Excuse me, but do you have Sofia in a can?

| January 17, 2005 | 2 Comments
  • 2 Comments

Yeah, from the look on the wine guy’s face at Andronico’s, he clearly thought we were yanking his chain when we asked him that. Once we explained that yes, wine in a can actually existed, and no, we weren’t two of the horseman of the Apocalypse, he shrugged and pointed to Sophia in a bottle. He didn’t have the canned stuff but BevMo did.

Sofia is a sparkling Blanc de Blanc (100% white Chardonnay grapes; no ruddy Pinot Noir grapes were harmed when making this wine) wine in a slim pink can from Coppola Vineyards. Is it a gimmick? That’s pretty much what my husband announced when he unwrapped the bendy, extendable fuchsia straw and poked it into the mouth of the aluminum can. I decided it would only be a gimmick if the wine in the can tasted like it was wine in a can.

Well, it wasn’t bad, but it wasn’t great. Maybe I’m only a seasonal sparkling wine drinker, but the two cans I sucked down certainly didn’t make me want to go out and stock my wine cellar (it’s really only a box under the table) with hexagonal metallic pink boxes. There is nothing special or transcendent about the taste — it’s even slightly astringent on my throat, which means it’s too dry for my palate — and I think a price tag of $18.00 for what amounts to four glasses of wine is a bit steep just for the packaging. I am a sucker for packaging, though, which is why I wanted to try the wine in the first place. But overall: meh.

The straw actually needs to go back to the wine in a can engineers. It order for it to be extendable, it’s made up of two separate pieces of tube — one within another — and at the joint, there’s no airtight seal. Ever tried to sip a Coke with a straw that’s been punctured? Same effect. Lots of sucking, not much drinking.

I guess club kids and socialites can go on sipping from these little cans and feel sophisticated and trendy but as I got up the last bit of wine with my straw, the loud slurping noise certainly wasn’t sophisticated. Maybe smashing the can on my forehead was trendy?

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Category: Bay Area Bites Food + Drink

About the Author ()

A former picky eater, Stephanie V.W. Lucianovic is a writer, editor, and lapsed cheesemonger in the San Francisco Bay Area. A culinary school grad with an English lit degree, she has written for CNN.com, MSNBC.com, Popular Science, The New York Times, The Washington Post, and The Boston Globe. Additionally, she has been writing for KQED's Bay Area Bites since its inception and is the website editor for KQED's Emmy-award winning show "Check, Please! Bay Area." Stephanie was an original recapper at Television Without Pity and worked on a line of cookbooks for William-Sonoma as well as in the back kitchen of a Jacques Pépin cooking show. Her first book, SUFFERING SUCCOTASH: A Picky Eater's Quest To Understand Why We Hate the Foods We Hate (Perigee Books, 2012) is a non-fiction narrative and a heartfelt and humorous exposé on the inner lives of picky eaters that Scientific American called "hilarious" and "the perfect popular science book for a reader that doesn't think he or she wants to read a popular science book." Stephanie lives in Menlo Park with her husband, three-year-old son, assorted cats, and has been blogging at The Grub Report for over a decade. Follow her on Twitter at @grubreport
  • Sam

    I’m not even going to apologize for my opinion. Drinking champagne out of a can is wrong. I tried the Sofia when it first came out. It looks very pretty but it doesn’t work. Call me old-fashioned, but I can’t drink champagne with a straw. I need a long-stemmed chilled glass so I can sip on my bubbles in more sophisticated style.

  • CityDuck

    Come on! “Sofia” is meant to be amusing, fun and not serious. Grab one or two and pretend it’s not raining, foggy and cold.