Comments on: Tweet My Grape: Wine and Social Media

By: Andrea

Andrea — Wed, 15 Jun 2011 05:45:50 +0000

Thanks Rick for the correction. We definitely noted it in the post. Also, appreciate the info re. #Chardonnay day.

By: Rick Bakas

Rick Bakas — Fri, 10 Jun 2011 15:51:34 +0000

Hi Andrea,

Quick note on your article. You mentioned me in your article as working at St. Supéry. For you readers, I wanted to let you know I left that winery last October to start Bakas Media. Those quotes you listed are quotes from an interview over a year ago.

Also, on May 26th there was a worldwide virtual wine tasting called #Chardonnay day. The reach and impressions of that event surpassed Wine Spectator.

Just thought your readers would like to know.

Cheers,
Rick

By: Edward (Drumsara Wines)

Edward (Drumsara Wines) — Fri, 10 Jun 2011 11:02:32 +0000

QR Codes are a great way to add interactivity with customers. We started using them in Jul 2010 and have had great feedback from customers. Currently our set up is reasonably basic with a site that appears on your phone with tasting notes, a map of the vineyard on where the grapes are from and some other general information about us.

More here: http://business.scoop.co.nz/2010/07/30/drumsara-wines-adopts-cutting-edge-technology/

By: Zoe Geddes-Soltess

Zoe Geddes-Soltess — Tue, 07 Jun 2011 11:47:51 +0000

Just call him Gary Vee and avoid all confusion :)

Thanks for the link, Kris. I will check it out asap!

By: Andrea

Andrea — Mon, 06 Jun 2011 21:39:16 +0000

Thanks for the correction on Gary Vee’s last name…it is, indeed, Vaynerchuk.

By: Kris Chislett

Kris Chislett — Mon, 06 Jun 2011 18:00:51 +0000

You need to get on that Android Zoe! :) Love my Evo!
I posted a article on QR Codes in the wine industry a while back: http://www.blogyourwine.com/2010/12/14/qr-codes-in-the-wine-industry-helping-the-buying-experience/

By: Zoe Geddes-Soltess

Zoe Geddes-Soltess — Mon, 06 Jun 2011 17:02:23 +0000

Thanks for the reply, Andrea! I have a blackberry, so unfortunately I am missing out on a lot of great apps because they are only available for iPhone or android. Hopefully, this will change soon! Looking forward to seeing your post on QR codes :)

By: unthevert

unthevert — Sun, 05 Jun 2011 00:29:05 +0000

FYI, it’s Gary Vaynerchuck, not Vanderchuck.

By: Andrea

Andrea — Sat, 04 Jun 2011 04:45:30 +0000

Thanks, Zoe and Kris for ur comments. I think, indeed, the smart wineries r learning that u have to manage the FB page consistently and interact with users to b effective.

QR codes… Was going to look at their popularity/effectiveness in the next post with smart phones. Tnx for the tip on J Vineyards. It is too bad that the app makers have not moved other platforms along as quickly as the iPhone…

By: Kris Chislett

Kris Chislett — Fri, 03 Jun 2011 21:19:29 +0000

The wine industry is definitely making inroads into social media, but there’s still a long way to go. It amazes me how many wineries think that they can throw money at having a custom designed Facebook Page, post a self promoting ad every other day, and all the rest will follow.
I personally don’t put a huge amount of value into custom designed Facebook tabs. It’s what’s happening on your wall that will increase engagement, and keep your customers coming back for more!