well-being.\" \u003c/p>\n\u003cp>\u003ca href=\"http://certifiedhumane.org/\">\u003cstrong>Certified Humane\u003c/strong>\u003c/a>\u003c/p>\n\u003cp>This is also a label with clearly defined parameters for animal and environmental care. Its website says, \"The goal of the program is to improve the lives of farm animals by driving consumer demand for kinder and more responsible farm animal practices.\" \u003c/p>\n\u003cp>\u003ca href=\"http://www.globalanimalpartnership.org/\">\u003cstrong>Global Animal Partnership, or GAP\u003c/strong>\u003c/a>\u003c/p>\n\u003cp>This is a rating system with six different levels, ranging from less crowding (level one) to animals without clipped beaks spending their entire life on the same farm, with enhanced access to the outdoors (level five-plus).\u003c/p>\n\u003cp>To summarize, here's a cheat sheet: \u003c/p>\n\u003cp>\u003cstrong>Labels that mean very little:\u003c/strong> Fresh, Young, Natural, Premium, Cage-Free, Free-Range, No Hormones Added, Humane (not certified or USDA certified) \u003c/p>\n\u003cp>\u003cstrong>Labels that mean something specific:\u003c/strong> Kosher, Raised Without Antibiotics/No Antibiotics Administered, Vegetarian-Fed/Grain-Fed, Organic \u003c/p>\n\u003cp>\u003cstrong>Labels that mean the birds were raised humanely\u003c/strong>: Animal Welfare Approved, Certified Humane, GAP\u003c/p>\n\u003cp>Want more info? Check out Farm Forward's \u003ca href=\"http://buyingpoultry.com/\">poultry buying guide\u003c/a> released Nov. 18.\u003c/p>\n\u003cp>\u003cem>Enjoy this story? Check out our \u003ca href=\"http://www.npr.org/sections/thesalt/2014/12/23/370377902/farm-fresh-natural-eggs-not-always-what-they-re-cracked-up-to-be\">guide to egg labels\u003c/a>.\u003c/em> \u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp> \u003cem>Copyright 2015 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/103949/premium-young-and-natural-the-turkey-labels-we-cluck-cluck-over","authors":["byline_bayareabites_103949"],"categories":["bayareabites_1763","bayareabites_10916","bayareabites_2035"],"tags":["bayareabites_12697","bayareabites_14731","bayareabites_530","bayareabites_543"],"featImg":"bayareabites_103950","label":"source_bayareabites_103949"},"bayareabites_85155":{"type":"posts","id":"bayareabites_85155","meta":{"index":"posts_1591205157","site":"bayareabites","id":"85155","score":null,"sort":[1406167578000]},"guestAuthors":[],"slug":"can-you-trust-that-organic-label-on-imported-food","title":"Can You Trust That Organic Label On Imported Food?","publishDate":1406167578,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_85156\" class=\"wp-caption aligncenter\" style=\"max-width: 1800px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/07/organic-labeling_slide-3388d413a848122755e3a9e66988872404f1aa56.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/07/organic-labeling_slide-3388d413a848122755e3a9e66988872404f1aa56.jpg\" alt=\"Investigators at the U.S. Department of Agriculture have discovered cases of organic fraud abroad as well as in the U.S. In 2013, 19 farmers or food companies were fined a total of $87 million for misusing the organic label. Photo: Mark Andersen/Rubberball/Corbi\" width=\"1800\" height=\"1198\" class=\"size-full wp-image-85156\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Investigators at the U.S. Department of Agriculture have discovered cases of organic fraud abroad as well as in the U.S. In 2013, 19 farmers or food companies were fined a total of $87 million for misusing the organic label. Photo: Mark Andersen/Rubberball/Corbi\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/07/23/334073167/can-you-trust-that-organic-label-on-imported-food\">All Things Considered\u003c/a> [audio src=\"http://pd.npr.org/anon.npr-mp3/npr/atc/2014/07/20140723_atc_can_you_trust_that_organic_label.mp3\"] \u003c/p>\n\u003cp>by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/07/23/334073167/can-you-trust-that-organic-label-on-imported-food\">The Salt at NPR Food\u003c/a> (7/23/14)\u003c/p>\n\u003cp>Maybe you've wondered, while looking at the price tag on some organic produce, whether that label is telling the truth.\u003c/p>\n\u003cp>\u003ca href=\"http://peterlaufer.com/\">Peter Laufer\u003c/a>, a writer and professor of journalism at the University of Oregon, doesn't just wonder. He's an outright skeptic, especially because the organic label seems to him like a license to raise prices. And also because those products are arriving through supply chains that stretch to far corners of the world.\u003c/p>\n\u003cp>The U.S. imports organic soybeans from China, spices from India, and dried fruits from Turkey. \"It just screams to my perhaps prejudiced, cynical, journalist's mind: Is there anything wrong with this?\" Laufer says. \"This needs some checking.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Two products recently caught Laufer's attention when they showed up in his kitchen: a can of organic black beans from Bolivia and a bag of organic walnuts, which turned out to be rancid, labeled \"Product of Kazakhstan.\"\u003c/p>\n\u003cp>Laufer's mental fraud alarm went off. \"I've done a lot of work in the former Soviet bloc, and when you look at the 'corrupt-o-meter,' it doesn't get much worse than Kazakhstan,\" he says. Bolivia, he says, isn't much better.\u003c/p>\n\u003cp>So Laufer tried to find out exactly where those products came from. As he recounts in his new book,\u003cem> Organic: A Journalist's Quest to Discover the Truth Behind Food Labeling\u003c/em>, he interrogated store managers, distributors and the company that certified the beans as organic. He had a hard time getting answers, which made him even more suspicious. \"It seems to me if everything is clean as a whistle, then you'd be proud to say where the food came from.\"\u003c/p>\n\u003cp>Laufer says that's the first reason to distrust organic food. The second is a conflict of interest that's built into the system, at least in the U.S.\u003c/p>\n\u003cp>The companies that inspect organic farmers and processors, and certify their products as organic \"are paid by those that they certify,\" he says. \"And there is competition among the 'certifiers.' So you can imagine, if the inspection is a little harsh, the company or the farm could say, 'Hey, there are other places I can do business with that wouldn't put me through this kind of rigor.' \"\u003c/p>\n\u003cp>Laufer is convinced that organic fraud is common — but his book doesn't actually uncover much evidence of it.\u003c/p>\n\u003cp>The beans checked out. Laufer flew to Bolivia, had a nice conversation with the farmer who probably grew them, and came away convinced that those beans were organic.\u003c/p>\n\u003cp>The walnuts from Kazakhstan, on the other hand, remain a mystery. After that first rancid batch, Laufer never spied any more Kazakh walnuts in the store. The U.S. Department of Agriculture investigated and found no evidence of organic walnut production in Kazakhstan.\u003c/p>\n\u003cp>A Trader Joe's customer service representative told Laufer that the company buys walnuts from Kazakhstan when it runs out of organic walnuts from California. But a spokesman for the company tells NPR that Trader Joe's never got organic walnuts from Kazakhstan. Uzbekistan, yes. But not Kazakhstan.\u003c/p>\n\u003cp>In their response to Laufer, organic industry executives say that the word \"organic\" is far more trustworthy than most labels you see on groceries. Unlike \"natural,\" for instance, it really means something.\u003c/p>\n\u003cp>Organic farmers have rules to follow, and third-party certifiers inspect their operations to make sure they're following the rules. Those certifiers also test a certain percentage of the product each year for illicit use of pesticides. Although certifiers are paid by the companies that they certify, their work is audited by the USDA.\u003c/p>\n\u003cp>\"We have a covenant with our consumers that we have certification that can trace any product from the store shelf back to the field where it was grown,\" says George Kalogridis, an organic certification officer with \u003ca href=\"http://www.ecocert.com/en/organic-farming\">Ecocert ICO\u003c/a>, an organic certifier that's based in France and operates globally.\u003c/p>\n\u003cp>According to Kalogridis, many people are suspicious of organic imports because they don't realize how widely the ideas of organic farming have spread — and that those ideas didn't originate in the U.S. in the first place.\u003c/p>\n\u003cp>Kalogridis has firsthand experience with global organic production. About 30 years ago, he set up an organic produce business in Florida. When sales really took off, in the 1990s, he needed to find more suppliers. \"We were, quite literally, running out of product,\" he says.\u003c/p>\n\u003cp>So he embarked on a search for more organic farmers, and found some in Mexico and Argentina. Organic missionaries, many of them from Europe — the birthplace of organic farming — had already been traveling the world, spreading the gospel of pesticide-free agriculture. Organic certifiers also were expanding internationally. Together, they provided the foundation for a global boom in international organic trade.\u003c/p>\n\u003cp>Kalogridis ended up supplying a hungry American market with organic imports of all kinds. \"I went from handling half a dozen ingredients to almost 300 ingredients,\" he says. \"People would say, 'Thank you for finding this; can you go find that?' \"\u003c/p>\n\u003cp>USDA investigators have found cases of organic fraud, but they've discovered it \u003ca href=\"http://www.mcclatchydc.com/2012/08/09/161308/farmers-guilty-plea-may-signal.html\">here\u003c/a> in the U.S., as well as \u003ca href=\"http://www.ams.usda.gov/AMSv1.0/ams.fetchTemplateData.do?template=TemplateN&topNav=&leftNav=NationalOrganicProgram&page=NOPFraudulentCertificates&description=NOP%20Fraudulent%20Certificates\">abroad\u003c/a>. There's little evidence that fraud is widespread, but USDA, which oversees the organic program, is now putting more resources into preventing it. The budget for the USDA's organic program was \u003ca href=\"http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELPRDC5107310\">boosted\u003c/a> by 40 percent this year, and a big chunk of that increase will be devoted to \"compliance and enforcement.\"\u003c/p>\n\u003cp>In recent years, the USDA has been getting about 200 complaints each year about organic products that somebody suspects really aren't organic. Last year, 19 farmers or food companies were fined a total of $87 million for misusing the organic label. \u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"A new book claims the organic label can't be trusted, especially on food that's imported. Yet there is a global system for verifying the authenticity of organic food, and it mostly seems to work.","status":"publish","parent":0,"modified":1406167578,"stats":{"hasAudio":true,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":26,"wordCount":1043},"headData":{"title":"Can You Trust That Organic Label On Imported Food? | KQED","description":"A new book claims the organic label can't be trusted, especially on food that's imported. Yet there is a global system for verifying the authenticity of organic food, and it mostly seems to work.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"85155 http://blogs.kqed.org/bayareabites/?p=85155","disqusUrl":"https://ww2.kqed.org/bayareabites/2014/07/23/can-you-trust-that-organic-label-on-imported-food/","disqusTitle":"Can You Trust That Organic Label On Imported Food?","nprByline":"Dan Charles","nprStoryId":"334073167","nprApiLink":"http://api.npr.org/query?id=334073167&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2014/07/23/334073167/can-you-trust-that-organic-label-on-imported-food?ft=3&f=334073167","nprRetrievedStory":"1","nprPubDate":"Wed, 23 Jul 2014 19:27:00 -0400","nprStoryDate":"Wed, 23 Jul 2014 18:14:00 -0400","nprLastModifiedDate":"Wed, 23 Jul 2014 19:27:39 -0400","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/atc/2014/07/20140723_atc_can_you_trust_that_organic_label.mp3?orgId=1&topicId=1053&ft=3&f=334073167","nprAudioM3u":"http://api.npr.org/m3u/1334494748-051e49.m3u?orgId=1&topicId=1053&ft=3&f=334073167","path":"/bayareabites/85155/can-you-trust-that-organic-label-on-imported-food","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/atc/2014/07/20140723_atc_can_you_trust_that_organic_label.mp3","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_85156\" class=\"wp-caption aligncenter\" style=\"max-width: 1800px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/07/organic-labeling_slide-3388d413a848122755e3a9e66988872404f1aa56.