Jennifer Maiser

"My passion for food began young."

I am the editor of the influential website www.EatLocalChallenge.com which encourages readers to support local farmers and producers.

I began my personal website, Life Begins at 30, in 2003.

I have been published in Edible San Francisco and Fine Cooking, write regularly for Bay Area Bites, Serious Eats, and have been quoted in many nationwide publications. Photography is a passion, and I have had photos printed in National Geographic Traveler and Travel + Leisure.

I contributed to a Williams-Sonoma cookbook: Cooking from the Farmers' Market, which was released in February 2010.

I live in San Francisco, California and can often be found at local farmers markets seeking out the best of what's in season and chatting with farmers.

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Jennifer Maiser's Latest Posts

Amy Goldman: The Heirloom Tomato

Amy Goldman: The Heirloom Tomato

| September 9, 2008 | 3 Comments

When I mentioned to a friend that I was waiting to see a copy of Amy Goldman’s book The Heirloom Tomato: From Garden to Table she said she already had a copy. “It’s like pornography,” she said laughingly. Every page of this book has amazing photography by Victor Schrager, and it is indeed beautiful.

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Etsy: Handmade Gifts for Food-Loving Friends

Etsy: Handmade Gifts for Food-Loving Friends

| August 26, 2008 | 1 Comment

I have a really amazing circle of friends and family. Because of this, I am always on the lookout for great gifts that are easy on the wallet, and that hold to my buying philosophy: buy from mom-and-pop shops over chain superstores whenever possible. While I definitely have some San Francisco stores that I frequent in order to find unique gifts, my obsession lately has been Etsy.

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Starve a Fever, Feed a Cold

Starve a Fever, Feed a Cold

| August 19, 2008 | 7 Comments

I had something else planned for my post today, but the truth is that I am completely under the weather. As in having to rest between the kitchen and the bedroom, as in bundled in blankets and fleeces and warm socks. What are your magic remedies when you’re not feeling great? Here are some of mine…

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La Palma Potato Chips – Breakfast of Champions

La Palma Potato Chips – Breakfast of Champions

| August 5, 2008 | 1 Comment

As I sat at my desk this morning and noshed on delicious potato chips from La Palma Mexicatessen, I realized that I’ve taken it for granted that every San Franciscan foodie knows about these delightful treats. Were YOU aware that La Palma sells, arguably, the best potato chips in the city?

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Market Day at Ferry Plaza

Market Day at Ferry Plaza

| July 29, 2008 | 2 Comments

Saturday morning, market day, is a jumble of visiting with friends, purchasing food for the week, jostlingwith tourists, and talking to farmers. There are some weekends when the amount of energy needed for the market — including lugging my goods home on the bus — takes its toll. While on wintry days the market almost feels like a whisper, on summer days the market shouts at the top of its lungs for hours on end. Summer food is amplified, summer crowds are amplified, and even the number of farm booths is amplified.

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Restaurant of the Future

| July 22, 2008 | 0 Comments

This weekend, I attended the Taste3 conference in Napa. Taste is an unusually structured conference focused on food, wine, and art: each speaker has 18 minutes to present on his or her topic, and then we move on to the next speaker. No panels, no audience questions. Just presentation after presentation after presentation. Then we eat (and eat and eat).

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Cleansing: Good Idea or Unnecessary Restriction?

Cleansing: Good Idea or Unnecessary Restriction?

| July 15, 2008 | 9 Comments

All of a sudden, it seems that everyone around me is doing a cleanse. I went to a work meeting a couple weeks back, and one of the women ordered a salad with no dressing, lemon on the side, and had an at-length conversation with the server about sugar in the dressing. “I’m on a cleanse,” she explained.

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Eat Local Heats up for the Summer

Eat Local Heats up for the Summer

| July 8, 2008 | 2 Comments

No matter where you are in the nation, summertime is the perfect time to consider eating more locally grown food. It’s good for your local economy, good for the environment, and good for your families. Besides all of that, it tastes great.

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Vegas: Lotus of Siam

Vegas: Lotus of Siam

| July 1, 2008 | 1 Comment

Lotus of Siam, a Thai restaurant in Las Vegas, has been lauded as the best Thai restaurant in the country by some of the most well-known critics around. It is known for it’s excruciating attention to detail with sauces and depth of flavor, its expansive German wine list, and its low-key, unpretentious approach.

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SF Restaurants: Pace Yourself

SF Restaurants: Pace Yourself

| June 24, 2008 | 3 Comments

In a world of small plates and share plates, it’s typical that meals are ordered in a way that is atypical of traditional dining. I frankly can’t remember the last time that I was with a group who each ordered a salad, an entree and a dessert without sharing or splitting plates. More typical these […]

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Food & Wine Cocktails 2008

Food & Wine Cocktails 2008

| June 17, 2008 | 0 Comments

For the fourth year in a row, Food and Wine magazine has published a book representing new and innovative drinks from around the country. Of approximately 150 drinks listed in Food & Wine Cocktails 2008, 21 are from the San Francisco Bay Area. If you were to try all of these drinks, you would travel […]

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Event: Farmers Market Cocktail Demonstration

Event: Farmers Market Cocktail Demonstration

| May 6, 2008 | 1 Comment

I’m looking forward to the CUESA-hosted Farmers Market Cocktail Demonstration and tasting that will be held on Wednesday, May 14 at the Ferry Building in participation with San Francisco Cocktail Week. The Farmers Market Cocktail Demonstration will feature cocktails using seasonal farmers market ingredients and will have a star line-up of great bartenders from around […]

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The Rising Cost of Food, Part 2 of 2

The Rising Cost of Food, Part 2 of 2

| April 29, 2008 | 2 Comments

Two weeks ago, I mentioned the rising cost of food around the world. It’s been a hot topic lately, and reports are becoming more grim. Costs are starting to hit home in our supermarkets, and warehouse retail chains are even beginning to restrict volume (20 pound) rice sales due to supply issues. Most sustainable food […]

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The Rising Cost of Food, Part 1 of 2

The Rising Cost of Food, Part 1 of 2

| April 15, 2008 | 3 Comments

“You have to spend more money, because you have to live in this way … We cannot say, ‘OK, the price of pork rises and we won’t eat it,’ because that’s impossible, because we need that for daily life. So the only thing is we have to make more money to cover the expense. That’s […]

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