Perhaps you’re a dim sum disciple of the venerable Yank Sing located in downtown San Francisco, but there’s plenty of other places in the Bay Area to snack on this delightful Chinese fare.
The milk industry has a new slogan: “Milk Life.” Instead of celebrities and milk mustaches, the new campaign reminds consumers that milk is a source of energy and protein.
The game didn’t go as predicted, but the ad war did. For the second year in a row, Bud won over viewers by using a cute puppy and photogenic Clydesdales to sell beer.
Advertising during the big game is traditionally the realm of beer, chips and soda. But better-for-you foods will also make a play for viewers’ wallets this year. Expect clever ads pitching nuts, yogurt and whole grain cereals.
There’s a whole slew of mind games that label designers use to get us to think better of their wines without ever tasting a sip. Want to add 10 bucks to the price of a bottle? Class it up with some gold stamping on that label. An insider spills the industry’s secrets in a gorgeous photo book.
The current debate over the truthiness of Coca-Cola’s new anti-obesity message reminded us that, more than a century ago, the company actually branded itself a maker of “medicinal tonic.” Let’s take a trip through Coke’s early advertising history.