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/07/organic-labeling_slide-3388d413a848122755e3a9e66988872404f1aa56.jpg\" alt=\"Investigators at the U.S. Department of Agriculture have discovered cases of organic fraud abroad as well as in the U.S. In 2013, 19 farmers or food companies were fined a total of $87 million for misusing the organic label. Photo: Mark Andersen/Rubberball/Corbi\" width=\"1800\" height=\"1198\" class=\"size-full wp-image-85156\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Investigators at the U.S. Department of Agriculture have discovered cases of organic fraud abroad as well as in the U.S. In 2013, 19 farmers or food companies were fined a total of $87 million for misusing the organic label. Photo: Mark Andersen/Rubberball/Corbi\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/07/23/334073167/can-you-trust-that-organic-label-on-imported-food\">All Things Considered\u003c/a> \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"audio","attributes":{"named":{"src":"http://pd.npr.org/anon.npr-mp3/npr/atc/2014/07/20140723_atc_can_you_trust_that_organic_label.mp3","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp> \u003c/p>\n\u003cp>by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/07/23/334073167/can-you-trust-that-organic-label-on-imported-food\">The Salt at NPR Food\u003c/a> (7/23/14)\u003c/p>\n\u003cp>Maybe you've wondered, while looking at the price tag on some organic produce, whether that label is telling the truth.\u003c/p>\n\u003cp>\u003ca href=\"http://peterlaufer.com/\">Peter Laufer\u003c/a>, a writer and professor of journalism at the University of Oregon, doesn't just wonder. He's an outright skeptic, especially because the organic label seems to him like a license to raise prices. And also because those products are arriving through supply chains that stretch to far corners of the world.\u003c/p>\n\u003cp>The U.S. imports organic soybeans from China, spices from India, and dried fruits from Turkey. \"It just screams to my perhaps prejudiced, cynical, journalist's mind: Is there anything wrong with this?\" Laufer says. \"This needs some checking.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Two products recently caught Laufer's attention when they showed up in his kitchen: a can of organic black beans from Bolivia and a bag of organic walnuts, which turned out to be rancid, labeled \"Product of Kazakhstan.\"\u003c/p>\n\u003cp>Laufer's mental fraud alarm went off. \"I've done a lot of work in the former Soviet bloc, and when you look at the 'corrupt-o-meter,' it doesn't get much worse than Kazakhstan,\" he says. Bolivia, he says, isn't much better.\u003c/p>\n\u003cp>So Laufer tried to find out exactly where those products came from. As he recounts in his new book,\u003cem> Organic: A Journalist's Quest to Discover the Truth Behind Food Labeling\u003c/em>, he interrogated store managers, distributors and the company that certified the beans as organic. He had a hard time getting answers, which made him even more suspicious. \"It seems to me if everything is clean as a whistle, then you'd be proud to say where the food came from.\"\u003c/p>\n\u003cp>Laufer says that's the first reason to distrust organic food. The second is a conflict of interest that's built into the system, at least in the U.S.\u003c/p>\n\u003cp>The companies that inspect organic farmers and processors, and certify their products as organic \"are paid by those that they certify,\" he says. \"And there is competition among the 'certifiers.' So you can imagine, if the inspection is a little harsh, the company or the farm could say, 'Hey, there are other places I can do business with that wouldn't put me through this kind of rigor.' \"\u003c/p>\n\u003cp>Laufer is convinced that organic fraud is common — but his book doesn't actually uncover much evidence of it.\u003c/p>\n\u003cp>The beans checked out. Laufer flew to Bolivia, had a nice conversation with the farmer who probably grew them, and came away convinced that those beans were organic.\u003c/p>\n\u003cp>The walnuts from Kazakhstan, on the other hand, remain a mystery. After that first rancid batch, Laufer never spied any more Kazakh walnuts in the store. The U.S. Department of Agriculture investigated and found no evidence of organic walnut production in Kazakhstan.\u003c/p>\n\u003cp>A Trader Joe's customer service representative told Laufer that the company buys walnuts from Kazakhstan when it runs out of organic walnuts from California. But a spokesman for the company tells NPR that Trader Joe's never got organic walnuts from Kazakhstan. Uzbekistan, yes. But not Kazakhstan.\u003c/p>\n\u003cp>In their response to Laufer, organic industry executives say that the word \"organic\" is far more trustworthy than most labels you see on groceries. Unlike \"natural,\" for instance, it really means something.\u003c/p>\n\u003cp>Organic farmers have rules to follow, and third-party certifiers inspect their operations to make sure they're following the rules. Those certifiers also test a certain percentage of the product each year for illicit use of pesticides. Although certifiers are paid by the companies that they certify, their work is audited by the USDA.\u003c/p>\n\u003cp>\"We have a covenant with our consumers that we have certification that can trace any product from the store shelf back to the field where it was grown,\" says George Kalogridis, an organic certification officer with \u003ca href=\"http://www.ecocert.com/en/organic-farming\">Ecocert ICO\u003c/a>, an organic certifier that's based in France and operates globally.\u003c/p>\n\u003cp>According to Kalogridis, many people are suspicious of organic imports because they don't realize how widely the ideas of organic farming have spread — and that those ideas didn't originate in the U.S. in the first place.\u003c/p>\n\u003cp>Kalogridis has firsthand experience with global organic production. About 30 years ago, he set up an organic produce business in Florida. When sales really took off, in the 1990s, he needed to find more suppliers. \"We were, quite literally, running out of product,\" he says.\u003c/p>\n\u003cp>So he embarked on a search for more organic farmers, and found some in Mexico and Argentina. Organic missionaries, many of them from Europe — the birthplace of organic farming — had already been traveling the world, spreading the gospel of pesticide-free agriculture. Organic certifiers also were expanding internationally. Together, they provided the foundation for a global boom in international organic trade.\u003c/p>\n\u003cp>Kalogridis ended up supplying a hungry American market with organic imports of all kinds. \"I went from handling half a dozen ingredients to almost 300 ingredients,\" he says. \"People would say, 'Thank you for finding this; can you go find that?' \"\u003c/p>\n\u003cp>USDA investigators have found cases of organic fraud, but they've discovered it \u003ca href=\"http://www.mcclatchydc.com/2012/08/09/161308/farmers-guilty-plea-may-signal.html\">here\u003c/a> in the U.S., as well as \u003ca href=\"http://www.ams.usda.gov/AMSv1.0/ams.fetchTemplateData.do?template=TemplateN&topNav=&leftNav=NationalOrganicProgram&page=NOPFraudulentCertificates&description=NOP%20Fraudulent%20Certificates\">abroad\u003c/a>. There's little evidence that fraud is widespread, but USDA, which oversees the organic program, is now putting more resources into preventing it. The budget for the USDA's organic program was \u003ca href=\"http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELPRDC5107310\">boosted\u003c/a> by 40 percent this year, and a big chunk of that increase will be devoted to \"compliance and enforcement.\"\u003c/p>\n\u003cp>In recent years, the USDA has been getting about 200 complaints each year about organic products that somebody suspects really aren't organic. Last year, 19 farmers or food companies were fined a total of $87 million for misusing the organic label. \u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/85155/can-you-trust-that-organic-label-on-imported-food","authors":["byline_bayareabites_85155"],"categories":["bayareabites_10916","bayareabites_2035","bayareabites_34"],"tags":["bayareabites_11270","bayareabites_12697","bayareabites_11721","bayareabites_11696","bayareabites_10774","bayareabites_65","bayareabites_13612","bayareabites_10921"],"featImg":"bayareabites_85156","label":"bayareabites"},"bayareabites_85087":{"type":"posts","id":"bayareabites_85087","meta":{"index":"posts_1591205157","site":"bayareabites","id":"85087","score":null,"sort":[1406049022000]},"guestAuthors":[],"slug":"some-food-companies-are-quietly-dumping-gmo-ingredients","title":"Some Food Companies Are Quietly Dumping GMO Ingredients","publishDate":1406049022,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_85088\" class=\"wp-caption aligncenter\" style=\"max-width: 1800px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/07/cheerios-1_slide-f30366d1a215fbeeb5c0cd595fb671088e0eaa1a.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/07/cheerios-1_slide-f30366d1a215fbeeb5c0cd595fb671088e0eaa1a.jpg\" alt=\"General Mills' Original Cheerios are now GMO-free. But you won't find a label on the box highlighting the change. Photo: David Duprey/AP\" width=\"1800\" height=\"1198\" class=\"size-full wp-image-85088\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">General Mills' Original Cheerios are now GMO-free. But you won't find a label on the box highlighting the change. Photo: David Duprey/AP\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/07/22/333725880/some-food-producers-are-quietly-dumping-gmo-ingredients\">Morning Edition\u003c/a> [audio src=\"http://pd.npr.org/anon.npr-mp3/npr/me/2014/07/20140722_me_some_food_producers_are_quietly_dumping_gmo_ingredients.mp3\"] \u003c/p>\n\u003cp>by Jane Lindholm, \u003ca href=\"http://www.vpr.net/\">VPR\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/07/22/333725880/some-food-producers-are-quietly-dumping-gmo-ingredients\">The Salt at NPR Food\u003c/a> (7/22/14)\u003c/p>\n\u003cp>A tour of the Ben and Jerry's Factory in Waterbury, Vt., includes a stop at the \"Flavor Graveyard,\" where ice cream combinations that didn't make the cut are put to rest under the shade of big trees.\u003c/p>\n\u003cp>One recently deceased flavor has yet to be memorialized there: Coffee Heath Bar Crunch, one of the company's best sellers. Ben and Jerry's CEO \u003ca href=\"http://www.benjerry.com/about-us/how-were-structured#4timeline\">Jostein Solheim\u003c/a> says the company had to remove the key ingredient, Heath Bars made by Hershey, and rework the flavor. Its replacement is called Coffee Toffee Bar Crunch. (Some fans have blasted the company in online forums, claiming it doesn't taste as good.)\u003c/p>\n\u003cp>The reason for the change? Hershey makes Heath Bars with genetically engineered ingredients, and Ben and Jerry's has made a pledge to remove all GMO ingredients from its ice cream.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The company has taken a vocal stand in recent years in support of states looking at legislation that would require manufacturers to disclose food that is made with genetic engineering. And Vermont \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/04/24/306442972/bracing-for-a-battle-vermont-passes-gmo-labeling-bill\">recently passed a law\u003c/a> that will require labeling starting in 2015. Ben and Jerry's founder Jerry Greenfield recently launched a campaign to help fill the coffers of Vermont's crowd-sourced defense fund set up to combat lawsuits over its labeling law.\u003c/p>\n\u003cp>The news that Ben and Jerry's is taking a vocal stand on a controversial issue is no surprise; it's part of the company's calling card. But some other mainstream companies are carefully — and much more quietly — calibrating their non-GMO strategies.\u003c/p>\n\u003cp>General Mills' Original plain Cheerios are now GMO-free. But the only announcement was in a company \u003ca href=\"http://www.blog.generalmills.com/2014/01/the-one-and-only-cheerios/\">blog post\u003c/a> in January. And you won't see any label on the box highlighting the change. Grape Nuts, another cereal aisle staple, made by Post, are also non-GMO. And Target has about 80 of its own brand items certified GMO-free.\u003c/p>\n\u003cp>\u003ca href=\"http://www.nongmoproject.org/about/who-we-are/staff/megan-thompson-westgate/\">Megan Westgate\u003c/a> runs the Non-GMO Project, which acts as an independent third-party verifier of GMO-free products, including Target's. She says her organization knows about \"a lot of exciting cool things that are happening that for whatever strategic reasons get kept pretty quiet.\"\u003c/p>\n\u003cp>The Non-GMO Project has certified more than 20,000 products since it launched in 2007 and Westgate says this is one of the fastest growing sectors of the natural food industry, representing $6 billion dollars in annual sales. But just because they're testing the water doesn't mean most mainstream companies are ready to start publicizing their changes.