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Archive for the ‘online marketplaces and food sites’ Category


StarChefs Rising Stars Napa Sonoma

Saturday, June 20th, 2009

StarChefs

At gala events you expect to see top chefs preparing bite-sized nibbles for guests. But at StarChefs events working chefs are not just preparing the food, they are the ones being celebrated. StarChefs is all about the chefs of today, and the rising star events are a great way to get a taste of what's hot at the moment.

If you're not a chef, it's possible you've never visited StarChefs. The web site offers recipes, community features, publications and articles that are geared for the restaurant professional. Roughly every other year, they also hold an event in our neck of the woods. For the first time, this year they held a Rising Stars Revueâ„¢ in Napa and toasted the up and coming chefs of Napa and Sonoma at the historic Charles Krug winery in St. Helena.

Charles Krug winery in St. Helena

Fifteen chefs, sommeliers and a mixologist were honored with food, wine and prizes to boot. Interestingly there were several husband and wife teams, one of whom had to close their restaurant in order to attend. Some favorite dishes from the evening were:

Ubuntu Fregola in Caramelized Vegetable Juices with Salsa Maro from Jeremy Fox of Ubuntu

Poached Poussin with Summer Vegetables from Christopher Kostow of The Restaurant At Meadowood

Ricotta Gnocchi, Salsa di Pomodoro della Nonna and Pecorino from Nick Ritchie of Bottega

Chicken Fried Sweetbreads with Green Bean and Mushroom Casserole from Matt Spector of Jolē

Sauteed Maryland Wild Striped Bass, Ragout of Salsify, Black Trumpet Mushrooms, Bloomsdale Spinach and Spinach Vin Blanc from Restaurateur Award winner John Toulze the girl & the fig, fig café, Estate

Lemon Verbena Parfait with Summer Stone Fruit from Pastry Chef Deanie Hickox-Fox of Ubuntu

Long Ranch Goat Two Ways: Grilled and Braised with Rancho Gordo Beans and Salsa Verde from Host Chef Richard Haake of Winery Chefs

At the event guests got a chance to vote for their favorite dish. I had a hard time choosing between intensely herbal and fragrant fregola dish and the delicate yet crisp striped bass but in the end, the winner was Matt Spector and his decadent sweetbread dish. Looking at the recipes that were in the program, it's clear why we love eating out. With complicated techniques, multiple preparations and long ingredient lists, these were not dishes you would likely make at home!

One of the most beautiful dishes was this plated dessert from Deanie Hickox-Fox. Basically an unconstructed tart, it featured a bit of crunchy crust, sweet apricot with lemon verbena cream accented with a fruit puree, and garnished with edible flowers and a thin wafer cookie.

dessert by Deanie Hickox-Fox

To make at home, I'd recommend the cocktail presented by Scott Beattie, the Bella Ruffina, a pretty rose colored cocktail perfect for warm Summer days or nights...

Bella Ruffina
4 ounces Braquetto di Aqui
1 ounce Carpano Antico Vermouth
1 dash orange bitters
1 Amarena cherry, for garnish

Combine the sparkling wine, vermouth and bitters in a champagne flute and stir gently. Drop the cherry in the bottom of the glass to serve.

Recipe reprinted from Artisanal Cocktails by Scott Beattie, published by Tenspeed.

posted by Amy Sherman | posted in bay area, chefs, cocktails and spirits, events, food and drink, online marketplaces and food sites, recipes | 0 Comments
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Wine: Shopping Online & Tasting Notes

Saturday, May 16th, 2009

Brian Zucker of K&L Wine Merchants

Brian Zucker of K&L Wine Merchants

Brian Zucker helped pioneer the world of online wine shopping as an undergrad at U.C. Davis. In 1997, he still needed more credits to graduate (he was in his fifth year at Davis), and had noticed how popular the website was for the now defunct Virtual Vineyards, even though he thought that company's prices and selection weren't great. So he talked his AgEcon (Agricultural Economics) professor into giving him credit for designing a primitive online wine shop.

That school project became the basis for K&L Wine Merchant's industry leading online store of today. Zucker happens to be the son of one of the store's founders. "I knew I wanted to be in the business," he says, "but I wanted to carve out a distinctive niche within the company."

In my last post I wrote about the Bay Area's diverse selection of brick and mortar wine shops. This time, I'm covering online retailers.

The Wall Street Journal's Dorothy Gaiter and John Brecher recently did a comprehensive piece on this subject, and rated their favorite sites. K&L topped the list--a real coup for the Bay Area. K&L's flagship store is in Redwood City, with major branches in San Francisco and Hollywood.

