Death of the Cookbook, Greatly Exaggerated

| May 18, 2010 | 1 Comment
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old cookbooks
I remember my first cookbook. It was Thrill of the Grill by Massachusetts-based chef and barbecue enthusiast Chris Schlesinger and former Gourmet editor John Willoughby. I was eleven or so, on the verge of vegetarianism, yet strangely fixated on the primitive allure of pit cookery — a notable early contradiction in a life that has seen many. Before long, I graduated to a Jenifer Lang-edited edition of Larousse Gastronomique, Prosper Montagne’s ancient and massive encyclopedia of (largely French) cooking techniques, traditions, and terms. I was learning French in school at the time, so dips through those thin, colorful, glossy pages dovetailed nicely with my foreign language studies. Other cookbooks followed — Rick’s Bayless’s Mexican Kitchen, The Silver Palate Cookbook, and, of course, The Joy of Cooking. When I was moving out — either bound for school, or for San Francisco, I hinted that I wouldn’t mind taking a few with me. The Larousse, my mom informed me, was outside the realm of possibility; the Bayless, on the other hand, was doable.

We form relationships with cookbooks, even magazines. We read them for enrichment and entertainment, and we also use them for a purpose — to prepare specific dishes we’re compelled to try cooking. When we learn how to cook something, the dish becomes part of our lives, and we carry the memory of making it along with the memory of enjoying it. I associate particular volumes in my collection with distinct periods of my life. When I was fifteen or so, an old, half-shredded copy of Charmaine Solomon’s The Complete Asian Cookbook intrigued me with vivid descriptions of unfamiliar cuisines and ingredients. Simultaneously, it vaguely repulsed me with its weirdly unappetizing photographs. A year ago, I constantly flipped through Chez Panisse Vegetables; three years earlier, I pored over the gorgeous Silver Spoon, for the past 50 years, Italy’s best-selling cookbook. My cookbooks — some of them once my mom’s, and a few of those perhaps her mother’s as well — are literally marked with the meals they enabled. Splashes of red and brown fleck a Marcella Hazan recipe for tomato sauce with mushrooms. The entire taco section of Mexican Kitchen looks like a grisly watercolor. They have been touched by hands and worn. Corners have been folded over; pen scribbles show that proportions have, for better or for worse, been adjusted. Someone I know writes the date next to a recipe when she’s cooking from it, so she can look back at the book years later and see when she’s cooked what. I usually try to sort that out by just dating the smudges. It’s a field begging for an expert.

Current wisdom, however, holds that cookbooks are becoming obsolete. While food blogs and recipe-rich websites like Epicurious have been around, relatively speaking, for ages, most web-savvy cooks — skittish about the potential havoc erupting pots and mishandled cutlery are capable of causing — balk at positioning their precious laptops too close to a rowdy kitchen fray. Enter the iPad. I should say from the outset that I will never get one. They look ridiculous, too large and unwieldy to be truly convenient, and too small for comfortable typing. I am biased against it, but I cannot help but believe a significant portion of my skepticism concerning the iPad stems from having absorbed and rejected most vehemently widespread allegations that it’s destined to revolutionize the universe of cookbooks.

Articles and blog posts salivating over the possibilities the iPad poses are hard to miss. Summarizing more than a few of those I’ve read would take a while. In late April, Gizmodo editor Wilson Rothman ably broke down the app onslaught in a New York Times Diner’s Journal column, highlighting the best of what newly-minted iPad owners can expect from the warm plastic tablets: apps like Epicurious and BigOven brimming with grocery list-making functions and interactive aids paving the way for digital app-ified versions of seminal cookbooks.

While at least one person has proven enthusiastic enough to install an iPad in his kitchen cabinet, app-mania drives me a little nuts — and not just because I can’t afford to spend half a grand on a gadget. I can’t deny that it must be nice to cook with such a wealth of information at one’s greasy fingertips, but there’s something so temporary and soul-less about technology’s ability to put reams of information into a very small space. I can draw an obvious parallel to collecting vinyl. I own an iPod shuffle I bought for $50 three years ago, but I still purchase vinyl records, and won’t stop — even though digital music is, at this point, practically free. As a matter of fact, I don’t feel like I actually own an album unless I have it on vinyl. It’s not simply a proprietary longing; without the actual record, music feels ephemeral to me, as if it might suddenly blow away. The comparison doesn’t entirely hold up though: Vinyl records actually sound better than mp3s of the same songs, whereas a recipe’s usefulness doesn’t depend on its packaging, particularly when an iPad can call up ingredient profiles, recipes, and instructional videos with a few brisk clicks. The truth is usefulness doesn’t really encompass the point of a cookbook. Like album art, a cookbook can be stylish, beautiful, and evocative — something people want to display, cherish and share. Any publishers of cookbooks banking on digital downloads down the road shouldn’t forget this.

If their cookbook lending library is any indication, the owners of the newish Local Mission Eatery, on 24th St. near Folsom, probably feel the same way. For an annual fee of $35, members can borrow a book a week, providing they follow a highly generous set of rules. With titles like Ferran Adria’s A Day at El Bulli, Grant Achatz’s Alinea, and a multitude of Craig Claiborne volumes, possibilities run the gamut from fanciful and fantastic to immensely practical. Importantly though, the library applies a dose of community consciousness to the cookbook form, emphasizing that the sharing of a valued text among members of a community makes for shared experiences too. It localizes and articulates a larger phenomenon. When you borrow a cookbook and cook a recipe, you’re immediately tied to everyone else who cooks that recipe. Yes, there are apps for that too — features that illuminate what people in close geographic proximity are cooking — but those are poor substitutes for dripping sauce on the same page.

Two years ago, my girlfriend and I combined our cookbook collections and stacks of food magazines along with our books and records. Since leaving home, I’ve bought cookbooks of my own to supplement those pinched from the old homestead. Lately, I’ve bought some with my girlfriend too. In time, the collection will swell further, and the rows of books will require more shelves. Big, heavy cookbooks take up a lot of space. They don’t blink, come to life, or talk to you. They’re just cardboard and paper — fusions of inanimate ingredients that readily fall apart and rot. Still, I imagine they’ll still last longer than an iPad’s hard-drive — in every sense.

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Category: books, magazines, newspapers, cookbooks, food trends and technology, local food businesses

About the Author ()

Andrew is from Louisville, Kentucky. He lives in San Francisco, plays music, works with kids, and writes for a variety of magazines and newspapers, including The Oakland Tribune, The Contra Costa County Times, Wine Enthusiast, The Onion, and Thrasher. Pro: hush puppies, green garlic, caramel ice cream, Japanese sweet potatoes, smelts, Larb Ped, beer, wine, cocktails, and assorted dumplings; con: milk, chips, and candy.
  • anne

    loved reading this! My cookbook collection is my favorite thing. Like serious music or movie collectors I don’t know if I could combine my cookbook collection with someone elses. I would rather get a joint bank account.