\u003c/p>\n\u003cp>\u003ca href=\"http://www.ageconomics.ksu.edu/p.aspx?tabid=13&ItemID=1783&mid=1598&staff_category=Faculty\">Nathan Hendricks\u003c/a>, an agricultural economist at Kansas State University, says big food producers are trying to gauge what direction consumers are headed in. \"Ultimately,\" he says, \"these big companies aren't just friends with Monsanto or something, they want to make a profit and they want to be able to do what's going to make them money.\" So they'd better have a product line in the works if consumer sentiment starts to shift more heavily towards GMO-free food.\u003c/p>\n\u003cp>But even as they create GMO-free products, many of these corporations are fighting state initiatives that would require them to give consumers more information about their ingredients.\u003c/p>\n\u003cp>They often fight those battles through the powerful the Grocery Manufacturers Association, or GMA, a trade group with hundreds of members. It has just filed suit against Vermont over the state's GMO labeling law.\u003c/p>\n\u003cp>Even Ben and Jerry's, so vocal in its anti-GMO stance, has a conflict, of sorts. It may have eliminated GMOs, but it's still owned by Unilever, which put a lot of money towards fighting labeling legislation in California and belongs to the GMA. That might make things sticky for Ben and Jerry's CEO Solheim.\u003c/p>\n\u003cp>But he equivocates. \"You know,\" he shrugs, \"in big companies a lot of things happen behind closed doors. I think we'll leave that conversation behind closed doors.\" But Solheim says a unique agreement between the ice cream maker and Unilever allows Ben and Jerry's to continue its social mission independent of its parent's choices.\u003c/p>\n\u003cp>One reason these large companies might be quietly working to make GMO-free food now is because\u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/04/269479079/how-american-food-companies-go-gmo-free-in-a-gmo-world\"> finding ingredients can be a major challenge\u003c/a>. More than 90 percent of all the soybeans and corn grown in the U.S. are genetically engineered. Most of those GMO crops go to producers of eggs, milk and meat who feed their animals with them, but GMO soy oil and corn starch are used in a lot of food manufacturing, too.\u003c/p>\n\u003cp>To ensure non-GMO ingredients, the supply chain has to remain separate and pristine. Crops need to be grown far enough away from genetically engineered seeds to prevent cross-contamination. Harvesting equipment needs to be either used only for non-GMO crops or cleaned extensively before switching. The same is true for processing and manufacturing facilities and transport receptacles like shipping containers.\u003c/p>\n\u003cp>That's why Westgate says a natural foods brand like Kashi, owned by Kellogg's, is transitioning more slowly than many fans would like. She points out that Kashi told consumers it would take a couple of years to switch over all of its ingredients. It's a matter of changing contracts with growers, finding farmland where non-GMOs can be grown successfully, and reworking recipes so the flavors that customers have grown used to aren't drastically changed, like what has happened with Ben and Jerry's new toffee.\u003c/p>\n\u003cp>Right now, non-GMO food fetches a premium. Purdue University agricultural economist \u003ca href=\"https://ag.purdue.edu/agecon/Pages/Profile.aspx?strAlias=hurtc\">Chris Hurt\u003c/a> says that premium is likely to come down if this part of the agricultural sector gains more traction and an efficiency of scale can kick in.\u003c/p>\n\u003cp>Ultimately, the consumer is king. And the question of whether or not consumers will want non-GMO products is still up in the air.\u003c/p>\n\u003cp>At the Ben and Jerry's Factory in Vermont, most tourists seem more interested in getting their free sample than hearing about the brand's stand on genetic engineering. Still, manufacturers are clearly wondering what might happen if more states enact labeling laws and if consumer sentiment begins to shift. So they're hedging their bets: fighting state-by-state labeling initiatives, but quietly introducing their own GMO-free products in the meantime.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Copyright 2014 \u003ca href=\"http://www.vpr.net\">Vermont Public Radio\u003c/a>.\u003c/p>\n\n","blocks":[],"excerpt":"Many mainstream companies are creating GMO-free foods, but they're not publicizing the changes. Meanwhile, some are also fighting state initiatives that would require them to label GMOs ingredients.","status":"publish","parent":0,"modified":1406049062,"stats":{"hasAudio":true,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":24,"wordCount":1120},"headData":{"title":"Some Food Companies Are Quietly Dumping GMO Ingredients | KQED","description":"Many mainstream companies are creating GMO-free foods, but they're not publicizing the changes. Meanwhile, some are also fighting state initiatives that would require them to label GMOs ingredients.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"85087 http://blogs.kqed.org/bayareabites/?p=85087","disqusUrl":"https://ww2.kqed.org/bayareabites/2014/07/22/some-food-companies-are-quietly-dumping-gmo-ingredients/","disqusTitle":"Some Food Companies Are Quietly Dumping GMO Ingredients","nprByline":"Jane Lindholm","nprStoryId":"333725880","nprApiLink":"http://api.npr.org/query?id=333725880&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2014/07/22/333725880/some-food-producers-are-quietly-dumping-gmo-ingredients?ft=3&f=333725880","nprRetrievedStory":"1","nprPubDate":"Tue, 22 Jul 2014 11:22:00 -0400","nprStoryDate":"Tue, 22 Jul 2014 04:44:00 -0400","nprLastModifiedDate":"Tue, 22 Jul 2014 11:22:26 -0400","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/me/2014/07/20140722_me_some_food_producers_are_quietly_dumping_gmo_ingredients.mp3?orgId=691&topicId=1053&ft=3&f=333725880","nprAudioM3u":"http://api.npr.org/m3u/1333892224-157eb8.m3u?orgId=691&topicId=1053&ft=3&f=333725880","path":"/bayareabites/85087/some-food-companies-are-quietly-dumping-gmo-ingredients","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/me/2014/07/20140722_me_some_food_producers_are_quietly_dumping_gmo_ingredients.mp3","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_85088\" class=\"wp-caption aligncenter\" style=\"max-width: 1800px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/07/cheerios-1_slide-f30366d1a215fbeeb5c0cd595fb671088e0eaa1a.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/07/cheerios-1_slide-f30366d1a215fbeeb5c0cd595fb671088e0eaa1a.jpg\" alt=\"General Mills' Original Cheerios are now GMO-free. But you won't find a label on the box highlighting the change. Photo: David Duprey/AP\" width=\"1800\" height=\"1198\" class=\"size-full wp-image-85088\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">General Mills' Original Cheerios are now GMO-free. But you won't find a label on the box highlighting the change. Photo: David Duprey/AP\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/07/22/333725880/some-food-producers-are-quietly-dumping-gmo-ingredients\">Morning Edition\u003c/a> \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"audio","attributes":{"named":{"src":"http://pd.npr.org/anon.npr-mp3/npr/me/2014/07/20140722_me_some_food_producers_are_quietly_dumping_gmo_ingredients.mp3","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp> \u003c/p>\n\u003cp>by Jane Lindholm, \u003ca href=\"http://www.vpr.net/\">VPR\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/07/22/333725880/some-food-producers-are-quietly-dumping-gmo-ingredients\">The Salt at NPR Food\u003c/a> (7/22/14)\u003c/p>\n\u003cp>A tour of the Ben and Jerry's Factory in Waterbury, Vt., includes a stop at the \"Flavor Graveyard,\" where ice cream combinations that didn't make the cut are put to rest under the shade of big trees.\u003c/p>\n\u003cp>One recently deceased flavor has yet to be memorialized there: Coffee Heath Bar Crunch, one of the company's best sellers. Ben and Jerry's CEO \u003ca href=\"http://www.benjerry.com/about-us/how-were-structured#4timeline\">Jostein Solheim\u003c/a> says the company had to remove the key ingredient, Heath Bars made by Hershey, and rework the flavor. Its replacement is called Coffee Toffee Bar Crunch. (Some fans have blasted the company in online forums, claiming it doesn't taste as good.)\u003c/p>\n\u003cp>The reason for the change? Hershey makes Heath Bars with genetically engineered ingredients, and Ben and Jerry's has made a pledge to remove all GMO ingredients from its ice cream.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The company has taken a vocal stand in recent years in support of states looking at legislation that would require manufacturers to disclose food that is made with genetic engineering. And Vermont \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/04/24/306442972/bracing-for-a-battle-vermont-passes-gmo-labeling-bill\">recently passed a law\u003c/a> that will require labeling starting in 2015. Ben and Jerry's founder Jerry Greenfield recently launched a campaign to help fill the coffers of Vermont's crowd-sourced defense fund set up to combat lawsuits over its labeling law.\u003c/p>\n\u003cp>The news that Ben and Jerry's is taking a vocal stand on a controversial issue is no surprise; it's part of the company's calling card. But some other mainstream companies are carefully — and much more quietly — calibrating their non-GMO strategies.\u003c/p>\n\u003cp>General Mills' Original plain Cheerios are now GMO-free. But the only announcement was in a company \u003ca href=\"http://www.blog.generalmills.com/2014/01/the-one-and-only-cheerios/\">blog post\u003c/a> in January. And you won't see any label on the box highlighting the change. Grape Nuts, another cereal aisle staple, made by Post, are also non-GMO. And Target has about 80 of its own brand items certified GMO-free.\u003c/p>\n\u003cp>\u003ca href=\"http://www.nongmoproject.org/about/who-we-are/staff/megan-thompson-westgate/\">Megan Westgate\u003c/a> runs the Non-GMO Project, which acts as an independent third-party verifier of GMO-free products, including Target's. She says her organization knows about \"a lot of exciting cool things that are happening that for whatever strategic reasons get kept pretty quiet.\"\u003c/p>\n\u003cp>The Non-GMO Project has certified more than 20,000 products since it launched in 2007 and Westgate says this is one of the fastest growing sectors of the natural food industry, representing $6 billion dollars in annual sales. But just because they're testing the water doesn't mean most mainstream companies are ready to start publicizing their changes.\u003c/p>\n\u003cp>\u003ca href=\"http://www.ageconomics.ksu.edu/p.aspx?tabid=13&ItemID=1783&mid=1598&staff_category=Faculty\">Nathan Hendricks\u003c/a>, an agricultural economist at Kansas State University, says big food producers are trying to gauge what direction consumers are headed in. \"Ultimately,\" he says, \"these big companies aren't just friends with Monsanto or something, they want to make a profit and they want to be able to do what's going to make them money.\" So they'd better have a product line in the works if consumer sentiment starts to shift more heavily towards GMO-free food.\u003c/p>\n\u003cp>But even as they create GMO-free products, many of these corporations are fighting state initiatives that would require them to give consumers more information about their ingredients.\u003c/p>\n\u003cp>They often fight those battles through the powerful the Grocery Manufacturers Association, or GMA, a trade group with hundreds of members. It has just filed suit against Vermont over the state's GMO labeling law.\u003c/p>\n\u003cp>Even Ben and Jerry's, so vocal in its anti-GMO stance, has a conflict, of sorts. It may have eliminated GMOs, but it's still owned by Unilever, which put a lot of money towards fighting labeling legislation in California and belongs to the GMA. That might make things sticky for Ben and Jerry's CEO Solheim.\u003c/p>\n\u003cp>But he equivocates. \"You know,\" he shrugs, \"in big companies a lot of things happen behind closed doors. I think we'll leave that conversation behind closed doors.\" But Solheim says a unique agreement between the ice cream maker and Unilever allows Ben and Jerry's to continue its social mission independent of its parent's choices.\u003c/p>\n\u003cp>One reason these large companies might be quietly working to make GMO-free food now is because\u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/04/269479079/how-american-food-companies-go-gmo-free-in-a-gmo-world\"> finding ingredients can be a major challenge\u003c/a>. More than 90 percent of all the soybeans and corn grown in the U.S. are genetically engineered. Most of those GMO crops go to producers of eggs, milk and meat who feed their animals with them, but GMO soy oil and corn starch are used in a lot of food manufacturing, too.