I don't shop for wine online, because I don't want to pay the shipping charges, which can be substantial. Zucker says there's "no shortage of people willing to try things we recommend and collectors looking for rare and highly rated wines for drinking or investment."

"Food and wine nuts with more eclectic tastes," are also model customers, according to Zucker.

"K&L succeeds," he says, "because it offers great prices." (It does.) But it also offers real-time inventory for its warehouse and all three stores. "With the core audience, that's the key. They know they'll get the product they want." Many other sites list wine that might be in inventory, or might have just sold out.

I went looking on K&L's site for California Cabernet Sauvignon, from 1989 (not a great vintage, but my daughter's birth year); I quickly found a dozen choices, including the last bottle of Duckhorn Howell Mountain Red for $90. Good price and could be delicious. The site tells you up front that the bottle is at K&L's Redwood City Store, so in fact, I could probably have had it at my door the next day. Zucker says that many customers from around Northern California order wine online and then pick it up at the San Francisco store to save shipping costs.

So how about something to drink tonight, now that spring is here and asparagus is sprouting in every produce aisle? Zucker recommends a 2007 Sancerre from Franck Millet ($17), imported by K&L. I tasted refreshing, delicious citrus in the mouth, and loved the lemongrass in the aromas. It should be great with hollandaise.

There's lots more online wine shopping possible out there, but the other Bay Area company worth browsing is Wine.com, —the leading Internet wine retailer, according to one rating service.

The company is working hard to "expand and enhance the community section," says Gwendolyn Osborn, Wine.com's director of content. "We're starting Twitter accounts, and we want to link that up for Facebook users and other social media so you'll be able to share reviews and tasting notes." The site already offers customer reviews to balance the point scores from the likes of Wine Spectator, and the powerful Robert Parker. Wine.com also features a fantastic Google mapping service, which shows the location of the winery and its neighbors. That feature is worth a visit, whether you're buying or not.

When you click on the wine you're looking for, both K&L and Wine.com suggest others you might like—a feature that's tougher to provide in a brick and mortar store. If you're looking for, say, a great Cornas from the Northern Rhone, the sites can quickly show you similar wines like Shiraz from Australia or Syrah from California or Washington state.

"The best customers," Osborn says, "are people who are open to trying new things and are willing to branch out from their favorites."

Osborn adds that one of her favorite wines right now is the hard-to-find 2006 A Donkey and Goat "The Recluse" Syrah ($34), made in Berkeley. Only one problem: it's sold out at Wine.com, proving how tricky it can be to keep track of inventory. That said, you can also shop for much of Wine.com's immense warehouse inventory at its new retail shop, on 4th Street in Berkeley.

Wine.com is easily your best choice if you're worried about shipping laws. Even with a U.S. Supreme Court decision a few years ago that set new rules for interstate shipping, it may be challenging to send a birthday wine to someone in Florida or other states. "We follow all the crazy shipping laws," Osborn explains, "and we have warehouses in Florida, for example. So if you're buying a wine for your friend, that wine would ship out of our warehouse there, saving you money and keeping carbon costs down. And it would arrive overnight."

Wine.com royally pissed off many competitors last year by running a sting to entrap them, then turning their names in to state authorities. "We want a fair playing field," says Osborn "If the states are going to enforce the laws for us, we want them to enforce them for others, or change them."

K&L was one of the wineries named in the complaint. And while K&L's Zucker admits they "have a difference of opinion about the legality of that particular shipment," he graciously adds the people at Wine.com are "good guys."

Tasting Notes

Tasting with Tom Eddy

I've been building up a surplus of tasting notes since I last posted. The most interesting set come from a recent tasting I did with Napa Valley's Tom Eddy. He grows fabulous under-the-radar Cabernet Sauvignon on Diamond Mountain, and other hilly sites, and is on a rampage these days against "over-the-top wines—too ripe, too tannic, with not enough acid, and way too much alcohol."

Tom Eddy, Prophet of Restraint

Tom Eddy, Prophet of Restraint

Eddy invited some wine writers to what he called the "Take Back the Cab '09 Tour" at Cav Wine Bar and Kitchen in San Francisco, pitting his wines against other Napa Cabs from the much vaunted (and perhaps overrated) 1997 vintage, and from 2004.

The competition (I'm only listing the most striking disappointments) didn't show very well. The 1997 Beringer Home Vineyard ($123) offered great chocolate truffle in the nose, but seemed fumed out of the glass, and tasted out of balance. The 1997 Chateau Montelena Estate Cabernet ($165) was soft and lovely in the mouth, but showed volatile acidity and baby-diaper character in the nose.

