Tag: advertising

From NFL To ‘Scandal,’ Whole Foods Buys TV Ads To Boost Its Brand

From NFL To ‘Scandal,’ Whole Foods Buys TV Ads To Boost Its Brand

| October 21, 2014 | 0 Comments

A pioneer in selling organic, sustainable groceries, Whole Foods now finds itself beset by competitors. So it’s launching its first national ad blitz to sell socially conscious consumers on its story.

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Industry Wipes Away ‘Got Milk?’ Mustache After Sales Take Spill

Industry Wipes Away ‘Got Milk?’ Mustache After Sales Take Spill

| February 26, 2014 | 0 Comments

The milk industry has a new slogan: “Milk Life.” Instead of celebrities and milk mustaches, the new campaign reminds consumers that milk is a source of energy and protein.

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Budweiser’s ‘Puppy Love’ Ad Wins Super Bowl Viewers’ Hearts

Budweiser’s ‘Puppy Love’ Ad Wins Super Bowl Viewers’ Hearts

| February 3, 2014 | 0 Comments

The game didn’t go as predicted, but the ad war did. For the second year in a row, Bud won over viewers by using a cute puppy and photogenic Clydesdales to sell beer.

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Super Bowl Ads Go Healthy: Selling Yogurt With A Steamy Kiss

Super Bowl Ads Go Healthy: Selling Yogurt With A Steamy Kiss

| January 31, 2014 | 0 Comments

Advertising during the big game is traditionally the realm of beer, chips and soda. But better-for-you foods will also make a play for viewers’ wallets this year. Expect clever ads pitching nuts, yogurt and whole grain cereals.

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Drinking With Your Eyes: How Wine Labels Trick Us Into Buying

Drinking With Your Eyes: How Wine Labels Trick Us Into Buying

| October 11, 2013 | 0 Comments

There’s a whole slew of mind games that label designers use to get us to think better of their wines without ever tasting a sip. Want to add 10 bucks to the price of a bottle? Class it up with some gold stamping on that label. An insider spills the industry’s secrets in a gorgeous photo book.

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Vigor, Brain Power And Other Health Claims From Coke’s Advertising Past

Vigor, Brain Power And Other Health Claims From Coke’s Advertising Past

| January 28, 2013 | 0 Comments

The current debate over the truthiness of Coca-Cola’s new anti-obesity message reminded us that, more than a century ago, the company actually branded itself a maker of “medicinal tonic.” Let’s take a trip through Coke’s early advertising history.

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