\u003c/p>\n\u003cp>To ensure non-GMO ingredients, the supply chain has to remain separate and pristine. Crops need to be grown far enough away from genetically engineered seeds to prevent cross-contamination. Harvesting equipment needs to be either used only for non-GMO crops or cleaned extensively before switching. The same is true for processing and manufacturing facilities and transport receptacles like shipping containers.\u003c/p>\n\u003cp>That's why Westgate says a natural foods brand like Kashi, owned by Kellogg's, is transitioning more slowly than many fans would like. She points out that Kashi told consumers it would take a couple of years to switch over all of its ingredients. It's a matter of changing contracts with growers, finding farmland where non-GMOs can be grown successfully, and reworking recipes so the flavors that customers have grown used to aren't drastically changed, like what has happened with Ben and Jerry's new toffee.\u003c/p>\n\u003cp>Right now, non-GMO food fetches a premium. Purdue University agricultural economist \u003ca href=\"https://ag.purdue.edu/agecon/Pages/Profile.aspx?strAlias=hurtc\">Chris Hurt\u003c/a> says that premium is likely to come down if this part of the agricultural sector gains more traction and an efficiency of scale can kick in.\u003c/p>\n\u003cp>Ultimately, the consumer is king. And the question of whether or not consumers will want non-GMO products is still up in the air.\u003c/p>\n\u003cp>At the Ben and Jerry's Factory in Vermont, most tourists seem more interested in getting their free sample than hearing about the brand's stand on genetic engineering. Still, manufacturers are clearly wondering what might happen if more states enact labeling laws and if consumer sentiment begins to shift. So they're hedging their bets: fighting state-by-state labeling initiatives, but quietly introducing their own GMO-free products in the meantime.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Copyright 2014 \u003ca href=\"http://www.vpr.net\">Vermont Public Radio\u003c/a>.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/85087/some-food-companies-are-quietly-dumping-gmo-ingredients","authors":["byline_bayareabites_85087"],"categories":["bayareabites_4084","bayareabites_1245","bayareabites_10916","bayareabites_2035","bayareabites_34"],"tags":["bayareabites_3867","bayareabites_13599","bayareabites_12697","bayareabites_11274","bayareabites_10787","bayareabites_13601","bayareabites_13600","bayareabites_13602","bayareabites_13603","bayareabites_10921","bayareabites_13346"],"featImg":"bayareabites_85088","label":"bayareabites"},"bayareabites_83909":{"type":"posts","id":"bayareabites_83909","meta":{"index":"posts_1591205157","site":"bayareabites","id":"83909","score":null,"sort":[1403656612000]},"guestAuthors":[],"slug":"natural-food-sounds-good-but-doesnt-mean-much","title":"'Natural' Food Sounds Good But Doesn't Mean Much","publishDate":1403656612,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_83910\" class=\"wp-caption aligncenter\" style=\"max-width: 1508px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/06/istock_000018037760medium-518ef415e51feed6ff9470f6bd2f0f17f3de1a2f.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/06/istock_000018037760medium-518ef415e51feed6ff9470f6bd2f0f17f3de1a2f.jpg\" alt='Advocates say consumers may assume that the \"natural\" label is the same as \"organic.\" Photo: iStockphoto' width=\"1508\" height=\"1130\" class=\"size-full wp-image-83910\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Advocates say consumers may assume that the \"natural\" label is the same as \"organic.\" Photo: iStockphoto\u003c/figcaption>\u003c/figure>\n\u003cp>by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/06/24/325189610/natural-food-sounds-good-but-doesnt-mean-much\">The Salt at NPR Food\u003c/a> (6/24/14)\u003c/p>\n\u003cp>Some people have had it with \"natural\" food.\u003c/p>\n\u003cp>For fifteen years, \u003ca href=\"http://consumersunion.org/experts/urvashi-rangan/\">Urvashi Rangan\u003c/a>, director of consumer safety and sustainability for Consumers Union, has been pointing out that \"natural\" is just about the most misleading label that you'll ever see on a food package. Yet consumers still \u003ca href=\"http://www.greenerchoices.org/pdf/ConsumerReportsFoodLabelingSurveyJune2014.pdf\">look\u003c/a> for that word, food companies still love to use it and the Food and Drug Administration can't or won't define it.\u003c/p>\n\u003cp>So Rangan now says it's time to kill the \"natural\" label. Consumers Union, the policy and action division of Consumer Reports, is about to submit formal \u003ca href=\"https://takeaction.takepart.com/actions/stop-confusing-consumers-ban-the-natural-label\">petitions\u003c/a> to the FDA and the U.S. Department of Agriculture, asking them to ban the word from food packages, so that consumers won't be hornswoggled by empty promises.\u003c/p>\n\u003cp>It's the latest turn in a debate that's gone on for decades, in part because defining naturalness seems to be just as hard as defining beauty.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>According to a \u003ca href=\"http://cspinet.org/new/pdf/food_labeling_chaos_report.pdf\">report\u003c/a> from the Center for Science in the Public Interest, the FDA told a food manufacturer in 1940 that canned, heat-treated grapefruit juice couldn't be called natural. \"This term should be reserved for fresh juice or juice which has been kept without intervention of any process of heat treatment,\" the agency wrote.\u003c/p>\n\u003cp>But times and technology change. These days, the FDA only objects to calling a food \"natural\" if it contains artificial flavor, color or other synthetic additives. Otherwise, there are few restrictions.\u003c/p>\n\u003cp>Farmers can grow crops using pesticides and genetically modified crops, often called GMOs. They can feed antibiotics to animals or keep egg-laying chickens in cages. Food processors can add sugar (an \"all-natural\" sweetener, after all) or corn starch or anything else derived from plant or animal life to their products. It's all \"natural.\"\u003c/p>\n\u003cp>This is galling for Rangan, because Consumer Reports been campaigning against several of these practices, including the use of antibiotics and GMOs. Most consumers, she says, believe — mistakenly — that food labeled \"natural\" is produced without these practices. Surveys show that most consumers think that the label is equivalent to \"organic.\" Organic rules do ban the use of antibiotics, GMOs and almost all synthetic pesticides.\u003c/p>\n\u003cp>In theory, the FDA could define \"natural.\" In reality, Rangan says, there's little chance that will happen, at least not quickly. It took many years for the USDA to come up with a working standard for organic food, and defining \"natural\" would be just as complicated. Better, she says, just to ban the word.\u003c/p>\n\u003cp>Others have attacked the problem through the \u003ca href=\"http://www.foodnavigator-usa.com/Regulation/PopChips-agrees-2.4m-all-natural-lawsuit-settlement-settlements-also-likely-in-Kashi-and-Bear-Naked-cases\">courts\u003c/a>. More than 200 lawsuits have been filed against the use of \"natural,\" arguing that it can't apply to food containing GMOs or hydrogenated oils. In some cases, companies responded by erasing the offending word from the label.\u003c/p>\n\u003cp>Rangan's quest to ban the word entirely, however, faces tough legal hurdles.\u003c/p>\n\u003cp>\"I'd be very surprised if the FDA has any interest in acting on this,\" says David Ter Molen, an attorney with Freeborn & Peters in Chicago who's also editor of a \"\u003ca href=\"http://foodidentityblog.com/about/\">Food Identity Blog\u003c/a>.\" \"This is not a health or safety issue for them\" and not high on the agency's list of priorities.\u003c/p>\n\u003cp>So, for now, whether something is natural remains a matter of opinion.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"A consumer advocacy group says it's time to ban the word \"natural\" from food labels because it's misleading. But the quest to get the government to outlaw the word entirely faces tough legal hurdles.","status":"publish","parent":0,"modified":1403656612,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":17,"wordCount":580},"headData":{"title":"'Natural' Food Sounds Good But Doesn't Mean Much | KQED","description":"A consumer advocacy group says it's time to ban the word "natural" from food labels because it's misleading. But the quest to get the government to outlaw the word entirely faces tough legal hurdles.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"83909 http://blogs.kqed.org/bayareabites/?p=83909","disqusUrl":"https://ww2.kqed.org/bayareabites/2014/06/24/natural-food-sounds-good-but-doesnt-mean-much/","disqusTitle":"'Natural' Food Sounds Good But Doesn't Mean Much","nprByline":"Dan Charles","nprStoryId":"325189610","nprApiLink":"http://api.npr.org/query?id=325189610&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2014/06/24/325189610/natural-food-sounds-good-but-doesnt-mean-much?ft=3&f=325189610","nprRetrievedStory":"1","nprPubDate":"Tue, 24 Jun 2014 18:22:00 -0400","nprStoryDate":"Tue, 24 Jun 2014 17:48:00 -0400","nprLastModifiedDate":"Tue, 24 Jun 2014 18:22:52 -0400","path":"/bayareabites/83909/natural-food-sounds-good-but-doesnt-mean-much","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_83910\" class=\"wp-caption aligncenter\" style=\"max-width: 1508px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/06/istock_000018037760medium-518ef415e51feed6ff9470f6bd2f0f17f3de1a2f.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/06/istock_000018037760medium-518ef415e51feed6ff9470f6bd2f0f17f3de1a2f.jpg\" alt='Advocates say consumers may assume that the \"natural\" label is the same as \"organic.\" Photo: iStockphoto' width=\"1508\" height=\"1130\" class=\"size-full wp-image-83910\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Advocates say consumers may assume that the \"natural\" label is the same as \"organic.\" Photo: iStockphoto\u003c/figcaption>\u003c/figure>\n\u003cp>by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/06/24/325189610/natural-food-sounds-good-but-doesnt-mean-much\">The Salt at NPR Food\u003c/a> (6/24/14)\u003c/p>\n\u003cp>Some people have had it with \"natural\" food.\u003c/p>\n\u003cp>For fifteen years, \u003ca href=\"http://consumersunion.org/experts/urvashi-rangan/\">Urvashi Rangan\u003c/a>, director of consumer safety and sustainability for Consumers Union, has been pointing out that \"natural\" is just about the most misleading label that you'll ever see on a food package. Yet consumers still \u003ca href=\"http://www.greenerchoices.org/pdf/ConsumerReportsFoodLabelingSurveyJune2014.pdf\">look\u003c/a> for that word, food companies still love to use it and the Food and Drug Administration can't or won't define it.\u003c/p>\n\u003cp>So Rangan now says it's time to kill the \"natural\" label. Consumers Union, the policy and action division of Consumer Reports, is about to submit formal \u003ca href=\"https://takeaction.takepart.com/actions/stop-confusing-consumers-ban-the-natural-label\">petitions\u003c/a> to the FDA and the U.S. Department of Agriculture, asking them to ban the word from food packages, so that consumers won't be hornswoggled by empty promises.\u003c/p>\n\u003cp>It's the latest turn in a debate that's gone on for decades, in part because defining naturalness seems to be just as hard as defining beauty.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>According to a \u003ca href=\"http://cspinet.org/new/pdf/food_labeling_chaos_report.pdf\">report\u003c/a> from the Center for Science in the Public Interest, the FDA told a food manufacturer in 1940 that canned, heat-treated grapefruit juice couldn't be called natural. \"This term should be reserved for fresh juice or juice which has been kept without intervention of any process of heat treatment,\" the agency wrote.\u003c/p>\n\u003cp>But times and technology change. These days, the FDA only objects to calling a food \"natural\" if it contains artificial flavor, color or other synthetic additives. Otherwise, there are few restrictions.\u003c/p>\n\u003cp>Farmers can grow crops using pesticides and genetically modified crops, often called GMOs. They can feed antibiotics to animals or keep egg-laying chickens in cages. Food processors can add sugar (an \"all-natural\" sweetener, after all) or corn starch or anything else derived from plant or animal life to their products. It's all \"natural.\"\u003c/p>\n\u003cp>This is galling for Rangan, because Consumer Reports been campaigning against several of these practices, including the use of antibiotics and GMOs. Most consumers, she says, believe — mistakenly — that food labeled \"natural\" is produced without these practices. Surveys show that most consumers think that the label is equivalent to \"organic.