Eddy's 1997 Napa Valley Cabernet was more restrained, but lovely, with cedar and tobacco leaf in the nose, and layers and layers of flavor in the mouth, with just enough tannin to go a few more years.

The 2004s were more fetching as a group. The 2004 Harlan Estate Cabernet Sauvignon ($518!) seemed pruny and hot, hot, hot, and not very interesting in the mouth. I liked the 2004 Vineyard 29 ($238) Cabernet Sauvignon, with its dill and rich mocha aromas, and long finish. But Eddy's 2004 Napa Valley Cabernet ($90, but not yet released) still stood out for its truth in varietal character—with cedar, black currant, coffee, and green leaves in the nose, and firm tannins and delicious fruit in the mouth.

It was a reminder to take wine ratings from Wine Spectator, Robert Parker, and others with a grain of salt. The moral: Trust your own palate.

By the way, if you're looking for any of these wines to buy, try these sites: wine-searcher.com or vinquire.com. You may notice Wine.com and K&L pop up a lot when you're searching for hard-to-find wines.

posted by Cyrus Musiker | posted in online marketplaces and food sites, wine | 0 Comments
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Eat Me, David, and Ezra: Web Crushes

Friday, March 27th, 2009
Via Eat Me Daily

Via Eat Me Daily

I spend entirely too much time on the Internet. Sometimes I'm working, sometimes I go into a Facebook Scramble trance, and other times, I am taking a look at what other food bloggers are doing.

There are, for better or for worse, a dizzying amount of food blogs out there. And most of them are, frankly, unappetizing. The sinister flash photography, the "look-what-I-had-for-dinner" sharing, the heavy reliance on the exclamation point, the word "yummy" or the suffix "-icious." It's enough make me show you what-I-had-for-dinner. After I have eaten it.

And don't get me started on the number of cupcake blogs out there or I shall cry.

Fortunately, there are a few places of refuge: sites that sparkle like the Emerald City set against the background of a sky blackened by millions of flying, food blogging monkeys.

The following are my current web crushes, in no particular order. One is relatively famous and respected in the food world, one should be, and the other is just plain interesting. They are sites that always have me coming back for more. If you don't know them already, you should. Give them a little look-see. If you're anything like me, you'll be hooked instantly.

David Lebovitz

Photo by David Lebovitz

Photo by David Lebovitz

You probably already know him or, at least know of him. If you don't, you should. He's one of the most visible food bloggers around. And for very good reason. Lebovitz is a pastry wiz who made a name for himself right here in the Bay Area. Now an American in Paris, he shares his experience of living in a city that many Americans fantasized about without the irritating look-at-me-I'm-in-Paris tone of other writers, for which I am deeply grateful. In fact, he can even mention cupcakes without upsetting me. Of course, showgirls were a mitigating factor.

His recipes and food photography are solid and enticing, his writing style is concise and informative yet chatty and personable. David Lebovitz might heart Neufchâtel, but I heart his blog.

Ezra Pound Cake

Photo-- Ezra Pound Cake

Photo-- Ezra Pound Cake

Several weeks ago, while trolling about the Internet, I found a food photography website. I couldn't tell you the name. What I can tell you is that, as I was thumbing through the thumbnails of dessert photos and whatnots, I discovered that most of the images I was clicking on were taken from the same food blog. Ezra Pound Cake. I clicked on over to the website, just kicking myself for not having thought up that name before this particular blogger did.

Ezra Pound Cake. It's just plain brilliant. Rebecca Crump, the force behind the blog, describes the name as a "Wheel of Fortune-style Before & After phrase, like Toby Keith Urban or Whitney Houston Texas." It spells out her own "before" and "after" as a writer-turned-baker. And, man, can she do both.

Filled with a recipes culled from her favorite websites and cook books, Crump tackles them with charm, wit, and a healthy dose of pop culture references. She is a blogger after my own heart, except with better photography, baking, and naming skills.

Ezra Pound Cake isn't budging from my blogroll.

Eat Me Daily

Meat Bingo. Photo by Mike Zortman

Meat Bingo. Photo by Mike Zortman

I don't even know where to begin with this one. Eat Me Daily is a fascinating group blog that started doing its thing in October 2008. Almost pointless to describe, this website is primarily devoted to food-related media: visual arts, television programming and commercials, cookbooks, print ads, and news-related items.

From Martha Stewart to meat bingo to frog blancmange, this site really has it going on. It is, however, not for the squeamish or, as they put it "your mom (unless your mom is awesome)."

