Archive for May 11th, 2010

Coffee Bar Event: What’s Hapa’nin’ Now

Coffee Bar Event: What’s Hapa’nin’ Now

| May 11, 2010 | 5 Comments

When you arrive at a pop-up restaurant 35 minutes before service is supposed to begin, and there’s already a crowd milling around the outdoor patio, and a cheery host tells you to expect an hour-long wait — you imagine that the meal is the draw. When the food doesn’t measure up to your expectations — admittedly pretty high under the circumstances — you wonder if the kitchen isn’t playing catch-up to marketing — the sort of fashionable frenzy only a well-oiled social networking machine can generate.

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