\" Organic rules do ban the use of antibiotics, GMOs and almost all synthetic pesticides.\u003c/p>\n\u003cp>In theory, the FDA could define \"natural.\" In reality, Rangan says, there's little chance that will happen, at least not quickly. It took many years for the USDA to come up with a working standard for organic food, and defining \"natural\" would be just as complicated. Better, she says, just to ban the word.\u003c/p>\n\u003cp>Others have attacked the problem through the \u003ca href=\"http://www.foodnavigator-usa.com/Regulation/PopChips-agrees-2.4m-all-natural-lawsuit-settlement-settlements-also-likely-in-Kashi-and-Bear-Naked-cases\">courts\u003c/a>. More than 200 lawsuits have been filed against the use of \"natural,\" arguing that it can't apply to food containing GMOs or hydrogenated oils. In some cases, companies responded by erasing the offending word from the label.\u003c/p>\n\u003cp>Rangan's quest to ban the word entirely, however, faces tough legal hurdles.\u003c/p>\n\u003cp>\"I'd be very surprised if the FDA has any interest in acting on this,\" says David Ter Molen, an attorney with Freeborn & Peters in Chicago who's also editor of a \"\u003ca href=\"http://foodidentityblog.com/about/\">Food Identity Blog\u003c/a>.\" \"This is not a health or safety issue for them\" and not high on the agency's list of priorities.\u003c/p>\n\u003cp>So, for now, whether something is natural remains a matter of opinion.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/83909/natural-food-sounds-good-but-doesnt-mean-much","authors":["byline_bayareabites_83909"],"categories":["bayareabites_1245","bayareabites_10916","bayareabites_2035"],"tags":["bayareabites_11270","bayareabites_2608","bayareabites_10802","bayareabites_12697","bayareabites_13489"],"featImg":"bayareabites_83910","label":"bayareabites"},"bayareabites_78707":{"type":"posts","id":"bayareabites_78707","meta":{"index":"posts_1591205157","site":"bayareabites","id":"78707","score":null,"sort":[1393640598000]},"guestAuthors":[],"slug":"why-the-non-gmo-label-is-organics-frenemy","title":"Why the 'Non-GMO' Label is Organic's Frenemy","publishDate":1393640598,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_78708\" class=\"wp-caption aligncenter\" style=\"max-width: 1449px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/non-gmo-cf9e108cf91d351f6723f881e8afebefe9876876.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/non-gmo-cf9e108cf91d351f6723f881e8afebefe9876876.jpg\" alt=\"The increasingly successful movement to eliminate GMO crops from food is turning out to be organic's false friend. Photo: Robyn Beck/AFP/Getty Images\" width=\"1449\" height=\"1086\" class=\"size-full wp-image-78708\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The increasingly successful movement to eliminate GMO crops from food is turning out to be organic's false friend. Photo: Robyn Beck/AFP/Getty Images\u003c/figcaption>\u003c/figure>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\" target=\"_blank\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/28/283460420/why-the-non-gmo-label-is-organic-s-frenemy\" target=\"_blank\">The Salt at NPR Food\u003c/a> (2/28/2014)\u003c/p>\n\u003cp>It's easy to think of \"organic\" and \"non-GMO\" as the best buddies of food. They sit comfortably beside each other in the same grocery stores — most prominently, in Whole Foods Market. Culturally, they also seem to occupy the same space. Both reject aspects of mainstream industrial agriculture.\u003c/p>\n\u003cp>In fact, the \u003ca href=\"http://www.nongmoproject.org/\">increasingly successful\u003c/a> movement to eliminate genetically modified crops — GMOs — from food is turning out to be organic's false friend. The non-GMO label has become a cheaper alternative to organic.\u003c/p>\n\u003cp>\"More and more, there's concern [among organic food companies] that they created a monster,\" says Mark Kastel, a pro-organic activist who's co-founder of the \u003ca href=\"http://www.cornucopia.org/\">Cornucopia Institute\u003c/a>.\u003c/p>\n\u003cp>The conflict between organic and non-GMO food became clear to me while reporting two stories in recent weeks, one about \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/04/269479079/how-american-food-companies-go-gmo-free-in-a-gmo-world\">non-GMO grain\u003c/a> and another about \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/26/283112526/chickens-laying-organic-eggs-eat-imported-food-and-its-pricey\">organic eggs\u003c/a>. I visited Allen Williams, a farmer near Cerro Gordo, Ill., who straddles this divide. He grows everything: lots of organic crops; non-GMO corn and soybeans; and some genetically modified crops.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>His nonorganic fields are treated essentially the same, whether the crops are non-GMO or genetically modified. Williams keeps those fields weed-free with chemical herbicides, although he has to use different chemicals on the non-GMO fields. He adds standard commercial fertilizer to keep the soil fertile. Basically, it's just conventional farming. Williams will get a higher price for his non-GMO soybeans and corn, but it's not a huge premium over the standard commodity price — about 15 percent for soybeans, 10 percent for corn.\u003c/p>\n\u003cp>Organic production is a whole different ballgame. For fertilizer, Williams uses tons of chicken litter that he buys from a big chicken producer miles away. To control pests, he grows a variety of crops: soybeans one year, then corn, then wheat, and sometimes sunflowers, too. During the growing season, he hires people to walk through soybean fields and cut down weeds. He always plants a \"cover crop\" after the main crop is harvested, to capture nutrients — mainly nitrogen — and keep them from washing away.\u003c/p>\n\u003cp>That all takes time and money, which is why most farmers won't do it unless they get paid more. The gap, in fact, is astonishing: Organic soybeans currently cost twice the price of standard conventional beans. This means, in turn, that any food made from those soybeans — think organic chickens, which eat a soy-rich diet — will be more more expensive than food that's simply \"non-GMO.\"\u003c/p>\n\u003cp>No food retailer likes high costs. If it can offer a cheaper product that attracts the same consumers, it will do it. According to Kastel, that's how Whole Foods and others are using non-GMO labels.\u003c/p>\n\u003cp>\"This is a potent marketing vehicle designed to blur the line between organic and nonorganic,\" he says.\u003c/p>\n\u003cp>\u003ca href=\"http://murrayschicken.com/index.php\">Murray's Chicken\u003c/a>, a company based in New York, recently\u003ca href=\"http://murrayschicken.com/images/poop/Non-GMO_Chicken_Card_New.pdf\"> announced\u003c/a> that it was now \"offering 'better-for-you' non-GMO chicken without the organic price tag.\" In a Whole Foods Market that I recently visited, the store had posted a sign explaining that organic eggs were out of stock, but that \"during this shortage, we have expanded our selection of Non-GMO Project Certified eggs to provide you with high-quality alternatives.\"\u003c/p>\n\u003cp>David Bruce, director of eggs, meat, produce and soy for \u003ca href=\"http://www.organicvalley.coop/\">Organic Valley\u003c/a>, a major organic food company, says the non-GMO labels \"definitely\" are diverting some consumers away from organic food. \"We call it trading down,\" he says.\u003c/p>\n\u003cp>Bruce says organic companies need to draw a clear line that sets organics apart from any alternatives.\u003c/p>\n\u003cp>\"The goal is to educate consumers that 'non-GMO' or 'natural' products are not 100 percent the same as an organic product,\" he says. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>. \u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"Non-genetically modified farming is not organic. It's a whole lot cheaper and essentially uses conventional farming techniques. But some consumers think they're the same thing.","status":"publish","parent":0,"modified":1393641160,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":17,"wordCount":670},"headData":{"title":"Why the 'Non-GMO' Label is Organic's Frenemy | KQED","description":"Non-genetically modified farming is not organic. It's a whole lot cheaper and essentially uses conventional farming techniques. But some consumers think they're the same thing.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"78707 http://blogs.kqed.org/bayareabites/?p=78707","disqusUrl":"https://ww2.kqed.org/bayareabites/2014/02/28/why-the-non-gmo-label-is-organics-frenemy/","disqusTitle":"Why the 'Non-GMO' Label is Organic's Frenemy","nprByline":"Dan Charles","nprStoryId":"283460420","nprApiLink":"http://api.npr.org/query?id=283460420&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2014/02/28/283460420/why-the-non-gmo-label-is-organic-s-frenemy?ft=3&f=283460420","nprRetrievedStory":"1","nprPubDate":"Fri, 28 Feb 2014 17:18:00 -0500","nprStoryDate":"Fri, 28 Feb 2014 13:20:00 -0500","nprLastModifiedDate":"Fri, 28 Feb 2014 17:18:38 -0500","path":"/bayareabites/78707/why-the-non-gmo-label-is-organics-frenemy","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_78708\" class=\"wp-caption aligncenter\" style=\"max-width: 1449px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/non-gmo-cf9e108cf91d351f6723f881e8afebefe9876876.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/non-gmo-cf9e108cf91d351f6723f881e8afebefe9876876.jpg\" alt=\"The increasingly successful movement to eliminate GMO crops from food is turning out to be organic's false friend. Photo: Robyn Beck/AFP/Getty Images\" width=\"1449\" height=\"1086\" class=\"size-full wp-image-78708\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The increasingly successful movement to eliminate GMO crops from food is turning out to be organic's false friend. Photo: Robyn Beck/AFP/Getty Images\u003c/figcaption>\u003c/figure>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\" target=\"_blank\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/28/283460420/why-the-non-gmo-label-is-organic-s-frenemy\" target=\"_blank\">The Salt at NPR Food\u003c/a> (2/28/2014)\u003c/p>\n\u003cp>It's easy to think of \"organic\" and \"non-GMO\" as the best buddies of food. They sit comfortably beside each other in the same grocery stores — most prominently, in Whole Foods Market. Culturally, they also seem to occupy the same space. Both reject aspects of mainstream industrial agriculture.\u003c/p>\n\u003cp>In fact, the \u003ca href=\"http://www.nongmoproject.org/\">increasingly successful\u003c/a> movement to eliminate genetically modified crops — GMOs — from food is turning out to be organic's false friend. The non-GMO label has become a cheaper alternative to organic.\u003c/p>\n\u003cp>\"More and more, there's concern [among organic food companies] that they created a monster,\" says Mark Kastel, a pro-organic activist who's co-founder of the \u003ca href=\"http://www.cornucopia.org/\">Cornucopia Institute\u003c/a>.\u003c/p>\n\u003cp>The conflict between organic and non-GMO food became clear to me while reporting two stories in recent weeks, one about \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/04/269479079/how-american-food-companies-go-gmo-free-in-a-gmo-world\">non-GMO grain\u003c/a> and another about \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/26/283112526/chickens-laying-organic-eggs-eat-imported-food-and-its-pricey\">organic eggs\u003c/a>. I visited Allen Williams, a farmer near Cerro Gordo, Ill., who straddles this divide. He grows everything: lots of organic crops; non-GMO corn and soybeans; and some genetically modified crops.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>His nonorganic fields are treated essentially the same, whether the crops are non-GMO or genetically modified. Williams keeps those fields weed-free with chemical herbicides, although he has to use different chemicals on the non-GMO fields. He adds standard commercial fertilizer to keep the soil fertile. Basically, it's just conventional farming. Williams will get a higher price for his non-GMO soybeans and corn, but it's not a huge premium over the standard commodity price — about 15 percent for soybeans, 10 percent for corn.\u003c/p>\n\u003cp>Organic production is a whole different ballgame. For fertilizer, Williams uses tons of chicken litter that he buys from a big chicken producer miles away. To control pests, he grows a variety of crops: soybeans one year, then corn, then wheat, and sometimes sunflowers, too. During the growing season, he hires people to walk through soybean fields and cut down weeds. He always plants a \"cover crop\" after the main crop is harvested, to capture nutrients — mainly nitrogen — and keep them from washing away.