As a Korean-American foodie who resides in West Oakland, I’m lucky that there’s a slew of fine eateries not too far from our home all along Telegraph Avenue in Temescal.
The milk industry has a new slogan: “Milk Life.” Instead of celebrities and milk mustaches, the new campaign reminds consumers that milk is a source of energy and protein.
The game didn’t go as predicted, but the ad war did. For the second year in a row, Bud won over viewers by using a cute puppy and photogenic Clydesdales to sell beer.
Advertising during the big game is traditionally the realm of beer, chips and soda. But better-for-you foods will also make a play for viewers’ wallets this year. Expect clever ads pitching nuts, yogurt and whole grain cereals.
There’s a whole slew of mind games that label designers use to get us to think better of their wines without ever tasting a sip. Want to add 10 bucks to the price of a bottle? Class it up with some gold stamping on that label. An insider spills the industry’s secrets in a gorgeous photo book.
The current debate over the truthiness of Coca-Cola’s new anti-obesity message reminded us that, more than a century ago, the company actually branded itself a maker of “medicinal tonic.” Let’s take a trip through Coke’s early advertising history.