Archive for January 21st, 2009

2009 Fancy Food Show: Well, Fancy That.

2009 Fancy Food Show: Well, Fancy That.

| January 21, 2009 | 4 Comments

The National Association for the Specialty Food Trade put on their 34th Winter Fancy Food Show this week, allowing for exhibitors from around the world to do precisely that– exhibit themselves. Thousands of vendors and merchants descended upon the Moscone Center in San Francisco from January 18 to January 20th for a fancy food frenzy.

I’m not sure I would agree with the term “fancy”– it’s always been a troubling word. As a noun, the word “fancy” connotes a liking formed by caprice rather than reason. As a transitive verb, it is an action of mistaken belief, of pure imagination. As an adjective, which is how, in this case, it is applied, the word suggests that the food exhibited at the show is “of particular excellent or highest grade.”

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