\u003c/p>\n\u003cp>That all takes time and money, which is why most farmers won't do it unless they get paid more. The gap, in fact, is astonishing: Organic soybeans currently cost twice the price of standard conventional beans. This means, in turn, that any food made from those soybeans — think organic chickens, which eat a soy-rich diet — will be more more expensive than food that's simply \"non-GMO.\"\u003c/p>\n\u003cp>No food retailer likes high costs. If it can offer a cheaper product that attracts the same consumers, it will do it. According to Kastel, that's how Whole Foods and others are using non-GMO labels.\u003c/p>\n\u003cp>\"This is a potent marketing vehicle designed to blur the line between organic and nonorganic,\" he says.\u003c/p>\n\u003cp>\u003ca href=\"http://murrayschicken.com/index.php\">Murray's Chicken\u003c/a>, a company based in New York, recently\u003ca href=\"http://murrayschicken.com/images/poop/Non-GMO_Chicken_Card_New.pdf\"> announced\u003c/a> that it was now \"offering 'better-for-you' non-GMO chicken without the organic price tag.\" In a Whole Foods Market that I recently visited, the store had posted a sign explaining that organic eggs were out of stock, but that \"during this shortage, we have expanded our selection of Non-GMO Project Certified eggs to provide you with high-quality alternatives.\"\u003c/p>\n\u003cp>David Bruce, director of eggs, meat, produce and soy for \u003ca href=\"http://www.organicvalley.coop/\">Organic Valley\u003c/a>, a major organic food company, says the non-GMO labels \"definitely\" are diverting some consumers away from organic food. \"We call it trading down,\" he says.\u003c/p>\n\u003cp>Bruce says organic companies need to draw a clear line that sets organics apart from any alternatives.\u003c/p>\n\u003cp>\"The goal is to educate consumers that 'non-GMO' or 'natural' products are not 100 percent the same as an organic product,\" he says. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>. \u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/78707/why-the-non-gmo-label-is-organics-frenemy","authors":["byline_bayareabites_78707"],"categories":["bayareabites_1245","bayareabites_12555","bayareabites_10916","bayareabites_2035","bayareabites_60"],"tags":["bayareabites_12697","bayareabites_10787","bayareabites_65","bayareabites_10921"],"featImg":"bayareabites_78711","label":"bayareabites"},"bayareabites_78647":{"type":"posts","id":"bayareabites_78647","meta":{"index":"posts_1591205157","site":"bayareabites","id":"78647","score":null,"sort":[1393440453000]},"guestAuthors":[],"slug":"nutrition-labels-to-get-long-overdue-tweaks","title":"Nutrition Labels to Get Long-Overdue Tweaks","publishDate":1393440453,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_78648\" class=\"wp-caption aligncenter\" style=\"max-width: 1276px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/ap070517042647_wide-182d83b57ae021c697488f57f2ce1e0f158e42ca.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/ap070517042647_wide-182d83b57ae021c697488f57f2ce1e0f158e42ca.jpg\" alt=\"Nutrition labels will be getting a makeover this week to make it easier for consumers to understand the information. Photo: Larry Crowne/AP\" width=\"1276\" height=\"716\" class=\"size-full wp-image-78648\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Nutrition labels will be getting a makeover this week to make it easier for consumers to understand the information. Photo: Larry Crowne/AP\u003c/figcaption>\u003c/figure>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/2100208/allison-aubrey\" target=\"_blank\">Allison Aubrey\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/25/282628088/nutrition-labels-to-get-long-overdue-tweaks\" target=\"_blank\">The Salt at NPR Food\u003c/a> (2/26/2014)\u003c/p>\n\u003cp>If you're perplexed about how to make healthy choices when you're shopping for food, you're not alone. We've all puzzled over a food label that was confusing and hard to follow.\u003c/p>\n\u003cp>But some help may be on the way, as I \u003ca href=\"http://www.npr.org/2014/02/25/282589156/new-food-label-aims-to-make-healthy-decisions-easier\">reported\u003c/a> on \u003cem>All Things Considered\u003c/em> Tuesday.\u003c/p>\n\u003cp>The nutrition facts panel, which is required on all packaged foods, is about to get a makeover. The \u003ca href=\"http://www.fda.gov/\" target=\"_blank\">Food and Drug Administration\u003c/a> has drawn up the changes, and the first lady is expected to introduce the new label at the White House early Thursday.\u003c/p>\n\u003cp>The label we're talking about is that familiar grid on the back of packaged foods that lists calories, fats, cholesterol, carbs, protein and more.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>It's no coincidence that the first lady is announcing some changes to it as part of the fourth anniversary celebration of the \u003ca href=\"http://www.letsmove.gov/\" target=\"_blank\">Let's Move Campaign\u003c/a>. She's long been using the power of the White House to tackle the nation's obesity problem.\u003c/p>\n\u003cp>And, in the view of many, the current nutrition label, which hasn't been changed since the early 1990s (save the addition of a line for trans fat), needs some tweaking.\u003c/p>\n\u003cp>Take for instance, calories. At a time when lots of people are trying to trim back on them, advocates say the label could go farther.\u003c/p>\n\u003cp>So, how about putting calories in bigger, bolder print? That's one idea.\u003c/p>\n\u003cp>\"I think calorie count and the serving sizes [listed on the label] are the big issue that trick people up,\" \u003ca href=\"http://www.nokidhungry.org/authors/gsilverman\" target=\"_blank\">Greg Silverman\u003c/a>, a nutrition educator with the group Share Our Strength, tells us. His organization helps low-income families navigate the grocery store and provides hands-on cooking education.\u003c/p>\n\u003cp>Silverman says it's easy to spot the calorie line on the panel since it's near the top.\u003c/p>\n\u003cp>But often times, one package can have two or three servings.\u003c/p>\n\u003cp>\"Repeatedly we find that people are assuming containers are individual portions and not realizing, 'Oh, this is actually for two,'\" Silverman says. \"And therefore, they're getting double the amount of sodium; they're getting double the amount of calories.\"\u003c/p>\n\u003cp>There has been no shortage of suggestions on how to change the label. Everything from simple recommendations, such as highlighting the number of servings in a package, to listing how much of your daily calorie quota of, say, a 2,000-calorie diet you've used up if you eat that packet of ramen.\u003c/p>\n\u003cfigure id=\"attachment_78649\" class=\"wp-caption aligncenter\" style=\"max-width: 1151px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/7369515492_a72467f495_k_custom-f62137a0e22c9bc10882c0c9bb6da8f6b82184d8.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/7369515492_a72467f495_k_custom-f62137a0e22c9bc10882c0c9bb6da8f6b82184d8.jpg\" alt=\"This 1986 Kellogg's Bran Flakes box lists many attributes: 100% RDA of Iron, Fiber Rich, No preservatives, natural high fiber cereal, provides 13 essential vitamins and minerals. Under the 1990 Nutrition Labeling and Education Act, many confusing label terms began to be standardized. Photo: US Food and Drug Administration/Flickr\" width=\"1151\" height=\"1367\" class=\"size-full wp-image-78649\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">This 1986 Kellogg's Bran Flakes box lists many attributes: 100% RDA of Iron, Fiber Rich, No preservatives, natural high fiber cereal, provides 13 essential vitamins and minerals. Under the 1990 Nutrition Labeling and Education Act, many confusing label terms began to be standardized. Photo: US Food and Drug Administration/Flickr\u003c/figcaption>\u003c/figure>\n\u003cp>And there are issues beyond just calories. Take sugar.\u003c/p>\n\u003cp>\"The average American is consuming about three times more sugar daily than would be recommended by expert panels,\" says \u003ca href=\"http://profiles.ucsf.edu/laura.schmidt\" target=\"_blank\">Laura Schmidt\u003c/a>, a health policy expert at University of California, San Francisco.\u003c/p>\n\u003cp>She says it's \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/03/271130613/sweet-tooth-gone-bad-why-22-teaspoons-of-sugar-per-day-is-deadly\">become much clearer\u003c/a> how detrimental too much sugar can be.\u003c/p>\n\u003cp>So some health advocates would like to see manufacturers be required to list how much sugar, including corn syrup, they add to foods. Since many items such as yogurt and cereals contain a mix of added and natural sugars, it's hard for consumers to know exactly what they're getting.\u003c/p>\n\u003cp>The food industry has pushed back against the idea.\u003c/p>\n\u003cp>But one thing the Grocery Manufacturers Association, one industry group, does endorse is a rethinking of the way fat is labeled.\u003c/p>\n\u003cp>\"The public health perspective that led to the Nutrition Facts panel in the early 1990s has shifted over the past twenty years, away from total fat and fatty acids and toward calories,\" \u003ca href=\"http://www.linkedin.com/pub/brian-kennedy/53/117/925\">Brian Kennedy\u003c/a>, a GMA spokesman, told NPR in an email.\u003c/p>\n\u003cp>He says there have been suggestions that it may be appropriate to remove the \"Calories from Fat\" declaration from Nutrition Facts, \"and we think this is consistent with the shift in public health emphasis.\"\u003c/p>\n\u003cp>With so many suggested changes, you can bet that lots of industry insiders and health advocates are eager to see what label changes the first lady unveils. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>. \u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"With obesity as a top health priority, the first lady wants clearer labels to help people make healthier choices. Advocates hope food manufacturers will have to provide more details on added sugar.","status":"publish","parent":0,"modified":1393440453,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":26,"wordCount":736},"headData":{"title":"Nutrition Labels to Get Long-Overdue Tweaks | KQED","description":"With obesity as a top health priority, the first lady wants clearer labels to help people make healthier choices. Advocates hope food manufacturers will have to provide more details on added sugar.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"78647 http://blogs.kqed.org/bayareabites/?p=78647","disqusUrl":"https://ww2.kqed.org/bayareabites/2014/02/26/nutrition-labels-to-get-long-overdue-tweaks/","disqusTitle":"Nutrition Labels to Get Long-Overdue Tweaks","nprByline":"Allison Aubrey","nprStoryId":"282628088","nprApiLink":"http://api.npr.org/query?id=282628088&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2014/02/25/282628088/nutrition-labels-to-get-long-overdue-tweaks?ft=3&f=282628088","nprRetrievedStory":"1","nprPubDate":"Wed, 26 Feb 2014 12:28:00 -0500","nprStoryDate":"Wed, 26 Feb 2014 12:26:00 -0500","nprLastModifiedDate":"Wed, 26 Feb 2014 12:28:19 -0500","path":"/bayareabites/78647/nutrition-labels-to-get-long-overdue-tweaks","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_78648\" class=\"wp-caption aligncenter\" style=\"max-width: 1276px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/ap070517042647_wide-182d83b57ae021c697488f57f2ce1e0f158e42ca.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/ap070517042647_wide-182d83b57ae021c697488f57f2ce1e0f158e42ca.jpg\" alt=\"Nutrition labels will be getting a makeover this week to make it easier for consumers to understand the information. Photo: Larry Crowne/AP\" width=\"1276\" height=\"716\" class=\"size-full wp-image-78648\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Nutrition labels will be getting a makeover this week to make it easier for consumers to understand the information. Photo: Larry Crowne/AP\u003c/figcaption>\u003c/figure>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/2100208/allison-aubrey\" target=\"_blank\">Allison Aubrey\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/25/282628088/nutrition-labels-to-get-long-overdue-tweaks\" target=\"_blank\">The Salt at NPR Food\u003c/a> (2/26/2014)\u003c/p>\n\u003cp>If you're perplexed about how to make healthy choices when you're shopping for food, you're not alone. We've all puzzled over a food label that was confusing and hard to follow.\u003c/p>\n\u003cp>But some help may be on the way, as I \u003ca href=\"http://www.npr.org/2014/02/25/282589156/new-food-label-aims-to-make-healthy-decisions-easier\">reported\u003c/a> on \u003cem>All Things Considered\u003c/em> Tuesday.\u003c/p>\n\u003cp>The nutrition facts panel, which is required on all packaged foods, is about to get a makeover. The \u003ca href=\"http://www.fda.gov/\" target=\"_blank\">Food and Drug Administration\u003c/a> has drawn up the changes, and the first lady is expected to introduce the new label at the White House early Thursday.