Why do you need another kale salad recipe? Because not only will this one blow your mind with awesomeness, but I can give you five good reasons to make it.
There’s a whole slew of mind games that label designers use to get us to think better of their wines without ever tasting a sip. Want to add 10 bucks to the price of a bottle? Class it up with some gold stamping on that label. An insider spills the industry’s secrets in a gorgeous photo book.
The current debate over the truthiness of Coca-Cola’s new anti-obesity message reminded us that, more than a century ago, the company actually branded itself a maker of “medicinal tonic.” Let’s take a trip through Coke’s early advertising history.