People are notorious for under-reporting what they consume — they lie, forget or just guess wrong. For researchers who want to know how much soda we’re drinking, a high-tech analysis technique could help.
“Elmo loves wasabi,” said an unmistakable voice over the phone. “Do you know what wasabi is?”
Taking an invisible squeegee to the brain, we realized that this conversation was actually taking place. Elmo was on the other end of the line, explaining the difference between sometime foods and anytime foods, one of the big lessons of Sesame Street’s new initiative Food For Thought: Eating Well on a Budget.