\u003c/p>\n\u003cp>The label we're talking about is that familiar grid on the back of packaged foods that lists calories, fats, cholesterol, carbs, protein and more.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>It's no coincidence that the first lady is announcing some changes to it as part of the fourth anniversary celebration of the \u003ca href=\"http://www.letsmove.gov/\" target=\"_blank\">Let's Move Campaign\u003c/a>. She's long been using the power of the White House to tackle the nation's obesity problem.\u003c/p>\n\u003cp>And, in the view of many, the current nutrition label, which hasn't been changed since the early 1990s (save the addition of a line for trans fat), needs some tweaking.\u003c/p>\n\u003cp>Take for instance, calories. At a time when lots of people are trying to trim back on them, advocates say the label could go farther.\u003c/p>\n\u003cp>So, how about putting calories in bigger, bolder print? That's one idea.\u003c/p>\n\u003cp>\"I think calorie count and the serving sizes [listed on the label] are the big issue that trick people up,\" \u003ca href=\"http://www.nokidhungry.org/authors/gsilverman\" target=\"_blank\">Greg Silverman\u003c/a>, a nutrition educator with the group Share Our Strength, tells us. His organization helps low-income families navigate the grocery store and provides hands-on cooking education.\u003c/p>\n\u003cp>Silverman says it's easy to spot the calorie line on the panel since it's near the top.\u003c/p>\n\u003cp>But often times, one package can have two or three servings.\u003c/p>\n\u003cp>\"Repeatedly we find that people are assuming containers are individual portions and not realizing, 'Oh, this is actually for two,'\" Silverman says. \"And therefore, they're getting double the amount of sodium; they're getting double the amount of calories.\"\u003c/p>\n\u003cp>There has been no shortage of suggestions on how to change the label. Everything from simple recommendations, such as highlighting the number of servings in a package, to listing how much of your daily calorie quota of, say, a 2,000-calorie diet you've used up if you eat that packet of ramen.\u003c/p>\n\u003cfigure id=\"attachment_78649\" class=\"wp-caption aligncenter\" style=\"max-width: 1151px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/7369515492_a72467f495_k_custom-f62137a0e22c9bc10882c0c9bb6da8f6b82184d8.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/02/7369515492_a72467f495_k_custom-f62137a0e22c9bc10882c0c9bb6da8f6b82184d8.jpg\" alt=\"This 1986 Kellogg's Bran Flakes box lists many attributes: 100% RDA of Iron, Fiber Rich, No preservatives, natural high fiber cereal, provides 13 essential vitamins and minerals. Under the 1990 Nutrition Labeling and Education Act, many confusing label terms began to be standardized. Photo: US Food and Drug Administration/Flickr\" width=\"1151\" height=\"1367\" class=\"size-full wp-image-78649\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">This 1986 Kellogg's Bran Flakes box lists many attributes: 100% RDA of Iron, Fiber Rich, No preservatives, natural high fiber cereal, provides 13 essential vitamins and minerals. Under the 1990 Nutrition Labeling and Education Act, many confusing label terms began to be standardized. Photo: US Food and Drug Administration/Flickr\u003c/figcaption>\u003c/figure>\n\u003cp>And there are issues beyond just calories. Take sugar.\u003c/p>\n\u003cp>\"The average American is consuming about three times more sugar daily than would be recommended by expert panels,\" says \u003ca href=\"http://profiles.ucsf.edu/laura.schmidt\" target=\"_blank\">Laura Schmidt\u003c/a>, a health policy expert at University of California, San Francisco.\u003c/p>\n\u003cp>She says it's \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/02/03/271130613/sweet-tooth-gone-bad-why-22-teaspoons-of-sugar-per-day-is-deadly\">become much clearer\u003c/a> how detrimental too much sugar can be.\u003c/p>\n\u003cp>So some health advocates would like to see manufacturers be required to list how much sugar, including corn syrup, they add to foods. Since many items such as yogurt and cereals contain a mix of added and natural sugars, it's hard for consumers to know exactly what they're getting.\u003c/p>\n\u003cp>The food industry has pushed back against the idea.\u003c/p>\n\u003cp>But one thing the Grocery Manufacturers Association, one industry group, does endorse is a rethinking of the way fat is labeled.\u003c/p>\n\u003cp>\"The public health perspective that led to the Nutrition Facts panel in the early 1990s has shifted over the past twenty years, away from total fat and fatty acids and toward calories,\" \u003ca href=\"http://www.linkedin.com/pub/brian-kennedy/53/117/925\">Brian Kennedy\u003c/a>, a GMA spokesman, told NPR in an email.\u003c/p>\n\u003cp>He says there have been suggestions that it may be appropriate to remove the \"Calories from Fat\" declaration from Nutrition Facts, \"and we think this is consistent with the shift in public health emphasis.\"\u003c/p>\n\u003cp>With so many suggested changes, you can bet that lots of industry insiders and health advocates are eager to see what label changes the first lady unveils. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>. \u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/78647/nutrition-labels-to-get-long-overdue-tweaks","authors":["byline_bayareabites_78647"],"categories":["bayareabites_1245","bayareabites_10916","bayareabites_2035"],"tags":["bayareabites_10501","bayareabites_12697","bayareabites_8743","bayareabites_8718","bayareabites_10921"],"featImg":"bayareabites_78651","label":"bayareabites"},"bayareabites_73982":{"type":"posts","id":"bayareabites_73982","meta":{"index":"posts_1591205157","site":"bayareabites","id":"73982","score":null,"sort":[1384479189000]},"guestAuthors":[],"slug":"whats-the-most-important-thing-food-labels-should-tell-us","title":"What's The Most Important Thing Food Labels Should Tell Us?","publishDate":1384479189,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_73985\" class=\"wp-caption aligncenter\" style=\"max-width: 624px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/11/banana-gmo.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/11/banana-gmo.jpg\" alt=\"GMO Banana Illustration by Daniel Horowitz for NPR\" width=\"624\" height=\"350\" class=\"size-full wp-image-73985\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">GMO Banana Illustration by Daniel Horowitz for NPR\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/11/14/245225365/whats-the-most-important-thing-food-labels-should-tell-us\">All Things Considered\u003c/a> [audio src=\"http://pd.npr.org/anon.npr-mp3/npr/atc/2013/11/20131114_atc_16.mp3\"] \u003c/p>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/11/14/245225365/whats-the-most-important-thing-food-labels-should-tell-us\">The Salt at NPR Food\u003c/a> (11/14/13)\u003c/p>\n\u003cp>Food labels have become battlegrounds. Just last week, voters in Washington state narrowly defeated a measure that would have required food manufacturers to reveal whether their products contain genetically modified ingredients.\u003c/p>\n\u003cp>Supporters of the initiative — and similar proposals in other states — say that consumers have a right to know what they're eating.\u003c/p>\n\u003cp>But there are lots of things we might want to know about our food. So what belongs on the label?\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>I went to four deep thinkers about food and asked them what they'd most like to see labeled. What's the most important thing to know about food, if you're trying to be a health-conscious, responsible consumer?\u003c/p>\n\u003cp>I started with \u003ca href=\"http://environment.umn.edu/about/ione_bios/jon_foley.html\">Jonathan Foley\u003c/a>, director of the Institute on the Environment at the University of Minnesota. On Twitter, Foley is \u003ca href=\"https://twitter.com/GlobalEcoGuy\">@GlobalEcoGuy\u003c/a>.\u003c/p>\n\u003cp>Foley was reluctant to give an answer at first; simple labels can be misleading, he said. But eventually he came up with his top three label suggestions.\u003c/p>\n\u003cp>\"First, deforestation, yes or no?\" he said. In other words, did people cut down trees to grow this food? That's been happening in Indonesia and Malaysia to make room for palm oil plantations. According to Foley, he can't think of a \"bigger hammer to the environment\" than deforestation.\u003c/p>\n\u003cp>Second, Foley continued, \"How much water did it take, and from where?\" Farmers around the world have been draining rivers and underground aquifers to water their crops. \"And No. 3, how much fertilizer did it take, and did you manage to keep it from running off?\" Fertilizer runoff from farms has choked lakes and estuaries from China to the Chesapeake Bay.\u003c/p>\n\u003cp>Of course, the state of our environment certainly isn't the only thing to think about with food.\u003c/p>\n\u003cp>\"I just want to know that folks are getting paid a basic living wage,\" says writer \u003ca href=\"http://traciemcmillan.com/\">Tracie McMillan\u003c/a>. For her book, \u003cem>The American Way of Eating,\u003c/em> McMillan went undercover and worked in the vegetable fields of California.\u003c/p>\n\u003cp>There are field workers who don't even earn a minimum wage, she says. Some workers get cheated out of their pay.\u003c/p>\n\u003cp>People have worried about this sort of thing with imported food, she said. It led to Fair Trade coffee and bananas, \"and the presumption was, you didn't need something like that for the U.S., because we had labor laws that were enforced enough that anything in the U.S. would have been produced under [acceptable] labor conditions. And that's unfortunately no longer the case,\" McMillan says.\u003c/p>\n\u003cp>This idea was echoed by \u003ca href=\"http://foodtank.org/danielle-nierenberg\">Danielle Nierenberg\u003c/a>, co-founder of the \u003ca href=\"http://foodtank.org/\">Food Tank\u003c/a> — Nierenberg calls it a food think tank.\u003c/p>\n\u003cp>She'd love to see food get a grade based on how farmworkers were treated, as well as farm animals — \"something that made it clear to consumers that this was a product where we did our best to make it fairly, justly and humanely.\"\u003c/p>\n\u003cp>It's important to keep it simple, she says. If a label is complicated, people just get confused. \"People are so bombarded with information, particularly around food, that they don't know what to choose, and they don't really realize the impact of what they're eating on their personal health,\" Nierenberg says.\u003c/p>\n\u003cp>This is exactly the problem that my last big thinker wants to solve. Michael Jacobson is the grand old man of food labels. He's executive director of the watchdog group \u003ca href=\"http://www.cspinet.org/\">Center for Science in the Public Interest\u003c/a>.\u003c/p>\n\u003cp>\"Twenty years ago, we led the effort to get nutrition facts labels on foods,\" Jacobson says. \"Now they're there. Everybody loves them. But they haven't had much impact on the American diet.\"\u003c/p>\n\u003cp>So Jacobson now believes we don't need more fine print about sodium and sugar. We need something that grabs people's attention. \"A label that would spur them to choose healthier foods.\"\u003c/p>\n\u003cp>Jacobson wants to put some sort of symbol, or number, right on the front of the package, that gives food a grade. You'd give food credit for all the good stuff in it, such as vitamins and minerals. You'd take away points for trans fat, salt, saturated fat, \"and come up with a red dot, or the number 50, or whatever.\"\u003c/p>\n\u003cp>Jacobson says this label should just focus on whether foods are good for you. The other things — worker conditions, environmental impact — may be interesting, \"but I don't think you can turn a food label into an encyclopedia,\" he says.\u003c/p>\n\u003cp>On the other hand, it is possible, with modern technology, to make labels both small and encyclopedic. Foley, the Global Eco Guy, says that his dream would be a bar code that you could scan with your smartphone to get details about everything in that package: all the ingredients, where they were grown, and how.\u003c/p>\n\u003cp>Even if most people didn't bother looking up that information, he says, it still would be powerful. \"If companies had to think about all those details, and really disclose them more, I think you'd see some pretty dramatic shifts in how they operate.\"\u003c/p>\n\u003cp>It could affect everything that our food touches: forests, water, wages and health. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"Food labels have become battlegrounds. Government regulators, companies and food movement activists have been fighting over what belongs on the label. (GMOs? Trans fats? Claims that bran prevents heart disease?) We asked four big thinkers for their dream food label.","status":"publish","parent":0,"modified":1384479189,"stats":{"hasAudio":true,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":28,"wordCount":912},"headData":{"title":"What's The Most Important Thing Food Labels Should Tell Us? | KQED","description":"Food labels have become battlegrounds. Government regulators, companies and food movement activists have been fighting over what belongs on the label. (GMOs? Trans fats? Claims that bran prevents heart disease?) We asked four big thinkers for their dream food label.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"73982 http://blogs.kqed.org/bayareabites/?p=73982","disqusUrl":"https://ww2.kqed.org/bayareabites/2013/11/14/whats-the-most-important-thing-food-labels-should-tell-us/","disqusTitle":"What's The Most Important Thing Food Labels Should Tell Us?","nprByline":"Dan Charles","nprStoryId":"245225365","nprApiLink":"http://api.npr.org/query?id=245225365&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2013/11/14/245225365/whats-the-most-important-thing-food-labels-should-tell-us?ft=3&f=245225365","nprRetrievedStory":"1","nprPubDate":"Thu, 14 Nov 2013 19:29:00 -0500","nprStoryDate":"Thu, 14 Nov 2013 15:00:00 -0500","nprLastModifiedDate":"Thu, 14 Nov 2013 19:29:20 -0500","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/atc/2013/11/20131114_atc_16.mp3?orgId=1&topicId=1053&ft=3&f=245225365","nprAudioM3u":"http://api.npr.org/m3u/1245257907-aeb45b.m3u?orgId=1&topicId=1053&ft=3&f=245225365","path":"/bayareabites/73982/whats-the-most-important-thing-food-labels-should-tell-us","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/atc/2013/11/20131114_atc_16.mp3?orgId=1&topicId=1053&ft=3&f=245225365","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_73985\" class=\"wp-caption aligncenter\" style=\"max-width: 624px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/11/banana-gmo.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/11/banana-gmo.jpg\" alt=\"GMO Banana Illustration by Daniel Horowitz for NPR\" width=\"624\" height=\"350\" class=\"size-full wp-image-73985\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">GMO Banana Illustration by Daniel Horowitz for NPR\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/11/14/245225365/whats-the-most-important-thing-food-labels-should-tell-us\">All Things Considered\u003c/a> \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"audio","attributes":{"named":{"src":"http://pd.npr.org/anon.npr-mp3/npr/atc/2013/11/20131114_atc_16.mp3","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp> \u003c/p>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/11/14/245225365/whats-the-most-important-thing-food-labels-should-tell-us\">The Salt at NPR Food\u003c/a> (11/14/13)\u003c/p>\n\u003cp>Food labels have become battlegrounds. Just last week, voters in Washington state narrowly defeated a measure that would have required food manufacturers to reveal whether their products contain genetically modified ingredients.\u003c/p>\n\u003cp>Supporters of the initiative — and similar proposals in other states — say that consumers have a right to know what they're eating.\u003c/p>\n\u003cp>But there are lots of things we might want to know about our food. So what belongs on the label?\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>I went to four deep thinkers about food and asked them what they'd most like to see labeled. What's the most important thing to know about food, if you're trying to be a health-conscious, responsible consumer?\u003c/p>\n\u003cp>I started with \u003ca href=\"http://environment.umn.edu/about/ione_bios/jon_foley.html\">Jonathan Foley\u003c/a>, director of the Institute on the Environment at the University of Minnesota. On Twitter, Foley is \u003ca href=\"https://twitter.com/GlobalEcoGuy\">@GlobalEcoGuy\u003c/a>.\u003c/p>\n\u003cp>Foley was reluctant to give an answer at first; simple labels can be misleading, he said. But eventually he came up with his top three label suggestions.\u003c/p>\n\u003cp>\"First, deforestation, yes or no?\" he said. In other words, did people cut down trees to grow this food? That's been happening in Indonesia and Malaysia to make room for palm oil plantations. According to Foley, he can't think of a \"bigger hammer to the environment\" than deforestation.\u003c/p>\n\u003cp>Second, Foley continued, \"How much water did it take, and from where?\" Farmers around the world have been draining rivers and underground aquifers to water their crops. \"And No. 3, how much fertilizer did it take, and did you manage to keep it from running off?\" Fertilizer runoff from farms has choked lakes and estuaries from China to the Chesapeake Bay.\u003c/p>\n\u003cp>Of course, the state of our environment certainly isn't the only thing to think about with food.\u003c/p>\n\u003cp>\"I just want to know that folks are getting paid a basic living wage,\" says writer \u003ca href=\"http://traciemcmillan.com/\">Tracie McMillan\u003c/a>. For her book, \u003cem>The American Way of Eating,\u003c/em> McMillan went undercover and worked in the vegetable fields of California.\u003c/p>\n\u003cp>There are field workers who don't even earn a minimum wage, she says. Some workers get cheated out of their pay.\u003c/p>\n\u003cp>People have worried about this sort of thing with imported food, she said. It led to Fair Trade coffee and bananas, \"and the presumption was, you didn't need something like that for the U.S., because we had labor laws that were enforced enough that anything in the U.S. would have been produced under [acceptable] labor conditions. And that's unfortunately no longer the case,\" McMillan says.\u003c/p>\n\u003cp>This idea was echoed by \u003ca href=\"http://foodtank.org/danielle-nierenberg\">Danielle Nierenberg\u003c/a>, co-founder of the \u003ca href=\"http://foodtank.org/\">Food Tank\u003c/a> — Nierenberg calls it a food think tank.\u003c/p>\n\u003cp>She'd love to see food get a grade based on how farmworkers were treated, as well as farm animals — \"something that made it clear to consumers that this was a product where we did our best to make it fairly, justly and humanely.\"\u003c/p>\n\u003cp>It's important to keep it simple, she says. If a label is complicated, people just get confused. \"People are so bombarded with information, particularly around food, that they don't know what to choose, and they don't really realize the impact of what they're eating on their personal health,\" Nierenberg says.\u003c/p>\n\u003cp>This is exactly the problem that my last big thinker wants to solve. Michael Jacobson is the grand old man of food labels. He's executive director of the watchdog group \u003ca href=\"http://www.cspinet.org/\">Center for Science in the Public Interest\u003c/a>.\u003c/p>\n\u003cp>\"Twenty years ago, we led the effort to get nutrition facts labels on foods,\" Jacobson says. \"Now they're there. Everybody loves them. But they haven't had much impact on the American diet.\"\u003c/p>\n\u003cp>So Jacobson now believes we don't need more fine print about sodium and sugar. We need something that grabs people's attention. \"A label that would spur them to choose healthier foods.\"\u003c/p>\n\u003cp>Jacobson wants to put some sort of symbol, or number, right on the front of the package, that gives food a grade. You'd give food credit for all the good stuff in it, such as vitamins and minerals. You'd take away points for trans fat, salt, saturated fat, \"and come up with a red dot, or the number 50, or whatever.\"\u003c/p>\n\u003cp>Jacobson says this label should just focus on whether foods are good for you. The other things — worker conditions, environmental impact — may be interesting, \"but I don't think you can turn a food label into an encyclopedia,\" he says.\u003c/p>\n\u003cp>On the other hand, it is possible, with modern technology, to make labels both small and encyclopedic. Foley, the Global Eco Guy, says that his dream would be a bar code that you could scan with your smartphone to get details about everything in that package: all the ingredients, where they were grown, and how.\u003c/p>\n\u003cp>Even if most people didn't bother looking up that information, he says, it still would be powerful. \"If companies had to think about all those details, and really disclose them more, I think you'd see some pretty dramatic shifts in how they operate.\"\u003c/p>\n\u003cp>It could affect everything that our food touches: forests, water, wages and health. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/73982/whats-the-most-important-thing-food-labels-should-tell-us","authors":["byline_bayareabites_73982"],"categories":["bayareabites_12555","bayareabites_10916","bayareabites_2035","bayareabites_34","bayareabites_60"],"tags":["bayareabites_11270","bayareabites_12697","bayareabites_12698","bayareabites_10787","bayareabites_10774","bayareabites_10921"],"featImg":"bayareabites_73985","label":"bayareabites"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.","airtime":"SUN 2pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.possible.fm/","meta":{"site":"news","source":"Possible"},"link":"/radio/program/possible","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/possible/id1677184070","spotify":"https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"}},"1a":{"id":"1a","title":"1A","info":"1A is home to the national conversation. 1A brings on great guests and frames the best debate in ways that make you think, share and engage.","airtime":"MON-THU 11pm-12am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/1a.jpg","officialWebsiteLink":"https://the1a.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/1a","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=1188724250&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/1A-p947376/","rss":"https://feeds.npr.org/510316/podcast.xml"}},"all-things-considered":{"id":"all-things-considered","title":"All Things Considered","info":"Every weekday, \u003cem>All Things Considered\u003c/em> hosts Robert Siegel, Audie Cornish, Ari Shapiro, and Kelly McEvers present the program's trademark mix of news, interviews, commentaries, reviews, and offbeat features. Michel Martin hosts on the weekends.","airtime":"MON-FRI 1pm-2pm, 4:30pm-6:30pm\u003cbr />SAT-SUN 5pm-6pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/All-Things-Considered-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.npr.org/programs/all-things-considered/","meta":{"site":"news","source":"npr"},"link":"/radio/program/all-things-considered"},"american-suburb-podcast":{"id":"american-suburb-podcast","title":"American Suburb: The Podcast","tagline":"The flip side of gentrification, told through one town","info":"Gentrification is changing cities across America, forcing people from neighborhoods they have long called home. Call them the displaced. Now those priced out of the Bay Area are looking for a better life in an unlikely place. American Suburb follows this migration to one California town along the Delta, 45 miles from San Francisco. But is this once sleepy suburb ready for them?","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/American-Suburb-Podcast-Tile-703x703-1.jpg","officialWebsiteLink":"/news/series/american-suburb-podcast","meta":{"site":"news","source":"kqed","order":"13"},"link":"/news/series/american-suburb-podcast/","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?mt=2&id=1287748328","tuneIn":"https://tunein.com/radio/American-Suburb-p1086805/","rss":"https://ww2.kqed.org/news/series/american-suburb-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkMzMDExODgxNjA5"}},"baycurious":{"id":"baycurious","title":"Bay Curious","tagline":"Exploring the Bay Area, one question at a time","info":"KQED’s new podcast, Bay Curious, gets to the bottom of the mysteries — both profound and peculiar — that give the Bay Area its unique identity. And we’ll do it with your help! You ask the questions. You decide what Bay Curious investigates. 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You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg","imageAlt":"KQED MindShift: How We Will Learn","officialWebsiteLink":"/mindshift/","meta":{"site":"news","source":"kqed","order":"2"},"link":"/podcasts/mindshift","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/mindshift-podcast/id1078765985","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5","npr":"https://www.npr.org/podcasts/464615685/mind-shift-podcast","stitcher":"https://www.stitcher.com/podcast/kqed/stories-teachers-share","spotify":"https://open.spotify.com/show/0MxSpNYZKNprFLCl7eEtyx"}},"morning-edition":{"id":"morning-edition","title":"Morning Edition","info":"\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. 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On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. 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