Meet me there for a daily dose of odd.

posted by Michael Procopio | posted in food and drink, food bloggers and social media, online marketplaces and food sites | 2 Comments
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Foodoro v. Foodzie: Online Marketplaces for Foodies

Monday, March 16th, 2009

Foodoro and Foodzie

Over the past three months, two companies have emerged on the foodie/techie scene, making it possible for consumers to access artisanal and gourmet goods at the click of a button.

Foodzie, a TechStars startup with a seed round of $1 million raised from noted investor Jeff Clavier of SoftTech VC, First Round Capital, Tim Ferriss, and a number of angel investors, launched in December 2008. Foodoro, a Y Combinator startup, just launched last week. Both companies are based in San Francisco, and both sites offer a variety of specialty food items from producers across the country.

Some best-sellers from Foodzie include:

BonBonBarBonBonBar, Single Malt Scotch Bar (Los Angeles, CA) – Bold enough for Scotch lovers and smooth enough for all chocolate lovers, the combination of single malt scotch and dark chocolate is grown up decadence at its finest.

Boulder PopcornBoulder Popcorn, Cambria's Cream Heirloom Popcorn (Louisville, CO) – Boulder Popcorn is reminding people how sweet and buttery natural corn tastes (before microwaves entered the picture). It is a hulless corn, so no flossing necessary post munchies.

Some best-sellers from Foodoro include:

dees doughnutsDee's Mini Organic Doughnuts, Crazy Eight Sampler (Kentfield, CA) – Free of chemical preservatives, hydrogenated oils, trans fats, colorings and artificial flavors, these hand-dipped doughnuts come in delicious flavors like Dagoba Chocolate Orange, Meyer Lemon, and to Chai For.

ricks picklesRick's Picks, Pregnancy Pack (New York, NY) – From meager beginnings in a one-bedroom apartment in Brooklyn, to award-winning distinction at the International Pickle Festival, Rick Fields has taken the art of pickling to a whole new level. The Prego Pack is the perfect gift for a mommy-to-be. For more adventurous pickle lovers, check out the Phat Beets and the Smokra (pickled okra with smoked paprika).

Is the rise of companies like Foodoro and Foodzie a sign of how the food marketplace is changing? While there is nothing like the experience of going to a real life farmer's market, smelling the fresh produce, tasting samples, and interacting with producers themselves, not everyone can afford the time, leisure, or access to do so.

Emily Olson, co-founder and CMO of Foodzie, explained, "The concept behind Foodzie came to be because I wanted to create a better place where consumers could both discover unique products and get to meet the people behind their food." Prior to founding Foodzie, Emily worked for a specialty food retailer and had the opportunity to work closely with the buyers. She said, "I saw all these samples that were sent into our office everyday that never made it onto the shelves of our stores. There were just too many barriers, even for food producers with fantastic products."

Jay Moon, co-founder of Foodoro, echoed this sentiment. He noted, "Many independent foodmakers don't have the resources to do much in the way of marketing. We want to make it really easy for producers to market and sell directly to customers, and part of that is building their e-commerce reach." Foodoro provides a customizable e-commerce widget that vendors can embed on their own sites to allow customers to easily buy their products.

Foodoro has also reached out to the food blogging community, allowing bloggers to use this widget as part of an affiliate program where they can earn a percentage on purchases made through referrals.

While the overall reaction from the food community towards these sites have been generally positive, a few critics have raised the issue that online market places like Foodoro and Foodzie go against the principles of eating locally.

Jay responded, "Actually, shipping a package produces less carbon emissions than driving even a short distance. Studies have shown that, by far, the largest environmental cost of traditional shopping is when a consumer drives a car to a store."

"For many people eating everything locally is almost impossible," Emily added. "Often there are products that just aren't available locally and we want to enable people to support small producers in the US rather than turn to their supermarket where they will all too often be buying imported goods."

Both Foodoro and Foodzie encourage people to support local producers, and get out to their local farmer's market. Foodoro has a store and farmer's market locator for many of their foodmakers, and Foodzie allows people to view their producers by location, enabling consumers to make their own choices about buying locally.

Despite the occasional neigh-sayer, I for one am grateful for this apparent rise of the foodie online market. It supports the underdog and I like that. Small bootstrap businesses devoted to specialized goods, family-run operations, artisan producers with a passion for quality and time-honored traditions, rock on.

Sites like Foodoro and Foodzie just may save the underdog of the food world in a time when they are in danger of extinction at the hands of efficiency and modernization.

posted by Stephanie Im | posted in online marketplaces and food sites | 6 Comments
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